Viseven has been certified by PECB MS to be in accordance with the management system requirements in ISO/ IEC 27001: 2013 Posted on April 8, 2020November 21, 2024 by Andrii Nikulin The information security management system of Viseven is now certified by PECB MS in accordance with ISO/ IEC 27001: 2013. We care about privacy concerns Since the processing of customers’ personal data is growing exponentially, a company offering comprehensive digital solutions needs to adhere to information privacy security policy. The ISO/ IEC 27001 is the standard vital to an organization ready to implement PIMS (Privacy Information Management System) – it provides requirements on how to process, safeguard data, and properly address privacy concerns. An information security management system grants a company with a competitive advantage by demonstrating that all financial information, intellectual property, employee details or any other data delivered from third parties are managed and protected in accordance with the best security practices. The ISO/ IEC 27001 ISMS standard ensures that all company data assets are kept secured with in-built information infrastructure towards risk-management approach. The purpose of the regulations is to prevent and reduce risk factors which could cause the loss of information or other risky circumstances to the company’s assets. Viseven specialists are committed to putting customers first as the company is offering top–notch expertise in content development to the global pharmaceutical market. We take the privacy and protection of our clients as our central priority. Our company obtains and operates large amounts of intellectual and financial data, so we must ensure our customers will benefit from cooperation and provided services. At Viseven, beyond everything, we are building trust – and trust starts with security that is always guaranteed. Natalia Andreychuk, CEO at Viseven. Scope of Certification: Information Security Management System applies to Viseven end-to-end services of content creation under the Statement of Applicability (SoA). It concerns such services as design, development, testing, and delivery, mobile development, Viseven CRM, CLM, eDetailing solutions, digital communication strategy development, Remote Detailing solutions, as well as the multichannel content authoring solution – eWizard platform and all related consulting, training, management, and support services. At the core of our approach is to save lives by making communication faster Viseven is a full-cycle digital solutions provider with 10-year expertise in content development and digital transformation for the global pharmaceutical market. The unique Viseven digital solutions allow life sciences to deliver personalized content across the whole spectrum of multichannel mix with relevant materials tailored to real-world needs. The proper interaction of a set of essential Viseven products and services (including eWizard, eWizard NaviGate, CRM/CLM system, eDetailing, eWizard Remote Detailer, to name a general few) enables powerful boost and support at all stages of marketing campaign circle. Drop our experts a line to deepen your expertise in a line for unique omnichannel content expertise, cutting edge tools, content development and management for Life Sciences.
eWizard Remote Detailing: What You Need to Know Posted on March 20, 2020November 12, 2024 by Andrii Nikulin Since COVID-19 has become a pandemic, the pharma industry no longer exists in its traditional sense. The coronavirus forced pharmaceutical companies to minimize health risks and use remote detailing as an alternative to face-to-face meetings with healthcare professionals (HCPs). With new types of the coronavirus emerging, remote detailing doesn’t lose its relevance and remains one of the primary marketing channels. When technology prevails and HCP engagement requires a personal approach, it’s essential for pharma businesses and their sales representatives to understand how to leverage remote detailing. In this article, we’ll analyze the advantages of remote detailing and share how your organization can use this channel efficiently and save resources with the help of the eWizard remote eDetailing solution. Why Pharma Use Remote Detailing for HCP Engagement Remote detailing is a type of digital marketing that allows sales representatives to simplify the engagement of HCPs and enhance their experiences with pharma brands during remote visits using an eDetailing platform. Here are a few main benefits of eDetailing platforms: Personalized Content & Customization Remote detailers are digital presentations that have everything to create an exceptional experience for each HCP based on their preferences and needs: Straightforward Navigation. A simple menu within an eDetailer helps HCPs find all the necessary information about pharma products smoothly and fast. Attractive Design. Each slide within a remote detailer is fully customizable. Pharma brands can use different layouts, add media, and enable animation. Increased Reach for Fewer Resources With eDetailing, pharma companies spend less to access larger audiences. eDetailers are cost-effective because they eliminate the need for traveling and personal interactions with HCPs. Also, eDetailers help sales representatives engage with HCPs who work in distant and hard-to-reach locations. Remote Access Remote visits and eDetailers provide HCPs the complete freedom to learn promotional materials without getting distracted from their responsibilities. HCPs can access an eDetailer anytime and via any device: desktop, laptop, tablet, or smartphone. Detailed Analytics & Reporting Remote detailing includes real-time tracking software that shows each interaction between HCPs and eDetailers. Analytics helps pharma brands see the results of their campaigns, identify oversights, and enhance eDetailing content in the future. eWizard Remote Detailing: How to Leverage HCP Engagement eWizard remote detailing is an all-in-one solution that provides the latest functionality to match the needs of an organization with any goals and a level of digital maturity. The solution includes advanced features and tools to build long-standing and trustful relationships with HCPs at reduced cost. Omnichannel Communication Combine eDetailing with other marketing channels to attract your target audience with relevant content. Create personalized customer journeys for different segments of HCPs to send engaging messages at the right moment within omnichannel marketing campaigns. Pre-Built eDetailing Templates Use a rich collection of remote detailing templates with ready-made layouts, attractive designs, and a complete set of interactive features to increase time to market and save budget and energy on the large-scale production of eDetailers. Integration with Popular CRM Systems Integrate eWizard with your customer relationship management (CRM) platform to track the key performance indicators (KPIs) crucial for your remote detailing campaigns. Collect all data analytics in your CRM to measure the effectiveness of your eDetailing content and understand how HCPs are satisfied with it. Automated Translation & Simple Localization Produce more eDetailing content for multiple markets at a faster pace. Use the AI-powered engine to translate remote detailing content automatically and in seconds. Localize your eDetailers by manually downloading localization files, translating content from one language into another, and uploading the files back to the platform in several clicks. Mutual Collaboration Streamline remote detailing production and management by involving multiple stakeholders from different teams, departments, organizations, and locations. Create groups, set roles, and grant permissions for users depending on their responsibilities. Work together and share feedback in a single environment to achieve better results efficiently. 24/7 Professional Support Feel free to contact eWizard experts at any convenient moment via live chat to get professional assistance on any issue related to your eDetailers or remote detailing solution. In addition to professional support, you can also find answers in eWizard knowledge base. Get a Free Demo of eWizard for Remote Detailing and Beyond Powered by Viseven, eWizard is a content experience platform used by global pharmaceutical brands, midsize pharma businesses, and small pharma agencies to leverage content marketing and provide personalized customer experiences based on advanced data analysis. eWizard helps different specialists involved in pharma and biotech collaborate within a single ecosystem to plan, brief, create, localize, distribute, and analyze content for remote detailing and other channels within global and local campaigns. With our content experience platform, your organization will: standardize processes and enhance content quality save up to 50% on content operations accelerate the medical, legal, and regulatory (MLR) approval and reduce time to market increase customer satisfaction Need help with remote detailing- in pharma? Let’s connect to discuss a custom solution for your business! Don’t hesitate to contact us now. Our specialist will get back to you shortly with all the information you need.
How to create Healthcare email templates in eWizard Posted on February 28, 2020November 11, 2024 by Andrii Nikulin Oh no, email is not dying because of all the disruptive comm tech emerging, dear, especially if we are talking healthcare and pharmaceuticals. If anything, this channel has been thriving and evolving lately — to put it humbly — into a hyper-personalized occasion-based super healthcare email. Resistance is futile; don’t even try to dismiss that one! And to be completely fair, why should email be fading? Doctors prefer this communication channel to any other and love receiving personalized emails. And “personalized” here doesn’t mean inserting the correct name or sending dry birthday wishes. A sleek, well-designed, mobile-friendly, to-the-point-and-occasion message is what this audience is after. And pharma marketers too! They know very well that a well-designed email is a source of clear KPIs, as it is often a steppingstone to deeper engagement. So, mass mailing? I ask that you never say those words again. The last thing marketers want is for their work to end up in the spam folder. So, to prevent this, email categorization becomes an a-la-mode approach — soft personalization. Pharma marketers are currently emailing HCPs for at least 4 reasons: engaging new audiences categorized emails on specialization pre-meeting/follow-up emails invitations to virtual/IRL events eWizard template is the solution The only thing is… it takes a lot of effort (read: time and budget) to create today’s medical email. Just imagine, with all the approval procedures inevitable in the healthcare industry and the amount of manual work involved in making each change, one email can take up to 4 hours. Therefore, solutions like healthcare email templates have become so popular. Email templates come in many shapes and forms. But the main thing is that they solve many key problems of digital marketing. Just look at what businesses can achieve with ready-made templates: harmonized design, structure and interactivity across brands and countries; flexible structure for the email content; decrease of ad hoc emails; easy updates, quick time-to-market, efficient email campaigns. Sounds easy, right? This list can become an illustration of your marketing campaign if you use templates made of blocks with components — approved building blocks for switching and combining. The point of this “nesting doll” is getting pre-designed templates, which consist of blocks formed by components, all of which are available within a single content management and approval system. Templates can be adjusted to any screen (tablet, mobile phone, laptop), and all are available on eWizard platform. Let’s see how this magic works. Workflow for creating and customizing the medical email template To begin with, log in to your eWizard account. The first thing you see is eWizard Library, where you can create, store, and upload items. In eWizard UP Library, you can add new items in the following ways: create new items based on templates; upload ZIP archives or files; convert PDF and PPTX files into the eWizard-compatible format. Also, you can organize items into folders. To create a new email based on the template, click + ADD NEW at the upper left of your Library. Select the required item type. eWizard allows users to incorporate business flows into their work with pharmaceutical emails of two types: rep-triggered (approved) and broadcast. You can use a rep-triggered email (RTE) to send an invitation, a follow-up, or to perform other personalized activities. Rep-triggered emails let you interact with recipients more efficiently. When you need to address many recipients at once, you use a broadcast email. It’s designed for mass mailing and provides common fact-finding or introductory information. You can also create an email fragment. It is a reusable part of the email that provides updates or details to the information stated in the email. You can create one email and edit it with different ready-made email fragments. In the Create new pop-up, you can select one of the available templates. To find the required template faster, use the search box or apply filters. Once you select the template, you can view it with the play button on the template card. Some metadata fields are automatically filled out with the values of the selected template, for example, name, brand, and language. You can change them if needed. Fill in the rest of the mandatory fields with the asterisk (*) and click CREATE. As a result, your newly-created Approved email template appears in the My library space. Now, it is high time to customize your template according to your needs and requirements. For this, click the pencil icon on the item card. As a result, your item opens in eWizard Editor. eWizard Editor is a multifunctional service that allows you to organize the content within your email with the help of components [1], blocks [2], and placeholders [3]. Also, you can customize the styling [4] and properties [5] of email components, modify the layout with its settings [6], translate [7] your email, and preview [8] all your modifications on the fly. On the left sidebar, you can find tabs with the available components, blocks, and placeholders. You can open any of these tabs and drag available elements to the layout for your content organization in email. You can fill the added to the layout components with assets from My library, Veeva Vault, or your device and then replace the selected assets, if required. With the tabs on the right sidebar, you can do the following: The Styling tab [1]: Customize the background color, opacity, borders, and paddings of the selected component or block on the item layout. The Properties tab [2]: Configure values that determine the component content and view on the layout. The Settings tab [3]: Set the layout width and background color, and align the item layout. After your email is ready, you can launch eWizard Quality Assurance toolset with the TEST button. Here, you can select the following: Send a test email. Preview your emails and email fragments display in various email clients with Device simulator. Compare different versions of the same item or different items available in Library. Our workflow wouldn’t be complete without email exporting for or publishing to the best content management systems. With eWizard Publisher, you can send items created in eWizard to different target systems. Although the final result is almost the same as with eWizard Export service — the item appears in the specified target system — the processes differ. Thanks to secure and configurable integrations of eWizard with target systems, publication cuts the likelihood of a human mistake. eWizard Export is a service that allows you to transform eWizard items into formats compatible with target systems: documents, standalone (mobile) applications, or ZIP archives. After a successful export, you receive an email notification with a unique link to download the resulting file. eWizard templates will provide you with infinite ways to create new Approved and broadcast email templates. You can leverage creativity while retaining your brand identity, consistency and afford personalized messages. If you want to see the complete picture of how it works, fill in the form below to get your full version of this demo!
What are Dynamic emails: Opportunities and Threats? Posted on February 28, 2020November 21, 2024 by Andrii Nikulin Who could believe that regular mailouts would be so effective with dynamic email content in any industry market nowadays? It has given a new breath into the creation of marketing campaigns opening up a whole new world of possibilities for content engagement. We send more than 2 billion emails for personal and business purposes every day. Personalized email is one of the most popular lead-generation tactics in marketing as far as it is one of the most trusted online information sources among users. Dynamic email content helps to boost engagement with recipients as far as they receive relevant content according to their preferences. Today, many users are ready to share personal data with any company in exchange for a highly personalized content experience. Would Dynamic email marketing help your business win the race for the recipients inbox? Evidently, it brings benefits for marketers who properly set it up, thus it will be for you! What is Dynamic email content? Dynamic email content works as a personalized part of email marketing campaigns that change based on behavioral data, and demographic information you have about your subscribers. Usually, companies collect data about customers through marketing automation systems, mobile apps, websites, social media, emails, call centers, etc. Models of Dynamic content in emails Variable substitution It represents interchangeable fields in the email template where the personal customer data (users name, location) are registered. This sets a certain level of email personalization, but quite minimal. Content insertion It sets a much deeper level of personalization. In other words, you can switch out sections of content blocks, phrases, paragraphs, and images, or even create emails in multiple languages. Using dynamic content in your emails may help your mailouts to win the competition for brand loyalty, increase click-through rates as it brings relevant product recommendations to the recipients. Types of Dynamic Email messages Time-sensitive emails cause a sense of timeliness and relevance of the message rather than a sense of spam. Typically is used with a countdown timer and a call-to-action to prompt the customer to purchase. Abandoned survey emails are used if the customer has put the product in the basket but did not complete the purchase. This type of e-mail motivates the subscriber to back to the website and complete the purchase. Language-based emails set a deep level of user’s engagement. You can send emails that will be customized for each customer depending on their browser language, or the information about the preferred language. How does dynamic email work in Pharma? Pharma industry chooses email messages as a leading means of communication. HCPs prefer to communicate via email because they consider it the most convenient way to be aware of the latest industry news; great opportunity for a follow-up to a rep meeting. Email is always ready to be read and clicked on at any time. 60% of physicians read emails primarily on their smartphones. That’s why email dynamic content is adaptive enough to play a significant role in engagement marketability. Dynamic content also saves time and costs for the production of rep-triggered email campaigns, empowering other channels of communication. In this case, they work together with other channels (eDetailing, remote detailing) providing a deep personalization between sales representatives and sales HCPs. Moreover, the implementation of dynamic email content could make their lives easier, save time, allowing them to fill out surveys, order samples, or co-pay cards right in the email body. However, surely, the main value of dynamic email content is in the deployment of newsletters campaigns considering its interactive nature of it. What are the benefits of Dynamic content in email? Provocation to Act Previously, to take some action in your email, you had to follow a link, open a new tab and then switch to another web page. Dynamic email content has transformed our conception of opportunities for interacting with HTML email. Dynamic email allows adding many interactive elements like a carousel, accordion, buy buttons, and other components, turning it into a dynamic experience for the user. Now, subscribers can respond to invitations, polls, pages through catalogs, basket goods, leave comments, or perform many other actions right in the email body. This allows utilizing the user’s time and avoiding unnecessary jumping between pages. Bit of Personal Touch Personalization is an important Pharma Digital Marketing Technique. A successful email campaign makes every customer feel exceptional. Just entering the username in the dynamic email template and considering it personalized is like swimming in shallow water these days. Using Dynamic email allows marketers to personalize their mailouts more effectively. Interactive email allows creating accurate user profiles receiving data about their preferences, collecting customer feedback. Sometimes customers unsubscribes from emails due to content that’s no longer relevant. All type of content inside emails is updatable (e.g, dates of the events, images, blocks, prices, and many more) to always provide subscribers with fresh and relevant information to ignite interest in your product recommendations. Be Ahead of the Game Today you have a chance to be one step ahead of the competitors using dynamic email as far as it is still a relatively new thing in the market, it will take a little time before this technology will be widely deployed. Moreover, the automated process of dynamic email content creation develops an intimate understanding of their audience and, as a result, higher ROI and brand loyalty. So, while your competitors are still into plastic communication, you can enjoy a vibrant online presence with AMP! The Possible Risks of Dynamic Emails Although it seems this technology should not have any flaws, there is no sun without a shadow. However, Google claims to be in the process of solving this problem, for now, we’ll just leave it here. Unlikeliness to Increase Your Site Traffic One of the obvious drawbacks of dynamic content technology is the unlikeliness to increase your site traffic. The thing is that dynamic content has a Google URL and is located on Google servers. But then again, this is more likely a temporary problem, since Google is already working on a solution to this problem, and a smart publisher always has a backup plan. Unreliable Analytics Unfortunately, dynamic content does not set the standard for quality analytics. You will not have much data to work with to improve your visitor’s experience. You will receive just basic metrics like visitors and engagement. It’s a Complex Thing Development of dynamic content email may turn into a quite challenging task from a technical point of view. Your specialists will have to learn many new skills. For example, an extra study of HTML and CSS to create effects and functionality, learning of the dynamic content coding specification as well as markup language. This type of email message has its own unique well-documented media tags, unique relevant content, and layout. We invite you to entrust the creation of dynamic email to our team of Email Marketing Experts, since they have an answer to any of these problems. Dynamic content + eWizard = Perfect Email Marketing Alliance To add dynamic content to your email templates you do not have to invent a new technology from scratch. The tool is already in your hands. Here, at Viseven, we are very happy that even today, with eWizard at hand, marketers engaged in email campaigns can: save tons of time and budget resources on your mailing campaign by endlessly reusing pre-approved master templates; create a new unique email in no time by placing ready-made content modules (footer, text with image, graph, etc.); publish email to Veeva Vault automatically, review, approve, then export and distribute to Salesforce Marketing Cloud. You can use dynamic content inside eWizard email templates that empower a variety of ways to create interactive personalized emails. We invite you to contact our team of Experts, get a free eWizard demo and explore the creation of dynamic email!
The Role of Digital Content Authoring in Omnichannel Pharma Marketing Posted on February 27, 2020November 21, 2024 by Andrii Nikulin HCPs meet your brand at all hours, across all channels and touchpoints. Today physicians and patients expect more consistency while engaging with a pharma brand (with content, messaging and offers provided), and no less they anticipate variability in each interaction as it occurs. As artificial intelligence, virtual technologies and the Internet of Things enter healthcare and pharma so rapidly, a huge portion of omnichannel efforts must be undertaken. Omnichannel marketing is all about connecting and creating such co-coordinated experiences among channels; experiences that are interchangeable. After all, an omnichannel approach is the one that should be rewarding not only to perfectly harmonized customer journeys but to company wellbeing as well. It has led pharma to develop a new approach in terms of content creation. Eager to learn how does this approach look now? Strap up to see: When Modules come – Consistency follows Fragmented interactions do not work anymore. There should be no “space” between customer experiences – they should exist in harmony and be cohesive. The customer journey needs to be mapped as one whole, but not as shattered bits that were split up. The one-size-fits-all approach to content creation is overaged, and it is no longer working. The content delivered to HCPs or patients should be universal and at the same time a bit of exclusive; it should fit whatever needs arise. Let’s say, “predictive content”, just as though. Here is the solution that can put together such prevision, universality, and ability to match individual requirements – the Modular Content. The Traditional vs Modular way: Whatever content is created by life sciences companies it should be medically, legally and regulatory approved, repeatedly, and no matter that this content might often contain just the same messaging and data. It’s a time consuming, redundant, burdensome, and expensive process. Well, how can pharma keep up with today’s ever-changing demands for varied content across channels? Modular content came for pharma marketers as a means to master customer journeys. The idea behind Modularity lies in developing blocks (content blocks) which could be effortlessly reused, updated, and could exist in multiple locations, channels, and contexts. The approach drives both global and local consistency, reducing rounds of review and approval while decreasing time to market. Ready to take up the challenge and change the way you think of content creation? … find the digital content authoring solution that supports the omnichannel approach! eWizard is the omnichannel solution that offers seamless content management, driven by cost-effectiveness, Modular Approach for content reuse covering all channels, and aligned with main Digital content production principles in Pharma. As a content authoring solution, eWizard enables the user to create, manage, update and localize key messages in a fast and cost-effective way across all channels of your omnichannel strategy. It presents content in the form of reusable blocks – Modules. These modules can be automatically updated and approved in every channel and installed into templates with no changes for MLR approvals. How does a Digital Content Authoring Solution work? Cross-channel connected modules are created – that is a core claim (message) with all references that support it (+ media, graphs, images, videos, etc.) approved to be used and reused through multiple channels (e.g. eDetailing, websites, emails). eWizard is integrated with Veeva Vault for easy access and content management, including modules. They are functioning within a connected content framework and are updated automatically in all channels. For further distribution of your content eWizard is integrated with Adobe Experience Manager, Veeva Vault PromoMats and IQVIA. The basis for a successful modular content program is end-to-end digital asset management, a “DAM” solution. Digital agencies or brand teams can access these approved modules using a DAM system. You’ll become more efficient in terms of time, budget, resources while remaining high quality in creation, localization and content distribution to channels. Let’s look at the key capabilities of eWizard platform: For those companies that are going to design and implement an outstanding omnichannel strategy – modular content framework enables to create, update, and reuse cross-channel modules; eWizard omnichannel content Builder, Localizer, and Converter makes it easy to assemble cross-channel and channel-specific content; integrations with corporate ecosystem help publish modules for approval and distribute final content to all channels and systems automatically; faster MLR approval process in eWizard ensures digital content is compliant, accessible and responsive to the entire needs of a marketing strategy as well as accelerated review process and rapid changes. up to 80 percent of digital content reuse along with converting your PDF or InDesign formats into CLM-friendly eDetailing. Get completely editable and ready HTML5 presentations where you can set dynamic navigation and add interactive elements; easier content management system where omnichannel content migrates via multiple channels easily (a full content delivery lifecycle); higher brand awareness in fewer resources’ involvement with 100% content reuse and localization in one click. Your brand performance increases because of outstanding commercial content quality and better adoption by the company sales representatives, as well as the end customers. increased alignment as your content is completely aligned to local market needs. eWizard platform gives limitless opportunities for editing, reusing and creation of interactive content with automatic publishing to Veeva Vault environment. Using eWizard you can design and create the journey in which the Global Master Version for various digital channels (emails, websites, eDetailers, etc.) means further reuse of its assets at the highest quality eliminating the need for additional agencies’ work, coding manipulations, and re-creation of content. In turn, you get ready-made digital assets for a pharma brand product that can be quickly reviewed and approved. By selecting the right content authoring solution, you’ll save your time, costs, resources while receiving beneficial outcomes with a guarantee of high quality and superior value. eWizard platform, as a powerful digital solution, will help pharma brand managers and marketers augment customer experience and maintain an omnichannel strategic approach. To see eWizard in action right away, drop our experts a line and request a free demo. Get ready to level up your omnichannel marketing strategy!
Perfect Partnership: How Viseven helps Digital Agencies match pharma’s needs Posted on January 30, 2020November 8, 2024 by Andrii Nikulin The beginning of the new decade is marked by rapid change and digital transformations in the pharmaceutical industry. At Viseven, we believe that cutting-edge technologies in this area will lead to better outcomes for patients in the future. Pharmaceutical companies are trying to keep pace with digital technologies and put forward their own groundbreaking solutions. In 2020, Pharma will focus on developing alternative digital solutions that would elevate patient care. Naturally, pharmaceutical companies will have a growing number of requests for Creative Agencies to deliver the information about treatment to patients. With the demand rising, digital agencies cannot do everything by themselves anymore. Sometimes partnership with another pharma digital agency is an option that has several benefits for both. Let’s talk about how concerted partnership between digital agencies is helping to achieve short-term and long-term goals. Services Pharma Will Request from Digital Agencies 1. Patient centricity In 2020, pharmaceutical companies are more than ever focused on getting feedback from HCPs to have a thorough understanding of patients’ needs. To make a patient-centric approach work, pharmaceutical companies will try to coordinate across their cross-functional teams and apply all their digital talents. 2. Building of the Customer Journey It will be increasingly important in 2020 to map patient customer journeys and identify pain points to improve. The map can show the weaknesses of each marketing strategy, as well as help analyze the target audience, and understand what needs to be improved. Moreover, such an approach deepens the customer’s relationship with your brand within their journey and develops brand loyalty. 3. Focus on the Omnichannel Communications Nowadays pharma industry is rapidly getting more omnichannel-oriented. Omnichannel marketing ensures that no matter which channel the HCP will choose, the message will be seamless. This is exactly what pharmaceutical companies are focusing on today in collaboration with digital agencies. To learn more about how to implement an effective omnichannel communication strategy easily, check our playbook. 4. Channel Agnostic Future The rise of ‘channel agnostic’ marketing is another forecast for the near future. This approach will pay for itself in the future since channel-agnostic, modular content can accelerate communication and speed up MLR approval, saving costs, and empowering customer user journeys. Modules ensure a more rapid process of creation and updating of presentations, emails, and websites. Moreover, powerful integrations with ecosystems allow to reuse modules in all channels. Learn about the much-discussed Channel-Agnostic Module in about 3 minutes. 5. Extension of Agencies Services Portfolio A trend-setting digital marketing agency will never stop refining its services in order to be compatible with holistic strategies. The truth is, to ride high, the digital agency is supposed to provide a huge list of services like software creation, digital design, branding, content and video marketing, etc. Some of them are crucial for a marketing competition. The truth is that only a few Agencies have sufficient capacity to provide all of them at once. Referring to another agency and getting access to their services is a solution to this problem. Check out Viseven flexible partnership approaches. The Right Type of Partnership to meet Pharma’s Requests Digital agencies should address Parma’s needs and adjust to new realities as quickly as possible to attract new clients and generate bigger profits. A win-win partnership with a full-cycle digital agency can be an immense resource, especially for smaller businesses. The question is how to choose the right partner who will go with you along the path of digital perfection? When you deal with a full-cycle digital marketing agency, you’ll have a seamless plan of your operational strategy. The key is to understand your business’s needs. A suitable agency partner comes with the most advanced technology and resources available for content creation, task automation, and analytics. Viseven partnership approaches Viseven is a full-cycle digital agency and multichannel content supplier for Life Sciences. Our comprehensive solution – eWizard – is an easy-to-use platform that enables seamless creation, update, and delivery of multichannel content: eDetailing, emails, microsites, remote calls. Our core mission is to pioneer an innovative approach to content production, where flexible modules can be created once and then published into multiple channels. We are the solution provider with more than 10 years of expertise in digital content production for Life Sciences. Our game-changing partnership programs will help you to boost your performance, save time, and budget and become one-stop-shop for pharma companies. eWizard is integrated with main CRM systems used by pharma: Veeva, iQVIA, Salesforce (+SFMC), AEM. You can choose the type of partnership that will meet the requirements of your business. eWizard content authoring platform allows to: Provide end-to-end creation of all types of pharma marketing content: emails, eDetailers, apps, websites and much more Obtain convenient tools for crafting and reusing universal content across systems and channels, backed up with precise analytics All bets are off: unlimited access to develop as much content as you need Reduce production costs for HTML5 content development Save resources: create more content with less people Reseller Partner Program Our flexible and rewarding reseller partner program helps pharma and life science companies create the multichannel content in entirely new ways by offering Viseven Products and Services. Among our main solutions, they can resell are eWizard, eWizard Pulse, eWizard NaviGate, Viseven CLM, Viseven CRM, etc. Our reseller partners are mainly consulting and marketing agencies who want to expand their service portfolio and become a one-stop-shop for pharma. They can provide your clients with access to a strong team of content creators with 10 years of expertise in the pharma field. There are no boundaries to entry, you start as a Reference Partner and grow to a Reseller. In short, you can choose the program that is right for your business and consistent with your desired level of investment. Become an authorized partner to sell Viseven products and gain support at all stages, including marketing materials, promotion, and technical support. Content Partner Program To increase revenue and boost customer experience, new software advancements are in demand. Our content partners get access to eWizard – convenient, fast, and cost-effective platform for content creation and are certified for innovative approaches to content crafting and management. In-build integration to the leading players like Veeva Multichannel Suite, IQVIA OCE, Adobe Experience Manager, Salesforce Marketing Cloud put our content partners in a strong competitive position on all fronts. Moreover, large pharma companies may require their agencies to be certified for content creation Viseven can provide eWizard certification on demand. Our content partners can create multichannel content in entirely new ways and automate common tasks across the content supply chain. Help pharma to reach customers in a timely and efficient manner – do not hesitate to contact our team of experts and discover more capabilities of our content authoring solution. The right kind of partnership with the right type of partner is the key to success in a rapidly changing pharmaceutical world. It’s all about to choose the type of relationship that will meet your business’s needs. The partnership programs of Viseven Company are based on the principle of mutually profitable cooperation.
How to Engage with Amazon’s Omnichannel Strategy in Pharma Industry? Posted on January 28, 2020November 12, 2024 by Andrii Nikulin Omnichannel strategies are continuously implemented in many organizations that want to enhance their customers’ experience. Amazon’s omnichannel experiences are the keystone to customer retention that help to cover previous sales reductions. The omnichannel approach integrates offline and online channels where customers make purchase interactions via stores, websites, apps, mobile ads, push notifications, product pages, etc. Abstract View of Amazon’s Omnichannel Experience Amazon Omnichannel Retail provides a differentiated customer experience, so various channels smoothly correspond with each other to unchain an immersive journey for the customer demands and purchasing capacities. Instead of running in parallel, the communication channels and the resources supporting them are designed and integrated to work together within the omnichannel solution. As a result, the experience of interacting across all of these channels becomes even more effective or enjoyable than using one channel separately. Why do you need to take advantage of this marketing approach? Let’s disclose it below. Amazon’s customer experience: excellence in service and satisfaction Amazon marketing strategy entails integration throughout various marketing channels such as social media, mobile app, push advertisements, newsletters, laptop purchasing, and chatbots that give easy access to products and services, improving the overall customer buying experience. For instance: Push notifications usually contain jokes or associated content. That attracts the attention and motivates customers to click through and go to the product web page where he sees descriptions of top-notch functions but hesitates to make purchase decisions. The system detects that the customer is long enough on the page; thus, the chatbot pops up with a live assistant to answer his questions and further works with the objections to complete sales. Such an omnichannel approach talks for itself. If you establish and set up such a level of excellence in your sales strategy with this approach, you will reach an increase in the KPI of your pharma business. Besides, pharma omnichannel marketing inspires customers to always prioritize your brand instead of shopping around. Research shows that: omnichannel leads to 90% higher customer retention than interaction through a single channel. That ultimately makes your products and services visible across multiple offline and online locations, highlighting the importance of purchasing and helping you earn more income for your pharmaceutical company. Omnichannel Amazon approach to Pharma customer engagement People have noted how smart and innovative Amazon is in its customer engagement strategies. What shapes them so unique? Most importantly, Amazon collects data on everyone from its audience while they use the shop on its site. Companies like Amazon are the pioneers of digital marketing. While Amazon didn’t invent omnichannel, it quickly embraced it and became a key component of its business model. Amazon knows every customer that buys from them and uses everyone’s data to provide a personalized and up-to-date experience. The central database is at the heart of their marketing model, which ensures seamless interaction between channel and device, which is the hallmark of omnichannel. Consumers flock to Amazon because they get a consistent and reliable experience that saves time and money and provides a high level of omnichannel customer service. They have a considerable arsenal of successful marketing tools to prove their point: SEO This is one of the most famous internet marketing techniques. SEO helps businesses appear as high as possible in search results for specific queries. Because so many product searchers start searching for purchases directly on Amazon’s web store (rather than Google), it has become the #1 product search engine on the internet. Keywords They are at the core of Amazon’s SEO tactics and make products more visible. Once all relevant keywords have been researched and assigned to a product, more search queries may show the relevant product in the search results for potential shoppers. Questions & Answers Amazon takes care of every question from its customers as they often ask for specific details that are not displayed on the product page. Answering questions can improve the information content of a product page, as questions often point to more significant information gaps. So, moderators can add new details to the product or service description focused on the client’s needs. These tools help Amazon collect data, effectively improve its service, and create a “360-degree view” of you as an individual customer. It is important to note that clients expect the same experience from the whole companies they cooperate with. How does it affect Pharma’s channel strategy? First, you get an excellent opportunity to interact with your target audience through the channel they prefer by developing a unified communication system with customers in which different channels complement each other. First, an omnichannel marketing strategy allows you to increase customer engagement and conversion as you can build a customer journey to get your audience to the information they need and are interested in. Thus you will get a higher response. Furthermore, with omnichannel marketing, you can reduce customer acquisition costs by developing a mix of channels to meet customer demand to win their loyalty. Of course, you will avoid wasteful spending. Finally, you can address the core challenge of any content-driven omnichannel strategy—delivering related content that customers will genuinely appreciate. With a constant stream of data across connected channels, you can track customer preferences and behavior in a new way—overcoming the limitations of some channels and seeing the bigger picture. There are things you can only see from a bird’s eye view of the entire customer experience journey, so omnichannel does just that. Modular Content: Pharma Digital Marketing Strategy by Viseven Most recently, we at Viseven introduced a new approach to content creation – Modular Content. Thanks to a thoughtful modular approach, you can use it everywhere once you create and approve it, from eDetailing to the website. We break the content into flexible, independent fragments making it easy to reuse, repurpose, and republish content without additional effort, cost, or resources. Now content creation becomes smart: either with the help of an agency or on your own according to requirements. That makes it possible to save time and budget for development while maintaining high-quality content. With the COPE approach, there is no unnecessary, redundant development. You can reuse and localize approved modules across all your omnichannel marketing channels. Check out the extended presentation: Engage like Amazon: omnichannel HCPs engagement for pharma marketing from Viseven. To find out more about the approach, fill out the form below to contact our team of experts.
Veeva Commercial & Medical Summit 2019 – key takeaways Posted on December 31, 2019November 21, 2024 by Andrii Nikulin With over 600+ customers from across pharma and biotech that Veeva Systems provide with cutting-edge tech solutions, it’s small wonder that an event like the Veeva Commercial & Medical Summit draws attention. It’s what one could call a whole universe of tech-savvy organizations – the Veeva universe, and in early December, over >1200 of life sciences professionals were exchanging insights in Barcelona. Viseven Group, as a Full Service Veeva Partner, could not stay aside – so here are just some of the key points we feel were the essence of the event. Stakeholder and customer engagement, data and CRM excellence, as well as sophisticated approached to content management – here are the highlights that still resonate with us several weeks after. @veevasystems greeting all the partners #vecms. Being a part of this truly inspiring and innovative community is an honor! #modularcontent #innovation #DigitalTransformation @viseven_CLM @eWizard_app pic.twitter.com/nhuFLKiZTf — Oksana Matviienko (@MatviienkoO) December 3, 2019 Across Veeva, in brief One of the major strengths of Veeva is that it constantly expands the range of products and services it provides, so as to cover the entire spectrum of organizational needs. The opening keynote by Arno Sosna, General Manager, CRM, demonstrated this fact quite neatly, even though CRM is just one direction of work: What’s working for you? Arno Sosna, General Manager, CRM #veeva #VECMS pic.twitter.com/MwHoxD1G6v — Kate Pain (@katepain) December 4, 2019 The various parts of Veeva Systems provide practical answers to the questions of marketing, sales, medical and service, engaging various stakeholders with a set of tools. The summit included a number of “deep dives” and “mini theaters” dedicated to the various solutions and services, such as Open Data, Vault PromoMats and Vault MedComms, as well as Veeva CRM Engage Meeting. The outcomes of these solutions have been quite spectacular, as well, notably 88% increase in sales productivity with Veeva CRM, 75% reduction in content approval time with Vault and 95% saving in admin time with Veeva Align. Talking about real-life outcomes from @veevasystems at #VECMS in Barcelona. Great job!? pic.twitter.com/BeBm7g1SLH — eWizard (@eWizard_app) December 3, 2019 It’s about data, really… In an intriguing case study, Philippe Houben, Global Head of Data Excellence, Boehringer Ingelheim and Rebecca Silver, General Manager of Veeva Open Data, discussed the model of what Veeva calls “intelligent engagement” based on a data-driven culture. The Veeva solutions at play here are Open Data, Nitro, CRM MyInsights, and Veeva Network. In the “intelligent engagement” approach, three stages of the process were identified, going from data through insights to actions. For each, specific concerns exist: at the data level, it’s digital and F2F interactions and consent management, as well as reference data. When the data become meaningful insights, such as channel preferences and product usage, it’s time to present value. Actions are then taken at an individual level to improve customer experience. This is where data quality becomes crucial: If the data isn’t right, nothing else matters. – read one of the slides in huge letters. Another successful example of the “intelligent engagement” approach was presented by Parker Richardson, Director, Content Strategy & Standards at GSK. The essence of the “customer experience activation” is making real time decisions with the help of insight-powered intelligence, which in the end allows to provide more personalized customer experience. …and customer engagement is what you need that data for… It’s hard to disentangle data and customer / medical stakeholder engagement from one another – but the event organizers did it just to provide more structure to the summit, with Digital Engagement Track and Medical Stakeholder Track in the schedule. The topics in these largely formed a sort of dialog, providing answers to questions raised in each other. This connection was demonstrated by Gerard Arnhofer, Vice President, Head of Integrated Multichannel Marketing at Bayer, in his presentation on delivering value to customers: Formula for change from @arnhofer = define opportunity + set strategy + communicate how strategy will be operationalized + a bit of luck #VECMS pic.twitter.com/BGQoIEzYr9 — Philippe Kirby (@PhilippeKirby) December 4, 2019 Although in the Data track, the insights had to do much with customer engagement, involving both questions of customer centricity and the use of Veeva Open Data. The topic was also developed in a case study from Novartis, dedicated to transforming the customer approach: #pharma #mcm vs other industries … many ways of improvement needed as the market is changing #VECMS #customerjourney #customerengagement pic.twitter.com/9r1jZzJ5BC — Alexander Frenzel (@A_Frenzel) December 4, 2019 In the modern, “Uber-connected” world, life sciences can learn something from other industries in terms of engaging customers, with interesting points being 2-way communication, consistency and quicker content creation. Which bring us to the next point… …which you will attain with content… Content is the fuel of any strategy, and making sure it is produced relevant and consistent with the insights received is vital. The amount of content (eDetailing presentations, emails, websites and landing pages, etc.) is growing in an almost perfect geometric progression. This can be seen, among other things, in Veeva Vault PromoMats statistics: Some stats from #VECMS We are creating and reusing more and more content than ever before #modularcontent #multichannel @eWizard_app @veevasystems pic.twitter.com/XSl5MJQDpd — Oksana Matviienko (@MatviienkoO) December 3, 2019 With that multiplication, the need arises to take up smarter, more integrated approaches to content. Attempts to unify content-related processes and establish working global-to-local management workflows are being made very actively. For example, Christian Scheuer, VP Commercial Excellence & Affairs, LEO Pharma, presented a characteristically integrated approach. At the data/insights end, the system is powered by a BI platform (One Way) absorbing data from sales and Veeva CRM activities. CRM has one global configuration to facilitate this. At the same time, content is created based on the insights received as Global Master versions pushed to Veeva Vault Brand Portal. The best looking presenters 🙂 with a very interesting presentation on #pharma #marketingautomation #VECMS pic.twitter.com/RTH2nkqX3H — Alexander Frenzel (@A_Frenzel) December 4, 2019 Visual aids are the “basic setup”, while email and other channels (e.g. Veeva CoBrowse) are add-ons.The cherry on top is the integration with Salesforce Marketing Cloud that allows, among other things, SFMC activity from mailing campaigns to appear on the Veeva CRM activity timeline, while managers also use SFMC Journey Builder for personalization. These integration efforts are being made for a reason, and it’s a good thing Veeva supports them. In the long run, there is already a vision of a new model of content management – one that several companies have adopted as blueprints, and we at Viseven have recently endorsed, as well. …managed in a completely innovative way. There has been talk of modular content. This strategy has been developed as an answer to long-standing content management hurdles, including approval, reuse, personalization and time-to-market. In short, the essence of the approach is thinking about (and creating) content in the form of flexible multichannel modules that can then be combined to create content assemblies (presentations, emails, web content) adjusted for local markets – with a hefty amount of automation thrown in. (Here is a more extensive perspective.) Steps are being taken to ensure this already. Morten Kruse Sorensen, Global Director, Multichannel Excellence & Operations, Novo Nordisk, has presented a practical case study illustrating the process of establishing modular content processes. Instead of struggling to “feed the beast”, the organization establishes an ecosystem (“content hub”) based on three nodes: PromoMats used for content formal approval; Brand Portal acting as a single source of truth for global and local content; Production stage, where modular content is crafted based on templates. This enables affiliates to pull global content for adoption and efficient reuse, with faster time to market and reduced development cost. Together with new Veeva features like Auto Claims Linking, the amount of manual work is reduced to the bare minimum.of searching for assets to link with the claim (references, etc.) 6 Minute Demo: Vault PromoMats Auto Claims Linking | Veeva Another organization working with modular content is Shionogi. Tiago Caria, Senior Manager, Digital Innovation Europe, presented the universal, not-channel-bound nature of modules as “naked content”, reflecting the idea of ultimate connectivity. Creating naked content! Love the concept from Tiago Caria at #vecms pic.twitter.com/Ni13B8dkcx — Parker Richardson (@MedRepDad) December 4, 2019 Viseven team is proud to be among the pioneers of connected modular content, which we are currently implementing for several leading enterprises based on Veeva capacities and our own eWizard content authoring solution integrated with Salesforce Marketing Cloud and Adobe Experience Manager. Our approach is based on the concept of Channel-Agnostic Modules (CAM) that can fit any content type and is used to assemble content in approved Master Templates. Seeing the evolution of the way content is managed makes us quite enthusiastic, since today, at last, we have the technology that helps solve the familiar content-related issues and attain true customer centricity.
3 Main e-Detailer Types to Engage with Healthcare Professionals Posted on December 26, 2019November 8, 2024 by Andrii Nikulin A strong and trusted brand image means everything in pharma. After releasing a new product, each pharmaceutical company wants to showcase it to as many healthcare professionals (HCPs) as possible in an attractive way and without wasting resources. For years, pharmaceutical detailing has been a tried and tested format of HCP engagement used by sales representatives during face-to-face meetings. However, not every company knows how to use this format effectively in the digital world, where HCPs access more information than ever and use multiple communication channels. The Role of eDetailers in Omnichannel HCP Engagement For many pharma marketers and sales representatives, omnichannel marketing and personalization of customer experiences in HCP engagement is still one of the main challenges due to a low level of digitalization. As a digital version of pharma detailing, eDetailing is a tremendous opportunity for pharmaceutical and biotech companies to broaden target audiences globally and in local markets by personalizing relationships with each HCP when used with other communication channels within omnichannel campaigns. eDetailers offer a high level of interactivity and detailed analytics, which allows marketers and sales representatives to create individual experiences for HCPs at a large scale and enhance them for future campaigns. In this article, you’ll discover the cases when a pharma company can use eDetailing to attract HCPs‘ attention and build long-term relationships that result in conversions and sales. Here are five main types of eDetailers for successful HCP engagement: Self-Detailing (Self-Service Detailing) Self-detailing (self-service detailing) is a type of eDetailing that enables healthcare professionals to get acquainted with pharma products and review them autonomously without the assistance of sales representatives. It sounds like a drawback for pharma companies because no one pitches offers in person. However, self-service detailing gives four unique benefits from the perspective of marketing. The first benefit is efficiency. Self-service detailing gives pharma companies an outstanding opportunity to save time and budgets since sales representatives don’t need to schedule face-to-face meetings and travel to physical locations. Pharma companies can allocate these resources to any other objective. The second benefit is convenience. Promotional content is available to healthcare professionals without any limitations. They can access it on any device anytime without getting distracted from their responsibilities. The lion’s share of healthcare professionals doesn’t like listening to sales representatives at all. For this reason, self-service detailing is a great way to gain trust or at least attract attention. The third benefit is an expanded market reach. With a powerful platform for HCP engagement, a pharma company can deliver eDetailers to more healthcare professionals at once. The fourth benefit is high-quality feedback. If a pharma company knows how to encourage a healthcare professional to open materials, they are more likely to spend more time on their analysis and make more interactions. With real-time analytics integrated into an interactive eDetailer, the company will see each action made on each slide – valuable information that gives room for future improvement. Remote eDetailer Presentation (Remote Detailing) Remote detailing or remote eDetailing presentation is a content format that has enabled pharma companies to minimize health risks and maximize business value and customer experience during the COVID-19 pandemic. As a perfect alternative to face-to-face meetings with healthcare professionals, remote detailing helps sales representatives demonstrate pharma products online during video calls or webinars. Even though this type of eDetailing has become less common than it used to be during the pandemic, it has proved itself a profitable and effective solution and remains such till now. Omnichannel Detailing Omnichannel detailing is eDetailing used by pharmaceutical companies with other marketing channels to create personalized journeys for healthcare professionals within omnichannel campaigns. The awareness of the target audience’s demographics, interests, habits, demands, and preferences allows pharma brands to send relevant content to the right healthcare professional at the right moment and via the preferred channel. Say a pharma brand invited healthcare professionals to participate in a webinar via email. After the event, all participants received a copy of an eDetailer. During the next few days, a pharma brand’s marketers were tracking interactions made by healthcare professionals. Based on the analytics report, marketers segmented those healthcare professionals who carefully read the materials and sent them an email invitation to another event to discuss the eDetailer. Omnichannel detailers sent in a sequence with other communication channels are an effective way to gain the trust of a group of healthcare professionals during one particular event. It’s an advanced solution to build personalized long-term relationships with each person. It’s not about promotion but storytelling. Create eDetailers at Reduced Cost with eWizard At Viseven, we help global, medium-sized, and small enterprises in the pharmaceutical industry efficiently and effectively use eDetailing content for HCP engagement during omnichannel marketing campaigns and face-to-face visits. Powered by Viseven, eWizard is a content experience platform that allows a pharma organization with any level of digital maturity to create and deliver eDetailers at a large scale in combination with other communication channels within personalized customer journeys. eWizard offers a rich collection of easy-to-use eDetailing tools and features: Ready-Made Templates Save time, energy, and resources on the customization of your eDetailers with a wide range of ready-made templates with built-in navigation and attractive design. Easy-to-Use Template Builder Customize layouts, color palettes, text, buttons, pop-ups, sliders, carousels, media, and other necessary elements within each slide of your eDetailer without professional coding and design skills. Automated Translation Use an AI-powered translation engine to translate eDetailing content from one language into another in several seconds or localize it manually by downloading a file, translating content, and uploading it back to the platform. Business Admin Create eDetailers together with multiple stakeholders from different organizations and teams. Assign roles for users and organize users in groups to set clear responsibilities and make the production of your eDetailing content more efficient. Planner Plan, arrange, and manage your eDetailers at different production stages and combine them with other communication channels for global and local marketing campaigns across multiple geographies. Analytics View interactions made by your target audience using different types of reports, manage data with multiple filters and sorting options, collect KPIs, and export data as Excel and CSV files. Want to test eWizard for free? Request a demo to try the basic functionality for your pharma business. If you need more information on the platform or help with eDetailing, don’t hesitate to talk to our expert. We’ll schedule a meeting with you at any convenient time.
Viseven Named 2019 Innovative Company by PM360 Posted on December 13, 2019November 8, 2024 by Andrii Nikulin Forest Hills, NY: Friday, Dec. 13 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Viseven as one of the most innovative Companies of 2019. Viseven was selected as part of PM360’s 8th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. Drawing on its vast experience providing digital solutions for more than 30 pharmaceutical companies, Viseven has acquired a profound understanding of industry specific challenges. The company was celebrated for the innovative approach - COPE (Create Once – Publish Everywhere), which allows to break down content into smallest possible pieces and easily reuse them within or across the channels, saving extra effort, costs, and resources. COPE approach is a unique solution since content is module-based and connected, available across the entire organization, depending on access management. All the changes made to the core module can be automatically applied across all available channels, eliminating repetitive manual work. As a result, the go-to-market process is improved by assembling content 3 times faster – from 1 month to 7 – 10 days – making the process more flexible. Our mission is to save lives by making communication faster. We empower our customers to be able to supply all types of content required needed to deliver the information to patients, HCPs, caregivers in a timely and efficient manner. With personalized and relevant materials that are tailored to real-world needs, life sciences can usher in the new era in healthcare, with patient centricity as the core approach. Among the main plans of the company, is to keep involving AI into the COPE approach to reach the high-level automation in all the processes – from creation of content drafts to automatic translation and references identification. “For the past eight years, we have worked to help the industry identify the latest and most exciting advancements that facilitate change in the industry, how it operates, or offer new advancements that better serve patients, doctors, payers, and others involved,” says Anna Stashower, CEO/Publisher of PM360. “We hope this guide can serve as an important resource for the industry throughout 2020 as we all work to improve the healthcare experience for everyone involved.” All of this year’s selections can be found at: www.pm360online.com/pm360-presents-the-2019-innovators. About Viseven Viseven is a full cycle company with a 10-year-wide expertise in content development for global pharmaceutical market. The company’s core mission is to help pharmaceuticals connect patient centricity, patient engagement, and strategic imperatives with the right content and multichannel mix. The unique vision – COPE (Create Once – Publish Everywhere) introduced by Viseven provides customers with future-friendly content connected across regions, channels, and systems. About PM360 PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment. The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
