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Email is one of the core channels for building and developing communication between pharma brands, patients, and HCPs. As a marketing tool, email allows delivering well-targeted …
The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Digitalization brought new challenges to any industry …
Over time, pharma gets under fire due to its excessive talks about ‘digital transformation.’ It needs to be clarified what these words refer to and whether …
The path of omnichannel in pharma has its twists and turns. However, this approach has turned into a daily routine of those who’s committed to delivering …
There is nothing special about the fact that a summit hosted by the pharma digital tech giant Veeva is special every time. The North American edition …
The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” between their brand and the audience. This …