July 26, 2022
Apart from high-quality care, personalization, and transparency, patients are eager to have more control over their time and day-to-day health activities with easy access to accurate …
July 20, 2022
An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.
February 22, 2022
From time to time, pharma gets under the fire due to its excessive talks about ‘digital transformation’. It’s not quite clear what these words refer to …
December 28, 2021
Are you still processing 2020? Well, here is the news, 2022 is almost here. And while you are thinking about how it could happen; we can …
November 22, 2021
The pharmaceutical industry has talked about improving communication with HCPs for decades. While even several years ago, “closing the loop” was routinely equaled to traditional rep …
August 12, 2021
The Great Digital Transformation has brought pharma into the place where often it remains only to guess what is behind words about another big transformation, dramatic …
July 30, 2021
A sharp surge of innovations in the pharmaceutical industry has created an environment where new tools and models of work appear every day, making difficult pharma …
May 18, 2021
Quicker than a storm, a pandemic has left us in a black hole of confusion and uncertainty. On this matter, pharma could be compared to a …
February 26, 2021
Take a moment to think of how your health behavior has changed over 2020. Can it be measured exclusively by the number of thoughts about hygiene …