When they say, ‘multichannel strategy’, it’s usually the resulting interactions that one imagines. In case with pharma, mostly HCPs either talking to reps or opening/discarding emails.
It’s no secret that in life sciences, sales and marketing departments drifting apart is a common issue. The hazards of this cannot be overrated, especially if you want good ROI from the content your company invests in developing.
In this ebook, you will find a set of ideas and solutions to this channel integration puzzle. Based on practical experience with content-based strategies, we suggest a number of tactics that have proven to facilitate cost-efficient content production for multiple channels, but also improve content visibility, monitoring and make the whole process of aligning content with the needs of field force much clearer and more flexible.
