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Global teams may produce 70-slide decks, but local teams rarely need every slide. Without an easy way to select and adapt what is relevant, they often build brand new content locally. Based on 17 years of working with life sciences teams, we have observed that around 80% of content is still created from scratch. Local […]
MLR teams play one of the most critical roles in pharma — yet their contribution rarely gets the recognition it deserves. More often, MLR is seen as the bottleneck: the stage where content slows down, gets stuck in endless revision loops, or dies altogether. Content writers and marketers regularly name it as their biggest frustration. […]
You simply can’t treat medical legal regulatory (MLR) approval workflow as a guardrail when pre-review processes alone can stretch to 150 days per asset. You treat it as a bottleneck. If you want to reach HCPs in time, you need to reduce that friction. Modular content was supposed to help. But many teams try a […]
