Case Studies
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April 7, 2022
Published by Olena Ivanenko on April 7, 2022
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Goal The main goal is to create a successful example of a global pharmaceutical company’s digital transformation. To match our customer’s ambitions (reduce production budget and …
February 12, 2022
Published by Olena Ivanenko on February 12, 2022
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What does it mean to be building an omnichannel system, and what challenges need to be solved? Is there a “from scratch” level? To be able …
January 27, 2022
Published by Olena Ivanenko on January 27, 2022
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Pharma has to deal with complex workflows — that’s why it is so important to improve the ways content is developed. Again and again, it proves …
January 25, 2022
Published by Olena Ivanenko on January 25, 2022
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Goal The main goal of our impact was to positively influence the marketing efficiency and performance of our client’s pharmaceutical company. We made an audit of …
September 7, 2020
Published by Olena Ivanenko on September 7, 2020
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Disconnected communication with patients has one side effect – poor medication adherence. The reason behind poor medication adherence starts with simple forgetfulness, although, in the majority …
July 17, 2020
Published by Olena Ivanenko on July 17, 2020
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eDetailing typically covers complicated topics and contains a lot of information. Sometimes their overly complicated structure is confusing for physicians, wastes time and affects the entire …
June 22, 2020
Published by Olena Ivanenko on June 22, 2020
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Why all the talk of “modular content”? Is it implementable? What will it allow? Pharma companies are expected to bring value to HCPs by creating compelling …
June 18, 2020
Published by Olena Ivanenko on June 18, 2020
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How a revised approach to content creation helped develop email templates for urgent messaging in 2 days amid the COVID-19 crisis The situation with the COVID-19 …
May 18, 2020
Published by Olena Ivanenko on May 18, 2020
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Omnichannel strategy in pharma marketing? It is so much more than just reps equipped with tablets, and the outcomes can be much greater than usually presumed. …