Subscribe for regular insider updates and best practices on trendy topics in pharmaceutical and life sciences marketing: digital innovations, omnichannel strategy, modular content, marketing automation, Veeva, and Salesforce.com expertise, rep-triggered email, eDetailing, and so much more from our team of professionals.
“Multichannel” and “omnichannel” are high frequency buzzwords in pharma marketing circles. The overwhelming success stories of enterprises in different industries is pushing life sciences companies to consider what to adopt for the future omnichannel pharma communication. However, there still seems to be ambiguity about what omnichannel really is. Is it the same as multichannel? Here is the actual difference that many have overlooked