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Create personalized user journeys for healthcare professionals and patients to boost prescription volumes.
Key messages are not consistent since the multiple channels do not function as integrated parts of one customer journey.
Life Sciences companies refine their customer engagement tactics, shifting from a sales rep-focused model to a holistic omnichannel marketing strategy – in which HCPs can obtain information through different marketing channels.
Using F2F visits as the core marketing touchpoint with the wrong digital channel mix might result in high cost-per-contact. In turn, it can negatively impact your business ROI.
The lack of a formalized approach and tactics on how to continuously engage the target audience (e.g., which channels to use and mix, how to track physician’s activity on a website, or turn customers back to close the deal).
Our technology expertise and omnichannel marketing prowess help you plan and guide HCP journeys and launch global campaigns that drive measurable results.
Contact us now and let us schedule a free consultation call!
Poor change control can pose serious risks for life sciences companies, including legal and financial jeopardy and, most importantly, threats to patient safety. For example, altering drug formulations without adequate testing could lead to dosage errors that put human lives at risk. Such incidents often result in reputation damage that companies then struggle to recover […]
Artificial intelligence, a groundbreaking technology which already reshapes businesses across industries, is making strides in life sciences as well. Despite its potential and numerous successful use cases, the adoption of AI in life sciences has been noticeably slower than in other industries. Why is that so? What is the actual value of artificial intelligence in […]
Not too long ago, healthcare marketing was a straightforward game. Brochures in clinics, billboards by highways, and maybe the occasional TV spot. Fast-forward to today, and everything has changed. Patients are scrolling through health tips on social media, comparing treatments online, and expecting brands to understand their unique needs — before they even ask. The […]
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