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Data-Driven Analytics for Pharma

While Life Sciences and Pharmaceutical companies have been working on becoming data-driven for many years, most of them have achieved mixed results at best. The Viseven data analytics can help your business enhance processes, improve decision-making and increase revenue.

Don’t know where to start?

pharma data analytics

Data without visualization is of little use

Just like building a house, there are stages businesses need to go through on their way to achieving insights from their data:

STEP 1
Data Collection
The big challenge here is to collect
complete data without any issues or missing
elements.
STEP 2
Sorting the Data
This step involves classifying your data into buckets,
groups, or subcategories based on variables and
questions you are looking to answer.
STEP 3
Arrange the Data
This includes various processes involved in
arranging the data into some meaningful
order to make it easier to understand, analyze
and visualize.
STEP 4
Data Visualization
In addition to simply presenting the data in
pictorial or graphical form, this allows
decision-makers to grasp complex concepts
and identify new patterns.
STEP 5
Data Storytelling

Storytelling with data is all about effectively communicating your insights from a dataset using narratives and visualizations.

Data without visualization are of little use

Just like building a house, there are stages businesses need to go through on their way to achieving insights from their data:

STEP 1
Data Collection
The big challenge here is to collect
complete data without any issues or missing
elements.
STEP 2
Sorting the Data
This step involves classifying your data into buckets,
groups, or subcategories based on variables and
questions you are looking to answer.
STEP 3
Arranging the Data
This includes various processes involved in
arranging the data into some meaningful
order to make it easier to understand, analyze
and visualize.
STEP 4
Visualizing the Data
In addition to simply presenting the data in
pictorial or graphical form, this allows
decision-makers to grasp complex concepts
and identify new patterns.
STEP 5
Explaining the Data
with a Story
Data storytelling is all about effectively
communicating your insights from a
dataset using narratives and
visualizations.

We drive Pharma companies to stay ahead of the game with data-driven insights

Share your business inquiry with the Viseven Data Analytics team, and we will help you develop the perfect-fit data solution for your company. Our advanced pharmaceutical data analytics allow companies to discover and interpret core indicators that could be lost in a sea of data.

How does Viseven
extract value from data

Data Collection
All of the data we collect flows into a data
lake via an API from eWizard or any client
CRM, ERP, JIRA, or any other resources
planning tool.
Data Association
Many companies assume that whatever they
are measuring is associated with what they
want to keep track of. We have the skills to
remove clutter and associate data with the
right track.
Data Normalization
This is where we dive deeper to produce
clean data. We organize the data so that it
appears similar in fields and records and
increase the cohesion of entry types, paving
the way for cleansing and higher quality
data.
Mapping
We can help you take all of the data you
have accumulated and map it to a
destination, i.e., a purpose that it needs to
serve.
Visualization
Imagine being able to better see, interact with
and understand your data. We can help get all
stakeholders on the same page regardless of
their level of expertise by visualizing your data.

The complexity of your business
visualized

Businesses across industries can benefit from making their data more understandable. As the volume of data, pharmaceutical companies collect continues to grow, data visualization has become a key tool in making sense of the petabytes of data companies generate on a daily basis. It can help you tell stories by transforming the data into a form that is easier to understand while highlighting trends and outliers. If you are looking for a place to start, consider Reporting as a first step. Imagine taking all of the data you have just lying around and transforming it into digestible chunks that can help you assess business performance.

Examples of our work

HCPs (Health Care Professionals) Engagement Performance Dashboard

The Viseven Data Analytics Team developed a report on the direct engagement between Medical Representatives and HCPs through different types of interactions. It includes events, remote calls, face-to-face meetings, social media, and product interactions.

Used technologies and tools: S3 bucket, Blueprint, AWS Glue job, Amazon Athena

Open Dashboard

Team Management Report with Planned vs. Actual Milestones

This report aims to provide insights into the current state of work milestones by comparing original due dates with current due or finished dates. With this overview, our customers can easily see how a project is progressing towards a goal.

Used technologies and tools: Lambda, AWS Glue job, PostgeSQL

Open Dashboard

Platforce HCPs (Health Care Professionals) Segmentation Report

Our customer had an explicit requirement to discover the HCP’s loyalty via a segmentation report to plan their sales strategy and define the target audience. This advanced dashboard builds through a direct connection with the Platforce database to show the quality of user interaction with Medical Representatives.

Used technologies and tools: A direct connection to database

Open Dashboard

Additional Services

Training
In today’s business landscape, having the ability to read into what your data is telling you is the key to getting a competitive advantage in a crowded marketplace. Viseven can help you turn that key and unlock business opportunities you didn’t even know existed through personalised data training.
Support

We can also be with you every step of the way on your journey toward becoming data-driven by helping you keep all of your data and reporting clean and up to date.

Our customers