Modular Content in Pharma
a scalable approach that allows to:
accelerate MLR and deliver content faster
reuse content blocks
leverage content personalization
Benefits of the Modular Approach
Modular Content allows Pharma and Life Science companies to deliver Omnichannel marketing campaigns with personalized content and better AI automation
Faster time to market with accelerated MLR
Since modules are pre-approved and ready-to-use content blocks, the MLR process for final creatives (e-mail, eDetailer etc.) becomes easier and delivery faster.
Personalization
Right content to the right person. Modular Content switches focus from design to meaning in order to deliver more personalized content to the target audience.
Reusage
More digital marketing channels require more content to be produced. A modular approach makes content reusable and hence, reduce the cost of content production and ensures messages consistency across channels during Omnichannel Marketing strategy execution.
AI Automation
Modular content helps gather more solid data on multiple levels (tagging, translations, content suggestions, smart mailouts, etc) for better marketing automation.
What is Modular Content?
Modular Content is detached, complete and channel-agnostic content blocks (pieces of content).
A content module is a complete piece of information, with references, that asserts and illustrates
a particular point. A module contains everything needed to tell a complete story:
TEXT
IMAGE
ICONS
CLIPS, ETC.
but its final design depends on the template where it is used
Modular content implementation example
Same Modules – different channels
Find out how the Modular Approach could work with your specific content
Try a Proof of Concept (PoC) today to feel the benefits of the Modular Approach tomorrow
Impact of the Modular approach on
Pharma Marketing operations
Measure content performance and actively use insights to optimize CX (increase NPS) and go-to-market decisions.
Modular Content vs Traditional
Traditional
Modular
Applied to
Single channel
Multiple channels
MLR approval process
Lenghty
Light
Content updates
Complicated
Accelerated
Time to market
Slow
Faster
Personalization
Low
High
Traditional content
Applied to
Single channel
MLR approval process
Lenghty
Content updates
Complicated
Time to market
Slow
Personalization
Low
Modular content
Applied to
Multiple channel
MLR approval process
Light
Content updates
Accelerated
Time to market
Faster
Personalization
High
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