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Can isolation and innovation work together? We proved; we can make it. As they say, however, two masterminds always act better, turning any challenge into balance. Thus, Next Pharma got us together again around the industry’s sharpest commercial event. On May 17-18, Dubrovnik turned into the center of decision-making on what is next for pharma. At […]
Modular content has been in the spotlight of many discussions in the pharma marketing community lately. Not only is it said to deliver the industry from chronic “ailments” like MLR hurdles, content production bottlenecks, and time-to-market anxieties – there are rumors this approach is capable of much more. Fueling omnichannel ambitions with personalized content […]
Veeva Summit once again proved that communication, in fact, is the language of leadership. On May 5, all life sciences industry leaders were invited to Boston to meet the lineup of the best industry experts in the pharma and tech fields. At 55+ sessions, they are about to share the latest findings, valuable insights and […]
Why is a raven like a writing desk? Who knows! However, we know exactly what is common between tech and art. Both are products of human imagination. Being the complicated area where many things come together and overlap, the content creation in pharma is a palette of different systems and tools mixed with the strategic work of […]
On every corner, we can hear success stories of pharma heavyweights, showing us the extraordinary level of personalization, they put into their strategies and win. But what are these stories are made of? Personalization introduces an extra ingredient, those that customers seek everywhere, and the one that eventually wins them over. Now, when the customers’ choices are especially […]
The state of constant search is the nature of the scientific community. Only the one who never stops is finding all-new easter eggs, discovering new scenes, and is blessed with the greatest discoveries. The lack of resilience and the search for truth is what made the pharma industry a hero of the day with all […]
What makes pharma professionals return to events like Reuters’s time and time again? We guess it is the search for answers and the necessity to set the record straight on what lessons we learned for two years fighting for the customer’s attention. The first and the most obvious question is whether the high-(tech)-sounding words we are throwing around […]
Here’s what’s unfolding on the optimization battlefield. SERPs are flooded with AI slop, making accurate ranking challenging. AI Overviews are stealing clicks from brands, and Google is losing its status as the knowledge disseminator, as more users turn to LLMs for answers. To make sure content doesn’t get lost or worse, get twisted into misinformation, […]
Year after year, the demand for content reaches new levels, and it becomes increasingly easier to produce more content, thanks to generative AI. In pharma, however, companies must move beyond simply trying to increase the volume of content. The growing complexity of demand, along with regulatory requirements and omnichannel expectations, requires more advanced solutions than […]
None of our habits developed overnight, and almost none of them stay unaltered throughout our lives. This same postulate pertains to content experience. The way we used to consume content just a decade ago is no longer the same. Hardly anyone can now imagine not having a smartphone at their fingertips, checking news, answering messages, […]
