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We have exciting news to share! Our team is heading to the Collision conference in Toronto, Canada on June 20-23. What’s more exciting? Viseven CEO – Nataliya Andreychuk will be a keynote speaker at HealthConf on June 23 addressing the attendees at 10:30 AM EDT. As some of you may know the war in Ukraine […]
Are you looking to find out more about modular content? Do you want to know the latest insights into metadata and tagging? Then our second session of the Modular Content Lab series is the right webinar for you. The Metadata Excellence and Tagging session on June 8 at 12 PM EST / 9 AM PST […]
Viseven is heading to Chicago for the No Code Days: Freedom to Create conference organized by Creatio. The free 2-day conference will connect hundreds of professionals. The event is dedicated to implementing no-code solutions for business units wired to the technical industries. The two-day conference will highlight the best practices for international digital business needs. […]
Can isolation and innovation work together? We proved; we can make it. As they say, however, two masterminds always act better, turning any challenge into balance. Thus, Next Pharma got us together again around the industry’s sharpest commercial event. On May 17-18, Dubrovnik turned into the center of decision-making on what is next for pharma. At […]
Modular content has been in the spotlight of many discussions in the pharma marketing community lately. Not only is it said to deliver the industry from chronic “ailments” like MLR hurdles, content production bottlenecks, and time-to-market anxieties – there are rumors this approach is capable of much more. Fueling omnichannel ambitions with personalized content […]
Veeva Summit once again proved that communication, in fact, is the language of leadership. On May 5, all life sciences industry leaders were invited to Boston to meet the lineup of the best industry experts in the pharma and tech fields. At 55+ sessions, they are about to share the latest findings, valuable insights and […]
Why is a raven like a writing desk? Who knows! However, we know exactly what is common between tech and art. Both are products of human imagination. Being the complicated area where many things come together and overlap, the content creation in pharma is a palette of different systems and tools mixed with the strategic work of […]
What is content velocity? In physics, velocity measures an object’s speed in a specific direction. In life sciences, content velocity means measuring whether the right content reaches an HCP at the speed of need. It also requires direction: producing content that delivers value while that value is still relevant. Someone who has just been diagnosed […]
Global teams may produce 70-slide decks, but local teams rarely need every slide. Without an easy way to select and adapt what is relevant, they often build brand new content locally. Based on 17 years of working with life sciences teams, we have observed that around 80% of content is still created from scratch. Local […]
Does your content live long enough? As dramatic as that sounds, many companies are still stuck in an awkward in-between stage — somewhere between modularization and traditional content creation — where they understand the value of reusing content but haven’t quite figured out how to repurpose content for different platforms. Reusing content isn’t just about […]
