Create one-of-a-kind Modular Content
Viseven offers unique expert knowledge in modular content. With over a decade of experience our team can help develop and implement modular content strategies for pharma and life science companies no matter where they are located.
Why Modular Content is a game-changer
Are you wondering how your pharma content can be created and reused flexibly and faster and hit your target audience while also reaching hyper-personalization?
The modular approach in pharma marketing enables your content to be broken down into the smallest possible semantic and reusable pieces, named Modules.
These modules can be reused and automatically updated across channels and aligned with channel-specific attributes and structure with no changes for MLR approvals.
Each module combines assets like the core message, media, supporting text, and corresponding references. It also has metadata that depicts the module for the system – the machine-readable tags that include the audience.
Implementation of Modular Content helps:
Cut content production costs
Simplify MLR and accelerate content time-to-market
Reinforce personalized customer experience
Enable smart content management innovations
Step on your Modular Content transformation journey
Connected content
Digital assets with
semantically-rich content can be tagged and tracked across channels
Modular content
Orchestrate more
personalized experiences and accelerate MLR through a modular strategy
Smart content
Create dynamic, measurable, and personalized content that is changed according to the targeted customer segment
An all-in-one and easy-to-use Content Experience Platform – your powerful assistant on the way to Modular
eWizard feature set for successful Modular Content strategy
01
AGILE CONTENT DEVELOPMENT
End-to-end content production covers the entire content lifecycle, encourages content reuse, and drives digital transformation globally and locally.
02
MODULAR CONTENT FRAMEWORK
Flexible and reusable digital assets can be mixed & matched across templates, channels, and contexts.
03
CONTENT AUTO-TAGGING AND VISIBILITY
Digital assets with semantically-rich content can be tagged and tracked across channels.
04
PERSONALIZED CUSTOMER EXPERIENCE
HCPs and patients alike require personalized assistance along with content that inspires them to manage their own health.
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