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The recent Reuters Pharma EU event proves that not everything is about AI and digitalization. See how human relations stay at the core of successful marketing.
In today’s competitive and complex healthcare landscape, pharma marketers must be on top of their game regarding marketing and engaging with their customer base. As a …
Customer Relations Management (CRM) – three words that may sound super complicated, although many business areas have implemented different types of CRMs approaches since the early 1970s. …
As the relationship between clients and companies shifts towards a more personalized tone, the value of customer experience keeps growing. Different tools like social media or …
Evaluation of drug efficiency on a dedicated market is a complex process that requires HEOR experts to measure multiple indicators to understand the actual market value …
Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Still, you …
We, as humanity, have gone a long road in search of an understanding of AI. From the early beginning of the world’s digitalization, the mainstream media …
It is always nice to summarize your year’s achievements and personal wins right around Christmastime when the year is almost over. Here at Viseven, we had …
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