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How did we reach a point where surgeons rely on robots and where patients monitor their health 24/7 without setting foot in a doctor’s office? What once felt like science fiction has become an everyday reality for patients, healthcare providers (HCPs), and hospitals. Pressing challenges drove the adoption of the Internet of Medical Things (IoMT). […]
Pharma and life sciences industries are getting increasingly competitive by the day, and pharma marketers must be on top of their game when engaging with their customer base. As a result, omnichannel pharma marketing — using multiple marketing channels to reach and engage with customers — has grown in prominence. However, knowing which KPIs (key […]
Creating engaging content can have many different goals. For some businesses, it’s to attract new customers, while for others, it’s to spread awareness about their brand’s values and goals. Regardless of the goal, one consistent effect of high-quality content is improved brand loyalty. In this guide, we will delve deeper into the topic of building […]
