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Last September, the creme de la creme of pharma marketing gathered at digital pharma east: from multichannel marketing leaders to digital gurus of Life Sciences, who will talk the talk. Representatives of Teva, Pfizer, GSK, Bayer, Ferring, Abbvie, Eli Lilly, UCB, Boehringer Ingelheim, Mylan, Novartis and many more discussed the most innovative approaches in engaging audiences, creating content and bringing value to the end consumer.
Viseven could not walk by such a plentiful event, so we joined in with our view on the marketing side of things. As 10 years of pharma marketing arena passed by, Viseven has seen marketing landscape evolve and revolve. Throughout our 10-year-wide journey of content development in the global pharmaceutical market, our core mission has always been helping pharma companies connect patient-centricity, patient engagement, and strategic imperatives with the right content and multi-channel mix.
This year we presented a modular approach to content creation, which has already passed the scrutiny of our most vigilant customers. Working with 30 Life Sciences customers around the globe condensed into a long-awaited, revolutionary multichannel 2.0 approach ‘Create once – publish everywhere’ (COPE). The new paradigm of Connected Content is rethinking content and channels through the prism of sustainability and affordability, coinciding with the overarching subject patterns of the upcoming event.
The organizers have prepared a multifaceted agenda, which continued to challenge the marketing masterminds for the month to come.
… and much more!
More than just the “largest ballroom in the North East”, as it is often referred to, the Pennsylvania Convention Center is firmly on the list of the most valued meeting facilities in the U.S. This imposing building is conveniently located in the center of Philadelphia, just several minutes away from Franklin Square and the architectural treasure the City Hall. Of course, if you feel like exploring the birthplace of America in the intervals between taking action for improved strategies, the major attractions are not far away. For lodging, you may consider the Philadelphia Marriott Downtown Hotel, which is also recommended by the event managers.