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Subscribe for regular insider updates and best practices on trendy topics in pharmaceutical and life sciences marketing: digital innovations, omnichannel strategy, modular content, marketing automation, Veeva, and Salesforce.com expertise, rep-triggered email, eDetailing, and so much more from our team of professionals.

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July 16, 2020

Self-detailing: get more possibilities for HCPs engagement

Nowadays, pharmaceutical companies are engaged into the most diverse remote communication models to reach out to the HCPs, as the primary objective. Among other things, they
June 24, 2020

Pharma content marketing: how to create once and deliver your content across channels

The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” between their brand and the audience. This
March 20, 2020

eWizard Remote eDetailing: How to Minimize Health and Business Risks for Pharma Amid of COVID-19?

Since the COVID-19 has reached a pandemic, the Pharma business no longer exists in its traditional sense. For these very reasons, pharma companies are looking for
January 28, 2020

How to engage with Amazon’s Omnichannel Strategy in Pharma Industry?

Abstract view of Amazon’s omnichannel experience Omnichannel strategies are continuously implemented in many organizations that want to enhance their customers’ experience. Amazon’s omnichannel experiences are the
December 26, 2019

5 types of eDetailers for successful HCP engagement

Email, remote visit or eDetailer – that is the question. Every pharmaceutical manager wants to build a trusted brand name, organize successful HCP digital engagement, and an efficient marketing strategy. The preferred channel for communication with HCPs is chosen based on every company’s goals. For one organization it`s better to send emails, for another – show eDetailers, etc. Each company wants to build a dialogue with its target audience and create successful HCP marketing tactics.  
November 30, 2018

Engaging gastroenterology presentations: 7 tips to drive engagement

Many a brand manager working in pharma marketing will admit that promoting a product to HCPs of certain specialties is quite different from working with the
October 9, 2018

The Secret of Effective Interactive Visual Aid for Pharma Company

Not all IVAs are performing equally well. Why is that? These tips and insights represent the experience of numerous people currently in the industry – and it’s here for one purpose: help brand managers understand what to change (and what not to change) in your detail aids.
July 17, 2018

How to create an interactive multichannel presentation (from that PDF file you have)

So you want a full-function interactive presentation – one that is clickable, tablet-tappable, swipeable, and ideal for reps to use – but what you’ve got at