December 8, 2020
veeva summit online

7 hot topics and takeaways from Veeva Commercial and Medical Summit Online, Europe

Year by year, Veeva Commercial and Medical Summit has been a single powerful digital pharma community builder – and 2020 is not an exception.
June 29, 2020
HSP Segmentation & Targeting

Launching omnichannel? Think about your HCP segmentation model… twice

An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.
June 29, 2020

5 highlights from Veeva Commercial and Medical Summit Online 2020

There is nothing special about the fact that a summit hosted by the pharma digital tech giant Veeva is special every time. The North American edition
June 24, 2020
Pharma Marketing Strategy

The next level of Pharma content marketing: how to create once and deliver your content across channels

The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” between their brand and the audience. This
June 19, 2020
Veeva Approved Email

How to make pharma brand messages reinforce one another with email fragments (2 practices)

Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.
April 24, 2020

Powering Through the Pandemic. Plan Your Content Production Facilities Growth

The situation with the COVID-19 outbreak is influencing all business areas, including Pharma. Changes are now inevitable. We need to be ready to face those new
April 8, 2020
Omnichannel VS Multichannel Marketing in Pharma

The difference between multichannel and omnichannel pharma communication many have overlooked

“Multichannel” and “omnichannel” are high frequency buzzwords in pharma marketing circles. The overwhelming success stories of enterprises in different industries is pushing life sciences companies to consider what to adopt for the future omnichannel pharma communication. However, there still seems to be ambiguity about what omnichannel really is. Is it the same as multichannel? Here is the actual difference that many have overlooked
January 30, 2020

Perfect Partnership: How Viseven helps Digital Agencies match pharma’s needs

The beginning of the new decade is marked by rapid change and digital transformations in the pharmaceutical industry. At Viseven, we believe that cutting-edge technologies in
January 28, 2020