Start your digital transformation journey now

case-study

Integrated channel approach to efficient content management

When they say, ‘multichannel strategy’, it’s usually the resulting interactions that one imagines. In case with pharma, mostly HCPs either talking to reps or opening/discarding emails.
It’s no secret that in life sciences, sales and marketing departments drifting apart is a common issue. The hazards of this cannot be overrated, especially if you want good ROI from the content your company invests in developing.
In this ebook, you will find a set of ideas and solutions to this channel integration puzzle. Based on practical experience with content-based strategies, we suggest a number of tactics that have proven to facilitate cost-efficient content production for multiple channels, but also improve content visibility, monitoring and make the whole process of aligning content with the needs of field force much clearer and more flexible.

    Latest News

    September 22, 2022

    How to Create Rep-Triggered Emails to Expand your engagement with healthcare professionals

    Targeted and automated email campaigns are still one of the most honored sources of marketing that brings real value to HCP engagement for the last decade.
    August 24, 2022

    7 Core Components of Successful Global Marketing Strategy

    For most businesses, a global marketing strategy is an ultimate dream. Before entering the global market and becoming world-famous, each top brand name like McDonald’s, Volkswagen,
    August 8, 2022

    The Beginner’s Guide to Closed-Loop Marketing in Pharma

    Do you remember when sales reps had face-to-face visits and cold phone calls with physicians and other HCPs? In the pharmaceutical industry and healthcare, detailing was