February 22, 2022
From time to time, pharma gets under the fire due to its excessive talks about ‘digital transformation’. It’s not quite clear what these words refer to …
December 28, 2021
Are you still processing 2020? Well, here is the news, 2022 is almost here. And while you are thinking about how it could happen; we can …
November 22, 2021
The pharmaceutical industry has talked about improving communication with HCPs for decades. While even several years ago, “closing the loop” was routinely equaled to traditional rep …
August 12, 2021
The Great Digital Transformation has brought pharma into the place where often it remains only to guess what is behind words about another big transformation, dramatic …
July 30, 2021
A sharp surge of innovations in the pharmaceutical industry has created an environment where new tools and models of work appear every day, making difficult pharma …
May 18, 2021
Quicker than a storm, a pandemic has left us in a black hole of confusion and uncertainty. On this matter, pharma could be compared to a …
March 23, 2021
Engaging disease awareness campaigns, witty marketing, and brilliant ideas of the recent years prove that pharma is getting ever more creative with its marketing strategies. However, …
February 26, 2021
Take a moment to think of how your health behavior has changed over 2020. Can it be measured exclusively by the number of thoughts about hygiene …
January 8, 2021
When pharma professionals are taking the course on the brighter post-pandemic future, it is important to look around, orient towards the professionals, and get the latest …