Create one-of-a-kind Modular Content

Viseven offers unique expert knowledge in modular content. With over a decade of experience our team can help develop and implement modular content strategies for pharma and life science companies no matter where they are located. 

modular content pharma
modular approach

Why Modular Content is a game-changer

Are you wondering how your pharma content can be created and reused flexibly and faster and hit your target audience while also reaching hyper-personalization?  

The modular approach in pharma marketing enables your content to be broken down into the smallest possible semantic and reusable pieces, named Modules.  

These modules can be reused and automatically updated across channels and aligned with channel-specific attributes and structure with no changes for MLR approvals.  

Each module combines assets like the core message, media, supporting text, and corresponding references. It also has metadata that depicts the module for the system – the machine-readable tags that include the audience.

Implementation of Modular Content helps:

Cut content production costs

Simplify MLR and accelerate content time-to-market

Reinforce personalized customer experience

Enable smart content management innovations

Step on your Modular Content transformation journey​

smart content

Connected content

Digital assets with
semantically-rich content can be tagged and tracked across channels

smart content pharma

Modular content

Orchestrate more
personalized experiences and accelerate MLR through a modular strategy

modular content strategy

Smart content

Create dynamic, measurable, and personalized content that is changed according to the targeted customer segment

An all-in-one and easy-to-use Content Experience Platform – your powerful assistant on the way to Modular

smart content management

eWizard feature set for successful Modular Content strategy

01

AGILE CONTENT DEVELOPMENT

End-to-end content production covers the entire content lifecycle, encourages content reuse, and drives digital transformation globally and locally.

02

MODULAR CONTENT FRAMEWORK

Flexible and reusable digital assets can be mixed & matched across templates, channels, and contexts.

03

CONTENT AUTO-TAGGING AND VISIBILITY

Digital assets with semantically-rich content can be tagged and tracked across channels.

04

PERSONALIZED CUSTOMER EXPERIENCE

HCPs and patients alike require personalized assistance along with content that inspires them to manage their own health.

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