Omnichannel Marketing in Pharma - Driving Innovative Solutions by Viseven

Connect across different channels and create personalized engagement for healthcare professionals and patients to boost prescription volumes.

Challenges of Pharma Omnichannel Marketing

Lack of complex communication

Key messages are not consistent since the multiple channels do not function as integrated parts of one customer journey

Low level of target audience coverage

Life Sciences companies refine their customer engagement tactics, shifting from a sales rep-focused model to a holistic omnichannel marketing strategy – in which HCPs can obtain information through different marketing channels

High cost-per-contact

Using F2F visits as the core marketing touchpoint with a wrong digital channel mix might result in high cost-per-contact. In turn, it can negatively impact your business ROI

No strategic engagement

The lack of a formalized approach and tactics on how to continuously engage the target audience (e. g., which channels to use and mix, how to track physician’s activity on a website, or turn customers back to close the deal)

up to 0 %

of the database might
not be covered by F2F visits

0 x

higher communication frequency

0 %

low engagement rate by using
only one marketing channel

Viseven
Omnichannel marketing

is an end-to-end solution for Pharma and Life Science companies that integrates all digital and non-digital channels into a single communication ecosystem

Omnichannel pharma marketing will streamline the growth and communication efficiency of your company

20% higher
click-through-rate

Healthcare companies that used connected channels within unified customer journeys attained higher CTR compared to those employed each channel separately

250% higher
engagement rate

Using three or more communication channels allows marketers to significantly increase an engagement rate versus using only one channel

Measurable
impact on ROI

A data-driven omnichannel strategy allows measuring the impact of digital campaigns on overall business performance

An average of 23%
reduction of cost-per-contact

Pharma companies that used email marketing and F2F visits with additional digital channels integrated reduced their average costs-per-contact

Start with an Omnichannel Audit and Digital Roadmap

Omnichannel Audit

We will provide all-in-one omnichannel ecosystem analysis and recommendations for improvements.

4,999 USD

Digital Roadmap

You will receive a step-by-step guide on
transformation to omnichannel HCP engagement.

FREE

Check our Omnichannel Marketing Case Study with measurable digital success in the Pharma industry

Omnichannel Marketing Solutions

Viseven offers end-to-end omnichannel solutions for multiple brands, markets, and any level of digital maturity in the pharmaceutical industry.

01 LEVEL

OMNICHANNEL TECHNICAL INFRASTRUCTURE

Viseven specialists help integrate all channels into a single marketing ecosystem to build full-cycle omnichannel communication with your customers.

02 LEVEL

OMNICHANNEL ENGAGEMENT STRATEGY

Our experts will help you create unique omnichannel communication plans based on your own brand strategy: from analyzing customer behavior in your segment, developing Customer Journeys of any level of complexity and scale, to building an effective KPI system

03 LEVEL

CAMPAIGN EXECUTION

We work inside marketing automation systems, preparing and launching complex, non-linear, personalized campaigns to provide innovative omnichannel experience for HCPs and patients

03 LEVEL

CAMPAIGN EXECUTION

We work inside marketing automation systems, preparing and launching complex, non-linear, personalized campaigns to provide innovative omnichannel experience for HCPs and patients