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Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with …
Not all IVAs are performing equally well. Why is that? These tips and insights represent the experience of numerous people currently in the industry – and it’s here for one purpose: help brand managers understand what to change (and what not to change) in your detail aids.
The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” between their brand and the audience. This …
Since the COVID-19 has reached a pandemic, the Pharma business no longer exists in its traditional sense. For these very reasons, pharma companies are looking for …
Omnichannel strategies are continuously implemented in many organizations that want to enhance their customers’ experience. Amazon’s omnichannel experiences are the keystone to customer retention that help …
Email, remote visit or eDetailer – that is the question. Every pharmaceutical manager wants to build a trusted brand name, organize successful HCP digital engagement, and an efficient marketing strategy. The preferred channel for communication with HCPs is chosen based on every company’s goals. For one organization it`s better to send emails, for another – show eDetailers, etc. Each company wants to build a dialogue with its target audience and create successful HCP marketing tactics.
Many a brand manager working in pharma marketing will admit that promoting a product to HCPs of certain specialties is quite different from working with the …
So you want a full-function interactive presentation – one that is clickable, tablet-tappable, swipeable, and ideal for reps to use – but what you’ve got at …
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