Category: Pharma marketing trends

A sharp surge of innovations in the pharmaceutical industry has created an environment where new tools and models of work appear every day, making difficult pharma concepts even more confusing and complex.

Pharmaceutical companies are ridden with different strategies, while behind the scenes, there is an arms race of various tools and systems.

However, the main ingredient to win this competition is people, of course. Thus, pharma does everything to grow their talented specialist pool, investing all in the most valuable assets.

Let’s talk about how eLearning has become the first choice in the education and training of pharma teams, MedReps, managers, and many other specialists who play a hand in pharma’s continuous growth.

Why Pharma Chooses eLearning?

Being in the spotlight during the last year, life sciences seem to be on an unprecedented rise, any minute ready for breakthroughs in science.

86% of technology professionals think that the healthcare and pharmaceutical industries’ digital moment has arrived.

Sure enough, it has arrived, but the one thing it requires is talent.

Simple outsourcing of these talents is not enough – many understand it, and now opt to grow their own in-house specialists, primarily investing in their future.

We came across a report where Deloitte surveyed pharma and MedTech companies about their plans for future investments and changes, and almost 80% of the market leaders stated they needed to be more aggressive in adopting digital technologies. However, only about 20% of pharma companies are currently digitally mature. One of the biggest areas for improvement right now is education, and more and more organizations are now exploring the transition to e-learning.

Nothing stands still. The global pandemic has provoked a rapid surge of digital initiatives in healthcare but on the other hand, it greatly disrupted workplace practices inside pharmaceutical companies. Managing, training, and onboarding remote teams during the global pandemic is quite a burden, of course. The 5th edition of the Salesforce report was investigating how global customer service professionals were adapting to the realities of work in the pandemic.

It turned out that 39% of high-performing companies were successfully organizing remote teams’ training to keep employees updated, a little less but still 19% and 11% of moderate-performing and underperforming companies were also investing in remote training for the staff.

A competitive environment like this has forced companies to reconsider their workplace practices and look for an alternative way to provide mandatory educational training. eLearning provides an opportunity to meet some of those training needs as well as many others.

eLearning solutions offer a better learning experience based on interactive technologies, such as audio, video, graphs, and animations, and allow pharma leaders to conduct mandatory training and share valuable knowledge with all members of the teams.

5 Reasons to Consider eLearning for Pharma

A few reasons why eLearning has become a preferred mode of learning in the pharma industry come down to the various benefits it offers.

According to statistics, LMS/SaaS models provide a more standardized education environment and make up over 29% of the total eLearning market share. A survey of 2,500 companies found that those with

“comprehensive training programs” have 218% higher revenue per employee and 24% higher profit margins. On top of that, retention rates are also usually increasing by 25% to 60%.

Excellent indicators, but these are mainly economic, and let’s see what the long-term benefits are:

1.     Keep the team updated & provide the necessary training

Now practically all advanced pharma companies are mastering omnichannel. This approach has become an evolutionary link in the lifecycle of pharma’s digital transformations. But it is important to understand that the real evolution towards omnichannel takes place within.

When a global pharmaceutical company is about to master and scale the right tools correctly – the desired aim is hard to achieve. For example, when your company is deploying certain omnichannel marketing tools they may simply not be suitable for all pharma’s affiliates. In fact, desynchronization occurs at different stages.

Therefore, it is more convenient to master and learn how to use certain tools with the help of eLearning technologies that are proving a convenient learning environment that allows covering the entire team.

Together with end users, you can create your own learning plan, update it gradually with new tools, translate content across all channels, and share valuable knowledge both globally and locally.

2.     Get analytics and track the progress

Typically, an eLearning program contains a progress tracker that allows tracking the success of each learner. On top of that, organizers can also provide weekly email feedback to keep track of where the student is in the program and what comes next.

The learning plan consists of thematic modules with chapters, new modules become available as the student progresses. This creates a clear picture of how many employees of the company have mastered the new technology or completed their mandatory training and with what results.

3.     Standardised approach to learning

eLearning technology may save a lot of time and money for the company, as you will have a consistent, compliant plan at hand. A professional team may create content according to your recommendations, and the system will ensure fast delivery of content to learners across all channels. For example, when our team at Viseven creates content for our customers, the process is usually as follows: they provide an eLearning plan while we do the rest: create, design, localize, build a customer journey, and plan integrations.

4.     Personalized, interactive experiences

Finally, give yourself the first good reason why you would consider eLearning. The transfer of interactive knowledge contributes to better perception, memorization of the necessary information, as well as providing inspiration to learn more. This is especially applicable to life sciences, where huge volumes of information that are not the easiest to memorize require proper structuring, bright design, and correct presentation.

5.     Better information retention

After all, many people use eLearning because it helps them remember and process the received information much better. It is also facilitated by the fact that the learning process, as in the case of Viseven, can be organized not only around virtual training and quizzes but also around live training, creating an educational mix for better memorization of information.

What is a Learning Management System (LMS)?

Pharma learning management systems (LMS) represent a type of software that can be used to conduct pharma industry trainings or other learning activities and make it easier and more engaging for learners. Typically, LMS for pharma offers a wide range of interactive activities and opportunities for learning certain topics and subjects at a pace comfortable for those studying it.

LMS can replace traditional learning models and help conduct internal training for pharma companies that will be both cost-efficient and effective. It is a chance for all pharma companies to not only foster a work environment where everybody gets a chance to refine their skills, but also to incorporate pharmaceutical eLearning programs and platforms into the daily routines of all employees.

The global LMS market is expected to grow from $18.26 billion in 2022 to $47.47 billion by 2030. The demand is visibly escalating, and an increasing number of companies are already adopting learning management systems to train their staff. Let’s take a look at a few reasons why you should do it too.

Reasons Why You Should Choose LMS

LMS is an opportunity to have high-quality training for the pharmaceutical industry while working remotely

The Covid-19 pandemic forced a whole new lifestyle upon many of us, and most companies, despite the pandemic being gone, have decided to keep remote work as one of the options for their workers. However, one of the downsides of remote work is the inability to participate in live educational events. This is where the learning management system for pharmaceutical companies truly shines, uniting all the study guides, games, events, books, and lectures in one place.

LMS for the pharmaceutical industry is a very cost-effective solution

We’ve touched on this before, but let’s elaborate. eLearning solutions for pharmaceutical companies can significantly lower the cost of staff training and re-training for one simple reason: such tools provide an accessible and easy-to-manage platform the support of which won’t cost a lot. Compared to instructor-led workshops and courses, which could often cost up to a few thousand dollars per event, companies can now completely switch to a pharmaceutical LMS at a very low cost.

It becomes easier to keep up with the ever-changing market and update the content

Pharmaceutical employee training must constantly be updated due to the dynamic nature of the industry. Unfortunately, offline training in the pharmaceutical industry is always a little bit outdated, since adding tweaks and changes to it often requires a lot of time and effort, and it is often done manually. When it comes to pharma eLearning, it becomes much easier to not only quicker update the pharma training program but automate some parts of this process.

LMS is available across various platforms

Thanks to LMS, pharmaceutical companies’ training programs can be accessed via any device, including laptops, mobile phones, and even tablets. This makes education possible from anywhere, making it easier for workers to complete internal training for pharma companies at their own pace, whenever they feel comfortable.

E-learning fosters automation

LMS is one of the best pharma internal training solutions for companies seeking ways to automate their workflows. With the help of a learning management system, companies can implement automation of the following processes:

• Notifications and reminders about certain courses and programs;
• Learning progress tracking;

• Feedback loop;
• Content updates;
• Assessment and quizzes.

The importance of proper training in the pharmaceutical industry cannot be underestimated, and tools like LMS are what can greatly enhance the experience of both learners and educators and make it much better and more immersive. Learning management systems provide everyone in the pharma industry with an opportunity to become better professionals and obtain the desired education needed to advance in their careers. In addition, pharmaceutical companies can spend fewer resources on training and educating their staff, while also making sure that the education provided is of the highest quality.

What is the Future of Pharmaceutical eLearning: What to Expect in 2023?

E-learning is rapidly changing the world, while also being transformed itself. There are many trends that are either already reshaping eLearning in the pharma industry or are about to do so. Here are some of the biggest upcoming trends in the pharma eLearning to keep an eye on:

1. Augmented/Virtual Reality 

VR and AR can assist learners by creating simulations and scenarios where it is possible to practice and hone your skills in an environment that’s almost identical to the real world. It is also much cheaper and safer to train staff using VR/AR since there is no need to invest in a testing environment.

2. Artificial Intelligence and Machine Learning 

AI and ML are set to change the world, and e-learning won’t be standing aside for sure. AI-driven tools and technologies will reshape the world of pharma e-learning and provide both students and educators with an opportunity to customize training programs, get real-time feedback, receive personalized recommendations, and even create online courses based on the learning style and habits of a learner.

3. Gamification 

Gamification is about making the learning process more interesting and engaging by adding some elements that resemble games, such as scores, leadership boards, mini-games, competitions, etc. Many platforms for learning are now introducing game-based learning to their adult audience to provide them with a fun and educational experience, regardless of the chosen course and field of study.

International Business Machines Corporation (IBM) found that eLearning participants learned five times more materials without having to increase the time spent studying and training. Pharma companies across the world are already investing in LMS and tools for online training to provide their teams with high-quality education and skills necessary to become better experts. Now is the best moment to embark on your eLearning journey and fully embrace the transformative innovation it offers.

What we offer

When the audience of our client says:

I need professional internal training in the pharma industry to get valuable information about products and services at the right time and in the right place, thereby saving my patients’ time and making life easier for them. 

… or the representatives of our client’s team say:

I want to have the simplest and most effective omnichannel tools at hand to make my job easier, increase communication flows with our target audience, and avoid time-consuming tasks. 

We create a comfortable interactive environment in our Virtual Academy. The process of learning is organized around a chain of people and first-class tools on the basis of an omnichannel platform.

eLearning technology from Viseven is built around a specific customer journey that is tailored to the needs of each customer. Our professional team will create content according to your recommendations, while audit and contextual understanding help us take advantage of each ecosystem to reduce complexity and simplify the user journey.

You can scale the process correctly, complying with unique corporate standards for eLearning content, and unite multiple teams and offices around the world. While your company can deliver the same content to all students, Viseven provides support at every stage of content development and implementation.

We create content for various types of learning. The result is a ready-to-use package suitable for any type of self-study. While a complete ecosystem of channels will encourage learners to continue their learning.

Our omnichannel eLearning services include: 

• concept creation;
• technology development;

• visual and sound design;
• UI/UX design;
• custom application development;
• distribution of materials to end users.

Viseven offers a combination of high technology and team play: We are changing the daily approach to health through virtual and digital communication channels and believe that this will shape the healthcare industry of the future. Contact and join us in our Virtual Academy to exceed expectations together.

Take a moment to think of how your health behavior has changed over 2020. Can it be measured exclusively by the number of thoughts about hygiene and clean hands? Or was there something more to it?

The positive impact of coronavirus (strange though it might sound) is in the change of mindset concerning our health. Some of us have started thinking more about our chronic diseases; some have been just evaluating the possible outcomes in case of infection. The truth is – we all did that. 

It means only that awareness has grown, that the management of our own health is above all in our hands whatever they are clean or not.

Let’s discuss the role of the modern post-covid patients in the pharmaceutical industry and figure out why it’s a good time to spread value with pharma content far beyond HCPs.

Set value with pharma content – cover all the touchpoints

Something important in pharma has changed for good. It’s not simply customers’ expectations – the patient’s mindset has changed.

The reasons for this were both the growing role of digital technologies in healthcare and the pandemic that has become a powerful impetus for change.

As per most surveys, close to 25 percent of the consumers today are driven by health and hygiene choices. – Gaurav Sharma, Investcorp India

Modern patients no longer want to surrender their health to the doctor’s hands, they want to be actively involved in the process of treatment. This new type of patient requires something more than just product information, they strive for assistance in aspiration to manage their own health.

Thus, modern patients need personalized, interconnected, engaging, and even entertaining interaction with a healthcare provider.

Meanwhile, 81% of pharma manufacturers still rely on healthcare providers to educate patients on their services. That’s why, in a big way, they target content primarily on HCPs, investing very little in patient and pharmacists’ awareness.

What can pharma do now?

We caught probably the most appropriate time to finally change our mindset as well and realize that our engagement shouldn’t be limited to HCP, it shouldn’t have boundaries.

How to expand the dialog with healthcare professionals

Pharmaceutical content for patients, in the traditional sense, is 100% valuable. At the same time, it’s not engaging, it’s not personalized, and it’s not even entertaining.

You might say that it’s not supposed to be ‘entertaining’  the purpose is different, BUT your target audience might have a different opinion.

• 80% of customers say the experience a company provides is as important as its products and services
• 57% of customers have stopped buying from a company because a competitor provided a better experience

If even these percentages are not convincing enough, then just think of billions of dollars spent on promotional materials when desired outcomes were never achieved.

Patients lose loyalty when they don’t feel that the brand cares enough about their treatment outcomes. Moreover, this leads to patients’ nonadherence which is every year responsible for the loss of between 100-300 billion dollars in the US alone.

Sometimes people do not follow a treatment or are unable to cope with side effects because they have little knowledge about their condition and treatment.

It’s about time to invest more effort and creativity in content for patients and pharmacists.

More pharma content for pharmacists and patients: Benefits

Pharmaceutical content enjoying success among patients

The goal of any doctor is to create a clearer picture of the disease and engage patients in active treatment. That’s why, above all, from a med rep, HCPs need corresponding materials that would help them complete their mission. Such content should be valuable, well structured, interactive, and contain the right message about your pharma brand. Concerted efforts, when pharmaceutical companies would provide HCP with corresponding materials, and further HCP deliver it to the patients could be referred to as «cascade sharing». These efforts have a strong potential to elevate patients’/HCPs’ engagement and fit well into the picture of modern healthcare. Health applications, websites, landing pages, portals, videos, and many other materials can perform this mission and explain all aspects of the disease to patients. Let’s dive deep into the characteristics and capabilities of such materials.

mHealth Apps

In the era when being healthy isn’t simply vital but greatly trendy, it’s important to stay focused on patients. With 67% of the world’s population being mobile phone users, the most feasible way to stay patient-centered is mobile applications – offering truly engaging, gamified experiences, communication and information –and above all, psychologically calculated ways to support the patient in their journey.

Moreover, these apps are great facilitators of patient adherence, providing beyond-the-pill value with its pill reminders, information on products, patient leaflets, calculators, symptom diary module (shareable to chat), information and articles on diseases. They may also contain video tutorials, quizzes, surveys, rewards and live chat 24/7 with the option to schedule calls with the HCP – offering a truly gamified patient experience.

Web portals, websites and landing pages

Today patients’ path to treatment begins online as over 70% have researched a prescription medication or medical device online in the past year. A brand’s websites, web portals, and landing pages have become a critical resource of true for patients. Therefore, they act as a critical entry point to access treatment and help patients improve adherence. 52% of patients rely on brand websites to research prescription information. 88.3% want pharma brand websites to connect them to providers. Thus, you can note that patients feel certain power being able to find the right information to manage their condition better.

To choose the right treatment,  pharmacists also should be updated with the latest health-related information. Therefore, if there were more such sites, there would no doubt be matching demand for them.

A well-structured, user-friendly, and interactive website provides your pharma brand an enhanced online presence, the ability to be available for customers 24/7, and to gain consumer insights due to collected analytics.

Emails

Broadcast emails and approved emails are default facilitators of HCPs engagement. It is impossible to imagine a more personalized way to communicate with HCP, especially with all the interactive features users currently can enjoy.

The truth is that one personalized email can generate more reactions than any other content. HCPs are eager to receive emails and they enjoy great success with an 18.58% open rate throughout 2020.

Would it be equally interesting for patients and pharmacists?

Definitely, yes. It would be beneficial for all sides of treatment as it would stimulate a dialog and inspire tight collaboration between them.

Pharma can send specialized emails with information that the HCP could later forward to those patients who would benefit from it. The email with information from the HCP currently managing their condition will certainly enjoy great confidence and inspire more loyalty. Meanwhile, pharma can create more trust in their brand and be sure that patients receive the information they need at the moment.

This practice is also beneficial for pharmacists, who are likewise required to work in concert with patients and healthcare providers to promote health and deliver patient-oriented support.

Self-detailing

Self-detailing is the practice when the medical rep invites the HCP to get familiar with an eDetailing presentation independently. Self-detailing has gained popularity among doctors because it is not tied to the doctors’ schedule, thereby giving them time and the opportunity to delve into the materials fundamentally. During the quarantine, the number of doctors interested in this practice was constantly growing. Also, the greatest value of Self-Detailing in the pharmaceutical market lies in its versatility and ability to complement any communication channel and any device.

This practice could also be favored by patients who might be able to learn more about their condition and the methods of treatment. The equally nonintrusive manner could inspire more patient loyalty and bring certain benefits for pharma companies as well. During self-detailing, the patients can look through the structure and key messages in the presentation at their own discretion. That way, this channel gives a better understanding of the target audience, and gives honest metrics for the campaign, as it is likely to see a different pattern of slides and time spent on each of them.

Parting thoughts

Now of all times those unique moments when patients are eager to take care of their health and cooperate with the pharma. Let us help them in their quest to be healthier. We hope that now you see that moving beyond the creation of pharma content just for HCP brings recognition and loyalty among modern health-oriented patients.

Finally, take a look at an example of a customer journey that reflects how all of these types of content can fit perfectly, complement each other and create value in pharma’s picture of customer engagement.

Imagine that you want to promote a special mobile application among patients with poor adherence. Here are two interaction models that reflect how these types of content can foster collaboration with the HCP and generate loyalty and success of your app among the patients.

An example of promoting a mobile application using content for a patient

You may have noticed that this model of interaction is rather multichannel, but note how the one piece of content that is valuable to both the HCP and patient complements the efforts of other materials and encourages the patient to download the app.

The next example shows how such content can encourage patients that have downloaded your application to fill the survey about the reasons for their non-adherence.

If you got interested in more details on all aspects of work with such content – contact our experts. We’ll help you to choose those options that will be right for you, develop promotional campaigns, and calculate the most reasonable ways of implementation to create value in the new era of healthcare and life sciences.

When pharma professionals are taking the course on the brighter post-pandemic future, it is important to look around, orient towards the professionals, and get the latest insights from the fields in a timely manner. Thus, we could not ignore Salesforce’s latest State of Service Report based on over 7,000 survey responses worldwide, discovering how the top teams are navigating the ever-changeable pharma weather and what trajectory customer service is having now. Looking to the future be aware of the most recent data on the hottest topics that were on everyone’s lips during the turbulent 2020:

• How the service standards have been changing in the midst of a crisis
• Strategies, tactics and solutions organizations are turning to in the new normal
• How teams are navigating the changes in their work environment
• The trajectory of field service during a time of social distancing

Time sets the new standards of the customer service

The post-pandemic HCP engagement will sharply differ from the pre-2020 routine, as the pandemic, among other things, has set the new standard for customer expectations. A dramatic shift that occurred in the healthcare industry forced the pharma teams to permanently shift the emphasis of their work. The Salesforce report offers eloquent statistics reflecting how exactly the pandemic affected the regular operation of people, process, and technology.

The impact of this make-or-break year on how teams work can hardly be overestimated. Managing remote employees during the pandemic, provide employees’ safety, maintain “social distancing” and “contact tracing” is the challenge that proved to be in the power of only high performers. Therefore, the set of skills that employees must apply in their work is becoming wider and more diverse. 55% of agents say they need better training in order to do their jobs well. Not to mention the lack of technology that specialists suffer from against the background of an increased number of digital channels and acceleration of digital initiatives during the pandemic.

Amidst economic uncertainty, the companies were holding off on increasing their budgets. The report proves this point by the figures showing that in 40% of teams, the budget stayed the same when 28% saw a decrease. It means that from now on life sciences invests more in easily deployable and cost-effective digital solutions that would cut the marketing resource consumption. It is confirmed by the fact that from March to December 2020, several dozens of new customers have adopted eWizard platform.

The key tactics and solutions to embrace the changes

Life sciences have checked the code to comply with the success measures, and it is a secret to no one that it is agility. This philosophy of allowing companies to pivot on the fly and quickly respond to change is synonymous with an omnichannel strategy. Pandemic forced pharma strategists to master these two essentials of today’s and, without doubt, tomorrow’s HCP engagement.

Have a look at our PDF, revealing all facets of the omnichannel art of customer engagement, or contact our experts to immediately get insights and guidance on the essence of true omnichannel.

Earlier in our blog, we introduced 3 working models that set the tone for agility inside the organization. Briefly, it is:

• agile teams
• flexible processes
• reusable assets

Be sure while you reading, the other companies are rapidly automating their processes. According to the report’s numbers, 77% of agents automating routine tasks allows them to focus on more complex work — up from 69% in 2018.
Life sciences are implementing various solutions to add a good share of empathy the modern HCPs need and build relationships that would be more than “strictly business”. That’s why, for example, AI/ML, chatbots, and other technologies have revealed the full extent of their capacities as the solutions that are helping to gather more basic information about patients, understand their behavioral patterns, automate their feedback, and generally personalize the interaction.

Learn more about the power of artificial intelligence in HCPs engagement and how it shapes the future of healthcare management in our latest overview of TechIQ Global Virtual Conference.

We hope the challenges will fade as 2020 comes to an end because for all of us the best is yet to come! Take the first step into a new future, being armed with valuable reports reflecting the true current state of the market. Download the “State of Service” report and be aware of the latest updates from the customer service professionals.

The situation with the COVID-19 outbreak is influencing all business areas, including Pharma. Changes are now inevitable. We need to be ready to face those new challenges ahead. We’re all witnessing a big marketing shift in the Pharma industry, and no one knows when we can go back to the regular life. The type of content that matters has completely shifted. Remote lines of communication have become more important than ever before. Creative Agencies must be quick to adjust to the “new normal” brought on by the COVID-19 pandemic – or be left behind. Let’s talk about how to adapt your agency to the shift in channel usage, effectively accept new challenges, and stay on top.

Market Situation and Pharma’s Trends in 2020

It’s not yet time to look back on 2020, but it can already be said that it is one of the most challenging years for pharmaceutical companies. The conventional way of doing business has disappeared. Pharma companies and Life Sciences are being put under significant pressure related to cancelation of medical congresses, business trips, and remote working. However, sales reps are probably affected the most. The routine of med sales that were driving from one hospital to another, shaking hands with physicians has flipped on its head. Nearly 60% of the larger companies are already considering the possibilities to roll-out/upgrade and implement new technologies to engage HCPs. The relatively limited use of “online” industry communication models in the past has now proven to be a problem. Let’s take a look at the major challenges that have become more apparent since the coronavirus outbreak.

Shift in channels usage as the latest trend in pharma marketing (F2F vs remote)

Face-to-face visits are ruled out from the daily routine without a date. The question arose: how to keep HCPs with med reps? We are starting to realize the importance of digitalization for the pharmaceutical industry. The shift toward remote visits (remote detailing) has become a very digital way out, enabling close cooperation with physicians at a safe distance. In the end, the pandemic may shift pharma sales to remote detailing permanently because of the flexibility of this solution.
However, the shift to remote communication channels may become a bumpy ride for some agencies. So, where is the complexity? This is a completely different type of content, requiring a completely different approach. First, customize your process of content production to remote communication channels. It means that agencies should not focus on manual technical work, but rather bring content solutions to the table. Flexible modular content can become your selling point in this case. It can be easily adapted to remote communication and can be later reused in other channels – embodying the true essence of cross-channel marketing.

To learn about the ultimate concept of modular approach in about 3 minutes – download our free PDF.

Diminishing resources

Pharmaceutical companies are busy evaluating the long-term effects of the coronavirus. Experts are racking their brains about how it will eventually affect their business model and operational processes. According to a survey, cash flow and financing problems are the main concern for 50% of companies. 20% of the respondents believe that sales will drop somewhere up to 20%. Accordingly, live sciences companies will not squander their marketing budgets in 2020. Pharma will invest its resources, including financial, into easily deployable and cost-effective digital solutions. Digital agencies need to provide the initiatives to cut the marketing resource consumption. In an increasingly competitive environment, the victory will get those who can deliver advanced and high-quality solutions to the market.

Content that matters now. Top digital channels in 2020

In light of the shift to remote means of communication, Pharma’s requests will center on digital content to reach out to HCPs remotely. That will be websites, emails, and banners that can be easily launched and deployed. In 2020, omnichannel customer-centricity is front and center of any marketing campaign. Accordingly, pharmaceutical companies will try to coordinate across their cross-functional teams and apply all their digital talents to make the patient-centric approach work.

·         Remote eDetailer presentations

Presentations for remote communication will become a top priority. In the situations when in-person meetings are forbidden or HCPs are in a hard to reach territory, or simply can’t be approached during their working hours – remote eDetailer is your option. It will help the brand manager to represent a pharma company like that one that HCPs can trust. This is also an option to build a trusted brand name, organize successful HCP digital engagement regardless of the situation now.

• Localization

Pharma is looking for a cost-effective solution for content localization (eDetailers, approved and broadcast emails, landing pages, etc.). It’s important for Life Science companies to speak to their target audience across all channels of communication in a consistent language. It displays the pharma company’s respect and care of any country where the brand is promoted. Above all, Pharma managers need special content authoring solutions to create and publish digital assets. That’s the reason why a powerful integration with Veeva Vault can help you with content localization, updating, publishing, storage and approval.

·         Online ads

Pharma companies are also increasing digital advertising spend since print materials will not be so effective when people are stay at home. It’s also a way out to compensate for leads they would pick up at events and conferences. In this context, digital banner ads can provide as significant return on your marketing investment.  A recent report found that 74% of marketers believe their banner ads are relevant to their target audience.

·         Landing pages

We observe a demand for landing pages creation that is a powerful instrument for the much-talked-of patient-centricity trend. To create to provide a more customer-friendly web experience, an individual page is created for each product. Pharma’s organic search is directed not to complex corporate sites, but to simple and clear webpages, where which medication has its own place. This is a powerful pharma marketing tool with clickable CTA buttons which help to achieve a positive, long-lasting impression.

·         Emails

The switch to remote communication automatically creates enormous demand for emails. It was and remains an important part of remote communication with HCPs. Email is a good channel to announce products updates, reach HCPs which can’t be covered by F2F visits, and drive website traffic. This is a type of interaction providing targeted communication and delivering key messages easily and quickly.

Email as a channel empowers marketing communication. Combined with other channels – remote visits, webinars, messengers, websites – it ensures consistent brand performance and seamless customer experience. Pharma’s priority is to find a solution that will help to avoid manual work and publish ready-made emails automatically to the selected target system. That’s why we found it necessary to provide eWizard with an opportunity of one-click publishing to Veeva Vault, review, approval, then export and distribute to Salesforce Marketing Cloud.

What’s Your Reaction? Develop Clear Strategy to Help Your Business Grow

Thinking through digital content strategy, creative agencies should consider that the content production process should be suitable for the COVID situation and also speaking long-term. In other words, create content that will be easily adapted to any communication channels and face-to-face visits further on.

eWizard: Your Solution to Make it Through the Storm and Beyond

To thrive even in difficult market conditions creative agencies are turning to partnership with other digital providers. The right partnership opens up the possibilities and fuels greater achievement to augment your own capabilities. Besides, focusing on new processes that help generate creative strategies and messaging, agencies need to promote innovative, effective solutions for content management. This will favor the agencies that can act quickly to provide qualified people and efficient services to fill in the gaps, in addition to creative leadership.

Viseven Group’s flexible approach to partnership empowers creative agencies to develop any type of content for any communication channel. In-built platform integration to the leading systems like Veeva Multichannel Suite, IQVIA OCE, Adobe Experience Manager, Salesforce Marketing Cloud put our content partners in a strong competitive position on all fronts. They can create omnichannel content in entirely new ways and automate common tasks across the content supply chain.

We cater to healthcare communication agencies majorly through our platform, also with our expertise in building end-to-end content delivery models embodying the true essence of cross-channel marketing. eWizard is our number one digital omnichannel content authoring solution for pharmaceutical companies. Using eWizard you can easily create, update, and deliver omnichannel content: eDetailing, emails, microsites, remote calls.

Our core mission is to pioneer an innovative approach to content production, where flexible modules can be created once and then published into multiple channels. It’s not a digital fairy tale, this is the ultimate modular approach that will make your content creation practice more comprehensive, traceable and reusable. This content, existing beyond devices, channels, and campaigns, enables marketers to create content once and publish to many systems.

Quicker than a storm, coronavirus has left our lives and pharma industry in a black hole of uncertainty. No one knows when the pandemic will stop and what an effect it eventually will have on the industry. The way out is to adjust your agency so you won’t be afraid of any storm. With a proper content authoring solution providing for flexible, reusable content, that fits any channel, system or device – you’ll always feel confident about your agency regardless of any marine forecast. Contact and explore the universal approach to creating content.