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Blog

May 24, 2023

Viseven at Reuters Pharma EU

The recent Reuters Pharma EU event proves that not everything is about AI and digitalization. See how human relations stay at the core of successful marketing.
March 31, 2023

Viseven at MWC Barcelona 2023: Connecting for a Healthier Future

Thowback to the most influental mobile dedicated event of the year
March 27, 2023

Reach 35 New Countries and Improve Diabetes Care Communication: Viseven Collaborations

Learn how Digital Content Factory impacted the diabetes care worldwide
March 10, 2023

Omnichannel KPI: What to Track and How to Improve?

In today’s competitive and complex healthcare landscape, pharma marketers must be on top of their game regarding marketing and engaging with their customer base. As a
March 6, 2023

Customer Relationship Management in Healthcare Industry: Features, Benefits, and Specifics

Customer Relations Management (CRM) – three words that may sound super complicated, although many business areas have implemented different types of CRMs approaches since the early 1970s.
February 6, 2023

8 Biggest Trends in Healthcare Marketing in 2023

As the relationship between clients and companies shifts towards a more personalized tone, the value of customer experience keeps growing. Different tools like social media or
January 13, 2023

What is HEOR in Pharma?

Evaluation of drug efficiency on a dedicated market is a complex process that requires HEOR experts to measure multiple indicators to understand the actual market value
January 9, 2023

How to Improve Communication between Patient and Doctor?

Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Still, you
January 4, 2023

The Use of Artificial Intelligence in the Pharmaceutical Industry

We, as humanity, have gone a long road in search of an understanding of AI. From the early beginning of the world’s digitalization, the mainstream media
December 22, 2022

Viseven’s Year in Review

It is always nice to summarize your year’s achievements and personal wins right around Christmastime when the year is almost over. Here at Viseven, we had