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Develop and enable adaptable pharma and life sciences marketing content.
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In those unique times when patients are eager to take care of their health and cooperate with the pharma, it is important not to miss out on the moment and speak to the audience, using the language that is the most native to them. Not only in terms of translation but using the exact channel […]
The ongoing acceleration of digital technologies and virtual tools urges pharmaceutical companies toward owning a robust omnichannel strategy in place as quickly as possible. Although there has been a lot of talk and variants concerning its implementation, the key point to start with is to create, optimize, and measure an omnichannel strategy in a way […]
COVID-19 has fully revealed the importance of digital transformation for the Pharma industry. Hence the expanding need to create more pharmaceutical content that can be easily adapted to ever-changing market conditions. New realities call for a more personalized, fast, and effective approach to content creation. The combination of a multichannel approach with a modular concept […]
Viseven connects At Viseven, we keep our ears to the ground when it comes to innovations, thus, we never miss the annual Veeva Summit that for many years serves as a great platform for fresh ideas and facilitator of many innovative takes in pharma. This year is not an exception… Lately, the introduction modular approach by Veeva […]
This event took place in April 2019 – and we are proud to have been right in the middle of the discussion! For more information on the insights from global pharma leaders and the panel talk we participated in, take a plunge into the Twitter feed digest we carefully prepared for you. Time to embrace the […]
The global pharmaceutical industry has witnessed a lot of transformations in 2019. In the coming years, we will see even greater global growth sparked by the increasing demand to maintain high levels of innovation. Pharmaceutical companies present a growing number of requests for Creative Agencies to offer HPCs, patients and other stakeholders the most innovative and advanced treatment methods. Viseven partnered with numerous Top Pharmaceutical Companies in 2019. We have carefully analyzed the incoming requests, and we are […]
Here’s what’s unfolding on the optimization battlefield. SERPs are flooded with AI slop, making accurate ranking challenging. AI Overviews are stealing clicks from brands, and Google is losing its status as the knowledge disseminator, as more users turn to LLMs for answers. To make sure content doesn’t get lost or worse, get twisted into misinformation, […]
Year after year, the demand for content reaches new levels, and it becomes increasingly easier to produce more content, thanks to generative AI. In pharma, however, companies must move beyond simply trying to increase the volume of content. The growing complexity of demand, along with regulatory requirements and omnichannel expectations, requires more advanced solutions than […]
None of our habits developed overnight, and almost none of them stay unaltered throughout our lives. This same postulate pertains to content experience. The way we used to consume content just a decade ago is no longer the same. Hardly anyone can now imagine not having a smartphone at their fingertips, checking news, answering messages, […]