Author: Andrii Nikulin

Viseven is happy to share its latest business venture – a partnership with NEXT. The two companies join forces to positively impact the future of the pharmaceutical industry and help healthcare providers focus their strategy on patients.

The partnership is a sure sign of exciting opportunities for commercial leadership in the pharma and life science industries. The Next Pharma Summit in Dubrovnik, Croatia, is expected to be the sharpest commercial event in the pharma industry this year. Viseven will be among the many presenters and solution vendors at the conference.

Benefits of Partnership

The company continues to focus on the customer experience by sharing insights and providing access to more than a decade of digital communication expertise in the health field.

“Such an honest relationship with partners, customers and employees generates amazing results. We at NEXT are very pleased to partner with colleagues from Viseven, who remind us that hard work, innovation and a “win-win” mindset, always create long-lasting relationships!” – Dario Safaric, Chairman at NEXT Pharma Summit

The newest digital trends open more flexible ways for pharma businesses to get out of their comfort zone and head to systematic, efficient, and scalable omnichannel strategies and content factories. Digitalization and personalization of content are on the top of the agenda for modern companies. With the support of NEXT, Viseven is going to share its extensive knowledge of building trusted relationships with health care representatives.

“We sincerely believe this decision is a sign that helps us create strong bonds between HCPs and pharma companies. The core idea of what we do is to improve the chain of communication between the pharmaceutical business. This partnership is an ideal solution for those who thrive to achieve great results in the field of technology. So, we have an amazing opportunity to share our vision and ideas and deliver more value in customer’s interaction culture.” — Anna Kondrashova, CMO, Viseven.

Viseven Integration with Next Pharma Events

Viseven’s experts help grow digital maturity in the pharma community via events like Next Pharma Summit. Attendees and followers of events organized by NEXT have an unprecedented chance to discover advanced analytics and learn more about the strategy and discoveries in pharma digital marketing.

This May 17 and 18th, attendees from all over the world will head to Croatia for Next Pharma Summit. Solution vendors and specialists will be in Dubrovnik for one of the industry’s most-awaited events. Viseven experts will be there in person to provide all the answers about the company’s solutions for pharma.

About Viseven

We are a Global MarTech Services Provider for Pharma and Life Sciences with more than 10 years of expertise in the industry. The company’s solutions and products are actively used by TOP 50 Pharma companies in more than 30 countries around the globe. We enable a marketing transformation for enterprises of different sizes and digital maturity levels. Our expertise covers the entire range of relevant aspects, from modular content to customer journey management, aligning tech with strategic goals.

About NEXT

NEXT events bring together the top people and companies in the global pharma industry. Next Pharma Summit bridges commercial, sales, digital, and patient engagement speakers and keynotes for pharmaceuticals. The summit’s mission is to be the main event and authority for commercial and medical pharma present models and future trends.

If you are interested in similar opportunities, please head to our partnerships page.

We are proud to announce the development of our latest business venture – a brand new Center of Excellence which is much more than just a content factory in Jaipur, India. Viseven is a Global Marketing Technology Services Provider for the Life Sciences and Pharma industries with over a decade of experience creating, managing, and providing exceptional services for its clients in many regions around the world. 

The Center of Excellence in India is yet another network affiliate on the long list of Viseven support teams worldwide who deliver and provide consistent and fantastic benefits for pharma and life sciences organizations around the globe. Presently, the organization features specialists who communicate with global clients in more than ten countries, including the United States, Canada, Argentina, France, Spain, Germany, Poland, and Ukraine.

Scaling up Digital Content Factory

The Center of Excellence in India will focus on scaling up the digital factory function, growing the client base, optimizing business processes, and bringing in an economy of scale. Viseven will build an experienced team and drive a wide range of initiatives to optimize performance through the intensive structure of state-of-the-art products and processes. The center will also begin to focus on content management strategy, consulting, real-time analytics, automation, artificial intelligence, agile methodology to improve content efficacy, reach, and efficiency.

“The world connected by digital capacities leaves no space for uncertainty. This global connection is extremely important to building a secure business foundation for future growth. So, having a team around the world where every person has a remarkable vision and understanding of local specifics can boost chances to find our customer no matter where they are on the map. In the past few years, India gained a reputation as a serious player in the global digital market. We are truly looking forward to connecting our approaches, introducing new members to our team and ultimately saving lives by improving communication,” says Viseven CEO Nataliya Andreychuk

Innovation for Life Sciences Companies

With the next-generation innovation, Viseven continues to secure its place as a marketing pioneer working to develop a process that is smart, connected content strategy and delivery center which will bring visionary content delivery and management techniques that will allow the marketing company to improve its services for healthcare and patients. Based on the ingenious concept of “Innovation-in-content delivery” Viseven will work with advanced technology tools and domain experts to achieve and rise value to their customers.

Viseven Digital Content Factory is a comprehensive set of smart solutions based on a single approach to content management across all brands, channels, and markets. The success behind a Content Factory is a creation of a coordinated team of experts able to cover content requests around the clock. Digital solution managers, liaisons, channel and project managers, and many other specialists ensure agile management and extensive digital content production on a global and local level.

“Viseven Digital Content Factory key strength is their ability to run a “follow the sun” approach. Their teams work on the same projects from multiple locations worldwide, which reduces our time to market while providing fast-paced feedback to marketers.” adds Stephane Rochy, Global Delivery Lead at Biogen

Local Teams For Effective Content Management

Viseven enables an innovative governance system with components where a senior specialist is not only provides advice but is also involved in content production. Continuous service with more facilities for workload distribution provides better brand quality and quickly moves the process of content time-to-market, while a single development standard facilitates the exchange and access of materials, data, and tasks. 

Independent and unbiased QA experts minimize the risk of disruption to the content supply chain for users, adding a fresh look to content, fostering transparency and quick reaction.

Local liaison and channel managers work as one single point of contact that operates in place to minimize confusion around the new processes and the coordination with different stakeholders. ​They coordinate workflow from first to last, covering:

• Compliance
• Former projects (continuity = consistency)
• Facilitated localization
• Channel specifics (not to waste effort on the content not likely to perform)
• All questions regarding implementation steps, use of the platform and all content types, and how it works.

This flexible engagement model covers the whole process of content production from localization and adaptation, content delivery for medical approval, and publication to content review.  

Follow Viseven on social media to stay up-to-date on content management solutions for enterprises and more.

Global pharma companies seem to be in a position of advantage when it comes to entering emerging markets (now also dubbed “pharmerging countries”). Why, with bigger R&D possibilities, more advanced digital maturity stages and communication strategies, it seems fulfilling the mission of drug accessibility is as easy as pushing a button at the corporate HQ. At the same time, there are nuances to observe besides translating global content into target language – and at many organizations, the current processes of localizing content simply don’t allow to plug in the additional expertise. This leads to inefficiencies along the way, from internal constraints at local level to inexplicably lower-than-projected ROI. Here, we analyze the benefits of a well-thought content localization strategy – and localization management tools that can help.

Global companies, local markets

Spending on medicines is growing unequally across the world. According to prognoses, the US share will increase from $485 bln in 2018 to $625 bln by 2023, while the pharmerging countries are expected to spend up to $385 bln, rising from the 2018 baseline of 286 – growing by almost 1/3. Now, these are pre-COVID estimates, but the pandemic has not removed the underlying factors (such as aging populations and consumer awareness) to a considerable extent everywhere. Some more recent research has found the emerging markets will yield CAGR of 10.4% in the half-decade from 2021-26.

At the same time, while COVID has not disrupted this growth, it has changed things a lot when it comes to actually penetrating these markets. Traditionally, the use of conventional (but costly) channels of communication like medical reps, has been low in many regions, or field force were insufficiently furnished with visual and other promotional aids. The push toward digital that occurred in Q2-Q3 2020 has given the potential to level the capacities here. Granted, global companies still have the advantage of more mature omnichannel engagement strategies – but simply importing them along with content would be a major mistake. Regional specifics are crucial to make these subtle customer journeys work properly.

Meanwhile, the established local markets are growing, too (somewhere in the middle by CAGR), but also much more saturated both with products and communication. Treating these like secondary to global markets by underlocalizing the communications is becoming unacceptable.

What is this ‘underlocalizing’, then?

Localizing content vs. Localizing strategies

While agencies collaborating with pharma have long emphasized that localization does not equal translation, adding the extra parts (like content transcreation, more sophisticated local campaigns) has been reserved to the more conscientious marketers within pharmas themselves. In many cases, operationally, “localization” was a term only applied to content – and content translation, while local affiliates were either copying the global directives, or ignoring the best practices from HQ to go on doing things in the way it had always worked on the spot.

Ideally, though, there is a difference between localizing content – and localizing entire strategies. In a particular country, content types and even entire channels preferred may differ from what is expected at HQ, socially acceptable touchpoint frequency may vary from culture to culture, etc.

What’s more, even when there is understanding of these two “localizations”, the strategic one invariably influences the content localized. Failing to establish a firm link between them results in squandering opportunities. This is the case of a company localizing wrong content, or a really energetic local manager with a genius strategy being bound to use only partly suitable (but shiny) materials. Establishing this link requires understanding of what content there is already plus the local specifics. In some cases, this leads decision makers to establish local content hubs (or appoint special local liaisons at their Content Factories).

Localization besides translation

No matter how proficient a translator is, there are things they simply cannot do with words to provide the native look and feel. Someone will have to dive into design and code to fully adapt these. So, what exactly is it that requires content to be transcreated, and not just translated?

• Visuals. This umbrella term encompasses a lot of factors: what is the visual to text ratio that the customers are comfortable with? What are the preferred data visualization types? For example, while most countries accept the traditional pie charts, graphs, bar charts, etc., the more recent infographic designs are not universally considered aesthetic. Also, do the visuals correspond to the local realities? This has been a pitfall for some AVOD advertisers in Latin America, where 70% users feel underrepresented in the content.
• Psychology. This includes things like casual attention span (the amount of time a person is willing to dedicate to information before deciding whether to get invested in it). Further down the list are common attention or reaction triggers, as well as perceptions of tone of voice. Some cases are really like an extension of the linguistic T/V phenomenon (like tú vs. Usted in Spanish). This atmosphere of (in)formality exists even beyond words, when HCPs sometimes consider the tone of voice unacceptable or slightly off.
• Objective regional specifics. Epidemiology of the target condition(s), dominant patient profiles, official guidelines and which are recognized more, affordability, insurance policies – all of these impact the phrasing and choice of key messages. If some material layout proudly presents a box with text saying, “recommended by [association]”, and you have to remove it, what will go there?
• Coding it all. Supposing you have found the necessary expertise to truly localize the content in all details, who is going to work with all the code? This is the place where the “give-it-to-an-agency-once” model may prove inefficient, because the coders and project managers will perform better when immersed in the context. Additionally, for some content types, it is better to code (and test) with the dominant target platform and device in mind.

Making content localization more efficient

All of this influences the efficiency of any localization strategy. Needless to say, no matter how developed a strategy can be in the marketer’s mind, the end implementation ultimately can be thwarted by something as simple as ineffective workflows and blown budgets. But how exactly to fix the issue?

In practice, whenever Viseven experts are approaching the global content localization solution issue (be it within a Digital Content Factory project or an omnichannel campaign scaled to multiple countries), there are two efficiency factors: internal and external. In the basic ROI equation, you can increase the return by either reducing the initial investment or making sure the net return figure is higher. The “internal” factor is the bottom of the equation, the initial allocation of costs, time, effort (we’re being multidimensional here). You can reduce this by eliminating the “waste” byproducts and processes in something like a Lean approach. This means providing more convenient virtual workplace, establishing better workflows, and so on.

On the other hand, the “external” factor in localization efficiency addresses the net return – that is, how much this localized strategy or content yields in the field. To raise this figure, one needs to go beyond localizing content to localizing strategy and tactics (that is why we talked about it earlier), as well as account for local realities.

So what would the recommended to-do list look like?

Actionable steps

• Provide convenient UX for translators. Even in cases where localization does equal translating things, there are plenty of nuances that only translators know about. For example, it is often necessary to see where a string of text fits into the visual layout provided by the creative. On the other hand, simply commenting on a PDF file is also inconvenient, especially if the PDF is of a pharmaceutical eDetailing presentation loaded with small print and subscript/superscript figures. When a translator is working, their speed is limited by small distractions like having to format the text or checking the contextual placement. Even when each individual moment of such actions only takes up 2-3 seconds, they add up to much more in the process. This is why we enabled several localization modes in our eWizard content authoring platform to provide a convenient interface.
• Provide a content authoring platform to implement visual changes. For changes besides translation, the visual design component is important. Even when it’s simply the question of removing a text box or changing the amount of text, such alterations impact the layout. When such changes accumulate (and they do once you want to localize in earnest), giving each and every one of such edits to a developer team as a separate request is no longer feasible. Implementing a low code/no-code content editing platform allows to be flexible on this sort of issues and minimize the investment in paid time and effort.
• Provide possibility for fast pre-MLR review by local experts (and streamline collaboration between them and project management). There are things that MLR review turns into edits, but which could possibly be nipped in the bud if only someone had a look before submitting the material. Informally, many specialists already do address their colleagues in the know before passing assets to MLR: “hey there, what do you think of it.” This spares time, as the correction loop before MLR is often shorter than after it. Making this practice the norm, and facilitating it with proper tools can help reduce localization time and effort. We even integrated a functionality for pre-MLR review into eWizard platform with interactive preview and commenting mode, notifications, and so on.
• Provide a platform for content reuse (not to code or recode from scratch) + single standard and access to well-arranged DAM. This is a practice that allows to address both internal and external efficiency factors. Content reuse approaches (from block-based to modular) allow not only to save costs and time on development itself, but also to cover a larger amount of smaller segments with personalized messaging. Instead of a presentation or two plus an email or two, you can enter a local market with a truly personalized campaign (or at least a personalizable one), where you recombine pre-approved modules to deliver messages the way it’s already being envisioned in global offices across companies. Organizationally, to enable this, you need a platform to work with modules, a DAM system that supports them (Veeva Vault PromoMats), integration between the two, and expertise in onboarding the local markets to work in this paradigm.

Conclusions

At the first glance, ensuring proper localization at all stages may seem a daunting task – but ensuring efficiency with several pinpointed tactics will result in less troubles than continuing to work in the conventional ways. To make this transformation as easy as possible, we at Viseven have supplied the necessary functionalities inside eWizard content authoring platform. This allows us to provide localization services for our customers much more efficiently than before – and also helps many companies to streamline localization themselves. Learn more about how this works and book a free demo, where you can also ask our expert about other available options to facilitate localization.

Fill out the form below to request a consultation from Viseven’s expert!

When changing the mindset of the whole world (okay, not the world but a vital industry), your most important task is not to hamper your own progress and to change yourself. Unluckily, this is the destiny of many of those who facilitate changes – talking about changes but not being subjected to them. Our path is different as many of our initiatives this year start – no, not from scratch, but a new bright page in Viseven’s book of achievements.

Viseven gets a new look: follow our website

Once you are here, we guess you already appreciated the new, upgraded look and content of our website. We’ve worked on it in order to introduce you to the thousands of changes, innovations, and big and small improvements that our services have received over the past year. Going through this, some chapters are giving you a correct picture of what we do for life sciences as the trailblazers of their digital transformation, some are telling the stories of our mutual growth, some are showing the concrete impact of our mutual efforts, and, of course, in Hogw…. we took care that help would be given to those who asks for it. Thus, don’t hesitate to investigate each corner of our website and ask us directly, clicking the get a consultation button once our assistance is required.

Viseven unveils the latest updates on digital marketing in pharma

Next in line for an upgrade is our newsletter that starting this month becomes even more personalized and spreads even more news about our daily lives, captivating pharma events, and first-hand experience on digital transformation behind the scenes of the biggest pharma companies today. This publication is all about what’s new and fresh in life sciences’ digital excellence:

• omnichannel campaigning
• fine nuances of content governance and production
• personalized experiences in HCP communication
• modular projects and more.

[Spoiler alert] Along with some interesting videos and many insightful readings, those who will subscribe to our newsletter this month will be among the first who will be aware of all the intriguing details and process of preparation for our upcoming session at Next Normal on April 28. Save your seat as our best minds on modular and omnichannel content will share our best insights with speakers from Teva and Sanofi.

This time, we are also ready to announce unprecedented webinar series that was on our minds for a long time. Subscribe and learn what is the Modular Content Lab and how this brand-new format of sharing innovative takes on content creation in pharma will introduce pharma to a future era of communication.

This was just a snippet – for more information, subscribe now!

Looking at the night sky, we might think about the horizons that technologies open for customer interaction and what lies ahead. Today the variety of channels available for customer interaction captures the imagination, however, without a sufficient amount of data, we can compare our audience to distant stars that we try to reach in the dark.

Thus, the way organizations are collecting, managing, and utilizing users’ data in the era of digital omnichannel technologies has become a serious competitive advantage allowing them to provide something extra to the customers. How is it for pharma companies that have followed the path of digitalization but remain especially burdened in terms of different regulations? Let’s talk about how omnichannel technologies address these issues, introducing the secure basis for pharma communication in terms of regulatory compliance.

What is the HCP consent management in pharma?

Pharma’s regular operations are closely related to the procedure of consent collection. This is an obligatory practice as the data they possess is under the label ‘sensitive.’ Thus, at all times, the biggest possible threat to the pharma company’s reputation was the disclosure of confidential information.

Under consent collection, we mean the generally accepted procedure when a physician or patient provides a legal basis for further communication with a particular pharmaceutical brand, providing their personal information like gender, age, location, email address, interests, etc. The marketers use this information to provide them with targeted ads and commit to processing and storing the obtained data properly, providing the correct operation of systems and tools that collect this data. 

This process is supported by General Data Protection Regulation or GDPR. This remarkable regulation obliges all brands you interact with to first ask consent before processing your data.

Another urgent regulation is California Consumer Privacy Act, or CCPA that is aimed at protecting your right as a consumer enabling you to opt out of further communication and use of your data at any time.

The consent policy may vary in complexity depending on the regulatory bodies of different countries. Usually, the compliance departments in pharma companies are responsible for ensuring that all the activities of the company are clearly regulated and comply with all laws, and regulations.

However, despite that, pharmaceutical companies annually pay billions of dollars in fines for violations of rules or regulations.

Consent can exist in several forms:

• Partial communication consent that allows communicating to HCP only via a channel where the consent was collected
• Holistic communication consent that allows communicating to HCP via all channels – emails, SMS, etc.) 
• Consent to process personal data
• Consent for tracking a CLM activity for an account 

The rise of omnichannel communication has offered a wide range of opportunities for improved customer experience, however, at the same time, it comes along with many challenges of consent collection for numerous pharma companies.

What’s wrong with pharma consent management?

Making the transition from in-personal interaction to digital, we have inherited a huge amount of data that, if used correctly, allows us to deliver HCPs the ever-personalized content. We got an extra bunch of channels to deliver the right message to the HCPs, however, their newly acquired digital consuming habits have migrated from ordinary life to professional activities, and now they spend much of their working time balancing between devices. Now half of the HCPs said they want to receive promotional content on their mobile or tablet. Another 62% of HCPs and 57% of HCPs opt to get clinical and medical content on computers/laptops.

This causes problems for pharma companies as it damages the environment in which they are accustomed to living. In the days when communication with a doctor was based mainly on personal communication, the process of gaining consent was strikingly different from what it is today.

With the splash of digital activities, there was a need to manage huge amounts of data across multiple channels. For pharma, it has become a real challenge as there is still a huge gap in how to set up consent collection via digital channels. On the other hand, there is a tangled mess of regulatory measures in the industry that have no right to be violated.

Are you aware of these problems?

• There is no centralized place for managing consents. The data is gathered through many different systems significantly complicating the tracking of the consent’s status. 
• It’s hard to put together the customers’ data and align different types of activities. It all results in a time-consuming process requiring the intervention of many professionals. According to statistics, about 30% of data loss occur when connecting the data from one platform to the next.
• The other obstacle is the absence of valid customer data to start with or the availability of incorrect data that contains errors or typos in names or addresses.
• And the most common issue is when we simply have no idea what to introduce to the doctor and have a lack of content that would potentially interest the HCP.

How the process of consent collection looks like?

The consent collection process depends on the type of interaction, whether it is face-to-face or virtual interaction. As you may understand, it also depends on the Customer’s requirements, country legislation, and regulations. As, for example, certain countries require reps to send confirmation to HCPs for capturing consent. This can also be done via email. Other countries have regulations requiring HCPs to verify their email addresses when giving consent to receive email communications.  

In simply regulated countries, only 1 checkbox is required in the form to receive consent and communicate via all channels. In countries with more complicated regulations, 2 checkboxes are required. The difference in the number of channels that will be engaged in a communication. Usually, the subdivision is as follows:

• 1st checkbox – a consent to communicate via the current channel
• 2nd checkbox – a consent to communicate via other channels

Also, the variety of tools that can be utilized for consent capturing. During the face-to-face meeting, consent is usually gathered with CLM (mobile part of the CRM). During virtual interaction, we can reinforce it with emails, landing pages, webinar registration, or filling out a form to download any materials which always results in better HCP engagement rate (43% of HCPs agree). In the end of the journey, customer data is transmitted to a customer’s CRM or consent management system.

Prerequisites of Consent Collection

Today, buyers are happy to provide their data in exchange for personalization to the brands they trust. However, in the pursuit of personalization, we should not forget about the importance of following all the rules of customer data management for HCPs.

According to the GDPR, subscribers must have full control over the information they share and have easily searchable access to documents explaining the purposes for which their data will be used.

• The process of consent collecting should be transparent

The main rule of CCPA must be observed that implies that before users consent to the processing of their data, they have the right to be informed that at any time they may refuse to communicate further.

• The right to be forgotten

All materials and language you use to gather consent should be clear, understandable, and should not include vague, difficult-to-understand forms, wording, and terms.

• The process must be clear and eligible 

Earlier, in the article ‘Ensuring data security and compliance in pharma’s digital transformation’, we talked a lot about how to achieve security in personal data management and derived a golden rule for working with customer data, which read as follows:

The customer should always be provided with transparency on what their data is used for, what channels will be engaged, and see what’s behind each tick they put into a checkbox.

Omnichannel consent journey

Earlier the routine communication of pharmaceutical companies with their target audience is based on personal communication. This was the case until the surge in digital activity and companies began to communicate with doctors through digital communication channels. This way of communication has settled in and turned out to be the preferred mode of communication to both parties. 

Pharma companies have reaped the benefits in terms of significantly higher engagement rates, while HCPs have found the optimal way to communicate with pharma brands without significant damage to their schedule. This can be traced in numbers saying that 50% of HCPs would like to engage digitally and remotely given their tight schedule.

On the long road to obtaining a doctor’s consent, the biggest obstacle for a medical representative is primarily to get to this doctor, fit into the schedule and persuade them to give consent. Note that the last HCPs do without much enthusiasm. Thus, the most justifiable method is to collect consent through at least several channels.

It turned out that the easiest way to get to the HCP is through their daily habits. The wide range of channels they use every day provides various opportunities to show up on their radar. It takes is qualitative content and an understanding of where to sell it. 61% of HCPs said they want pharma sales reps to have a better understanding of their needs and the needs of their patients.

This is where the omnichannel stepped in and thrived introducing the new look at targeted digital HCP engagement. The ability to build a detailed customer journey allows to capture each interaction and consent in detail and provide the customer with the rights information through the right channel.

For pharma companies, this means a large financial investment in terms of change management and the involvement of professionals who understand the specifics of the pharma industry and the process of collecting consents as well. A million-dollar issue? Not really since annual fines paid by pharmaceutical companies for non-compliance reach $9.6 million.

How does it work?

Becoming a trusted service provider takes compliance with certain communication rules, among them, are:

• The engaging content
• The trust and transparency 
• The right time and channel 

The modern customer got used to the convenience of communication and independent choice of the appropriate format. The main idea is to communicate via social media, context, and target ads to the potential audience and provide some useful materials relating to their therapeutic area. Emails are the preferred channel for many HCPs. We can use them to introduce many types of content like webinar recording, presentation, and other useful materials. The engagement may also occur through landing pages, social media, posts, and many others.

For example, pharma may develop a webinar involving KOL to expose the depth of the problem and build trust in the product showing its expertise. It would be a good piece of scientific content. To make it saleable on the market, it is crucial to present it to the right segment of HCPs through the channel they use.

When in a certain country, we may have one checkbox, the flow is relatively simple. When there are two, the information in the customer’s account in the marketing automation system must be collected in separate fields. This, in turn, requires expert intervention, a specialist who can reconfigure these two fields in the automation system’s code, avoiding critical errors in the account.

In some cases, companies reaping the benefits of the omnichannel approach may immediately define the target segment of HCPs and create the interactive content to satisfy their basic request a priori; conduct A/B testing, set the right targeting, and create the highly personalized social media marketing campaign.

The advanced agencies on the market are distinguished by combining the technical and marketing expertise when it comes to omnichannel. This is especially graphical when it comes to consent. As a global provider of omnichannel services, Viseven implements Consent Collection and Management projects for global pharma companies considering their specifics and marketing goals. Fill out the form below to get a personal expertise and reap the benefits of digital communication in the most compliant manner.

On February 24th, 2022, between 4 and 5 AM Kyiv time, Russia started bombing Ukrainian military infrastructure. Russian forces did not stop there, though. Putin’s regime launched a war against innocent Ukrainian civilians. The Russian army continues attacking Ukrainian schools, hospitals, maternity clinics, kindergartens — killing children, women, elderly people, leaving civilians with very few options to evacuate to safety.

Viseven is a European company with offices across the world, including Ukraine. Up until Russia’s war against the country, Viseven also used to have an office in Moscow. The company terminated all ties with Russia and Belarus, as well as contracts involving both aggressor states’ clients.

Since the onset of the war, Viseven started relocating its Ukrainian staff to safer cities within the country. The company’s CEO, Nataliya Andreychuk, says the safety of their employees is a top priority. Keeping that in mind, the company continues to run its daily operations, with most professionals working remotely.

What are their experiences? How do the people behind the projects live? Here are some of their stories.

Yevhen D, Chief People Officer:

I was in Kyiv as the bombs hit. I did not evacuate the greater Kyiv area and am currently working from a village near the Ukrainian capital. I often hear heavy artillery fire, military planes flying overhead, and explosions as I log onto my computer. But I have to continue to join conference calls with the team, granted many of the typical work-day calls start with a simple “How are you, and was the night okay where you’re at?” I have to admit, it is hard to be productive, but keeping yourself occupied can also be helpful. My message to the world? I am angry at Russia… forever angry.

Nataliia S, Office Manager:

I am currently coordinating relocation efforts to the safer city of Ternopil in the western part of Ukraine. In fact, I was already in Ternopil researching potential office spaces in case of a Russian invasion when the rockets hit my beloved Kyiv. My son, whom I left with my parents, was with them when the bombs started falling from the sky. I had a phone call with my parents, who said something blew up fairly close by. I must be honest; there is no time to be sad. I have to remain strong for my child, family, and country, despite the panic, fear, and anger that continue to run through my mind. Currently, I am helping Viseven staff who have evacuated from cities under Russia’s massive attack. The typical office space no longer looks like it: mattresses, pillows, blankets – all to help people feel safer and more comfortable while trying to maintain some sense of normalcy during air raid sirens. Employees are scared and fearful. Everyone saw how rockets were flying into residential buildings, hitting civilian infrastructure, Russians are bombing hospitals and schools. So, keeping things running may be difficult, but it is necessary to keep going in times of war.

Many of the professionals not directly involved in organizing the relocation effort had to make their own decisions in the first days.

Yevhenii B, Content Author:

In some incredibly horrible way, my first day at the company coincided with the first day of the war. The evening before now seems somewhat comical as I was so excited about how my first day at the office would go, how I’d introduce myself to the new team. All my dreams were to fit into a new team. That night I couldn’t sleep, countless times repeating various ways of presenting myself. I couldn’t sleep because of this feeling of some huge wave of changes that were coming into my life. With these thoughts and the pleasant anticipation of the future, I fell asleep.

At 5 AM, there was a loud explosion. My life is now divided between BEFORE and AFTER: for me, my family, and my motherland Ukraine. On that very same day, I hastily packed my things and returned to the small town near Kyiv, where I’ve been living and working for the past 14 days of the war. Some days are “hotter”, some days, there is aggrieved silence – scary as it seems a beast is lurking. 

During these 2 weeks, invaders’ bombs have dramatically changed the city. The infrastructure continues to suffer much. I have somewhat limited access to the Internet. My new teammates turned out to be real enthusiasts who find great relief in our work, thereby contributing to our victory. While occupants are destroying our homes and trying to separate us, we are building bridges with each other and quickly becoming a real team.

Yuliya S, Communications Manager: 

I joined the company on March 2nd, 2022. I was at home with my husband, 18-month-old son, and our family dog in Vasylkiv, one of the first cities hit by Russian rockets on February 24th. I will never forget the sound of the 5 explosions I heard. My brand-new two-story home shook, the windows shook, the doors rattled. Luckily, my great-grandmother, who survived the Second World War, left me an apartment in Ternopil decades ago. As a Canadian-Ukrainian, I choose to remain in Ukraine and help with volunteer efforts as much as possible. I am also actively doing TV interviews to convey that Russia is a terrorist state. The Russian army is attacking innocent people, bombing schools, hospitals, clinics, killing children, women, and the elderly. Russia needs to be stopped! Putin must be stopped! 

As far as working from home during the war – it is difficult but helpful at the same time. This is certainly not how I envisioned my first week at work. Since Russia viciously attacked Ukraine, most of our daily work meetings start with a conversation about the war, and today, a simple “How are you?” means so much more than ever. 

Since the Russian attack, some of Viseven’s Ukrainian employees have combined their daily work with volunteering efforts. Some have chosen to evacuate to other countries in Europe, while others have joined the Armed Forces of Ukraine or the Territorial defense. Viseven employees continue to work and deliver the best possible results while supporting Ukraine from different locations across the country and the world. 

Viseven specialists are arranging their work in different ways according to their (very different) physical locations. The prevailing sentiment is working as hard as possible to ensure things keep functioning in this difficult time.

Hanna S, SMM Manager:

I stayed in Kyiv, Ukraine, till March 1st and managed my routine workflow under ballistic missiles, sleeping at ground zero in the garage for five nights. I decided to evacuate my kids spontaneously as the explosions became too close to my house, though the day before, I stuffed my fridge with food for the nearest time.

Being on my way to Berlin, the most challenging thing was to stay calm. What’s more, there were no charges or sockets for smartphones/laptops in random trains, only those I took beforehand. Staying in the info flow and in touch with parents who decided to stay in Kyiv and teammates to cover daily tasks are extremely important no matter what. 

My message to the world is clear – stand with Ukraine, help Ukrainians get rid of the evil that Putin’s regime brought upon the whole world; otherwise, the butterfly effect may be the size of a tsunami…

Denys M, Product Manager: 

I am currently in the city of Zhytomyr, where the Russian armed forces targeted both military and civilian infrastructure. Russian missiles recently destroyed a local school, an oil depot was also hit nearby, and air raid sirens go on and off. Despite the obvious dangers, I try to focus on the positive. I manage to attend online meetings and calls even from the corridor where my family shelters when the air raid sirens go off. 

I also do my best to find time to volunteer and assist people in need during the war. I was also instrumental in coordinating the company’s message to foreign governments about Russia’s attack on Ukraine. 

As far as work goes, it’s important to hang in there and envision a brighter future ahead. Please keep doing what you do best, commit as much time as possible to your job to maintain the processes already in place, and of course, believe in Ukraine and its incredible people. Ukraine will stand! 

Some have stories that could fit into action movies – and would really prefer them to be just that: movies. Nevertheless, they keep on working.

Dmitry Sokolov, Brand Manager

It started early in the morning on February 24th: I was lying in bed and heard an explosion. After a few hours, I was at my sister’s apartment at the other end of Kyiv. We decided to move to the Rivne region with her husband and toddler son on the following day. We encountered a Ukrainian tank at a crossing several kilometers outside of Kyiv. When it was right in front of our car, some sort of projectile came out flying from the wood nearby, exploding next to the tank. We were only 7 meters away from it. 

The nights in Kyiv afterward were unnaturally silent, with the only sounds being the trembling window glasses and the creaking swings at children’s playgrounds. The days were divided between remote work (through secure systems) and getting each other to calm down. Later on, there was no running water. The bombings got even more intense, so we got back on the road. We made it. 

I am now working in full mode; at least the routines were not disrupted.

Alla Manokhina, Head of Design :

On February 24th, I woke up early to make some breakfast for kids, going to school the first time after the quarantine. Suddenly my mother-in-law called saying – “What are doing? What school? THE WAR HAS STARTED. Kharkiv, Kyiv, Zhytomyr and others were bombed this night.” I told the kids that no one was going anywhere, and our lives changed that day.

The first days were rather calm in Zhytomyr. Every day, we met with the teams to check if everyone was alright and who could work. Some of the guys volunteered from the first days, while others stayed in place to work even during air raid sirens. 

I decided to relocate with my kids and pets once the shelling intensified. I drove to the other side of the country to stay at the apartment of my teammate. These days we all try to pitch in and help each other as much as possible. I chose to go to Poland to keep my children safe. To be honest, I keep thinking about the people left in Ukraine – parents, relatives, friends, colleagues; checking the news, calling at night after the news of ongoing air raids to make sure that everyone is okay. And hoping that it will be over soon.

Russia’s war on Ukraine is not only a local problem. It is a global disaster with horrific consequences for the world. The war that Russia started will go down in history as one of the darkest moments for humanity. Putin’s regime is killing innocent children, women, and men, threatening the very foundations of democracy and human rights. 

Viseven is a global company that has offices in many countries, but our Ukrainian staff is an integral part of the company’s success. We call upon the world to stop Russia’s war against innocent people. We urge you to speak out, protest, write to your leaders, ask NATO to close the sky over Ukraine, supporting the people that are courageous enough to stand up to the Russian aggression.