May 4, 2022

How to Solve MLR Hurdles with a Modular Approach

Find out about the main pain points of MLR approval process and how you can fix and make these actions predictable and faster
February 22, 2022

The Milestones of Digital Transformation in Pharma: Evolution of Content Experience

From time to time, pharma gets under the fire due to its excessive talks about ‘digital transformation’. It’s not quite clear what these words refer to
December 28, 2021

2021 in Pharma: What We Have Learned and Where We Have Won

Are you still processing 2020? Well, here is the news, 2022 is almost here. And while you are thinking about how it could happen; we can
April 23, 2021

Modular content: Pivot Your Content Strategy on the Fly

The path of omnichannel in pharma has its twists and turns. However, this approach has turned into a daily routine of those who’s committed to delivering
June 29, 2020

5 highlights from Veeva Commercial and Medical Summit Online 2020

There is nothing special about the fact that a summit hosted by the pharma digital tech giant Veeva is special every time. The North American edition
June 24, 2020

The next level of Pharma content marketing: how to create once and deliver your content across channels

The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” between their brand and the audience. This
June 19, 2020

How to make pharma brand messages reinforce one another with email fragments (2 practices)

Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.
December 31, 2019

Veeva Commercial & Medical Summit 2019 – key takeaways

With over 600+ customers from across pharma and biotech that Veeva Systems provide with cutting-edge tech solutions, it’s small wonder that an event like the Veeva Commercial & Medical Summit 2019 draws attention. Here are the highlights that still resonate with us several weeks after.
September 12, 2019

Modular content in Veeva Vault is now reality

In the hyper-digital world along with growing volume of information everywhere, pharma companies must ensure their content (be it pdf, eDetailer, email, newsletter, etc.) distributed to