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Poor change control can pose serious risks for life sciences companies, including legal and financial jeopardy and, most importantly, threats to patient safety. For example, altering drug formulations without adequate testing could lead to dosage errors that put human lives at risk. Such incidents often result in reputation damage that companies then struggle to recover […]
Artificial intelligence, a groundbreaking technology which already reshapes businesses across industries, is making strides in life sciences as well. Despite its potential and numerous successful use cases, the adoption of AI in life sciences has been noticeably slower than in other industries. Why is that so? What is the actual value of artificial intelligence in […]
Not too long ago, healthcare marketing was a straightforward game. Brochures in clinics, billboards by highways, and maybe the occasional TV spot. Fast-forward to today, and everything has changed. Patients are scrolling through health tips on social media, comparing treatments online, and expecting brands to understand their unique needs — before they even ask. The […]
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