Blog
September 2, 2020
Many industries, from groceries to cosmetics or entertainment are currently on their way to omnichannel. Pharma rushes to keep pace with customer expectations and introduces omnichannel …
June 19, 2020
Marketers seem to have an affair with their customers… This type of relationship is also based on mutuality, in the sense that each of the parties …
May 18, 2020
Over the years, businesses faced a transition from one channel to multichannel, and now omnichannel. Today, this is what everyone is striving for. Earlier in this …
April 8, 2020
“Multichannel” and “omnichannel” are high frequency buzzwords in pharma marketing circles. The overwhelming success stories of enterprises in different industries is pushing life sciences companies to consider what to adopt for the future omnichannel pharma communication. However, there still seems to be ambiguity about what omnichannel really is. Is it the same as multichannel? Here is the actual difference that many have overlooked
