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Subscribe for regular insider updates and best practices on trendy topics in pharmaceutical and life sciences marketing: digital innovations, omnichannel strategy, modular content, marketing automation, Veeva, and expertise, rep-triggered email, eDetailing, and so much more from our team of professionals.


May 29, 2024

The Role of Advanced Portals in Modern Healthcare 

See the true benefits of HCP portals in healthcare and real-world examples that make a difference.
July 29, 2022

Interactive Email Marketing Benefits: How to Win the Race in the Pharma Industry

Email is one of the core channels for building and developing communication between pharma brands, patients, and HCPs. As a marketing tool, email allows delivering well-targeted
July 20, 2022

Guide to Strategic HCP Segmentation

HCP omnichannel segmentation ensures personalized content reaches the right audience, maximizing engagement and delivering value. Learn the benefits and implementation strategies in our article.
July 12, 2022

Healthcare Content Marketing Essentials: Channels and Strategies

Explore vital channels, tips, and strategies for effective pharmaceutical content marketing.
December 28, 2021

2021 in Pharma: What We Have Learned and Where We Have Won

Are you still processing 2020? Well, here is the news, 2022 is almost here. And while you are thinking about how it could happen; we can
November 22, 2021

Using omnichannel approach to achieve better HCP engagement: how does it work?

The pharmaceutical industry has talked about improving communication with HCPs for decades. While even several years ago, “closing the loop” was routinely equaled to traditional rep
May 6, 2021

The Horizons of Omnichannel Excellence in Life Sciences

COVID-19 has shaped a new type of customer. In retail, we have greatly changed our buying habits, evolving from a customer who opt in-store purchases to a customer
January 14, 2021

Stuck in the middle of the road to omnichannel? Here’s what to look at

The “good old days” in pharma are gone. Over the last year, the concept of pharma digitalization has drastically changed. A couple of eDetailing presentations on
December 23, 2020

Omnichannel: Digital and Face-to-Face Activity Alignment

HCP engagement models are getting ever more complex and diverse. It is a time-driven tendency reshaped by the ultimate impact of COVID-19 on the pharmaceutical industry.
October 7, 2020

Dynamic Content and Advanced Personalization in Omnichannel Communication

Isn’t it great when someone knows exactly what you want at this moment? Dynamic content adds a personal touch needed to attract a customer and foster
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