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August 27 | 12:00 PM EDT | Zoom Personalization at scale is where every pharma content team says they’re heading. Content that adapts to the audience, performs in market, and gives you a clear read on what’s working. From emerging biotech to global pharma, that’s the shared destination. The problem is most teams try to […]
July 23 | 17:00 CET | Zoom Sometimes, it’s not the message that fails. Sometimes, it’s that nobody can trace what happened to it after it went out. Industry analysis of pharma content operations names inconsistent metadata as the single biggest barrier to omnichannel maturity, with fragmented tagging adding four to six weeks of delay […]
July 2 | 17:00 CET | 60 minutes Most pharma teams agree that Digital Opinion Leaders matter. Ask how those DOLs were selected, though, and the answers will vary. Some names come from internal recommendations. Others are discovered through LinkedIn searches, conference observations, agency suggestions, or social listening tools. Different teams apply different criteria. Follower […]
Pharma teams in EMEA operate in one of the world’s most multilingual regulatory environments. The EU alone has 24 official languages, which means global content is pretty much always translated, adapted, reviewed, and approved across many markets before it can reach HCPs or patients. The sheer scale of the markets you must cover, and the […]
Pharma and life sciences companies are constantly being pushed to create more and more content. Even though the demand for content is growing, that doesn’t mean that more content equals better. Oftentimes, it’s actually the opposite: even with limited content, you can maximize its use and value through tagging and taxonomy. The overwhelming pressure to […]
Congresses are a rare occasion of when HCPs have the time and intent to listen. HCPs come there to learn about the latest research, listen to and solve real cases, and talk to peers. Outside of the pharma congress walls, the HCP access is oftentimes much thinner. As an example, in oncology, only about 32% […]
Would you be okay starting a therapy with a 2.5-star rating for a condition where every moment impacts clinical outcomes? Now imagine coming across a negative patient review, or seeing a trusted HCP publicly question its effectiveness or highlight side effects. Even in oncology, where treatment decisions are guided by HCPs, what patients read online […]
Most pharma teams send reps into these high-stakes conversations with no real way of knowing whether they’re ready: training completion rates say nothing about what actually happens in the room, and by the time CRM feedback or content usage data comes in, the call time and the money are already spent. Execution has become pharma’s […]
“Are you unbiased?” It’s a fair question after reading a title like this. The honest answer is not completely. We built eWizard, an AI-powered content supply chain platform, so we naturally have firsthand experience with the challenges pharma teams face and the capabilities that help solve them. That said, this article is not intended to […]
