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July 5, 2024
See 7 major mistakes pharma marketers make when adopting AI tools in their practice.
May 16, 2024
Discover digital marketing strategies for your OTC brand to establish meaningful relationships with your target audiences
September 14, 2020
We’re all getting a bit tired of the words ‘remote communication’, aren’t we? However, in many places it is too early to say that the restrictions …
June 24, 2020
The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” between their brand and the audience. This …
June 19, 2020
Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.
May 6, 2020
Viseven Group is happy to announce its newly acquired status as a Salesforce Consulting Partner. Having an extensive history of mutually beneficial collaboration with Salesforce.com, the entire team is proud of involvement with the world’s most recognized business platform – and looking forward to the new opportunities of bringing genuine value to our customers in life sciences. The connection and integration of Viseven’s powerful eWizard multichannel pharma content authoring platform with Salesforce allows to elevate the benchmarks even further.
February 28, 2020
Oh no, email is not dying because of all the disruptive comm tech emerging, dear, especially if we are talking healthcare and pharmaceuticals. If anything, this …
February 27, 2020
HCPs meet your brand at all hours, across all channels and touchpoints. Today physicians and patients expect more consistency while engaging with a pharma brand (with content, messaging and offers provided), and no …
July 30, 2019
In another move to create a world of truly interconnected digital ecosystems for life sciences, Viseven Group is happy to introduce the integration of eWizard Platform with Adobe Experience Manager! Here, we will look at how you can connect your existing systems, including Veeva, with AEM using eWizard, craft and reuse websites that fit AEM, while tracking their performance in Veeva/Salesforce, as well as how content approval processes and data integrity can be improved.
January 3, 2019
A while ago, we announced the strategic partnership with Salesforce.com, featuring a highly anticipated integration of eWizard platform and Salesforce eMarketing Cloud. The email marketing Salesforce …
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