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In the not-so-distant past, sales representatives handed out printed materials when they met with healthcare providers (HCPs). Those brochures covered drug efficacy, dosages, side effects, clinical trial data, contraindications, and more. It worked for a while, but it was far from perfect. When new information came up or there was a mistake, the current brochures […]
When launching clinical trials, promoting over-the-counter medications, or raising awareness, you will likely focus on reaching patients directly. One of your key goals will be to ensure you can engage and retain your existing patient base. Every pharmaceutical marketer strives to build loyalty — patients who return to their brand and feel a genuine connection. […]
Pharmaceutical procurement is one of the key factors influencing drug availability, safety, and total costs. A comprehensive procurement process should ensure a timely supply of the right pharmaceuticals in the right quantity, meeting approved quality standards. It should effectively manage supplier relationships in an ethical way while also seeking to secure the most favorable purchase […]
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