Omnichannel Marketing in Pharma 

Create personalized user journeys for healthcare professionals and patients to boost prescription volumes. 

Leverage omnichannel marketing for seamless HCP journeys 
Tie your data to the user, not the channel, and guide their journey from a single point. Leverage the user identifiers, attributes, and behaviors to map and guide HPC engagement through a suite of integrated digital solutions. 

Communication challenges solved by omnichannel marketing 

Up to 80%
Of the database might not be covered by F2F visits 
2X
Higher communication frequency 
5.4%
Low engagement rate from using only one marketing channel 

Key messages are not consistent since the multiple channels do not function as integrated parts of one customer journey.

Life Sciences companies refine their customer engagement tactics, shifting from a sales rep-focused model to a holistic omnichannel marketing strategy – in which HCPs can obtain information through different marketing channels.

Using F2F visits as the core marketing touchpoint with the wrong digital channel mix might result in high cost-per-contact. In turn, it can negatively impact your business ROI.

The lack of a formalized approach and tactics on how to continuously engage the target audience (e.g., which channels to use and mix, how to track physician’s activity on a website, or turn customers back to close the deal).


We drive your end-to-end omnichannel transformation
Our omnichannel marketing expertise helps businesses achieve short and long-term business objectives.
Comprehensive strategy development
Powerful research-driven and personalized marketing strategies that engage your ideal audience effectively.
Tailored internal communications and change management initiatives.
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Actionable campaign design & planning
Goals into actionable KPIs and problems into areas for improvement with a clear execution roadmap.
Personalized customer journeys based on behavioral segmentation and advanced analytics.
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Precision execution and control
End-to-end digital campaign implementation, execution, support and real-time monitoring.
Full visibility into campaign performance with interactive dashboards and reporting.
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Viseven unlocks the power of omnichannel marketing by building a strategic foundation, designing operational framework, integrating technology, and driving change management for effective go-to-market, campaign execution, and monitoring. 

Our technology expertise and omnichannel marketing prowess help you plan and guide HCP journeys and launch global campaigns that drive measurable results. 

 

Omnichannel marketing solutions 

Viseven offers end-to-end omnichannel solutions for numerous brands, markets, and any level of digital maturity in the pharmaceutical industry. 
Omnichannel technical infrastructure 
Viseven experts help integrate all channels into a single marketing ecosystem to build full-cycle omnichannel communication with your customers. 
Omnichannel engagement strategy 
Our experts will help you create unique omnichannel communication plans based on your own brand strategy: from analyzing customer behavior in your segment, developing Customer Journeys of any level of complexity and scale, to building an effective KPI system 
Campaign execution 
We work inside marketing automation systems, preparing and launching complex, non-linear, personalized campaigns to provide innovative omnichannel experience for HCPs and patients 

Our clients

We work with pharma and life sciences top 50 enterprises as well as SMEs across the industry.

Want to know more about Viseven’s omnichannel services? 

Contact us now and let us schedule a free consultation call!

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Explore our clients’ success stories 

Check our omnichannel marketing case studies with measurable digital success in the pharma industry 
How We Transformed Content Management Process for a Leading Pharma Company with AI-Powered Auto-Tagging
340%
ROI
60%
manual tagging cut
How Viseven Helped Pharma Leader Reinvent Customer Relations Through Accessible Medical Content
5%
brand advocacy increase
42%
increased portal registration
Building a Salesforce Tool for a Biotech Giant
The Viseven team leverages Salesforce expertise to help biotech giant tame vast scopes of data.
Transforming Healthcare Interactions with Advanced Compliance Management System
See how our Advanced Compliance Management System helped one of our clients improve healthcare interactions.

Pharma Leaders Trust Us

Viseven builds lasting partnerships with clients in pharma, life sciences, biotech, and other healthcare sectors.
“…From the very beginning and as one of the part of this collaboration, Viseven demonstrated a deep understanding of our vision to create a centralized, easy to reach and optimized platform to provide healthcare professionals with access to content on our products, therapeutics areas, and services…”
Working with Viseven has been an excellent experience. Their deep understanding of the pharmaceutical industry and expertise in customer engagement made a significant impact on our project. They were highly cooperative, accommodating our requests and adjustments with ease, and their flexibility helped us refine our concepts to perfection. I highly recommend Viseven for their professionalism and collaborative approach in addition to their experience in omnichannel digital implementation.

Discover the Power of Our MarTech Innovation

Are you ready to elevate your pharma or life sciences business to new heights of digital success? Connect with us today. Our Viseven experts are here to propel your journey towards omnichannel excellence, crafting a digital strategy that delivers outstanding outcomes.

Embark on your journey


to digital transformation with our team by your side

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