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This event took place in April 2019 – and we are proud to have been right in the middle of the discussion! For more information on the insights from global pharma leaders and the panel talk we participated in, take a plunge into the Twitter feed digest we carefully prepared for you. Time to embrace the […]
The global pharmaceutical industry has witnessed a lot of transformations in 2019. In the coming years, we will see even greater global growth sparked by the increasing demand to maintain high levels of innovation. Pharmaceutical companies present a growing number of requests for Creative Agencies to offer HPCs, patients and other stakeholders the most innovative and advanced treatment methods. Viseven partnered with numerous Top Pharmaceutical Companies in 2019. We have carefully analyzed the incoming requests, and we are […]
What is content velocity? In physics, velocity measures an object’s speed in a specific direction. In life sciences, content velocity means measuring whether the right content reaches an HCP at the speed of need. It also requires direction: producing content that delivers value while that value is still relevant. Someone who has just been diagnosed […]
Global teams may produce 70-slide decks, but local teams rarely need every slide. Without an easy way to select and adapt what is relevant, they often build brand new content locally. Based on 17 years of working with life sciences teams, we have observed that around 80% of content is still created from scratch. Local […]
Does your content live long enough? As dramatic as that sounds, many companies are still stuck in an awkward in-between stage — somewhere between modularization and traditional content creation — where they understand the value of reusing content but haven’t quite figured out how to repurpose content for different platforms. Reusing content isn’t just about […]
