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Pharma teams keep producing more content, yet nearly 80% of approved assets are rarely or never used. Fragmented systems, long review cycles, and manual handovers keep the rest from reaching HCPs on time. The bottleneck now sits in how content moves through the organization, not in how much pharma content creation happens. The State of […]
Your teams have CRMs, content platforms, and analytics dashboards. Customer experience still stalls. For most pharma organizations, the cost hides in the fragmentation around those tools: regional teams rebuilding assets that already exist, content stuck in MLR review, no single owner for the full journey. One global company put the overspend at $2.5 million a […]
