Webinar

Channel mix vs. Content mix – a Playbook to engage HCPs and patients beyond the product

HCP engagement models have been ultimately reshaped by digital advancement. But still, do those shifts suggest that maintaining “close-knit” collaboration with healthcare professionals and patients became less valuable? Under no circumstances. It makes no difference in what phase of digital maturity the world is now – pharmaceutical brands are obliged to engage HCPs and patients far beyond the product and its reputation.

Pharma and life sciences companies are rethinking the alternatives to proceed to engage HCPs effectively via different means and channels (particularly with face-to-face visits being restricted). Omnichannel technologies can provide all the required data and tools that help identify the optimal channel fusion and organize a successful arrangement of all activities inside the campaign. One might think that channel mix is the only dimension of omnichannel, however, at least one more we must bear in mind – a content mix. This is the single path for your strategy to become tangible, building powerful communication that is complex and diverse.

Join our experts in omnichannel campaign creation to discuss the major findings on this matter.

Latest News

May 16, 2022

Viseven and Next Pharma Partnership Announcement

Viseven is happy to share its latest business venture – a partnership with NEXT. The two companies join forces to positively impact the future of the
May 11, 2022

24/7 Content Factory: Center of Excellence in India  

We are proud to announce the development of our latest business venture – a brand new Center of Excellence which is much more than just a
May 4, 2022

How to Solve MLR Hurdles with a Modular Approach

Find out about the main pain points of MLR approval process and how you can fix and make these actions predictable and faster