Blog
July 29, 2022
Email is one of the core channels for building and developing communication between pharma brands, patients, and HCPs. As a marketing tool, email allows delivering well-targeted …
July 20, 2022
An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.
July 12, 2022
Content is king. Probably, you’ve heard these three words many times. But only a few know that it’s the title of Bill Gates’ essay published on …
December 28, 2021
Are you still processing 2020? Well, here is the news, 2022 is almost here. And while you are thinking about how it could happen; we can …
November 22, 2021
The pharmaceutical industry has talked about improving communication with HCPs for decades. While even several years ago, “closing the loop” was routinely equaled to traditional rep …
May 6, 2021
COVID-19 has shaped a new type of customer. In retail, we have greatly changed our buying habits, evolving from a customer who opt in-store purchases to a customer …
January 14, 2021
The “good old days” in pharma are gone. Over the last year, the concept of pharma digitalization has drastically changed. A couple of eDetailing presentations on …
December 23, 2020
HCP engagement models are getting ever more complex and diverse. It is a time-driven tendency reshaped by the ultimate impact of COVID-19 on the pharmaceutical industry. …
October 7, 2020
Isn’t it great when someone knows exactly what you want at this moment? Dynamic content adds a personal touch needed to attract a customer and foster …
September 7, 2020
New technologies influence the majority sides of the healthcare industry, from how the treatment is provided to the time and place where patient’s interactions are carried …
