Start your digital transformation journey now

Welcome to Viseven Blog

Subscribe for regular insider updates and best practices on trendy topics in pharmaceutical and life sciences marketing: digital innovations, omnichannel strategy, modular content, marketing automation, Veeva, and expertise, rep-triggered email, eDetailing, and so much more from our team of professionals.


September 2, 2020

5 Omnichannel Tactics from Different Industries – Adapted for Life Sciences

Many industries, from groceries to cosmetics or entertainment are currently on their way to omnichannel. Pharma rushes to keep pace with customer expectations and introduces omnichannel
June 19, 2020

Reach Out to the HCP: Omnichannel Communication Channels

Marketers seem to have an affair with their customers… This type of relationship is also based on mutuality, in the sense that each of the parties
May 18, 2020

Omnichannel: Tools & Services for Communication Channels

Over the years, businesses faced a transition from one channel to multichannel, and now omnichannel. Today, this is what everyone is striving for. Earlier in this
April 8, 2020

The difference between multichannel and omnichannel pharma communication many have overlooked

“Multichannel” and “omnichannel” are high frequency buzzwords in pharma marketing circles. The overwhelming success stories of enterprises in different industries is pushing life sciences companies to consider what to adopt for the future omnichannel pharma communication. However, there still seems to be ambiguity about what omnichannel really is. Is it the same as multichannel? Here is the actual difference that many have overlooked