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Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit.
That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system.
The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way.