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Register Via Zoom Transforming Workflows: How AI can ease the MLR bottleneck Artificial intelligence is quickly becoming a widely adopted technology, the benefits of which have been discussed times over. Still, many companies, in the pharmaceutical sector in particular, hesitate to implement artificial intelligence into their workflows, especially when it comes to MLR processes. Join the […]
Content marketing is an essential part of any business, albeit often overlooked by many. Of course, everyone understands the importance of creating engaging content and promoting it through the right channels; however, many organizations, especially in the pharmaceutical sector, hesitate which path to follow when creating a successful content strategy. The truth is that modern […]
In the not-so-distant past, sales representatives handed out printed materials when they met with healthcare providers (HCPs). Those brochures covered drug efficacy, dosages, side effects, clinical trial data, contraindications, and more. It worked for a while, but it was far from perfect. When new information came up or there was a mistake, the current brochures […]
When launching clinical trials, promoting over-the-counter medications, or raising awareness, you will likely focus on reaching patients directly. One of your key goals will be to ensure you can engage and retain your existing patient base. Every pharmaceutical marketer strives to build loyalty — patients who return to their brand and feel a genuine connection. […]
