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When faced with life-or-death treatment decisions, healthcare stakeholders need more than clinical data alone — they need a complete picture of both effectiveness and value. Health Economics and Outcomes Research (HEOR) delivers this by uncovering the true impact of therapies on patient outcomes, healthcare costs, and quality of life. For the pharmaceutical industry, HEOR isn’t […]
When you invest months into a pharmaceutical marketing campaign — carefully crafting messaging, selecting the right channels, analyzing audience insights, and aligning strategies with compliance requirements — you want it to drive meaningful engagement and deliver measurable results. But what if, despite all that effort, your campaign falls flat? Low response rates, disengaged healthcare providers, […]
How did we reach a point where surgeons rely on robots and where patients monitor their health 24/7 without setting foot in a doctor’s office? What once felt like science fiction has become an everyday reality for patients, healthcare providers (HCPs), and hospitals. Pressing challenges drove the adoption of the Internet of Medical Things (IoMT). […]
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