Creating Impactful Campaigns and Driving Innovation: Viseven and Aprimo Team Up Posted on July 20, 2023November 15, 2024 by Andrii Nikulin Viseven, a leading global MarTech services provider for the Pharma and Life Sciences industries, is eager to reveal some exciting news: Viseven has teamed up with Aprimo, a content operations platform and work management solution provider. This partnership paves the way for gradual digital transformation across many industries, including Retail, Manufacturing, Finance, and, of course, Pharma and Life Sciences, making high-quality digital content creation, management, and distribution a reality for everyone. Delivering Personalized and Impactful Experiences & Cutting-Edge Content Management Solutions The partnership between Viseven and Aprimo is a unique opportunity for global companies to enhance their delivery process of high-value omnichannel experiences. Both companies develop solutions for companies that rely on large quantities of complex, compliant, multilingual content in their marketing endeavors. The result product of the collaboration will ensure that the content reaches the right audience at the right time, while also maximizing engagement and accelerating growth. Viseven is going to contribute its experience in the modular approach, AI applications for taxonomy, localization tools, and other content management solutions. Viseven and Aprimo offer complementing solutions for end-to-end content management: AI-powered content storage system, management, planning, and distribution tools – all connected through Viseven eWizard content experience platform. By leveraging the integration of Viseven and Aprimo, the clients will gain the ability to extend the frontiers of marketing in their respective industries and attain unparalleled digital excellence. They will be able to eliminate data silos, enable synchronized processes, accelerate content approval, enhance its quality, and unlock a multitude of other benefits. “Having a partner like Aprimo is a chance for us to create a meaningful long-lasting impact. Digital transformation is not a solitary endeavor, and we are ready to work side by side to become a part of the future where innovation is not limited by any boundaries.” Nataliya Andreychuk, Co-founder and CEO of Viseven. Aprimo & Viseven integration will enable companies to create engaging digital content. By leveraging Viseven’s expertise and Aprimo’s offerings, users will be able to deliver impactful marketing campaigns that would strike a chord with the audience and enhance communication. Businesses can reshape the way they create brand content, unlocking its full potential and making it more powerful than ever. By utilizing Viseven’s closed-loop marketing approach, companies can generate valuable data on customer behavior and campaign performance. When seamlessly connected with the analytics and reporting capabilities of Aprimo, customers can obtain a holistic view of the approval, impact, and usage of digital assets. This integration empowers data-driven decision-making, facilitating the optimization of content strategies, identifying high-performing assets, and enhancing overall marketing effectiveness. Follow us for further updates and information on how to maximize the benefits of Viseven & Aprimo collaboration: LinkedIn. About Aprimo Aprimo’s AI-powered content operations platform helps your teams spend their time and effort on content and marketing strategies that drive business outcomes and reach customers in the right channels. Recognized by Forrester for its digital asset management and marketing resource management software, Aprimo has been named the leading vendor in the Wave Reports for DAM and MRM due to its continued innovation in AI and vision for generative AI solutions. Aprimo provides customers with a future-proofed 360° view into content strategy, planning, collaboration, and delivery across all teams and locations in real time to help your teams manage, measure, and monetize your digital assets. Visit aprimo.com/content360 to see how we’re powering brands of all sizes with Content360°. Learn more information about Aprimo: https://www.aprimo.com/. About Viseven Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience. Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. Learn more information about Viseven: https://viseven.com/.
Net Promoter Score (Net Patient Score) in Pharma Posted on July 18, 2023November 15, 2024 by Andrii Nikulin Patient satisfaction plays a crucial role in the healthcare industry. The ability to deliver exceptional care experiences is not only essential for improving patient outcomes but also for building long-term relationships and loyalty. Healthcare organizations increasingly turn to the Net Promoter Score (NPS), a widely adopted metric in various industries, to gauge patient satisfaction and loyalty. In healthcare, this score is known as the Net Patient Score, reflecting its specific application within the pharma niche. The concept of NPS revolves around the fundamental question: “How likely are you to recommend our services to friends or family?” By measuring patients’ willingness to recommend a healthcare organization, the NPS provides valuable insights into their level of satisfaction and advocacy. It goes beyond traditional satisfaction surveys by focusing on the likelihood of referrals, a strong indicator of loyalty. In the pharma niche, the Net Patient Score has gained recognition for its ability to assess patient loyalty and drive improvements in the quality of care. As we delve into the world of NPS in healthcare, it’s essential to understand the nuances and implications of this metric. By exploring its benefits, calculation methods, analysis techniques, and future trends, we can uncover its potential to revolutionize patient care. In the following sections, we will delve deeper into the concept of NPS in healthcare, exploring its significance and potential impact. We will examine what NPS provides regarding patient insights, what constitutes a good NPS score in healthcare, and how to effectively calculate and analyze NPS scores. Additionally, we will explore NPS benchmarks, the factors influencing them, and the importance of monetizing NPS scores. Practical tips for implementing NPS in healthcare settings and strategies to improve NPS will also be covered. Understanding NPS in Healthcare In healthcare, NPS goes beyond traditional satisfaction surveys by strongly emphasizing patient loyalty and advocacy. While satisfaction surveys provide insights into individual experiences, NPS takes it further by assessing patients’ likelihood to promote the organization actively. The use of NPS in healthcare offers several benefits. Firstly, it provides a standardized and consistent way to measure patient satisfaction, allowing for easy comparison across healthcare organizations. This standardized approach enables benchmarking against industry standards and identifying improvement areas. Tracking NPS scores over time enables healthcare organizations to monitor trends and assess the impact of implemented changes and interventions. This longitudinal data provides valuable insights into the effectiveness of initiatives to enhance patient satisfaction and loyalty. Furthermore, NPS allows organizations to target specific interventions toward different patient segments. By identifying Detractors and Passives, organizations can focus on addressing their concerns, improving their experiences, and ultimately working towards converting them into Promoters. This targeted approach enhances patient satisfaction and fosters loyalty among a broader patient base. Promoters and Detractors So-called Promoters, identified through high NPS scores, are crucial to the success of healthcare organizations. These satisfied patients continue to seek care from the organization and become brand ambassadors. They willingly recommend the organization to their friends, family, and acquaintances. Their positive reviews and word-of-mouth referrals contribute to the organization’s reputation and growth. On the other hand, Detractors, indicated by low NPS scores, present a potential risk. These dissatisfied patients may share their negative experiences with others, potentially deterring prospective patients from seeking care at the organization. Addressing the concerns of Detractors and converting them into Promoters becomes essential to mitigate any negative impact and ensure a positive patient experience. Healthcare organizations can gain a comprehensive view of patient satisfaction, loyalty, and advocacy by understanding NPS and leveraging its benefits. This understanding empowers organizations to make data-driven decisions, prioritize areas for improvement, and enhance patient experiences, ultimately fostering loyalty and driving positive outcomes. Calculating and Interpreting NPS Calculating and interpreting Net Patient Score is valuable in understanding patient satisfaction within the healthcare industry. The NPS calculation formula, which revolves around patients’ likelihood to recommend a healthcare organization, quantitatively measures their sentiment. It looks like “% of Promoters – % of Detractors.” Defining a good NPS score in healthcare is context-dependent and varies among organizations. Generally, a positive NPS score indicates that the number of Promoters outweighs the number of Detractors, highlighting a favorable patient sentiment. However, the threshold for a good NPS score may vary based on industry standards, organizational goals, and the competitive landscape. By accurately calculating and effectively interpreting NPS scores in healthcare, organizations can gain valuable insights into patient satisfaction levels and identify areas for improvement. This knowledge empowers healthcare providers to implement targeted strategies to enhance patient experiences, foster loyalty, and drive continuous organizational improvement. Analyzing NPS Scores Tracking and analyzing NPS scores is essential as it allows pharmaceutical companies to identify trends, measure the impact of implemented improvements, and monitor the effectiveness of patient experience initiatives. By examining the changes in NPS scores, they gain a deeper understanding of their progress in delivering exceptional care and make data-driven decisions to enhance patient satisfaction. Various factors can influence NPS benchmarks in healthcare settings. Factors such as the quality of care, communication with healthcare providers, wait times, access to services, and overall patient experience can all impact NPS scores. Healthcare organizations must take a holistic approach and consider these factors when analyzing NPS scores. By identifying the drivers behind NPS scores, organizations can prioritize areas for improvement and implement targeted strategies to enhance patient satisfaction and loyalty. Such an approach leads to setting NPS goals and benchmarks, as it is another important aspect of NPS score analysis. By establishing clear goals, companies’ organizations align their efforts towards specific targets, such as increasing the proportion of Promoters and reducing the number of Detractors. NPS benchmarks provide a reference point for healthcare organizations to compare their performance against industry standards and identify areas where they excel or need improvement. Monetizing NPS Scores By recognizing the strong correlation between patient satisfaction, loyalty, and financial outcomes, pharma companies can leverage NPS to improve revenue and profitability. The fundamental strategy for monetizing NPS is increasing patient retention and fostering loyalty. Satisfied and loyal patients are likelier to continue utilizing the organization’s services, leading to higher number of interactions and increased revenue. These patients not only request services regularly but also have the potential to become brand ambassadors, referring their friends, family, and acquaintances to the organization. Obviously, NPS can be a valuable tool for attracting new patients. Positive NPS scores and patient testimonials act as powerful endorsements, instilling confidence in prospective patients and influencing their decision to choose a healthcare provider. By promoting positive NPS scores and consistently delivering exceptional patient experiences, organizations can enhance their reputation and build a more extensive patient base, resulting in financial growth. By choosing NPS as a strategic tool, healthcare organizations can enhance patient experiences and drive financial success. By consistently monitoring NPS scores, actively addressing areas of improvement, and leveraging positive patient feedback, organizations can increase patient retention, attract new patients, and ultimately improve their bottom line. Monetizing NPS scores is a powerful approach that aligns patient satisfaction and financial outcomes by influencing financial planning and decision-making processes. Implementing NPS in Healthcare Implementing Net Promoter Score (NPS) in healthcare settings requires careful planning and execution. Here are some tips for effectively implementing NPS in healthcare organizations. The best way to start is to clearly define the objectives and desired outcomes. Identifying specific goals, such as improving patient satisfaction or increasing referrals, helps to accurately focus efforts and measure success. It is also crucial to select appropriate survey methods that align with the organization’s patient population and preferences, whether through email, phone, or in person. One common challenge is obtaining a high response rate from patients. To address this, organizations can employ strategies, such as offering incentives, ensuring simplicity and brevity in survey designs, and integrating surveys into existing communication channels. Additionally, gaining buy-in from staff and leadership is critical to fostering a culture of patient feedback and continuous improvement. Best practices for collecting and managing NPS data in healthcare organizations involve establishing robust data collection processes. This includes ensuring data privacy and security, using standardized survey questions, and capturing relevant demographic information. Regularly analyzing NPS data and sharing actionable insights with frontline staff and decision-makers facilitate the implementation of targeted improvements and drive positive changes in patient experiences. It is crucial to understand that implementing NPS is an ongoing process that requires continuous monitoring and adjustment. Regularly reviewing and analyzing NPS data allows organizations to identify trends, patterns, and areas for improvement. Closing the feedback loop by communicating with patients and acknowledging their feedback is essential, as it demonstrates commitment to their satisfaction and continuous improvement. Absolute and Relative NPS When discussing Net Patient Score in healthcare, it is important to consider absolute and relative perspectives. Absolute NPS focuses on the organization’s overall score, representing the proportion of Promoters and Detractors. It provides a snapshot of patient sentiment and loyalty at a specific time. Healthcare organizations can gauge their performance and track improvements over time by monitoring absolute NPS scores. In contrast, relative NPS involves comparing the organization’s NPS scores with industry benchmarks or competitors. This comparison allows organizations to gain insights into their standing within the healthcare landscape and identify areas for differentiation. Relative NPS benchmarks can serve as a valuable reference point, enabling organizations to set ambitious goals and strive for industry-leading patient experiences. Both absolute and relative NPS scores offer unique advantages. Absolute NPS provides a clear and straightforward measure of patient sentiment specific to the organization. It allows for internal tracking and evaluation of patient satisfaction trends. On the other hand, relative NPS provides external context and industry perspective. It enables organizations to understand how they fare compared to their peers and identify opportunities for improvement or areas where they excel. However, it is crucial to recognize the limitations and potential biases of using relative NPS benchmarks in healthcare. These benchmarks may not account for a specific organization’s unique characteristics or patient demographics. Additionally, industry benchmarks may only partially reflect the nuances of patient experiences across different healthcare sectors or regions. The Future of NPS in Healthcare The future has immense potential for advancements and improvements in measuring patient satisfaction and loyalty. As technology continues to evolve, emerging trends and developments shape the future of NPS measurement. One of the emerging trends is the integration of digital platforms and innovative data collection methods to gather NPS feedback. Online surveys, mobile applications, and social media listening tools provide new real-time channels for capturing patient sentiment. These technological advancements enable healthcare organizations to gather feedback more efficiently and engage with patients on their preferred platforms. Technological advancements also play a significant role in enhancing the analysis and interpretation of NPS data. Advanced analytics and machine learning algorithms can provide deeper insights into patient feedback, uncover hidden patterns, and identify key patient satisfaction and loyalty drivers. By leveraging these technologies, healthcare organizations can make more informed decisions and implement targeted improvements to enhance patient experiences. The future of NPS in healthcare also holds potential for new applications and areas for further research. For example, integrating NPS with electronic health records and patient portals can provide a comprehensive view of the patient’s journey, allowing for personalized and tailored care experiences. Additionally, exploring the correlation between NPS and clinical outcomes can provide insights into the impact of patient satisfaction on health outcomes. Further research in healthcare NPS can explore the influence of demographic factors, cultural differences, and social determinants of health on patient satisfaction and loyalty. By deepening our understanding of these factors, healthcare organizations can implement more targeted interventions to address disparities and improve patient experiences across diverse populations. In Conclusion NPS plays a pivotal role in the healthcare industry, providing valuable insights into patient satisfaction, loyalty, and advocacy. Throughout this discussion, we explored various aspects of NPS in healthcare, including its calculation, interpretation, and analysis. We also discussed the significance of setting NPS goals, overcoming implementation challenges, and effectively collecting and managing NPS data. We encourage healthcare organizations to adopt NPS as a part of their patient-centric approach and deliver better care. By implementing NPS effectively, organizations can continuously monitor patient satisfaction, set meaningful goals, and make data-driven decisions to enhance their quality of care. NPS also empowers organizations to proactively address patient concerns, improve service delivery, and foster a culture of continuous improvement. NPS offers healthcare organizations a robust framework for understanding and improving the patient’s experience. By embracing NPS, organizations can prioritize patient satisfaction, drive positive healthcare outcomes, and deliver patient-centric care. Let us strive to harness the insights provided by NPS and foster a healthcare system that consistently meets and exceeds patient expectations.
The Viseven Team Obtained ISO/IEC 27001 Certification Posted on July 13, 2023November 15, 2024 by Andrii Nikulin In May 2023, Viseven obtained an ISO/IEC 27001 certificate confirmed by the International Accreditation Forum (IAF). After months of planning and enormous work, the Viseven team is excited to join over 50,000 businesses in over 140 countries that maintain the highest standards of informational security. While you’re reading this article, hackers are attacking dozens, or even hundreds, of businesses online. Did you know that over 75% of organizations suffered ransomware attacks in 2021? In 2022, the size of the global cybersecurity market amounted to almost $222 billion, according to a survey published on Statista. In response to the growing number of cyber crimes and threats, the market is anticipated to experience a nearly three-time increase and reach over $657 by 2030. One of the time-tested ways to protect information from criminals is to establish an information security management system and prove its effectiveness with ISO/IEC 27001 certification. What is ISO/IEC 27001? ISO/IEC 27001 is the world’s highest standard for information security management systems. The standard aims to provide a company of any size and from any industry with instructions about creating, implementing, and enhancing an information security system. Why Should Your Business Obtain ISO/IEC 27001 Certification? Obtaining ISO/IEC 27001 certification isn’t just about information security, privacy, and data protection. An ISO/IEC 27001 certificate on a company’s website shows dedication, competence, and professionalism. The standard lays the foundation for more achievements in the future and tremendously optimizes a company’s resources. Here are a few major benefits of obtaining ISO/IEC 27001 certification for our company. Building Reputation in the Market As the world’s most popular standard for information security management systems, ISO/IEC 27001 is also a sign of trust in the business world. Once obtained, the certification demonstrates commitment, responsibility, and transparency to the companies we’re cooperating with and the companies that may become our partners soon. In other words, everyone who collaborates with us can be sure that we follow the same, internationally approved, security guidelines. All three basic information security principles, such as confidentiality, information integrity, and availability of data, are observed. A Resilient Security System in One Place An information security management system includes a set of practices and procedures that help a business identify existing security gaps and vulnerabilities and minimize risks in the future by improving resilience. Following the ISO/IEC 27001 standard, a company or brand secures all the data in a centrally managed framework, which allows them to enhance internal security structure and focus on more significant goals. More Awareness and Fewer Errors When preparing for ISO/IEC 27001 certification, a company increases the level of knowledge about information security among employees and decreases the odds of being attacked due to human mistakes. The standard requires all people working in a company to pass a specific training program that boosts security awareness, and the company’s information security department informs the staff about the latest trends and threats in cybersecurity. Better Compliance and More Savings The ISO/IEC 27001 standardization is a step further towards compliance with other frameworks, standards, and regulations, such as General Data Protection Regulation (GDPR) and Network & Information Systems (NIS). Companies that obtained the ISO/IEC 27001 standard avoid financial losses from security breaches and prevent possible fines and penalties caused by non-compliance. Now that the security and privacy concerns were taken care of, we can focus on establishing and strengthening our partnerships and developing solutions to drive positive change in pharma.
Salesforce in the healthcare industry: capabilities, applications, alternatives Posted on July 11, 2023November 15, 2024 by Andrii Nikulin As the pioneer in client relationship management (CRM) software, Salesforce is now one of the leading platforms offering a rich collection of products, solutions, and tools far beyond CRM possibilities. According to Fortune, Salesforce is the second most innovative company in the United States, followed by Alphabet. Throughout the years, Salesforce gained a reputation as a trusted advisor and partner among thousands of companies across the world’s fourteen largest industries, including life sciences and healthcare. In this article, we’ll explore typical cases of healthcare companies using Salesforce, review the functionality of Salesforce CRM and the solutions for different sectors within life sciences and healthcare, and discover how Salesforce supports healthcare companies and communities. How is Salesforce Used in Healthcare? A Few Typical Cases For years, Salesforce’s mission in life sciences and healthcare has been the same – to be one of the main drivers for digital transformation and put relationships with organizations at the heart of activity. The number of cases of using Salesforce in healthcare is numerous and diverse. Professionals of all sorts use Salesforce in healthcare organizations of all kinds. Both enterprises and non-profits entered the Salesforce environment to match their needs and fulfill their goals. A non-profit organization that raises money to enhance the quality of children’s healthcare used multiple Salesforce products to build an advanced data-driven system based on a database of 700,000 donor prospects. After using Salesforce Nonprofit Cloud to track donor activity, the organizations added to the cloud CRM analytics and Einstein Discovery AI (now Einstein GPT) to get a 360-degree view of the donor pipeline and actionable insights for its optimization. The largest non-profit provider of behavioral healthcare in California used Salesforce Nonprofit Cloud to meet the increasing demand for mental health services and automate their workflow. The provider’s team used to spend 80 hours processing a list of potential clients. With Salesforce, they do it for 15 minutes. Humana, a US-based health insurance company, took advantage of a few Salesforce products at once to build a single view around their customers. The Humana team integrated with: Salesforce Marketing Cloud to personalize 60 different prospect journeys and attract 1,000 interested employer leads per year; MuleSoft API to boost delivery speed four times; Salesforce Health Cloud to provide doctors with patient data, such as medical history, medications, and lifestyles; Salesforce Commerce Cloud to make sure that patients receive their prescriptions at the right time. Lilly, an American pharmaceutical enterprise, used the Customer 360 platform to develop and launch over 50 apps to achieve a higher level of customer-centricity and improve internal coordination across departments and locations. Salesforce CRM for Healthcare: Solutions’ Overview Salesforce healthcare CRM is a product used by top enterprises in the pharmaceutical, healthcare, and life sciences industries. They opt for the platform for high targeted care opportunities, cloud data security, patient engagement, remote patient monitoring, and many other goals. Salesforce implementation in health care narrows down to six sectors of activity: Providers. Payers. Pharma. MedTech. Public Sector Health. Every sector includes solutions developed specifically according to its needs and particularities. Solutions for Providers Scale Patient Access and Services solution allows healthcare providers to receive a holistic view of patient data in a single place, including risk level, outreach frequency, contact preferences, conditions, caregivers, medications, allergies, member details, electronic health records, coverage details, care requests, cases, and engagement history. Also, providers can easily find and schedule appointments for patients and empower them to complete pre-visit and post-visit activities. Personalized Patient Acquisition & Outreach solution allows healthcare providers to generate demand and nurture relationships using marketing tools to collect and segment customer data across multiple channels, manage omnichannel campaigns on a single platform, and create personalized journeys for new and current patients based on their preferences and needs. With this solution, a patient can quickly find and schedule appointments, while a healthcare provider can share surveys to collect feedback on treatment and improve future experiences. The solution also includes CRM analytics for Salesforce Health Cloud that allows care coordinators to monitor all the data in a single place to measure the effectiveness of created journeys and improve them. Solutions for Payers Trusted Contact Center solution allows healthcare payers to leverage customer support and increase agent productivity with the advanced member service console powered by Salesforce Health Cloud, launch an AI-powered chatbot to simplify communication and create personalized experiences, and see all available information about each member. Connected Network Management solution allows healthcare organizations to ensure quality outreach by creating tailored omnichannel journeys based on the provider’s personal and professional information, such as network preferences, specialty, NPI number, and primary service locations. Organizations can use pre-built integrations to simplify credentialing, while an intuitive dashboard will help them optimize contracting activities. Scale Member Management solution allows different types of managers to improve their cooperation, guide members through their journey, and improve health outcomes using a complete view of the customer, which provides relevant member information such as preferences, member plans, and health timelines showing clinical and customer service events. With CRM analytics for Salesforce Health Cloud, managers can identify high-risk members and measure care program success across member populations. Solutions for Pharma Enhance Patient Services solution allows pharmaceutical companies to establish closer relationships with patients and providers using a single platform to deliver personalized engagement and support programs for better adherence with automated workflows. With clinical, social, and adherence metrics, coordinators can receive all the necessary insights to offer patients the best actions and recommendations. With CRM analytics for Salesforce Health Cloud, coordinators can track and monitor patients’ care plans and prioritize patients who face health barriers. Scale Advanced Therapies solution allows stakeholders to track the chain of custody in real time, manage sell orders, and quickly identify and deal with issues to avoid expensive delays. Based on patient appointment information, treatment coordinators can use pre-built and automated workflows that calculate the appropriate appointment chains to get patients scheduled faster. Laboratory technicians can easily verify patient data, record vitals, confirm cold chain complaints, and print unique sample barcodes. With the help of these codes, manufacturers can receive all the information they need to update the record and its status. If delays occur, stakeholders can receive actionable insights from Einstein GPT. With the integration of Slack, stakeholders can enhance collaboration, receive updates, and eliminate bottlenecks. Accelerate Clinical Trials solution allows life sciences companies to unite with trial teams and speed up innovations by configuring all the necessary apps and letting everyone cooperate at each clinical trial phase, such as study analysis, site selection, study initiation, and trial implementation. Teams can store all critical documentation, access it anytime, and share it with researchers and other stakeholders. Analytics enables every stakeholder with a complete view of every activity and empowers them with real-time updates on study initiation and subject enrollment to define the next best steps. Salesforce Health Cloud keeps all clinical data safe and provides the trial team with enhanced collaboration opportunities, while Salesforce Marketing Cloud personalizes emails and SMS to keep trial participants up to date. Solutions for MedTech Drive Intelligent Sales solution allows sales teams that offer medical devices to connect with each other, get a complete picture of a customer, and find the best leads to close more deals faster. With an advanced lead nurturing system, sales and marketing professionals can engage with the right prospects by delivering the right message at the right time. They can work in one place to coordinate their actions and monitor leads, conversions, and campaigns. Artificial intelligence helps MedTech companies to capture events and contacts, see new opportunities, and prioritize sales efforts. Modernize Commercial Operations solution allows companies that sell medical devices to consolidate all data in one place, assign tasks, automate workflows, and receive insights for better decision-making. Working together in one place, multiple teams can optimize manufacturing and scheduling for prosthetics and implants, check product availability and prevent delays, use forecasting algorithms to analyze and improve performance, enhance document management, negotiate complex deals with intelligent quoting, and beyond. Optimize Field Inventory Management solution allows medical device sales representatives to view upcoming visits to medical specialists and the necessary products with automated authorization flow and intelligent sales. A mobile app provides reps with a comprehensive view of their product data, such as quantity, serial numbers, order amount, shipping addresses, customer signatures, and consents for billing. With a built-in barcode scanner, reps can enter product serial numbers. The solution can help MedTech companies manage product shortfalls, reduce discrepancies, and simplify inventory cycle counts analysis. Solutions for Public Sector Health Streamline Crisis Support Coordination solution allows healthcare organizations to help patients deal with psychological health conditions, crises, and treatment by creating end-to-end journeys. Salesforce help crisis specialists of different levels and areas optimize their operations using pre-built tools, evaluate health risks and manage them with surveys, triage logic, and recommendations from artificial intelligence. Build Integrated Care Programs solution offers the same opportunities as Salesforce solutions for providers, so we’ll skip it and move next. Manage Health Data with Transparency solution allows local health authorities to provide advanced patient care, predict better health outcomes, and improve patient satisfaction. A disease surveillance app allows healthcare organizations to engage patients who address their problems online and in real time with the medical specialists they need. With an advanced command center, healthcare professionals can provide personalized care by seeing the patient’s healthcare journey, checking procedure manuals and best practices for specific investigations, connecting to department communication channels, and viewing current tasks. Now that you know the solutions offered by Salesforce for healthcare and life sciences companies, let’s find out more details about the communities that support them. Salesforce Communities for Healthcare, Certified Third-Party App Developers, and Mentors For companies and non-profits in healthcare and life sciences, Salesforce offers a variety of resources to learn more details about using its products and solutions. Trailblazer Community is a place where employees of a healthcare organization or company can connect with their colleagues who are already taking advantage of Salesforce and discuss all interested topics. For instance, if your team wants to know more about Salesforce healthcare automation, they can find the discussion group they need by choosing specific filters. IdeaExchange Community is a forum where Salesforce users share unique experiences to use products, services, and solutions more effectively, eliminate issues that occurred during their workflows, and discover something they didn’t know about. Also, Salesforce launched its Salesforce+, the free streaming service that highlights a long list of Salesforce offline events, which is helpful if your healthcare business is interested in the environment. For instance, if you’re wondering about the Salesforce healthcare technology roadmap, you can watch nine episodes from the Dreamforce series. Salesforce Healthcare Benefits – Are They Real? Salesforce has a massive impact on the healthcare system by providing everything for healthcare workers to improve patient communication, medical services, and patient experience. It’s so groundbreaking that, for instance, primary care physicians don’t have to see patients personally because they can access all healthcare information and nonclinical data they need, such as care journeys, patient profiles, and social determinants. Salesforce is also a good choice for any company that works in pharmaceuticals, MedTech, and insurance. The software incorporates multiple systems powered by next-generation functionality to let a business see the big picture, increase productivity, eliminate data silos, and reduce spending. Viseven team has certified Salesforce specialists on board. Get in touch to see how we can help with the SF product suite or integrations.
How to Manage Content Marketing Metrics with a Modular Approach? Posted on June 29, 2023November 15, 2024 by Andrii Nikulin The essence and creation of such a thing as content have undergone many changes. The human perception of content was everchanging, from simple newspaper columns or advertisements through radio and TV to today’s variety of digital communication channels. The content was always hostage to circumstances by being limited to the communication means of the respective time. The digital era has expanded the scope of available ways of delivering information to unprecedented values. People are mostly fed up with information and have become picky about what they read, watch, or listen to. It significantly affects business communications with customers and partners — those who have mastered delivering ideas most simply and attractively become those who rule the markets and industries. One of the most important things to learn about delivering ideas in the form of valuable content is performance measurement. If the business wants to generate leads, content developers must be aware of the company’s brand code, tone of voice, and marketing messages they deliver to their audiences. Analyzing every communicational attempt and marketing metrics from the audience’s perspective is crucial to improve the following interactions. This is where the modular approach comes in to change the previous rules of play and drive content marketing success. In this article, we will discover how to apply a modular approach to content metrics. KPIs and What does Modularity have to Do with it? Let’s start from the beginning and discuss content key performance indicators. KPIs for content marketing are the quantitative and qualitative measures that evaluate the effectiveness and impact of content marketing efforts. These metrics provide insights into how well the content resonates with the target audience and achieves desired outcomes — they measure engagement, conversion, feedback, and even segmentation (demographics, interests, behaviors, or other relevant criteria). The modular content approach breaks down complex content into smaller, interconnected modules or components. Each module focuses on a specific aspect or metric, allowing for a more granular and targeted performance analysis. Such an approach recognizes that performance is multifaceted and requires a more comprehensive analysis than relying on overall metrics. How exactly Does the Modular Approach Improve Content Measurement? First, the modular point of view allows content marketers to evaluate individual elements or attributes of existing content. Instead of relying solely on aggregate metrics like social media page views, SEO performance, or overall average session duration, they can analyze specific components, such as headlines, calls-to-action, or visual elements. It granularity provides more precise insights into which factors drive content marketing performance and helps identify top-performing content, as well as areas for improvement. Going further into segmentation, performance metrics encompass various dimensions, such as content engagement, conversions, user experience, and brand impact. Therefore, these pieces can be divided into relevant groups of modules. For example, one module could be dedicated to engagement metrics like bounce rate, scroll depth, or social shares, while another is about conversion indicators like click-through rates, form completions, or how many sales it generated. This is where content marketing measurement and modular approach synergize in full. The multi-dimensional analysis provides a more comprehensive understanding of effective content delivery, giving a clear view of what content fits better for the desired outcome. For example, the blog article will only drive a little conversion as it’s not the end purpose of this material type. Although, this is great engagement material that drives more search traffic, raises awareness and amount shares on social media. Learning such aspects of each content type gives a much more comprehensive look at marketing strategies and interacting with communicational channels. The effectiveness of each material can be compared with other units inside the module to identify poor-performing content and define the best performance approach based on the required user behavior. Such an approach can be applied to all types of materials whether this is an article for search engines, social media channels or live events. Such performance-based content segmentation also allows different departments and stakeholders to participate in management. For example, sales teams may develop, produce, and deliver conversion materials. In contrast, the marketing team works on the brand presence and existing audience engagement. It opens a wide range of perspectives to the measuring content performance process and future content strategy, leading to a holistic understanding of marketing performance across the organization. This way, the content improvement becomes iterative with each performance evaluation. By regularly evaluating individual modules, marketing teams can identify the strengths and weaknesses of every specific element or channel. Implementing data-driven optimizations, such as A/B testing, content refinements, or UX improvements, and achieving content marketing goals becomes much easier. How to Measure Content Marketing with a Modular Approach? It may not be obvious how exactly the performance of your content can be measured with the help of a modular approach in actual practice. This short guide will provide a quick look at the main steps the content marketers need to take to implement the new evaluation system: Identify Key Metrics Determine the most important thing in the content game: what user behavior do you expect from these materials? It could include metrics to measure like engagement, conversions, or brand awareness. Define modules Break down the content performance measurement process into modules based on specific metrics or aspects. For example, one module could focus on engagement metrics like time on page and social shares, while another module could assess conversion metrics like click-through rates and lead generation. Assign Ownership Each module has to be assigned to the respective stakeholders responsible for creating and managing the content. This promotes accountability and ensures that relevant expertise is applied to each module. Collect data Gather data analytics for each module using appropriate analytics tools and platforms. It tracks website analytics, social media insights, email marketing metrics, and customer feedback. Analyze and interpret Analyze the data collected for each module individually to gain actionable insights into specific aspects of performance. Look for patterns, trends, and areas of improvement within each model. Collect and refine Foster collaboration between stakeholders to share each module’s insights, learnings, and best practices. Use these findings to refine content strategies, make data-driven decisions, and optimize future content creation efforts. As a result, the modular approach revolutionizes not only content performance measurement but also its management and the way of perception. By customizing the measurement framework, selecting relevant evaluation criteria, creating metric-specific modules, and fostering collaboration, the content team gains a comprehensive understanding of digital content KPIs and optimizes their work accordingly. Needless to say how consistency and personalization of your brand voice can turn your potential clients into qualified leads, and, as a result, generate revenue. If you want to learn more about how to improve content performance metrics with a modular approach, fill out the form below, and our experts will reach out.
Viseven at Dublin Tech Summit 2023: Driving IT in Tense Environment Posted on June 23, 2023November 15, 2024 by Andrii Nikulin Summer is here. Viseven embraced its beginning by attending Dublin Tech Summit in Ireland—one of Europe’s hottest B2B events for IT companies—on May 31-June 2, 2023. Dublin Tech Summit 2023 is a massive technology hub that hosted over 200 international speakers, over 150 startups, 80 corporate partners, and more than 200 media from 60 countries worldwide. Industry leaders, innovation pioneers, and technology enthusiasts had a great chance to exchange knowledge, insights, and expertise with each other and get an immense charge of inspiration for the future of IT that will bring many positive changes. The summit covered the latest trends in digital and business transformation, enterprise software solutions, big data and analytics, diversity and equality, sustainability, tech for good, future workforce, artificial intelligence and machine learning, security and privacy, the Internet of Things, 5G, extended reality, metaverse, blockchain, deep tech, investment, and international trade. This year, Dublin Tech Summit was exceptional for Viseven as a Ukraine-based company. It was a big honor for the Viseven team to represent Ukraine as part of the IT Ukraine Association delegation comprised of such companies as Digicode, Jevera, Intetics, Lampa Software, Devlight, Sigma Software, and Itera. For the first time in DTS history, Ukraine had its national booth under the patronage of Larysa Gerasko, the Ambassador Extraordinary and Plenipotentiary of Ukraine to Ireland. At the Viseven section of the Ukrainian booth, the event attendees had an opportunity to meet: Yuliya Sotska, Chief Brand & Communications Officer at Viseven Alina Kononchuk, Events Planning Coordinator at Viseven Oksana Pashchenko, Head of Commercial Operations & Strategy at eWizard Yevheniia Buhaienko, Product Marketing Manager at Viseven The Viseven team had a very saturated agenda throughout all three days of the conference. Along with demonstrating MarTech services for pharmaceutical and life sciences companies at their booth, the team members got to know many different professionals from multiple segments of the IT market and attended several panel discussions. On the second day of the event, Yuliya Sotska, Chief Brand & Communications Officer at Viseven, took part in a panel discussion Ukraine IT Panel: Digitalization of business in times of uncertainty accompanied by: Ihor Polych, CEO at Devlight Vlad Khodzinskiy, Vise President at Sigma Software Group Oleksandr Storokha, Country Head at Itera Ukraine & Itera Poland Mary-Ann Russon, Freelance/Ex BBC (moderator) The panel participants discussed the challenges the IT business in Ukraine faced after the Russian invasion on February 24, 2022. Yuliya talked about the experience of Viseven and shared with the audience the solutions that can help a business to adapt to dire circumstances – if such occur. “In a very stressful environment, you as a company must showcase to your clients your strength, the ability to have a plan, and be flexible about it,” Yuliya says. Despite the dangers and threats caused by the war, the Ukrainian segment of the Viseven team continues to grow and show incredible results by successfully assisting pharma and life sciences companies of different sizes in building their marketing strategies. Need a detailed consultation on Viseven solutions and services? Get in touch with us, and our specialist will write back to you shortly.
The NEXT Pharma Summit 2023: Refining Customer Engagement Posted on June 21, 2023November 15, 2024 by Andrii Nikulin As one of the prominent providers of martech services in the pharmaceutical and life sciences industries, Viseven always tends to know what’s next for content development, omnichannel engagement, and customer experience. As one of the most popular multistage conferences for pharmaceutical and healthcare professionals, the NEXT Pharma Summit is a perfect industry event to do that. The conference connects hundreds of digital marketing and healthcare experts who share their unique knowledge and expertise to accelerate global digital transformation in pharma, improve engagement outcomes with HCPs and other stakeholders, and inspire each other. The Viseven team, comprising Nataliya Andreychuk, Viseven CEO, Anna Malivska, delivery manager, and Olena Volkova, regional director, attended the NEXT Pharma Summit in Dubrovnik, Croatia, on May 16 and 17, 2023. It was two exciting and constructive days full of motivation, acquaintances, and insights, accompanied by morning yoga, sunsets, and the after-party in a magnificent location. The NEXT Pharma Summit had a very saturated agenda that included over 40 panels and more than 60 speakers who touched on diverse topics such as the usage of AI and ChatGPT, women’s health, go-to-market strategies, health innovations, gaining HCPs’ trust, the microenterprise model, and beyond. At their booth, Viseven presented their products and solutions firsthand to the pharma leaders looking for advanced ways of switching from multichannel communication to an omnichannel environment and creating high-quality content for customer engagement. ‘We met a lot of amazing people and professionals from different areas, with totally different needs and perspectives. Our team was very delighted to demonstrate the possibilities eWizard could provide to a pharma company as an advanced content experience platform. And this conference provided us with some great opportunities for the growth of Viseven too’, Anna Malivska, eWizard delivery manager, says. NEXT broadens communication boundaries by linking the entire ecosystem together. In the NEXT Pharma Summit 2023, the representatives of well-known companies, startups, and patient associations had an opportunity to see each other live and talk one-on-one in a highly professional setup. Olena Volkova, regional director in the Estonian office of Viseven, says: ‘I’m excited about how conferences and networking can tremendously stimulate the growth of the industry. That’s the main reason why I love my job. I like the process of sharing ideas. It really inspires us as a team. After visiting the NEXT Pharma Summit, we know better how we can uplift the level of customer engagement at Viseven.’ On the second day of the conference, Natalia Andreychuk, Viseven CEO, participated in a panel discussion called Cut Through the Noise: Engaging & Meaningful Content for Proper Stakeholder Engagements. Along with Almudena Fraga Gonzalez, director of global customer engagement and head of omnichannel strategic planning & implementation at Lundbeck, Adela Schulz, EU rheumatology strategy and operations omnichannel lead at UCB, and Nicole van Zanten, co-president and chief growth officer at ICUC, Natalia discussed many topics that are crucial for today’s marketing pharma and life sciences. The panel hosts talked about the current role of content in pharma, named the reasons for increasing digital maturity, emphasized the importance of personalizing content in the process of stakeholder engagement across multiple channels, and endorsed their views on the future of pharma marketing and customer experience. From her side, Natalia shared with the audience the benefits of using the modular content technique to achieve better engagements with different types of stakeholders in the market and optimize content production. Interestingly, that’s not the first time the Viseven team has visited Dubrovnik to attend the conference as a silver sponsor. The attendees might have seen Viseven’s booth during the NEXT Pharma Summit 2022. Natalia Andreychuk remembers: Our team was at the NEXT Pharma Summit the previous year. It was a very productive time. And it’s even more productive for us this year. I’d like to thank my panel associates and the participants of other panels for making their enormous contributions to digital evolution in pharma marketing. It’s great to be back and feel the atmosphere of this wonderful event. We had a lot of meetings which resulted in several potential partnerships. Want to become a Viseven partner too? Need more details on Viseven products and solutions? Please complete the form below, and we’ll contact you shortly!
Transforming Digital Experiences: Viseven and SpotMe Form Strategic Partnership Posted on June 20, 2023November 15, 2024 by Andrii Nikulin LAUSANNE, Switzerland, June 20, 2023 – Viseven, a leading global MarTech services provider for the Pharma and Life Sciences industries, is thrilled to announce its partnership with SpotMe, an enterprise event platform tailored to high-touch industries. This collaboration marks a significant milestone in digital communication within the healthcare industry. Driving Success in Pharma Communication The partnership between Viseven and SpotMe creates a unique point of view on the HCP engagement and B2B event organization. Earlier, the companies collaborated on several projects dedicated to the implementation of omnichannel infrastructure for Viseven clients. SpotMe provided technological assistance on online meetings with healthcare providers. “I’m incredibly excited about this new partnership with Viseven and the opportunities that it brings for our customers. Viseven’s deep domain expertise in life sciences combined with our enterprise event technology will help redefine the boundaries of events, turning them into crucial touchpoints of omnichannel engagement.” — says Olivier Aubert, Business Development and Partnerships Director at SpotMe. Viseven and SpotMe aim to reshape digital communication with the ultimate goal of transforming the way companies engage with their audiences. Through this collaboration, Viseven’s robust digital content management solutions will work seamlessly with SpotMe’s comprehensive event platform, enabling life sciences and pharmaceutical companies to hold high-quality events. “For us, having a partner who is forward-thinking and aligned with our vision is paramount. SpotMe brings profound expertise, complementing our values and future-driven approach to digital communication. Together, we plan to extend our joint knowledge to clients and introduce a new perspective to the pharma and life science markets.” — says Nataliya Andreychuk, Co-founder and CEO of Viseven. The capabilities of an all-in-one online event solution enable Viseven to develop diverse engagement scenarios, including interactive eCongress with more than 200 attendees or high-profile speaker series for over 500 invitees. It also provides the opportunity to conduct different types of sessions, create engagement points for interactions, and collect valuable data for analytics to create a deeper omnichannel approach. Learn more about the transformative power of HCP engagement with an omnichannel event approach on our upcoming webinar on July 13, 4 PM CET time. Olivier Aubert, Business Development & Partnerships Director at SpotMe, and Pavlo Klymenko, Head of Omnichannel at Viseven, will dive into the emerging trends that drive successful HCP engagement and the valuable insights life science companies gain from it. Follow us on LinkedIn for further updates and information on how to participate: LinkedIn. About SpotMe SpotMe is the enterprise event platform that accelerates customer relationships at scale. With 20+ years of unrivaled experience in the event technology industry and a solution that can be used for hybrid, virtual, and in-person events, SpotMe is the first choice for event engagement in high-touch industries. Trusted by 12,000+ event builders and with customers from 10 of the top 20 life science and pharmaceutical companies worldwide, event organizers can leverage SpotMe’s fully branded and compliant event app, gated on-demand content hub, and rich engagement features to deliver a personalized experience to HCPs and gain deep data insights that feed into their CRM. SpotMe offers instant 24/7 instant support and white-glove professional event technology services. Learn more information about SpotMe: https://www.spotme.com/ About Viseven Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience. Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. Learn more information about Viseven: https://viseven.com/
eBook: Modular Content That Can Fit Any Channel, Any Device Posted on June 16, 2023November 15, 2024 by Andrii Nikulin Here’s a question for all pharma marketing enthusiasts out there: what if we told you there is a way to create flexible, multichannel and omnipresent content that’s just a search bar away? This content, existing beyond devices, channels, and campaigns, enables marketers to create content once and publish to (m)any systems. We call this trailblazing concept “modular content” and it is not just a brave new marketing trend; this is the ultimate future of multichannel we are talking about. And the best news is – this future is already here! Download our eBook to uncover the new, more sustainable way of content creation. We’ll start off with fragments, templates and the underlying business logic for all marketers, planning to move away from channel-centric campaigns and start off with square 2.0.
Fuel Multichannel Strategy: End-to-end content delivery Posted on June 16, 2023November 15, 2024 by Andrii Nikulin Do any of these questions sound familiar? How fast can I get a new presentation for eDetailing? What’s the best way to localize these assets for that new market? HCPs prefer online meetings, where to get content for remote calls? Will I launch this new email campaign on time? Is it possible to think creatively under such pressure? There are answers! Download free eBook and learn more about a unique approach. Get ready to supply multichannel content in a fast and easy way, enabling the most inspired and ambitious of marketing strategies.
