Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.
With over 600+ customers from across pharma and biotech that Veeva Systems provide with cutting-edge tech solutions, it’s small wonder that an event like the Veeva Commercial & Medical Summit 2019 draws attention. Here are the highlights that still resonate with us several weeks after.