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Subscribe for regular insider updates and best practices on trendy topics in pharmaceutical and life sciences marketing: digital innovations, omnichannel strategy, modular content, marketing automation, Veeva, and Salesforce.com expertise, rep-triggered email, eDetailing, and so much more from our team of professionals.

Blog

March 10, 2023

Omnichannel KPI: What to Track and How to Improve?

In today’s competitive and complex healthcare landscape, pharma marketers must be on top of their game regarding marketing and engaging with their customer base. As a
March 6, 2023

Customer Relationship Management in Healthcare Industry: Features, Benefits, and Specifics

Customer Relations Management (CRM) – three words that may sound super complicated, although many business areas have implemented different types of CRMs approaches since the early 1970s.
February 6, 2023

8 Biggest Trends in Healthcare Marketing in 2023

As the relationship between clients and companies shifts towards a more personalized tone, the value of customer experience keeps growing. Different tools like social media or
January 13, 2023

What is HEOR in Pharma?

Evaluation of drug efficiency on a dedicated market is a complex process that requires HEOR experts to measure multiple indicators to understand the actual market value
January 9, 2023

How to Improve Communication between Patient and Doctor?

Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Still, you
January 4, 2023

The Use of Artificial Intelligence in the Pharmaceutical Industry

We, as humanity, have gone a long road in search of an understanding of AI. From the early beginning of the world’s digitalization, the mainstream media
December 22, 2022

Viseven’s Year in Review

It is always nice to summarize your year’s achievements and personal wins right around Christmastime when the year is almost over. Here at Viseven, we had
December 19, 2022

What is RWE in Pharma?

While Healthcare aims at patient outcomes increase, Pharma is looking forward to means beyond randomized clinical trials (RCTs) to assess and promote the value they produce.
November 30, 2022

Disruptive Tech in Pharma: A Future of Digital Interactions

Key take-aways from the joint webinar with TCS dedicated to the latest MarTech technologies and innovations
November 17, 2022

Complete guide on pharmaceutical medical affairs

Medical affairs in Pharma are often seen as a central agency that works within a healthcare company and prioritize communication among life science organizations, medical professionals,

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