December 28, 2021

2021 in Pharma: What We Have Learned and Where We Have Won

Are you still processing 2020? Well, here is the news, 2022 is almost here. And while you are thinking about how it could happen; we can
November 22, 2021

Using omnichannel approach to achieve better HCP engagement: how does it work?

The pharmaceutical industry has talked about improving communication with HCPs for decades. While even several years ago, “closing the loop” was routinely equaled to traditional rep
May 6, 2021

The Horizons of Omnichannel Excellence in Life Sciences

COVID-19 has shaped a new type of customer. In retail, we have greatly changed our buying habits, evolving from a customer who opt in-store purchases to a customer
January 14, 2021

Stuck in the middle of the road to omnichannel? Here’s what to look at

The “good old days” in pharma are gone. Over the last year, the concept of pharma digitalization has drastically changed. A couple of eDetailing presentations on
December 23, 2020

Omnichannel: Digital and Face-to-Face Activity Alignment

HCP engagement models are getting ever more complex and diverse. It is a time-driven tendency reshaped by the ultimate impact of COVID-19 on the pharmaceutical industry.
October 7, 2020

Dynamic Content and Advanced Personalization in Omnichannel Communication

Isn’t it great when someone knows exactly what you want at this moment? Dynamic content adds a personal touch needed to attract a customer and foster
September 7, 2020

How Omnichannel Technologies Increase Patient Adherence

As digital technologies become an organic part of our lives, we observe the stronger call for patient-centricity in the healthcare industry. The approach to modern customer,
September 2, 2020

5 Omnichannel Tactics from Different Industries – Adapted for Life Sciences

Many industries, from groceries to cosmetics or entertainment are currently on their way to omnichannel. Pharma rushes to keep pace with customer expectations and introduces omnichannel
June 29, 2020

Launching omnichannel? Think about your HCP segmentation model… twice

An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.