Why is a raven like a writing desk? Who knows!
However, we know exactly what is common between tech and art. Both are products of human imagination.
Being the complicated area where many things come together and overlap, the content creation in pharma is a palette of different systems and tools mixed with the strategic work of numerous creative brains behind it.
In an ideal world, we strive to build a strong technical foundation to produce, localize and disseminate content in various systems with just one click. While strategic efforts are required to make it live and functional.
How often, however, are you forced to concentrate on just one side of the scale? Technological basis alone cannot make your content meet the needs of the target audience. Personalization using old content, tools, and methods, in its turn, doesn’t scale.
Thus, pharma is tossing old content into new tools and expecting those tools to completely solve the problem. To successfully personalize content at scale and create a beautiful picture of customer engagement, you must rethink the content itself.
On February 24 at 4 PM CET/ 10 AM ET, join us and learn:
How modular approach sewing together content creation efforts
What are 5 components of an efficient digital content strategy
How to create a technology-empowered storytelling approach to digital HCP engagement