Omnichannel Marketing for Life Sciences and Pharma

Viseven is the professional authority in omnichannel marketing. Our team specializes in cohesive omnichannel strategy. Create a personalized customer experience with consistent brand messaging across all channels and markets

We understand Pharma and Life Sciences companies
are facing these challenges

We are here to help you address and fix them

Lack of complex communication

Key messages are not consistent since the channels do not function as integrated parts of one customer journey

Low level of target audience coverage

Life Sciences companies refine their customer engagement tactics, shifting from a sales rep-focused model to a holistic omnichannel approach – in which HCPs can obtain information through a variety of channels

High cost-per-contact

Using F2F visits as the core marketing touchpoint with a wrong digital channel mix might result in high cost-per-contact. In turn, it can negatively impact your business ROI

No strategic engagement

The lack of a formalized approach and tactics on how to continuously engage the audience (e. g., which channels to use and mix, how to track physician’s activity on a website, or turn customers back to close the deal)

up to 0 %

of the database might
not be covered by F2F visits

0 x

higher communication frequency

0 %

low engagement rate by using
only one marketing channel

Viseven Omnichannel

is an end-to-end solution for Pharma and Life Science companies that integrates all digital and non-digital channels into a single communication ecosystem

Omnichannel marketing will streamline the growth and communication efficiency of your company

20% higher
click-through-rate

Healthcare companies that used connected channels within unified customer journeys attained higher CTR compared to those employed each channel separately

250% higher
engagement rate

Using three or more communication channels allows marketers to significantly increase an engagement rate versus using only one channel

Measurable
impact on ROI

A data-driven omnichannel approach allows measuring the impact of digital campaigns on overall business performance

An average of 23%
reduction of cost-per-contact

Pharma and Life Sciences companies that used email marketing and F2F visits with additional digital channels integrated reduced their average costs-per-contact

Viseven offers end-to-end omnichannel solutions for multiple brands, markets, and any level of digital maturity

01

OMNICHANNEL TECHNICAL INFRASTRUCTURE

Viseven specialists help integrate all digital and non-digital channels into a single omnichannel marketing ecosystem to build full-cycle omnichannel communication with your customers

02

OMNICHANNEL ENGAGEMENT STRATEGY

Our experts will help you create unique omnichannel communication plans based on your own brand strategy: from analyzing customer behavior in your segment, developing Customer Journeys of any level of complexity and scale, to building an effective KPI system

03

CAMPAIGN EXECUTION

We work inside marketing automation systems, preparing and launching complex, non-linear, personalized campaigns to provide innovative omnichannel experience for HCPs and patients