Subscribe for regular insider updates and best practices on trendy topics in pharmaceutical and life sciences marketing: digital innovations, omnichannel strategy, modular content, marketing automation, Veeva, and Salesforce.com expertise, rep-triggered email, eDetailing, and so much more from our team of professionals.
Email, remote visit or eDetailer – that is the question. Every pharmaceutical manager wants to build a trusted brand name, organize successful HCP digital engagement, and an efficient marketing strategy. The preferred channel for communication with HCPs is chosen based on every company’s goals. For one organization it`s better to send emails, for another – show eDetailers, etc. Each company wants to build a dialogue with its target audience and create successful HCP marketing tactics.