Omnichannel Marketing for Pharma and Life Sciences
Create personalized HCPs and patients engagement across multiple channels and markets.
We understand Life Sciences and Pharma companies are facing these challenges
We are here to help you address and fix them
Lack of complex communication
Key messages are not consistent since the channels do not function as integrated parts of one customer journey
Low level of target audience coverage
Life Sciences companies refine their customer engagement tactics, shifting from a sales rep-focused model to a holistic omnichannel marketing approach – in which HCPs can obtain information through a variety of marketing channels
High cost-per-contact
Using F2F visits as the core marketing touchpoint with a wrong digital channel mix might result in high cost-per-contact. In turn, it can negatively impact your business ROI
No strategic engagement
The lack of a formalized approach and tactics on how to continuously engage the target audience (e. g., which channels to use and mix, how to track physician’s activity on a website, or turn customers back to close the deal)
not be covered by F2F visits
only one marketing channel
Viseven
Omnichannel
is an end-to-end solution for Pharma and Life Science companies that integrates all digital and non-digital channels into a single communication ecosystem
Omnichannel pharma marketing will streamline the growth and communication efficiency of your company
20% higher
click-through-rate
Healthcare companies that used connected channels within unified customer journeys attained higher CTR compared to those employed each channel separately
250% higher
engagement rate
Using three or more communication channels allows marketers to significantly increase an engagement rate versus using only one channel
Measurable
impact on ROI
A data-driven omnichannel approach allows measuring the impact of digital campaigns on overall business performance
An average of 23%
reduction of cost-per-contact
Pharma companies that used email marketing and F2F visits with additional digital channels integrated reduced their average costs-per-contact
Viseven offers end-to-end omnichannel solutions for multiple brands, markets, and any level of digital maturity in pharma industry
01
OMNICHANNEL TECHNICAL INFRASTRUCTURE
02
OMNICHANNEL ENGAGEMENT STRATEGY
Our experts will help you create unique omnichannel communication plans based on your own brand strategy: from analyzing customer behavior in your segment, developing Customer Journeys of any level of complexity and scale, to building an effective KPI system
03
CAMPAIGN EXECUTION
We work inside marketing automation systems, preparing and launching complex, non-linear, personalized campaigns to provide innovative omnichannel experience for HCPs and patients
Grow an omnichannel approach for Pharma and Life Sciences at any stage
Our Partners
They trust us
We are certified
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