Create one-of-a-kind Modular Content
Viseven offers unique expert knowledge in modular content. With over a decade of experience our team can help develop and implement modular content strategies for pharma and life science companies no matter where they are located.
Why Modular Content is a game-changer
Are you wondering how your pharma content can be created and reused flexibly and faster and hit your target audience while also reaching hyper-personalization?
The modular approach in pharma marketing enables your content to be broken down into the smallest possible semantic and reusable pieces, named Modules.
These modules can be reused and automatically updated across channels and aligned with channel-specific attributes and structure with no changes for MLR approvals.
Each module combines assets like the core message, media, supporting text, and corresponding references. It also has metadata that depicts the module for the system — the machine-readable tags that include the audience.
Benefits of Modular Content in Pharma
Precise tailoring of content to microsegments
Achieve unprecedented personalization
Where to get all the content to provide truly personalized experiences for HCPs and patients? Solve the issue by combining pre-approved modules into countless possible assemblies to cater to any sophisticated segmentation strategy.
30% faster MLR turnaround time
Reduce time-to-market with facilitated MLR
Deploy an elegant solution for a well-known content production bottleneck – and gain more flexibility. Pre-approved modules reduce the pressure on MLR boards and allow for better compliance in the content that is assembled.
60% reduction in overall content development costs
Save costs while improving quality
Eliminate duplicate effort and free up resources to focus on larger ambitions. Modular content offers a smart way of creating and managing digital assets, based on automation, workflow optimization and unification.
Make content reuse your winning tactic
Introduce a smart content reuse strategy
Establish a system where systematic content reuse is not just possible, but efficient. Track the performance of content modules to know what to reuse and get a 360° view of what to repurpose across campaigns.
Evolve your Modular Content excellence as you go, with scalable goals to attain
Connected content
Digital assets with semantically-rich content can be tagged and tracked across channels
Modular content
Orchestrate more personalized experiences and accelerate MLR through a modular strategy
Smart content
Create dynamic, measurable, and personalized content that is changed according to the targeted customer segment
An all-in-one and easy-to-use Content Experience Platform – your powerful assistant on the way to Modular
Using eWizard and Modular Content approach – from first steps to ever higher efficiency
Comfortable start with Proof of Concept (POC) project to determine your unique needs and preferences
Establishment of a lasting but flexible modular operations system: people, processes and tech
Smooth digital culture adoption with onboarding and playbook-based approach
Clear mapping of key messages, claims, modules, and target segments for meaningful interactions
Growing of your module library to facilitate further operations in the long-term
AI/ML based capacities, auto-tagging and more – you define the heights to reach
Success Stories & Case Studies on Modular Approach
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