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Blog

December 8, 2020

7 hot topics and takeaways from Veeva Commercial and Medical Summit Online, Europe

Year by year, Veeva Commercial and Medical Summit has been a single powerful digital pharma community builder – and 2020 is not an exception.
June 29, 2020

5 highlights from Veeva Commercial and Medical Summit Online 2020

There is nothing special about the fact that a summit hosted by the pharma digital tech giant Veeva is special every time. The North American edition
June 24, 2020

Pharma content marketing: how to create once and deliver your content across channels

The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” between their brand and the audience. This
June 19, 2020

How to make pharma brand messages reinforce one another with email fragments (2 practices)

Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.
April 24, 2020

Powering Through the Pandemic. Plan Your Content Production Facilities Growth

The situation with the COVID-19 outbreak is influencing all business areas, including Pharma. Changes are now inevitable. We need to be ready to face those new
April 8, 2020

The difference between multichannel and omnichannel pharma communication many have overlooked

“Multichannel” and “omnichannel” are high frequency buzzwords in pharma marketing circles. The overwhelming success stories of enterprises in different industries is pushing life sciences companies to consider what to adopt for the future omnichannel pharma communication. However, there still seems to be ambiguity about what omnichannel really is. Is it the same as multichannel? Here is the actual difference that many have overlooked
January 30, 2020

Perfect Partnership: How Viseven helps Digital Agencies match pharma’s needs

The beginning of the new decade is marked by rapid change and digital transformations in the pharmaceutical industry. At Viseven, we believe that cutting-edge technologies in
January 28, 2020

How to engage with Amazon’s Omnichannel Strategy in Pharma Industry?

Abstract view of Amazon’s omnichannel experience Omnichannel strategies are continuously implemented in many organizations that want to enhance their customers’ experience. Amazon’s omnichannel experiences are the
October 25, 2019

A look from inside eyeforpharma 9th Annual Marketing and Customer Innovation Europe, 2019

Of enough weight in pharma and life sciences world to deserve the status of Reuters event, eyeforpharma is huge. In reality, to get the full value of the gigantic exchange of insights from leading enterprises, one can only be advised to travel and attend the event in person. As part of the pharma digital innovation community, we at Viseven team have taken it as our tradition to cover at least the most breathtaking presentations here – and this year’s event is not an exception. However difficult it has been to decide what to select to fit into this brief overview.
July 30, 2019

Adobe Experience Manager integration with eWizard Platform for new-gen pharma content management

In another move to create a world of truly interconnected digital ecosystems for life sciences, Viseven Group is happy to introduce the integration of eWizard Platform with Adobe Experience Manager! Here, we will look at how you can connect your existing systems, including Veeva, with AEM using eWizard, craft and reuse websites that fit AEM, while tracking their performance in Veeva/Salesforce, as well as how content approval processes and data integrity can be improved.