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Develop and enable adaptable pharma and life sciences marketing content.
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Email communication is one of the essential channels of communication between pharma brands, HCPs, and patients. However, the success of your marketing efforts can be drastically different depending on the maturity of your email marketing means – content you provide, analytical tools that help gathering data, email design tools, interactive elements, etc. So what are […]
Join Standardizing Before You Diversify (The Forgotten Step) next Tuesday, July 19 at 12 PM ET / 9 AM PT The closing third webinar from our series on modular content is now taking place on a new date. In the upcoming webinar, you are about to learn how to use and store templates within a […]
We have exciting news to share! Our team is heading to the Collision conference in Toronto, Canada on June 20-23. What’s more exciting? Viseven CEO – Nataliya Andreychuk will be a keynote speaker at HealthConf on June 23 addressing the attendees at 10:30 AM EDT. As some of you may know the war in Ukraine […]
Are you looking to find out more about modular content? Do you want to know the latest insights into metadata and tagging? Then our second session of the Modular Content Lab series is the right webinar for you. The Metadata Excellence and Tagging session on June 8 at 12 PM EST / 9 AM PST […]
Viseven is heading to Chicago for the No Code Days: Freedom to Create conference organized by Creatio. The free 2-day conference will connect hundreds of professionals. The event is dedicated to implementing no-code solutions for business units wired to the technical industries. The two-day conference will highlight the best practices for international digital business needs. […]
Can isolation and innovation work together? We proved; we can make it. As they say, however, two masterminds always act better, turning any challenge into balance. Thus, Next Pharma got us together again around the industry’s sharpest commercial event. On May 17-18, Dubrovnik turned into the center of decision-making on what is next for pharma. At […]
Modular content has been in the spotlight of many discussions in the pharma marketing community lately. Not only is it said to deliver the industry from chronic “ailments” like MLR hurdles, content production bottlenecks, and time-to-market anxieties – there are rumors this approach is capable of much more. Fueling omnichannel ambitions with personalized content […]
Being on page one isn’t the ultimate win anymore. The new priority is being cited by AI as a credible source. Today, people ask precise questions, and AI systems return complete answers by synthesizing content from many sources. The search journey often ends there without visiting the actual source website. Last year, nearly 60% of […]
In this day and age, healthcare decisions are oftentimes shaped by digital experiences. Think remote consultations, interactive education tools, reviewing test results, and scheduling appointments. For clinicians, the challenging part is making complex information clear enough to use in real practice, especially under constant time pressure. That’s why immersive technologies like virtual and augmented reality […]
Every healthcare organization, regardless of its size, must find ways to attract new patients and promote its products and services. There are so many strategies and tactics for selling products and services that it becomes easy to get lost in the many approaches to healthcare marketing initiatives. This is why having a solid healthcare marketing […]
