Author: Andrii Nikulin

For many years now, the Digital Pharma East conference has been one of the most innovative digital marketing events for the life sciences community, and this year’s conference was no exception. Everybody who attended the event was inspired, engaged, and educated through a series of lectures, case studies, panel discussions, and much more. Our very own Oksana Matviienko, Regional Director, and Maryna Alekseychuk, Head of Strategic Accounts, attended the conference and summarized some of the key takeaways we would like to share with you today. 

Feed the Omnichannel Marketing Machine With Modular Content 

For healthcare marketers to have an omnichannel approach, they must first understand what that entails — and what it means for their brand. Within the pharma landscape, omnichannel marketing is the integration and cooperation of the various channels organizations use to interact with the customer to create a consistent brand experience.

To create an effective omnichannel marketing machine, you, first and foremost, need to have the content to make it happen. Companies need to adjust how their content is created to have a continuous supply of content to feed into the system. This is where modular content comes in. To give you the Reader’s Digest version, modular content means pre-approved blocks of content or modules used to create marketing assets. These modules can be reused and automatically updated across channels and aligned with channel-specific attributes and structure with no changes for MLR approvals. 

There are many benefits to such an approach. You can reduce time-to-market, achieve higher levels of personalization, and lower your costs, all while increasing efficiency. If this is something you want to implement in your business, be sure to reach out to us so we can provide you with a consultation on the best ways to get started and create modular content geared toward your specific needs. 

Monitoring the Performance of the Assets You Create

In the previous section, we talked about creating content, but you also need to constantly monitor key metrics to understand how well you are doing and what impact your content is having. For example, you need to know how much content you are creating, how long it takes you to create each asset, the engagement level, and many other things. At the conference, we learned that 59% of HCPs receive only one asset, or tactic, within a quarter. If you can send out at least three tactics, you can increase your value 5X. 

If you want to optimize your assets’ performance, you need to assess their historical performance. This can be done by: 

• Monitoring the entire ecosystem of HCP addressable marketing
• Looking at the performance of each asset and how they work together
• Analyze the incremental impact at the content level
• Assessing the results by various HCP audience segments 

Viseven is Ready to Help You Create a Robust Omnichannel Marketing System 

We were thrilled to meet everybody at this year’s conference, and we hope you enjoyed the goody bags we handed out, especially Picasso, the wooden interlocking puzzle. If you have not already done so, be sure to share how well you completed the puzzle on social media with the hashtag #modularcontent. 

If you are looking to implement modular content and would like to know about our capabilities in this space, please fill out the form below — our experts will reach you out shortly.  

Over the past couple of years, there have been many pharma company challenges. The global pandemic created an unprecedented demand for vaccines, shut down many clinical trials, and resulted in a worldwide PPE shortage. And now, almost at the end of 2022, the industry is still scrambling to catch up. The pharmaceutical industry still faces significant challenges and is looking for innovative solutions. Below are five of the most significant pharmaceutical industry problems. 

Supply Chain Disruptions

When we go to a hospital or visit a doctor, we expect the drugs we need to be there waiting for us. It’s hard for us to imagine that a hospital might tell a patient that their treatment needs to be delayed because of a medicine shortage or they are simply unavailable because of logistics challenges in pharmaceutical industry. Unfortunately, this is the reality we are living in because of pharma supply chain challenges.

It should be noted that these problems existed even before the recent pandemic, and the economic challenges for pharmaceutical industry made shortages even more acute.

When everything is running smoothly, the economics of the global supply chain can bring in a lot of profit, but when it fails, the human cost is enormous. In fact, some basic essential medications that are used every day in ERs and outpatient clinics have been in short supply.

 Invest in software

While managers at pharma companies are always looking to improve processes to increase efficiency, sometimes technical contingencies might cause a delay in the entire pharmaceutical sector. Therefore, to reduce the challenges of their pharmaceutical supply chain, they changed their strategy and made the most use of the resources available. While we are in the midst of a global digital era, companies need to invest in monitoring software to enhance efficiency. Such software will help you see the location of your product in the supply chain, which can help predict potential problems.

Need for Qualified Professionals

The lack of qualified professionals is one of the biggest problems in pharmaceutical industry. When we say a qualified workforce, we are talking about the people performing technical and intellectual work requiring extensive knowledge in a certain field. In fact, the productivity of an industry depends on the qualifications of the employed workforce.

A qualified workforce that can be relied upon is one of the essential elements that will help ensure a promising future in the pharmaceutical industry. The pharma industry needs workers with the necessary knowledge, skills, and experience. There needs to be more investment in a highly-qualified workforce to continue progress. Training the workers will allow them to obtain the necessary skills to perform their daily tasks correctly and efficiently and will also help fill in any gaps in skills they may have.

Challenges Reaching Healthcare Professionals (HCPs)

Working with HCPs is one of the biggest challenges in pharma marketing for many reasons. First, there are not that many targeting opportunities available, and the few capabilities offered by some publishing platforms are only based on geography and specialization. But marketers need targeting capabilities to be based on their prescription behavior and formulary access. The healthcare market is complicated and involves many stakeholders, like care providers, insurers, and consumers. Everyone has a say in deciding which product or service to adopt. This complexity offers a challenge to HCP marketers as they create an effective marketing strategy for healthcare professionals but struggle to make it work.

In addition, it’s also difficult to reach a critical mass of physicians and achieve business goals. The changing market dynamics make it hard for marketers to formulate the right strategy for marketing to healthcare professionals and forge connections with them. At the best of times, a marketer’s reach to HCPs is fragmented and lacks engagement. While a company’s web pages may be considered promotional and disbelieved as a policy by HCPs, scientific journals may not always be open to carrying their message. Marketers certainly need to be aware of the challenges for healthcare professionals and aim to provide solution to these issues.

Collection and Analysis of Large Volumes of Data

Data has become one of the essential elements and assets a company has. Within the pharma industry, data refers to all of the data entered by a company’s representatives or generated by machines. It is also worth mentioning here that data collection, in general, has become a critical element for companies across industries looking to gain an advantage over their competitors. However, the importance of this data lies in a company’s ability to conduct the needed data analysis to guide its decision-making.

Within the pharma industry, many risks exist concerning drug approval, quality control, and the supply chain. To overcome these challenges, operators in the pharma industry need agile tools to gather and manage data effectively while creating action plans. Companies can collect data at several levels, such as maintenance, production, and quality service—all of these need to be digitized and then exploited to resolve operational challenges in pharmaceutical industry.

Also, data collection needs to be planned. Planning will help prevent wasted resources. Whether you decide to proceed with continuous improvement or to set up maintenance planning, the collected data needs to be stocked and studied.

Increased Transparency

Increasing the level of transparency has always been a topic of debate. Research and development is a proven way of getting more insights about processes, the people behind them, and how the results are attained. In addition, we have seen clear public support and interest in the pharma industry during the pandemic, and it was necessary to communicate this openly to the world.

Much effort has been put into sharing more information about clinical trials while keeping information about patient identity confidential. The data from these trials have a lot of value. It paves the way for great advances in science and medicine. Therefore, in the future, there needs to be a way to collect and review information systematically and objectively by a third party so the research process can be more productive. While the vaccine was being developed, the industry found it difficult to display clinical trial protocols openly. I prevented people from understanding the types of studies performed and comparing various companies developing a potential vaccine.

There has also been a lot of discussion surrounding drug availability in which the industry has usually decided to bet on more equitable and comprehensive access. Also, medical discovery, development, and delivery are processes that can’t be performed without collaboration and dialogue with patients. For this reason, many organizations have decoded to reveal the value transfers that they have committed to health organizations. In addition to this, drug availability is not only the responsibility of the pharma industry since decision-makers are the ones who have the final say on whether or not a particular medication enters the market of a country. In turn, the people and patient organizations drive the decision-making in the countries.

Resistance to Change

Resistance to change is one of the key challenges facing the pharmaceutical industry today. The pharmaceutical industry can be resistant to change for several reasons. Change can be difficult to accomplish due to management resistance to significant alterations in operations. The industry is also highly regulated, which means any change made can be expensive because of the need for revalidation. Due to pharma manufacturing challenges, some manufacturers might prefer to stick to paper records because doing so makes it easier to mask errors. It can help overcome some of the challenges in pharma manufacturing.

In many cases, the price and burden of compliance have resulted in solutions not being adopted. It’s essential when suggesting the replacement of any paper-based system that ROI is presented clearly to all parties involved. While it may seem evident that replacing a paper process with a digital solution should result in efficiency gains, many may not see it that way, especially people that have been performing their job the same way for years. Technology must be presented with a roadmap that allows the entire organization to grasp the benefits that will continue to expand efficiencies and integrate previously disparate data and department processes. Up-front costs for compliance and time spent on system implementation must never drive a decision to move forward with a new solution. The long-term benefits of adopting new technology must be the driving force behind adoption to resolve the technology challenges in pharmaceutical industry.

 Fear of change

In addition to this, there is also a fear of change. We commonly hear the phrase, “well, that’s the way things have always been done.” Be the driver of how tasks will be accomplished in the future. The time, effort, and costs associated with keeping a legacy system running are an investment into a depreciating asset versus a platform to help expand and simplify, ensuring ROI. Change is a good thing when presented the right way. Our job as stewards of the business is to ensure that we make change a more comfortable and incremental process when adopting new technologies. Once we reduce the fear of change, the ability to innovate and adopt will become the culture to ensure technological progress. For example, the immediate reward for adopting something as simple as an electronic logbook can be seen in reductions in overhead, gains in efficient quality reviews, and speeding up batch processing. Other advantages can multiply exponentially upon expansion.

Data Security

One of the most significant regulatory challenges in pharmaceutical industry is how data is stored and managed. Cyber threats to the pharma industry make them prone to identity theft and evolving attack vectors. As organizations focus more on digitization, more of their valuable data gets stored online, making them a bigger target to cyber criminals.

Pharmaceutical companies also have a vast number of devices collecting health and patient data that is stored online. They use tools like big data and the Internet of Things (IoT). One of the biggest pharma industry challenges is that this increases the risk and makes it more critical for organizations to introduce security and privacy by design.

Privileged access (PA) is the process of designating higher access levels to specific files or systems. It enables organizations to secure applications and IT infrastructures, run their business more efficiently, and ensure their sensitive data and most critical infrastructure remain confidential. PA can be applied to human and non-human users, such as applications and machines.

The 2020 Cost of a Data Breach Report found that the average total cost of a data breach was significantly higher for the healthcare and pharmaceutical industry compared to less regulated industries such as hospitality, media, and research. Therefore, pharmaceutical companies must have a thorough cyber security policy in place to protect those digital assets.

Solving Today’s Pharma Challenges Requires Modern Approaches

Many experts have a question: what is the biggest challenge that is facing the medical field today? But as we have seen from the information above, a wide range of issues need to be addressed. Pharma companies need to deal with several challenges that affect one another. Yet, at the end of the day, they need to be addressed holistically to be solved efficiently, quickly, and effectively. The weakest link in this chain can affect critical aspects of a product, which means that meticulous and expert pharma quality engineering is essential to ensure flawless execution, achieve regulatory compliance, and assure quality peace of mind.

Viseven is diligently working to help resolve the challenges facing the pharmaceutical industry 2022. We are helping companies in the pharma industry improve their business relations with HCPs through our CRM and CLM solutions. Our omnichannel services enable pharma companies to clearly see the impact of digital activities on general company goals, which can be built via monitoring customer loyalty and estimation of brand knowledge levels among HCPs for specific periods of time. 

Fill out the form below to contact us today and learn more about how we can help you.

Targeted and automated email campaigns are still one of the most honored sources of marketing that brings real value to HCP engagement for the last decade. They are the primary force among other communication channels in marketing. Therefore, we are up to plunge into the subject.

Pharma email marketing: what is rep-triggered email and how is it different from a broadcast?

A little bit of rep-triggered email definition (or approved) and broadcast (automated) emails:

Rep-triggered (in such well-known systems as Veeva, ‘Approved’) emails are targeted and personalized (only to one client). Medical sales reps use this type to send welcome emails or follow-ups with presentation shows or other customized information. These emails widen alternatives for customers to interact with credible approved content efficiently with timely and coherent follow-up material given by pharma reps.

Broadcasts (automated) emails are addressed to the whole HCP segment (for mass mailing). Such emails allow to reduce expenses on digital marketing and in its turn bring cost-effective customer engagement to bigger categories of customers.

Here is more in-depth information.

Broadcast email campaigns

A kind of correspondence sent to a wide array of customers by a marketing team:

• it is not customized, so it is relevant for the whole HCP segment
• broadcast emails give generalized and complete information regarding the brand to medical professionals. It covers a sustained number of audiences bringing medical and commercial updates.
• give a big advantage to pre-define and get email approved in advance.

Rep triggered email campaigns

Despite specific materials of any kind you are filling in your campaigns, they should be pre-defined and pre-approved as far as you communicate with a person. To deliver your message to your specific audience, you should be keen to move on with a personalized approach in your outreach.

Types of triggered emails could be utilized by medical sales rep as:

• ​welcome or post-visit communications (invitation or follow-up) ​
• part of the Patient Support Program​
• scientific articles and professional information​
• e-learning: invitation, information about courses

You can directly use a CRM application to send approved content through email providing the HCPs with customized sales messages. It allows the building of tailored digital communication for long-term relationships.

At present, almost 37% of HCPs utilize social media networks to be in contact with colleagues, pharmaceutical representatives, or patients. Roughly 57% of specialists report their intentions to use them in the future.

Why is it important to use email campaigns in omnichannel pharma marketing?

The omnichannel approach, in short, has given a series of new opportunities for marketing, especially, the ability to create relevant customer experience as one inseparable while making it as flat as a pancake both online and offline. Does it sound like something promising? Many market players confirm it.

At the same time, it remains a bit of a challenge. The omnichannel approach in the pharma industry is a kind of delicate needlework, meaning that customers have to be continuously involved through a variety of communication channels regarding the company’s product, services, or other messages. Despite its massive work on planning and delivering huge amounts of content, rep triggered email is a great way to inform your clients about your latest news and deliver your key message directly. It is not surprising that pharmaceutical email marketing is still a bit of a rough stone, meanwhile, research shows us its productive approach in great numbers.

How to push forward a brand plus upskill your HCPs at once:

Top 5 tips for an outstanding:

1. Shooting targeted rep emails

You can increase email relevancy through personalized and approved email campaigns to build up customer relationships and personalized marketing, which would provide you with an opportunity to carry on customer loyalty and magnify brand recognition. Sales managers would smoothly fill the gap and improve HCP outreach with this brand-new content approach.

2. Timely communication with target audience

It allows the announcement of new medicine updates via rep triggered emails as well as covering those physicians who are hardly available to catch up by rendezvous or visit the website for required information.

3. By deeper impact

Such channels as personalized email marketing campaigns enhance communication by combining diverse channels, such as live meetings, online conferences, messengers, presentations, and a coherent experience for customers.

4. Evaluate the quality

You can always track customer attention to your HCPs email campaigns by checking the reaction of recipients. It opens a road to make the content more personalized and up-to-date to meet clients’ needs. This marketing strategy allows evaluating open rates, click rates, the number of unsubscribes, etc. This metrics system provides a completed image of letter campaign efficiency.

5. Supply only applicable content

Boost product recognition by approved email marketing messages to educate your customers. This way reps can build long-term relations with physicians as well as retention strategies.

How to proceed with triggered emails? Best practices

What about keeping effective communication with HCPs? The answer is to allocate an effective software for pharmaceutical email marketing that allows sending approved content to boost communication with medical professionals. And that is it, here is a solution in the air that works like that:

eWizard platform is a tool for omnichannel marketing that coincides with the main content rules in the pharma industry. eWizard would come in handy for marketing specialists when they need to create, update or localize content as a sole proprietor or as a company. This platform is a multichannel content creation software that supplies rapid, smooth demanded content.

• commercial and medical compliance workflow
• MLR review and approval
• one-click delivery to any system
• global-to-local re-use

There is also an Email Templates option in eWizard that gives means to create and edit industry-segmented email templates and distribute them for marketing campaigns through one of the in-built mailing providers. So it is a universal tool for rep triggered emails and automated marketing emails with an integrated solution for management, localization, and creation.

Short guidance on how to send approved email in eWizard

 Step 1 – Build an email

If you are going to create a rep-triggered email or fragment for the approved email, it would be easier to choose a target system, for example, Veeva Vault . It works perfectly as the triggered email campaign automation tool that collects customer engagement data.

Step 2 – Pour content into your email

Define the key message of your content and then take a few successful email examples from sales reps. Personalize your email (or fragment) based on data collected from customers’ behavior so it will deliver demanded content to the target audience. You can open in Edit mode and be changed it accordingly.

Step 3 – Publish your email to the target system

Process your email to Veeva Vault or Salesforce Marketing Cloud to make the email visible for both marketers and medical reps.

Step 4 – Approve triggered email

The email can be reviewed in eWizard. When your company utilizes Veeva Vault approval, publish it as a PDF to Veeva Vault.

Step 5 – Post your email

When the approval is completed, put the email to the target system where you are going to use it according to its purpose. Once your email is published to the target system, it can be opened by just following the link on the publication results page.

*(publish your Rep-triggered email as an Interactive email to Veeva Vault; publish your Broadcast email to Salesforce Marketing Cloud)

Fair to say that email marketing will keep on performing and engaging productively further due to its advantages that are open to pharma marketers and sales reps. It leads to more opportunities to boost business growth as well as widen product recognition with a creative approach

Thus eWizard tools set is a powerful user-friendly pharma software toolkit for approved email campaigns launch. eWizard templates will give a great number of methods to build new emails with a customized approach. To try on, take a free eWizard journey here.

For most businesses, a global marketing strategy is an ultimate dream. 

Before entering the global market and becoming world-famous, each top brand name like McDonald’s, Volkswagen, or Samsung (you name it!) had a long and rough journey starting with something small in one country or city. 

Today, becoming a part of the worldwide market with an original brand has become less complicated thanks to search engines, digital advertising, social media, and video platforms. 

Despite the abundance of marketing channels and the tremendous opportunities of advanced technologies, going to global markets is still a challenge that takes consideration and resources. 

In this article, the Viseven team will review everything that concerns global marketing. You’ll discover the main strategy types, the key advantages of conquering international markets, and the core components for implementing international marketing techniques. 

What Is Global Marketing?

Global marketing is a set of measures aimed at producing, introducing, advertising, and selling products and services to more customers in different countries across the globe. It is the process of adapting the company’s strategies to meet the needs of customers in the targeted countries. 

One of the global marketing examples is Pfizer. The leading pharmaceutical manufacturer aligns its marketing campaigns to satisfy the needs of customers with diverse cultural backgrounds. The pharma brand not only translates marketing materials into local languages but also considers cultural nuances to craft relatable and compelling advertisements. 

In the past, global brand strategy was an option restricted to multinational corporations only. With the rise of the Internet and e-commerce, even startups can reach their potential customers worldwide. 

To reach the foreign audience, all they need to do is to let them know that they are up and running. It is also essential to convince customers that a product or service is worth spending their hard-earned money on. This is when global marketing comes in. 

Finding the Balance Between Global and Local

Marketing teams, especially in large businesses, may choose opposite tactics when it comes to globalization. 

Sometimes, central departments take control over every single local market. In other cases, they focus on a specific local market, fragmenting their efforts and failing to see the whole picture. 

Each brand that plans to go global should find the balance between accumulating a profitable business environment in the home country and concentrating marketing efforts in foreign markets. 

Let’s consider this question more clearly below. 

The Main Types of Global Marketing Strategies

There are a few ways companies can enter the global market: 

• An international marketing strategy presupposes importing and exporting a product or service around the world with the assistance of foreign suppliers while keeping the physical facilities in their homeland. The capital market of an international business is the native country. 
• Multinational marketing implies the positioning of the company’s offices and facilities across multiple countries intending to produce, promote, and sell a product or service in place and at local prices. Regional offices in multinational companies act separately with no coordination with each other. 
• Global marketing involves activities of multiple offices in multiple countries that act together under the guidance of the central corporate office that has a global strategy for the brand. 

In addition to that, there are two global marketing strategies used to spread brand messaging: 

Standardization Strategy

Brands use the same standard message in every target market translating it into native languages. Standardization is about consistency in delivering universal experience to all the markets. Though this kind of global strategic marketing requires less control and resources, it may be difficult to use it in some markets due to high competition or local regulations. 

Localization Strategy

Brands adjust campaigns to each target market considering the national, cultural, and individual peculiarities of customers. Though localization requires in-depth market research, this global marketing strategy allows brands to create a stronger connection with customers on a personal level which leads to a better customer experience. 

What Are Global Marketing Advantages?

Let’s start with the most obvious thing. The first advantage of any global digital marketing strategy is a large scale of activity reflected in the continuously increasing number of customers and sales. 

Along with that, a global brand has: 

More Insights

Information is the most important resource for any global brand because it drives growth and expansion. The importance of global marketing lies in getting and analyzing loads of unique data that brands can use to: 

• Understand strengths and solve weaknesses 
• Learn about customers and improve customer service in different regions 
• Figure out how to enter new markets 
• Compete with other companies more efficiently 
• Improve products and services 

More Influence

Promotional techniques that global brands apply across different markets change lives, dictate lifestyles, and create trends that can last for years. By creating compelling campaigns, these brands can instigate conversations, challenge norms, and foster inclusivity. This way, they not only capture market share but also leave a profound, lasting impact on the way people think, live, and interact, shaping the cultural landscape for years to come. 

More Innovation

Globalization marketing strategy allows companies to get enough resources to move their industries forward by inventing new products and shifting customer experience to the highest level using the next-generation approaches based on technological advancement. This strategy powerfully promotes collaboration across countries and experience exchange, paving the way for transformative breakthroughs. 

The Core Global Marketing Strategy Components

Here are a few recommendations for building a successful global marketing campaign.

1. Define and Separate Global and Local Activities

A global marketing strategy should include general plans scheduled around the world and specific initiatives that happen on the local level. 

Some sectors would rather be guided globally, namely branding policy, overall planning, and budgeting. Other sectors are better managed on a regional level. Such activities may include local campaigns, PR events, tactical initiatives, and communication across social media channels in the region. 

Dividing the markets into layers can significantly improve your business perspective. It helps efficiently allocate resources both on global and local levels. Identify various areas within your marketing concern before you’re stuck with time and money issues. 

2. Resonate with the Needs of Local Markets

One of the biggest mistakes marketers could make within their global marketing strategy is to ignore regional diversity. Global brands must constantly monitor current trends and the personal needs of customers across local markets. 

Global and local teams must develop a single comprehensive approach to gain mutual benefits. The times of one-size-fits-all marketing initiatives applied internationally have gone. It’s no secret that the mentality and cultural background of people from the USA, France, and India differ greatly. Thus, you must concentrate on different customer values to meet their needs. 

3. Build a Proactive Marketing Strategy

Identify marketing areas beforehand. Make an upfront analysis of all business activities from the viewpoint of a certain region. Consider local characteristics and customer behaviors, including legal systems and economic situations. It’ll save you from unreasonable costs and help plan an actionable marketing strategy. 

4. Energize Your Local Marketing Campaigns

Local teams to build up an effective and scalable marketing plan. All departments must be well-trained and positively motivated to fulfill brand goals. Find an experienced global campaign manager who can guarantee workflow excellence and successful communication between a central office and affiliates. 

Planning business activities must be clear and consistent. All the staff, from global execs to regional employees, must know the work schedule, project objectives, and deadlines. Consider different time zones in the countries where your marketing team will deploy campaigns. Keep your company calendar straight to time changes. Otherwise, everyone will confuse your global marketing business plan. 

5. Keep Track of All Marketing Processes

Monitoring and coordinating activities in multiple markets. You need reputable brand officers to manage the performance tracking of your marketing campaigns.

Make sure you remember the following:

• Build KPI systems based on marketing objectives. Pick the most effective KPIs for global and local teams.
• Collect the KPI data separately. That’s how your brand will better understand the contribution level of each team to the overall success.
• Make the analytical information accessible on every level and review it regularly. The marketing strategy results will help the teams move in the right direction and drive a good deal of friendly competition between them.
• Deliver the best practices to every single department. Keep in touch with in-market teams personally or through your officers to analyze and make current decisions and tactics optimized.

6. Examine the Overall Impact of Marketing Actions

Conclude at the end of each global to local story. Estimate the insights you have gained. Reverse-engineer the most advantageous ideas to avoid pitfalls and outperform in the future. 

It is also recommended to rely on advanced analytics to measure return on investment (ROI), evaluate conversion rates, and monitor customer engagement. Conducting A/B testing can be also a smart move to hone your strategy. 

Do not underestimate the importance of customer feedback. Use surveys and social media monitoring to gain valuable insights. The use of automated solutions would help you process this feedback faster and more efficiently. 

Adjust your global marketing strategy based on this data to timely respond to the market and customers’ needs. It is equally important to regularly reevaluate your approach, demonstrating agility in this ever-evolving environment. 

7. Elaborate Consistent In-Between Interactions

Make sure local and global teams stay in touch even when the company has got through with the localization campaign. Close communication helps improve professional growth and keeps everyone informed about industry trends around the world. If your local marketing teams are far from the central office, you can connect them via digital channels. 

It is pivotal to encourage knowledge sharing, allowing teams to look at issues through different lenses. You should strive to promote cross-cultural competence, while ensuring constant alignment with overarching common goals. This kind of interaction not only drives professional development but also actively supports the company’s adaptability to new environments.

Execute a Global Omnichannel Marketing Strategy With Viseven

At Viseven, we’ve assisted dozens of global pharma brands with their marketing strategies. 

Are you planning to go global with your pharma company or have issues with a current global campaign? Our professional team will be glad to help you create a marketing strategy from scratch or enhance your existing plan regardless of scale and the level of digital maturity. 

Based on an omnichannel marketing approach, modular content approach, and advanced technical infrastructure, we can improve the level of customer experience, reduce time-to-market, and save marketing expenses by: 

• managing global-to-local content production 
• covering the entire content lifecycle with KPIs for every channel 
• streamlining the content localization and adaptation processes 

• automating the content distribution and delivery 

Fill in the form below, and we’ll get back to you shortly!