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Subscribe for regular insider updates and best practices on trendy topics in pharmaceutical and life sciences marketing: digital innovations, omnichannel strategy, modular content, marketing automation, Veeva, and expertise, rep-triggered email, eDetailing, and so much more from our team of professionals.


May 16, 2024

Pharmaceutical Digital Marketing Strategies for OTC Brands

Discover digital marketing strategies for your OTC brand to establish meaningful relationships with your target audiences
November 1, 2020

Omnichannel communication strategy in healthcare: scrutinize your content

Let’s dive into the topic and find out how omnichannel communication works in healthcare. Nowadays, it is essential to take care of customer service due to
June 29, 2020

5 highlights from Veeva Commercial and Medical Summit Online 2020

There is nothing special about the fact that a summit hosted by the pharma digital tech giant Veeva is special every time. The North American edition
June 24, 2020

Pharma Content Marketing: How to Create once and Deliver your Content across Channels

The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” between their brand and the audience. This
April 8, 2020

Multichannel vs. Omnichannel Marketing in Pharma

In this post, you'll find out how both omnichannel and multichannel marketing in pharma works and what the main difference is.
January 28, 2020

How to Engage with Amazon’s Omnichannel Strategy in Pharma Industry?

Omnichannel strategies are continuously implemented in many organizations that want to enhance their customers’ experience. Amazon’s omnichannel experiences are the keystone to customer retention that help
December 9, 2019

How to Create a User-Friendly Design for a Medical Website?

“You never get a second chance to make a first impression” is a buzz phrase in the business world. One of the main things to do as a smart manager is to try to draw attention to your company. Well-designed websites are going to help to attract clients and ensure that people know exactly what your company is all about.   In this article, we will discuss some sleek tricks that have been tried and proved by successful website makers, which can give your website the attention it merits. 
October 25, 2019

A look from inside eyeforpharma 9th Annual Marketing and Customer Innovation Europe, 2019

Of enough weight in pharma and life sciences world to deserve the status of Reuters event, eyeforpharma is huge. In reality, to get the full value of the gigantic exchange of insights from leading enterprises, one can only be advised to travel and attend the event in person. As part of the pharma digital innovation community, we at Viseven team have taken it as our tradition to cover at least the most breathtaking presentations here – and this year’s event is not an exception. However difficult it has been to decide what to select to fit into this brief overview.
July 30, 2019

Adobe Experience Manager integration with eWizard Platform for new-gen pharma content management

In another move to create a world of truly interconnected digital ecosystems for life sciences, Viseven Group is happy to introduce the integration of eWizard Platform with Adobe Experience Manager! Here, we will look at how you can connect your existing systems, including Veeva, with AEM using eWizard, craft and reuse websites that fit AEM, while tracking their performance in Veeva/Salesforce, as well as how content approval processes and data integrity can be improved.
February 20, 2019

Landing page design trends for pharmaceutical marketing

Well, here are 2 options for pharmaceutical marketers: to win trust, credibility and drive more loyalty by embracing upcoming trends in landing page design; OR to
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