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On every corner, we can hear success stories of pharma heavyweights, showing us the extraordinary level of personalization, they put into their strategies and win. But what are these stories are made of? Personalization introduces an extra ingredient, those that customers seek everywhere, and the one that eventually wins them over. Now, when the customers’ choices are especially […]
The state of constant search is the nature of the scientific community. Only the one who never stops is finding all-new easter eggs, discovering new scenes, and is blessed with the greatest discoveries. The lack of resilience and the search for truth is what made the pharma industry a hero of the day with all […]
What makes pharma professionals return to events like Reuters’s time and time again? We guess it is the search for answers and the necessity to set the record straight on what lessons we learned for two years fighting for the customer’s attention. The first and the most obvious question is whether the high-(tech)-sounding words we are throwing around […]
A vibrant presence in the pharma market takes a lot, especially when the HCPs are overwhelmed with content. But chasing the super-duper effective tackles as an answer, we might forget that digital transformation is not just about tech, it is also about human talent. But can we nurture it by being distracted by endless issues […]
A new era makes us all change, poses challenges we don’t want to accept, makes us rapidly move forward. The speed of these changes can be daunting. But when life wants us to grow, it makes us change. In the same manner, a newly relabelled Reuters Events Pharma 2021 (formerly eyeforpharma Barcelona) leaves the past behind and […]
NEXT Normal is the topmost event aiming at reshaping commercial excellence, marketing, and medical affairs for those aspiring to create just the right customer experience. After over a year of navigating through a pandemic, leading pharma executives and solution vendors will be gathering to find answers to the most pivotal questions: what is next for Life […]
The concept of unicorn start-up is not yet a frequent case in pharma, but it already haunts so many minds in the industry. Navigating through complex issues to create win-win situations ad-hoc is something that could help established pharmas manage their own, very different issues. In fact, these companies just cracked the code to comply […]
Every healthcare organization, regardless of its size, must find ways to attract new patients and promote its products and services. There are so many strategies and tactics for selling products and services that it becomes easy to get lost in the many approaches to healthcare marketing initiatives. This is why having a solid healthcare marketing […]
A few years ago, the FDA set up the Patient Engagement Advisory Committee to ensure patients have a voice in decisions that affect them. The group includes patient scholars and influencers who help shape policies and recommendations. In the future, we may see health ministries and healthcare organizations worldwide adopting a similar approach. What does […]
Often, in pharma, the hardest part of customer engagement is not the conversation itself. It’s everything that has to be remembered around it. What was shared last time. Whether samples were provided. Which version of content was approved. What follow-up is allowed, and through which channel. Most of this lives in people’s heads until it […]
