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Staying up to date with the latest news in the field, making rounds, seeing 60 patients, and keeping up with paperwork paints a clear picture of the immense workload healthcare professionals (HCPs) can shoulder daily. It is no surprise that it is challenging for sales reps to get a face-to-face meeting with them.
The research findings are concerning, but unfortunately not unexpected. They suggest that more than 75% of healthcare professionals find their workload unsustainable. Additionally, 77% reported that their colleagues are experiencing burnout, and nearly half agreed that their peers are considering leaving the field.
Source: Pharmaphorum
While pharma and life sciences alone cannot solve the problem, brands should aim to alleviate pressure by ensuring effective communication with HCPs. eDetailing represents one of the strategies to pivot towards addressing providers’ burnout and boosting engagement.
In this article, the Viseven team is going to shed light on the best e-detailing software that would improve your interaction with HCPs. But before we begin, let’s briefly get into what an eDetailing software is.
A pharmaceutical eDetailing platform refers to software that allows sales rep to deliver product information in an engaging and efficient way. Instead of relying on conventional brochures, pharmaceutical companies can opt for eDetailing platforms to demonstrate interactive presentations, data, and videos on laptops or tablets. Remote detailing solutions let HCPs meet medical representatives (MedReps) online, while self-detailing tools enables them to review materials on their own schedule, fitting learning into their busy day.
Before we move forward, let’s provide some incentives to keep reading this article. What are the benefits eDetailing software brings to the table? Let’s explore:
In pharma digital marketing, eDetailing solutions translate into deeper connections with HCPs, personalized content delivery, and real-time feedback. Take one of our clients as an example. The pharma brand’s text-heavy, static eDetailers did not resonate with cardiologists, GPs, and neurologists in Ukraine. Viseven helped them transform those materials into engaging, interactive eDetailers that sparked meaningful conversations and feedback.
We cut through the noise for HCPs with eWizard, our content experience platform. Our team created easy-to-digest eDetailers with a clear structure, sleek design, and interactivity components, meeting the unique HCP needs.
It was a win-win scenario for everyone. Healthcare professionals benefited from personalized information to promote better patient care. The client enjoyed cost savings, wider reach, and increased engagement with HCPs.
In this section, we will compare leading eDetailing platforms by highlighting their key benefits. Also, we are going to explore potential drawbacks you might not find on their websites. This comprehensive approach will help you make the best choice for your unique needs.
eWizard, an advanced content experience platform by Viseven, empowers pharma brands to efficiently plan, brief, build, localize, and approve their eDetailing content.
IQVIA offers analytics solutions for HCP engagement, content delivery, and healthcare communications, including remote detailing and self-detailing.
Atkana refers to a cloud-based eDetailing solution for pharmaceutical and medical device industries.
Enablr has every right to bear such a name. It (tautology warning) enables users to plan and monitor remote detailing sessions, gather HCP responses, capture call details, and much more.
Shaman is a cloud-based solution that lets life sciences brands build compliant, interactive eDetailers.
Platforce refers to a CRM pharma marketing innovation targeting pharmaceutical and medical device brands. Platforce Pulse provides users with enhanced eDetailing capabilities.
When you are deciding on an eDetailing platform, it is increasingly important to take into account your specific business needs, the size of your team, and the resources available. If you find yourself with a wealth of existing content waiting to be repurposed, planning to implement an omnichannel pharma marketing strategy while closely tracking campaign performance using advanced tools, and requiring various integrations, then eWizard could be the smart choice for you.
Our team is committed to delivering aesthetically appealing, user-friendly, and resonating eDetailers, including self-detailing and remote edetailing solutions. With eWizard’s wide range of pre-built templates and intuitive tools, pharma brands can build presentations without comprehensive coding and design skills.
Want to craft impactful eDetailers at scale without any hiccups? Contact us today and we will get back to you as soon as possible.