July 29, 2022

Interactive Email Marketing Benefits: How to Win the Race in the Pharma Industry

Email is one of the core channels for building and developing communication between pharma brands, patients, and HCPs. As a marketing tool, email allows delivering well-targeted
July 12, 2022

Medical Content: The Most Vital Channels in Omnichannel

Content is king. Probably, you’ve heard these three words many times. But only a few know that it’s the title of Bill Gates’ essay published on
June 23, 2022

Top Commercial Benefits of Modular Approach

The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Digitalization brought new challenges to any industry
May 4, 2022

How to Solve MLR Hurdles with a Modular Approach

Find out about the main pain points of MLR approval process and how you can fix and make these actions predictable and faster
February 22, 2022

The Milestones of Digital Transformation in Pharma: Evolution of Content Experience

From time to time, pharma gets under the fire due to its excessive talks about ‘digital transformation’. It’s not quite clear what these words refer to
December 28, 2021

2021 in Pharma: What We Have Learned and Where We Have Won

Are you still processing 2020? Well, here is the news, 2022 is almost here. And while you are thinking about how it could happen; we can
April 23, 2021

Modular content: Pivot Your Content Strategy on the Fly

The path of omnichannel in pharma has its twists and turns. However, this approach has turned into a daily routine of those who’s committed to delivering
June 29, 2020

5 highlights from Veeva Commercial and Medical Summit Online 2020

There is nothing special about the fact that a summit hosted by the pharma digital tech giant Veeva is special every time. The North American edition
June 24, 2020

Pharma content marketing: how to create once and deliver your content across channels

The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” between their brand and the audience. This