Existing habits are hard to change, and since the world emerges from the pandemic, who can resist old but tried and proven methods of HCPs engagement that served us for years. Who can resist the desire to finally look into the doctor’s eyes?
We are speaking of face-to-face visits that have always been prioritized in pharma.
But falling back into old ways, we should remember that many things have changed since those “good old days,” including the profiles of HCPs, patients, their expectations, attitude to health, and communication channels they opt now.
Since then, the question of whether to digitalize or not is no longer a choice. Thus, keeping pace with other industries, pharma is actively introducing the omnichannel models into their work. Suddenly, pharma realized this is the exact approach to finally find the balance between offline and digital promotion – and reach the one holistic level of interaction with the HCP.
As a result, in 2020, pharma spends 66% of its marketing budget on digital tactics. But where exactly do these tactics pay off? It yet remains the question that requires a thorough investigation.
No deduction, just the techniques that allow to see how this approach reduces cost per contact and prove that your profit is not a phantom.
Detect them and discover the best way to boost sales and invest where it matters most at our upcoming webinar on November 29, 4 PM CET. The name “Omnichannel: Boost HCPs Engagement and Reduce Cost-Per-Contact “and the address… no need to search it on the map, it is here.
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