Category: eWizard

None of our habits happened overnight, and almost none of them stay with us unaltered during our lifespan. This same postulate pertains to content experience. The way we used to consume content a couple of years ago is indeed not the same anymore. Hardly anyone can now imagine not having a smartphone at their fingertips, checking, answering, and gripping information on whatever data is required. Or let’s take social media as an example. The latter is no more a “nice-to-have” solution but a powerful means for customer-centric engagement (as this is where people are “hanging out”). These days brands can seize more opportunities than ever before to engage customers and create a meaningful dialogue along with more data and insights available. 

However, staying on top of the content evolution curve is crucial, and now we are off to dwell on the “essence” of life sciences content and its area of focus.   

When the whole industry is still under extreme uncertainty going through the challenging period, the digitalization process is showing no signals of slowing down. Still, it might be just the right time to bring innovations to light in order to serve customers even better whatever circumstances we are experiencing now. This tendency, though, entirely reflects our mission, which is to enable digital transformation (as it’s gaining momentum) and facilitate the best-in-class omnichannel customer experience for Pharma and Life Sciences.

In 2023, being an effective pharma marketer refers to being enough tech-equipped, as digital-first strategies to engage physicians and patients have skyrocketed in the last few years. That shift also promises to bring more advancement and effectiveness into customer engagement, and quality data will play a crucial role in helping make that approach live and function.

Well, the pain point we must draw attention to is how to keep content creation at pace with that shift? It’s obvious that the content development process must now be accelerated to the needed extent. Easier said than done, right? Here’s the way out.

Main Business Challenges Pharmaceutical Companies Might Grapple with:

• Low (or no) consistency in brand strategic communication: local marketers need to readjust the global content or create their own from scratch 
• No regular practice of modular content reuse (what content can be reused and how to control that process)
• MLR approval process can take too long and is often complicated with low cost-efficiency
• No single content development framework and centralized processes
• Creative and content development agencies might be operating their own flows for different pharmaceutical brands
• No proper content tagging and taxonomy support as a part of a strategy, etc.  

How can pharma marketers and brand managers surpass those burdens alongside the growing complexity of content and rising expectations of modern physicians? Modular content management will be key in enabling content creation at scale and helping navigate the complex digital landscape.

What is Auto-Tagging? 

Before we explain auto-tagging, let’s answer the “What is content tagging?” question first.

Content tagging is the process of organizing any type of content, such as images, videos, or texts, in a certain way that allows sorting it out into groups and categorizing it based on certain characteristics.

To put it in simpler words, content tagging is the same thing as labeling items in order to describe them. Let’s take a look at some content tagging examples: 

• Assigning tags like “Education”, “Technology”, or “News” to different blog articles to help readers quickly find relevant content; 
• Labeling videos with descriptions like “Tutorial”, “Demo”, or “Interview” for quick identification of specific types of video content; 
• Tagging content based on details, with tags that stand for products, services, partner names, target audience, etc. 

Content tags are what you can use to quickly organize all content items and mark the content to make it easier to search. Content tags can be easily customized to fit your business objectives and specifics, providing customers with a more personalized experience and improving the navigation through your website. 

Metadata tagging is similar to content tagging, but while the latter one focuses on tags visible to users, metadata tagging mostly involves adding descriptive metadata to the aforementioned content.

By combining both metadata tagging and content tagging, you can enhance the discoverability of your content and make it easier to manage. 

Another term to keep in mind is content tagging taxonomy, which is used to organize and classify content.

Without taxonomy, it would be much harder to deliver personalized content and optimize it for search. Content tagging taxonomy can ensure that your content finds the user at the right time in the right place, making your content more accessible and easier to find. 

Auto-tagging is just the same thing as content tagging, but automated, meaning that there is no need to spend a lot of time manually creating and assigning tags to your content.

By using various auto-tagging tools and instruments like AWS auto-tagging, you can spare a lot of time that can be dedicated to other projects.

When it comes to the auto-tagging vs manual tagging comparison, automated content tagging is a virtually error-free and consistent process that is resistant to potential mishaps, which is guaranteed to make marketing assets a lot easier to manage. Manual tagging, on the other hand, requires a lot of time and effort, and it could take a few days to sort out just one content category. Automation might be difficult to set up and get used to at first, but in the long run, it is definitely a worthy investment. 

What is AI Сontent Tagging and What are Its Benefits? 

AI content tagging is what many people think will soon become one of the best content tagging practices, and it uses Artificial Intelligence to analyze and tag content of any type. Most commonly, AI content tagging involves a number of related technologies, such as Machine Learning or Natural Language Processing.

By delegating content tagging to AI, companies will be able to manage, search, retrieve, and share content on all sorts of platforms faster, without compromising the quality. AI can enhance content tagging strategy in numerous ways, such as: 

• Increased efficiency. AI-driven content tagging is capable of handling large data volumes much faster compared to humans, making it a few times more effective and time-efficient. 
• Real-time analysis of tags. Artificial Intelligence is capable of analyzing and tagging content in real-time, meaning that it will also stay up to date without a need to do it manually. 
• Reduced errors. “To err is human”, everyone has heard that. Unfortunately, when it comes to something as scrupulous as content tagging, it becomes extremely easy to make a mistake. Moreover, many details are hard to catch for the human eye. Nothing can escape AI’s grasp though, and it is capable of capturing virtually everything. 
• Availability in different languages. AI can create and process tags in various languages, which can help to reach consumers across the globe. AI auto-tagging also helps to keep tags in various languages more organized without the need to onboard multiple specialists who master respective languages. 
• A better understanding of your content. Automated content tagging with the help of AI does not only label content and sort it out. It can also compare different documents, categories, or formats and find similarities humans might have missed. Artificial Intelligence can offer fresh insights into your content and audience. 

Remember that Artificial Intelligence is not an ultimate solution that will completely get rid of manual tasks, yet it is expected to demonstrate an annual growth rate of 37.3% from 2023 to 2030, and an increasing number of companies are already embracing the technology and integrating it into their workflows and processes. AI auto-tagging is a step toward automation, and it’s best to take this step as early as possible. 

eWizard Content Auto-Tagging Overview

eWizard auto-tagging solution is an optional function to structure enterprise-level modular content and metadata with auto-tagging, auto-recognition, and taxonomy support. 

eWizard auto-tagging is aiming at two main goals: 

• to process brand digital content, namely audit, auto-tag, visualize and analyze; 
• to help optimize the workflows, such as brand content planning, MLR approval, content development, content distribution, and content performance analytics. 

eWizard AI-based auto-tagging can automatically extract and tag data from digital content, providing contextual navigation (smart search) and helping to implement a personalized customer experience. Simply put, the algorithm is trained to apply relevant and descriptive tags by “understanding” the content behind the asset. 

Auto-tagging solves the main challenge for users of finding the relevant content in a few clicks, removing the need for manual search. eWizard tagging solution automatically scans different content types and extracts key metadata as well as assigns tags to the new content types that pair with similar topics. 

To summarize, auto-tagging helps to optimize: 

• content discovery; 
• content reusability; 
• metadata management; 
• workflow automation. 

eWizard Auto-Tagging Types

Standard content auto-tagging is a highly scalable solution that applies tags to imagery, video, and text-based digital assets. You can audit your brand’s digital content, identify objects, people, text, scenes, and activities. Besides, it can detect any inappropriate or legal risk data and supplement the content with additional information (metadata). 

Another type is custom auto-tagging. It allows distinguishing the objects and scenes in images specific to your business needs. Custom solutions offer a more personalized approach tailored to business-specific taxonomies (pharma and life sciences, in our case). 

Making Far-Reaching Changes to Your Content Production Model

By reckoning on a robust technological stack, our company is helping Life Sciences and pharmaceutical companies worldwide accelerate content experience and deliver the best-in-class customer engagement techniques. We are pioneers of creating digital ecosystems that lead the way to agnostic content management, superior client experience, and data management.

Our dedicated team is ready to cover all phases of your omnichannel project workflow: starting by developing and localizing a global brand communication strategy, preparing the operational foundation, orchestrating customer engagements, and finishing with measuring the results and performance of digital assets. 

To learn more about how tagging in eWizard works and how to strengthen your content-searching experience – contact our expert by using this form: 

We’re all getting a bit tired of the words ‘remote communication’, aren’t we? However, in many places it is too early to say that the restrictions on in-person visits for HCP and medical representatives might be lifted shortly. Moreover, remote communication practices have shown their usefulness not only as a reaction to the coronavirus, but also independently of it. That’s why we observe the struggle of powers for the most diverse remote engagement techniques between pharma enterprises. This struggle has prompted marketers to turn their attention to a wide variety of remote communication tools, including those that were previously ignored. In much the same way, a growing number of experts have turned their attention to self-detailing and continue to explore its power in HCP engagement.

Now let’s focus on the distinctive feature of self-detailing as a versatile omnichannel tool that augments the reality of Approved Email and complements other communication channels and devices for maximum engagement.

Think of the evolution of eDetailing

Considering that eDetailing became an integral part of digital pharma marketing nearly 20 years ago, it’s time to pause and reflect on how it turned into one of the major channels for HCP engagement. The reason behind this is the convenience and ability to present your product from various angles. Besides, it is its versatility that has large importance, as the tool to provide HCP engagement here and now, when the doctor is ready.

Continuous development of interactive technologies like 3D animation and gamification elements that are now available in eDetailing are making the content even more interactive for the HCP.

How this all started and where everything goes  

The whole eDetailing thing started as the meetings that were tied to the doctor’s schedule. However, timid voices soon began to emerge, calling for the opportunity for doctors to watch content on their terms. With the advanced development of technologies, various derivations of eDetailing have appeared. Due to many obstacles to timely and structured communication between the doctor and med rep, self-detailing has not lost its relevance; however, it receded into the shadows for a long time.

Now, however, this long-neglected long-neglected “relic of the past’’ got a renaissance when remote communications became a priority.

The remote mode of HCP engagement has made pharma brand managers appreciate the flexibility, convenience, and unimpeded communication this solution provides. Moreover, attention was drawn to its ability to work in conjunction with other channels of communication, which got new appreciation in the era of omnichannel engagement.

This is how the story looped and self-detailing regained its former popularity in our troubled days when pharma marketing needs more mature strategies to engage HCPs.

Preferable marketing channels to engage HCPs, based on research

The turmoil began when the coronavirus pandemic banned face-to-face visits with HCPs. Pharmaceutical brands maintain a dialogue with their target audience through all means of communication. Although, now, in an effort to retain their target audience, numerous pharmas rushed to invest their efforts in remote communication channels. One of the most important insights is that HCPs show readiness to receive this information online (79%). Moreover, they signal that they want to receive this information through a mix of channels. For example, 43% of HCPs prefer to engage with reps through email versus remote engagement (12%).
This way, everyone turned to omnichannel for a reason. It has already been proven that marketers using three or more channels in their campaigns earn 90% higher customer retention than those using single-channel campaigns. Here are the top channels for HCPs engagement:

Going back to remote communications, it is worth saying that even the greatest of channels may become oversaturated eventually. This is what many marketers are seriously wary of today. When COVID broke out, pharmaceutical companies started bombarding doctors with thousands of emails and other messages from all quarters. Hence the fear of “digital oversaturation” began. HCP pharma emails may simply become alike… How to stop killing the email channel and stay on top?

The answer is to diversify your email practices and add:

• Personalization with dynamic content
• Flexibility and quick production with modular approach
• Use of extra capacities such as email fragments in Veeva Approved Email

What is Self-Detailing?

Earlier in our blog, we talked about what self-detailing is and why it remained in shadow for a long time. During self-detailing HCP looks through all the materials independently. The ability to provide HCPs with valuable information respecting their schedule is one of the greatest features of this communication channel. Besides, the average duration of engagement increases to 25 minutes. This guarantees that the HCP will have time to carefully read all information. Let’s look at the process of self-detailing:

1. The agency creates assets Detailing slides and Approved Email
2. Then the content is uploaded in Veeva Vault (or other DAM system)
3. Content gets approval in Veeva Vault (or other DAM system)
4. Detailing slides published to eWizard content authoring solution
5. Content published to the CRM
6. Representative sends Approved Email to HCP
7. HCP clicks the link and views the Detailing slides
8. Detailing Session KPIs are synchronized back to the CRM

Self-detailing cannot be a substitute for all channels, but it indeed can become a great addition. The rep can share the information on products that were not detailed on remote call for any reason (poor internet connection, lack of time, etc) after both face-to- face or remote calls. Alternatively, self-detailing can be used as the follow-up to share additional information with HCP after a webinar or a regular F2F eDetailing session.

As 65% of younger-generation HCPs considered digital natives prefer a mix of face-to-face and digital channels, high target face-to-face calls frequency can be mixed with Self Detailing.

Sometimes marketers want to present more than one product during a meeting, which is difficult or even impossible due to the doctor’s lack of time, but more precisely because it is simply too much. Then, it is highly recommended to use self-detailing as the complementary tool to give profound information about each product. 3d or 4th product can be shared via Self Detailing.

This way, we come to understand that one of the greatest features of self-detailing is the ability to complement any communication channel and any device. In other words, the possibility to act as a complementary tool for the pharma multichannel and omnichannel approaches. This channel can a part of face-to-face, remote engagement, used in conjunction with email, webinar, or mobile and receive maximum engagement. Doesn’t it sound like a great promise in the future of omnichannel-oriented HCPs?

Self-detailing + Approved Emails

The key to self-detailing is email. The representative sends the HCPs an Approved Email with a link to view a presentation by themselves. Session KPIs, questionnaire answers, feedback are collected automatically and synchronized back to the CRM system. Thus, self-detailing is capable to supplement and diversify your email practices.

However, it’s anyone’s guess what happens to email when we send it to the HCP. Whether it was even opened, read, or immediately deleted? Slightly above, we found out that interactivity and a high level of personalization are the factors that will allow your emails to stand out. It is important, because according to statistics, 66% of HCPs want to be able to receive email from the med rep. If you’re a doctor and you receive an email with a self-detailing presentation inside, it is your chance to dive deep into fascinating interactive content. Something different from the usual eDetailing, as a full-screen interactive presentation with the voiceover/script with pronounced messages, subtitles, clear navigation, and self-guided flow.

Once physicians review the materials, they can fairly evaluate the content. This feature is called to reveal HCPs’ “unfiltered” opinion on presentation.

Besides, the combination of Approved Email and Self-Detailing allows you to cover doctors in remote areas where they usually cannot be reached. Thus, you can expand the coverage of HCPs in any location, at the peak of remote communication boom and in the future.

The final thought

In the era of hybrid communication, it is difficult to choose the right channel to engage HCPs. The gradual changes in quarantine measures continue to undermine the ever more precarious position of the marketers. For this reason, they are in search of reliable solutions that will provide stability in relationships with HCPs. The self-detailing module carefully designed and improved by Viseven enables unprecedented HCPs coverage and considerable savings. Add self-detailing in your campaign to get the most honest metrics and gain a better understanding of HCPs’ true behavior and interests during the pandemic, and further. Contact us to get a demo and reach out to HCP through the ideally personalized communication channel.

Oh no, email is not dying because of all the disruptive comm tech emerging, dear, especially if we are talking healthcare and pharmaceuticals. If anything, this channel has been thriving and evolving lately — to put it humbly — into a hyper-personalized occasion-based super healthcare email. Resistance is futile; don’t even try to dismiss that one! And to be completely fair, why should email be fading? Doctors prefer this communication channel to any other and love receiving personalized emails. And “personalized” here doesn’t mean inserting the correct name or sending dry birthday wishes. A sleek, well-designed, mobile-friendly, to-the-point-and-occasion message is what this audience is after.

And pharma marketers too! They know very well that a well-designed email is a source of clear KPIs, as it is often a steppingstone to deeper engagement. So, mass mailing? I ask that you never say those words again. The last thing marketers want is for their work to end up in the spam folder. So, to prevent this, email categorization becomes an a-la-mode approach — soft personalization. Pharma marketers are currently emailing HCPs for at least 4 reasons:

• engaging new audiences
• categorized emails on specialization
• pre-meeting/follow-up emails
• invitations to virtual/IRL events

eWizard template is the solution

The only thing is… it takes a lot of effort (read: time and budget) to create today’s medical email. Just imagine, with all the approval procedures inevitable in the healthcare industry and the amount of manual work involved in making each change, one email can take up to 4 hours. Therefore, solutions like healthcare email templates have become so popular.

Email templates come in many shapes and forms. But the main thing is that they solve many key problems of digital marketing. Just look at what businesses can achieve with ready-made templates:

• harmonized design, structure and interactivity across brands and countries;
• flexible structure for the email content;

• decrease of ad hoc emails;
• easy updates, quick time-to-market, efficient email campaigns.

Sounds easy, right? This list can become an illustration of your marketing campaign if you use templates made of blocks with components — approved building blocks for switching and combining. The point of this “nesting doll” is getting pre-designed templates, which consist of blocks formed by components, all of which are available within a single content management and approval system. Templates can be adjusted to any screen (tablet, mobile phone, laptop), and all are available on eWizard platform. Let’s see how this magic works.

Workflow for creating and customizing the medical email template

To begin with, log in to your eWizard account. The first thing you see is eWizard Library, where you can create, store, and upload items.

In eWizard UP Library, you can add new items in the following ways:

• create new items based on templates;
• upload ZIP archives or files;
• convert PDF and PPTX files into the eWizard-compatible format.

Also, you can organize items into folders.

To create a new email based on the template, click + ADD NEW at the upper left of your Library. Select the required item type.

eWizard allows users to incorporate business flows into their work with pharmaceutical emails of two types: rep-triggered (approved) and broadcast.

You can use a rep-triggered email (RTE) to send an invitation, a follow-up, or to perform other personalized activities. Rep-triggered emails let you interact with recipients more efficiently.

When you need to address many recipients at once, you use a broadcast email. It’s designed for mass mailing and provides common fact-finding or introductory information.

You can also create an email fragment. It is a reusable part of the email that provides updates or details to the information stated in the email. You can create one email and edit it with different ready-made email fragments.

In the Create new pop-up, you can select one of the available templates. To find the required template faster, use the search box or apply filters.

Once you select the template, you can view it with the play button on the template card. Some metadata fields are automatically filled out with the values of the selected template, for example, name, brand, and language. You can change them if needed.

Fill in the rest of the mandatory fields with the asterisk (*) and click CREATE. As a result, your newly-created Approved email template appears in the My library space.

Now, it is high time to customize your template according to your needs and requirements. For this, click the pencil icon on the item card.

As a result, your item opens in eWizard Editor.

eWizard Editor is a multifunctional service that allows you to organize the content within your email with the help of components [1], blocks [2], and placeholders [3]. Also, you can customize the styling [4] and properties [5] of email components, modify the layout with its settings [6], translate [7] your email, and preview [8] all your modifications on the fly.

On the left sidebar, you can find tabs with the available components, blocks, and placeholders. You can open any of these tabs and drag available elements to the layout for your content organization in email.

You can fill the added to the layout components with assets from My library, Veeva Vault, or your device and then replace the selected assets, if required.

With the tabs on the right sidebar, you can do the following:

• The Styling tab [1]: Customize the background color, opacity, borders, and paddings of the selected component or block on the item layout.
• The Properties tab [2]: Configure values that determine the component content and view on the layout.
• The Settings tab [3]: Set the layout width and background color, and align the item layout.

After your email is ready, you can launch eWizard Quality Assurance toolset with the TEST button.

Here, you can select the following:

• Send a test email.
• Preview your emails and email fragments display in various email clients with Device simulator.
• Compare different versions of the same item or different items available in Library.

Our workflow wouldn’t be complete without email exporting for or publishing to the best content management systems.

With eWizard Publisher, you can send items created in eWizard to different target systems. Although the final result is almost the same as with eWizard Export service — the item appears in the specified target system — the processes differ. Thanks to secure and configurable integrations of eWizard with target systems, publication cuts the likelihood of a human mistake.

eWizard Export is a service that allows you to transform eWizard items into formats compatible with target systems: documents, standalone (mobile) applications, or ZIP archives. After a successful export, you receive an email notification with a unique link to download the resulting file.

eWizard templates will provide you with infinite ways to create new Approved and broadcast email templates. You can leverage creativity while retaining your brand identity, consistency and afford personalized messages.

If you want to see the complete picture of how it works, fill in the form below to get your full version of this demo!

A while ago, we announced the strategic partnership with Salesforce.com, featuring a highly anticipated integration of eWizard platform and Salesforce eMarketing Cloud. The email marketing Salesforce integration covers all stages of an email campaign: from email creation to its distribution and analysis, offering a solid groundwork for mailing campaign optimization. And now we’d like to highlight key prerequisites and main outcomes this integration brings for digital pharma marketing.

Benefits of Email Marketing Integration with Salesforce

Let’s overview the key benefits of the integration and how it might be helpful for all pharma marketers across the industry:

• Salesforce Email Analytics.

Integration enables tracking recipient behavior and using it to create better Salesforce email campaigns. You can see which emails were opened, which links were clicked, and which content was the most engaging.

• Salesforce email marketing automation.

The email campaign integration with Salesforce Marketing Cloud reduces the risk of errors and time spent on many manual tasks, such as publishing and creating emails. Salesforce email automation streamlines various email-related processes, while also maintaining a high level of email personalization.

• Efficient email marketing Salesforce campaigns.

With Salesforce email marketing integration, you don’t have to jump from one application to another to craft and send an email. You can just do it in a couple of clicks, making it easier to create high-quality engaging campaigns that don’t require a lot of time to kick off.

Email marketing automation with Salesforce responsibilities streamlines various tasks that used to require manual input. Now, you can easily get them done in just a couple of clicks.

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a platform marketers can use for a myriad of tasks and goals. And thanks to email automation with Salesforce integration, it becomes easier to create emails with a personalized touch. Here is what you can do with SFMC:

• Create and manage content;
• Send and monitor messages;
• Find your target audience;

• Design customer journeys;
• Deliver personalized content based on user behavior;
• Bring multiple channels together;
• Centralize customer data;
• Create 360-view of your customers;

• Divide your customer base into segments.

With these features powered by the best email marketing integration with Salesforce, you can amplify your marketing campaigns and create them faster and of higher quality. Moreover, email integration can solve a few other problems, examples of which we’re about to discuss.

What are the Challenges the Integration and Content Experience Platform will help Overcome?

When it comes to localizing email campaigns, all marketers are confronted with a challenge –balancing between ensuring diversity and compliance. How do you diversify while remaining within branding requirements? How do you resonate with local needs while maintaining an easily recognizable brand identity?

And it might not be even worth all that hustle and expenses:

today, 260 bln emails/day toll a bell in mailboxes around the world, they’ve got something to tell the recipients. But open rates tell us a whole different story, ranging from 15% to 28%.

In other words,

across industries, only every 5th to 3rd email is opened.

A big part of those messages doesn’t even have a chance to appear in the inbox, as they go straight to the spam bin marked as “irrelevant info” by half of the email recipients.

However, these stats do not change the fact that email remains the main channel used to reach physicians. Many HCPs still prefer receiving personalized messages from pharma companies. But the problem is that personalized emails require lots of coding. Making a few tweaks would often mean hiring a trusted digital agency and investing significant time and financial resources. And let’s not forget about time-consuming approval procedures in pharma.

So, pharma marketers are facing a tough choice: either make an average email that has a high chance of being dumped as spam or make a great, localized one, but waste the monthly budget of a tiny country.

Luckily, with our content experience platform, eWizard, they no longer have to choose between these two options. Oksana Matviienko from Viseven admits:

“Capitalizing on a decade of working experience alongside global pharma actors, we developed a truly comprehensive solution that’s automating email campaign workflows at every stage of the email production process. Equipped with the eWizard platform, pharma marketers and sales reps have a powerful mix-and-match tool for creating and reusing approved email templates, which all have the same look and feel no matter the brand or market”.

Contrary to your average email template that’s rigid and inflexible, eWizard Email Templating Service contains a number of pre-designed content modules to mix and match for all that creative jazz. This model allows users to make an engaging email in minutes and eliminates the need to address an agency for localization or editing. With the adaptive templating approach that lies at the heart of eWizard-created emails and marketing email automation flows, marketers have creative freedom while adhering to budget constraints and branding guidelines.

Here are Some Benefits of eWizard Email Templates: 

• The solution saves tons of time and budget resources by allowing users to endlessly reusing master templates that are created and pre-approved on a global level;

• A template serves as the branding framework; all that’s left to do is to fill it up with localized content! Create a new unique email in no time by placing ready-made content fragments modules (footer, text with image, graph, etc.);
• Forget manual or hired publishing! You can publish your email to Veeva Vault automatically as well as review, approve, export, and distribute to Salesforce Marketing Cloud.

If you’re an ambitious marketer aiming for a seamless Salesforce email marketing campaign workflow that delivers personalized emails, do not hesitate to contact our team of certified experts for details on the Salesforce integration with email marketing. You can also subscribe to our newsletter for the latest updates in digital pharmaceutical content marketing.