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May 15, 2023

The Complete Guide to Pharmaceutical Detailing

Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with
October 9, 2020

The Secret of Effective Interactive Visual Aid for Pharma Company

Not all IVAs are performing equally well. Why is that? These tips and insights represent the experience of numerous people currently in the industry – and it’s here for one purpose: help brand managers understand what to change (and what not to change) in your detail aids.
June 24, 2020

Pharma Content Marketing: How to Create once and Deliver your Content across Channels

The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” between their brand and the audience. This
March 20, 2020

eWizard Remote Detailing: What You Need to Know

Since COVID-19 has become a pandemic, the pharma industry no longer exists in its traditional sense. The coronavirus forced pharmaceutical companies to minimize health risks and
January 28, 2020

How to Engage with Amazon’s Omnichannel Strategy in Pharma Industry?

Omnichannel strategies are continuously implemented in many organizations that want to enhance their customers’ experience. Amazon’s omnichannel experiences are the keystone to customer retention that help
December 26, 2019

3 Main e-Detailer Types to Engage with Healthcare Professionals

Email, remote visit or eDetailer – that is the question. Every pharmaceutical manager wants to build a trusted brand name, organize successful HCP digital engagement, and an efficient marketing strategy. The preferred channel for communication with HCPs is chosen based on every company’s goals. For one organization it`s better to send emails, for another – show eDetailers, etc. Each company wants to build a dialogue with its target audience and create successful HCP marketing tactics.  
November 30, 2018

Engaging gastroenterology presentations: 7 tips to drive engagement

Many a brand manager working in pharma marketing will admit that promoting a product to HCPs of certain specialties is quite different from working with the
July 17, 2018

How to create an interactive multichannel presentation (from that PDF file you have)

So you want a full-function interactive presentation – one that is clickable, tablet-tappable, swipeable, and ideal for reps to use – but what you’ve got at
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