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A vibrant presence in the pharma market takes a lot, especially when the HCPs are overwhelmed with content. But chasing the super-duper effective tackles as an answer, we might forget that digital transformation is not just about tech, it is also about human talent. But can we nurture it by being distracted by endless issues […]
A new era makes us all change, poses challenges we don’t want to accept, makes us rapidly move forward. The speed of these changes can be daunting. But when life wants us to grow, it makes us change. In the same manner, a newly relabelled Reuters Events Pharma 2021 (formerly eyeforpharma Barcelona) leaves the past behind and […]
NEXT Normal is the topmost event aiming at reshaping commercial excellence, marketing, and medical affairs for those aspiring to create just the right customer experience. After over a year of navigating through a pandemic, leading pharma executives and solution vendors will be gathering to find answers to the most pivotal questions: what is next for Life […]
The concept of unicorn start-up is not yet a frequent case in pharma, but it already haunts so many minds in the industry. Navigating through complex issues to create win-win situations ad-hoc is something that could help established pharmas manage their own, very different issues. In fact, these companies just cracked the code to comply […]
Start the summer plunging deep into the sea of fierce digital innovations that are about to change pharma’s DNA. Professionals from across the world come to celebrate them, see them, and experience their innovative power at the second virtual Digital Pharma Innovation Week. Over 4 days of #DPIWeek 2021, dive deep into the most talked about practices of pharma industry […]
Pharmaceutical companies are developing ways to adopt omnichannel communication practices – and there are some industry-specific caveats. Planning and executing a proper campaign in life sciences means you have to transplant the vast knowledge from other industries (like customer journey building) into a new context while also dealing with content. How to gain this knowledge? On April 28 at 4:00 PM CET, industry experts got together at Next […]
What is the future of life sciences when all the pandemic dust settles? This is what occupies the thoughts of people across pharma, CX, commercial excellence, marketing, medical affairs, and other professional areas. Being in the spotlight during the last year, life sciences seem to be on an unprecedented rise, any minute ready for new […]
Here’s what’s unfolding on the optimization battlefield. SERPs are flooded with AI slop, making accurate ranking challenging. AI Overviews are stealing clicks from brands, and Google is losing its status as the knowledge disseminator, as more users turn to LLMs for answers. To make sure content doesn’t get lost or worse, get twisted into misinformation, […]
Year after year, the demand for content reaches new levels, and it becomes increasingly easier to produce more content, thanks to generative AI. In pharma, however, companies must move beyond simply trying to increase the volume of content. The growing complexity of demand, along with regulatory requirements and omnichannel expectations, requires more advanced solutions than […]
None of our habits developed overnight, and almost none of them stay unaltered throughout our lives. This same postulate pertains to content experience. The way we used to consume content just a decade ago is no longer the same. Hardly anyone can now imagine not having a smartphone at their fingertips, checking news, answering messages, […]
