Subscribe for regular insider updates and best practices on trendy topics in pharmaceutical and life sciences marketing: digital innovations, omnichannel strategy, modular content, marketing automation, Veeva, and Salesforce.com expertise, rep-triggered email, eDetailing, and so much more from our team of professionals.
Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.