Start your digital transformation journey now

Webinar

Channel mix vs. Content mix – a Playbook to engage HCPs and patients beyond the product

hcp engagement playbook

HCP engagement models have been ultimately reshaped by digital advancement. But still, do those shifts suggest that maintaining “close-knit” collaboration with healthcare professionals and patients became less valuable? Under no circumstances. It makes no difference in what phase of digital maturity the world is now – pharmaceutical brands are obliged to engage HCPs and patients far beyond the product and its reputation.

Pharma and life sciences companies are rethinking the alternatives to proceed to engage HCPs effectively via different means and channels (particularly with face-to-face visits being restricted). Omnichannel technologies can provide all the required data and tools that help identify the optimal channel fusion and organize a successful arrangement of all activities inside the campaign. One might think that channel mix is the only dimension of omnichannel, however, at least one more we must bear in mind – a content mix. This is the single path for your strategy to become tangible, building powerful communication that is complex and diverse.

Browse our other cases and join our experts in omnichannel campaign creation to discuss the major findings on this matter.

    Latest News
    December 1, 2023

    The Viseven’s Journey in November Pharma Events 

    Viseven had a busy schedule in November, ranging from the Web Summit in Lisbon to a webinar on data visualization.
    November 13, 2023

    Viseven Wins the Digital Marketing Award 2023

    Read how Maksym Savenko, AD Lead at Viseven, represented the Viseven team at Go Global Awards in Providence, Rhode Island.
    November 9, 2023

    Top Pharma, Life Sciences, and Healthcare Trends for 2024

    Download this outlook to discover the most significant transformations in the pharmaceutical, life sciences, and healthcare industries.
    Home » Webinars » Channel mix vs. Content mix – a Playbook to engage HCPs and patients beyond the product