Blog
May 15, 2023
Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with …
October 9, 2020
Not all IVAs are performing equally well. Why is that? These tips and insights represent the experience of numerous people currently in the industry – and it’s here for one purpose: help brand managers understand what to change (and what not to change) in your detail aids.
June 24, 2020
The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” between their brand and the audience. This …
March 20, 2020
Since the COVID-19 has reached a pandemic, the Pharma business no longer exists in its traditional sense. For these very reasons, pharma companies are looking for …
January 28, 2020
Omnichannel strategies are continuously implemented in many organizations that want to enhance their customers’ experience. Amazon’s omnichannel experiences are the keystone to customer retention that help …
December 26, 2019
Email, remote visit or eDetailer – that is the question. Every pharmaceutical manager wants to build a trusted brand name, organize successful HCP digital engagement, and an efficient marketing strategy. The preferred channel for communication with HCPs is chosen based on every company’s goals. For one organization it`s better to send emails, for another – show eDetailers, etc. Each company wants to build a dialogue with its target audience and create successful HCP marketing tactics.
November 30, 2018
Many a brand manager working in pharma marketing will admit that promoting a product to HCPs of certain specialties is quite different from working with the …
July 17, 2018
So you want a full-function interactive presentation – one that is clickable, tablet-tappable, swipeable, and ideal for reps to use – but what you’ve got at …
