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Artificial intelligence, a groundbreaking technology which already reshapes businesses across industries, is making strides in life sciences as well. Despite its potential and numerous successful use cases, the adoption of AI in life sciences has been noticeably slower than in other industries. Why is that so? What is the actual value of artificial intelligence in […]
Not too long ago, healthcare marketing was a straightforward game. Brochures in clinics, billboards by highways, and maybe the occasional TV spot. Fast-forward to today, and everything has changed. Patients are scrolling through health tips on social media, comparing treatments online, and expecting brands to understand their unique needs — before they even ask. The […]
Before the global pandemic, most medical congresses were held in person, letting attendees meet and network during lectures and at booths. During the COVID-19 crisis, the industry pivoted to a virtual format. Participants adapted by digitizing their content, creating remote presenter briefings, and exploring new ways to ensure high engagement. Like any challenge, this shift […]
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