Start your digital transformation journey now

Webinar

Modular Content: to be, or not to be

The traditional approach to content creation can’t meet the requirements of a modern customer anymore. The creation of any marketing piece could be an extensive, resource-heavy and time-consuming process. Pharma marketers have moved beyond long-established tactics and shifted to an approach that appeared to be a solution to such issues. The implementation of a modular strategy helps improve content performance and ensure content creation agility. Whatever piece of marketing you create (be it a website, e-detailer, newsletter, email), the content is broken down into reusable pieces, named Modules. These reusable content blocks could be inserted into a template, then updated, and approved in each channel simultaneously.

The definite benefits of the Modular Content Strategy will be seen in:

  • lower delivery time;
  • effortless MLR approval;
  • brand governance over content published;
  • constant tracking of message effectiveness;
  • ability to create dynamic personalized content;
  • reduction in costs spent on external agencies;
  • full control over content workflows.

Our experts will navigate you through each step of a new Modular Content Strategy process. Watch our webinar recording to dive into the benefits of a modular approach; the approach that ultimately helps us create more efficiently and be more flexible. Here’s a great start:

    Latest News
    September 14, 2023

    Pharmaceutical Procurement Strategies Overview

    The pharma sector now reconsiders its procurement process for improved efficiency, resilience, and cost optimization. Discover the innovative approaches that pharma brands employ to effectively address
    August 3, 2023

    Viseven at Pharma Xchange: Switching to Omnichannel in Korea

    The Viseven team visits South Korea to monitor the latest transformations in the pharmaceutical industry after Covid-19 and promote omnichannel marketing.
    July 26, 2023

    Viseven at Collision 2023

    The Viseven team met representatives of other companies at their booth, participated in several panels, and learned more about technology and artificial intelligence.