Category: Resources

In the past, patients relied solely on healthcare providers (HCPs) for their care. Providers typically suggested a treatment plan, and patients were expected to adhere to it religiously. 

This dynamic has changed in recent years, with patients embracing a more active role in their personal well-being. Statistics show that 80% of patients now research their diagnoses online. Patients want to make their choices from the moment they notice symptoms to follow-up care. Modern patients can decide when to seek help, choose therapy approaches, or compare drug effectiveness. With such a level of patient autonomy, how can HCPs ensure positive patient experience while maintaining a reasonable degree of control over the treatment plan?

Pharmaceutical companies must shift their focus from selling their products to satisfying patients’ needs if they strive to stay competitive. They have to explain why a particular drug is a fitting solution for the patient’s problems. In this article, the Viseven team will walk you through key strategies on how to improve patient experience.  

Six Ways to Boost Pharma Patient Experience 

A healthcare organization that prioritizes patient experience builds a strong brand reputation, improves clinical outcomes, and fosters adherence rates. Here are some key strategies to deliver a positive patient experience. 

Grasp what patients are going through 

Improving patient experience becomes problematic when you are not fully aware of what they are going through. Artificial intelligence (AI) tools will help you make sense of your customer experience data and highlight the areas where their needs remain unmet. 

These solutions may also help you identify the most common drop-off points on patients’ medication journeys. You will learn why exactly patients are reluctant to continue their therapies or seek care in the first place.  

Based on these findings, you can modify treatment regimens or product designs to align with patients’ preferences and comfort levels. Additionally, AI algorithms let you spot segments at higher risk for non-compliance so you can provide targeted information or refill reminders. 

 Provide education and support 

A patient’s experience is often far more intricate than a diagnosis, treatment, and recovery cycle. Nearly a quarter of patients in the United States are taking two prescription drugs, yet an average patient visit lasts just 18 minutes. When pharmaceutical companies support their customers throughout the journey, they increase the chances of positive patient outcomes.

Patients with complex conditions need more comprehensive, high-quality support beyond brief interactions with their HCPs. So, it is not surprising that 76% expect pharmaceutical companies to deliver complementary information about their products. 

This means patients require more than just details on drug dosage, potential side effects, or contraindications. They also want access to evidence-based insights related to their condition and may find content on mental health helpful during challenging times.

Meanwhile, be careful of the language you use. Words like ‘victim’ or ‘sufferer’ may negatively affect patients’ well-being and even treatment choices. 

Use data to engage with an audience 

There is a reason customer data is called the new gold. It helps businesses more effectively engage with their target audience.

Research shows that 71% prefer personalized experiences, while 76% want brand communications tailored to them. A staggering 76% show patient loyalty to brands that prioritize personalization. 

Data insights give you a finer understanding of what content hits home and show how your customers prefer to consume it. Do your patients favor Facebook over X? Do they scroll social media first thing in the morning or late at night? Are they video watchers or lengthy article readers? Channel, timing, and format all matter a lot when connecting with your audience on a deeper level. 

Viseven’s omnichannel marketing services help life sciences brands reach customers across different channels. With our Einstein Send Time Optimization algorithms, marketers can deliver content when patients are most open to receiving it. Our team stays plugged into industry trends and relies on AI analytics and a modular approach to evaluate content effectiveness and develop compelling campaigns.  

Cooperate with HCPs 

Patients’ self-education is vital, but there is no substitute for healthcare specialists’ assistance. They help to make sense of complex medical information, establish accurate diagnoses, or create tailored treatment plans.  

Pharmaceutical companies must effectively engage with HCPs to ensure safe, top-notch patient care. This means keeping professionals in the loop about the latest research and medications so they can help patients make more informed treatment decisions.  

eDetailers are an effective way for pharma to connect with HCPs. They require healthcare specialists to interact with the content, whether by clicking on a link, taking a quiz, or filtering data on a graph. Unlike leaflets or sales pitches where HCPs are passive recipients of information, eDetailers encourage them to become equal participants in the discussion. 

Viseven has been providing eDetailing services for over a decade. Our team of experts assists clients with both self-detailing and remote detailing. Pharmaceutical companies can easily create engaging eDetailers using our ready-made templates or template builder, which does not require coding skills. We also offer analytics services for tracking each HCP interaction and creating personalized messaging.

Set renewal reminders 

Let’s address the elephant in the room. People do not always stick to treatment regimens because they lack education or motivation. One common reason for non-compliance is simple forgetfulness. 

The World Health Organization reports that nearly 50% of patients do not follow prescribed regimens. When patients forget to take their medications, they are more likely to have a flare-up of their condition. The latest research shows this chance increases by 30-40%. 

Pharmaceutical brands can use automated drug renewal reminders to help patients adhere to their medication schedules. By sending SMS or online messages, they can connect with their audience and improve compliance rates. With patient experience analytics tools, they can customize these messages to target different patient groups more effectively. 

Gamify patient experience 

Who says treatment cannot be fun? Gamified patient applications entertain patients while encouraging them to adopt new behaviors and become more invested in their care.  

By adding elements of competition and achievement, gamification boosts patients’ motivation to follow their treatment plans. Users learn about their conditions through these apps and discover effective management strategies and ways to integrate treatment into their daily routines. 

For example, Pfizer, a global pharmaceutical giant, has released a gamified app called Hemocraft. While its name is reminiscent of a popular video game, Minecraft, its primary goal is to help children between 8 and 16 years old manage hemophilia. Since children at this age may struggle with motivation, the app features an engaging village doctor character who encourages them to monitor their health, explains disease pathology, and reminds them to take their medications.

At Viseven, we have been developing patient apps from scratch for more than 14 years now. Our team assists healthcare brands in improving patient satisfaction by automating health data collection, delivering personalized care, and implementing telemedicine solutions. 

Elevate Patient Experience with Viseven 

Despite the growing level of autonomy, patients need guidance from the health care system rather than just a list of instructions. Our outlined strategies help pharmaceutical companies facilitate the customer journey with a rock-solid focus on patient centered care. A key takeaway is that healthcare organizations should look for innovative, technology-driven ways to boost patient adherence, address therapy barriers, and deliver comprehensive education tailored to patients’ needs. 

Viseven bridges the communication gap between pharma and patients. We are a global MarTech leader empowering life sciences brands to deliver high-quality, personalized content at scale across all channels. We are not just another tech company boasting about our skills. We firmly believe that our clients’ 95% satisfaction rate is not merely a courtesy gesture. Today, 80% of our clients are referrals, a testament to our top-notch solutions and reliability. 

Are you looking for ways to improve patient satisfaction? Contact the Viseven team, and we will do the heavy lifting for you. 

Measuring health outcomes has always been about what healthcare professionals (HCPs) do to their patients and why. “How do you feel today?” Probably, you heard this question at least several times as a patient. After arriving at a health facility, most patients want to feel comfortable and feel their opinions count.  

Today, with health services becoming market-driven, the patient’s perspective about their conditions plays a crucial part in delivering better medical services, creating more effective patient engagement strategies, increasing patient satisfaction, and winning the competition. 

This tutorial will examine in detail why patient-reported outcomes are important for healthcare, how to collect them, and what role they play in the future of clinical care. 

What is a Patient-Reported Outcome? 

A patient-reported outcome (PRO) is an assessment of the status of a patient’s health condition that comes straight from a patient without third-party adjustments or interpretation. PROs can have different forms, such as surveys, diaries, and interviews. 

Why PRO is Important for Healthcare 

With patient-reported outcome measures, scientists can obtain the necessary data to complete clinical trials and produce better medication. As for providers, they receive an opportunity to use advanced treatment methods and build more trustful relationships with patients in the long run. 

More Effective Drugs 

Clinical trials were one of the primary reasons why PROs appeared in healthcare as a measurement instrument and became a standard in the late 20th century. Nowadays, PROs remain integral to clinical research and medical product development. 

One patient-centered outcomes research that covers 15 years of clinical trials leading to genitourinary cancer drug approvals from 2007 to 2022 demonstrated that 27 out of 40 trial protocols included patient-reported outcomes. Interestingly, 85% of these 27 trials focused solely on PRO data. 

Another study of 17,000 industry-sponsored clinical trials in oncology from 2013 to 2022 showed that 3,000 included PRO data. Despite the number of PRO-based trials standing around 16%, at least a third of phase three trials and nearly half of phase two trials included PROs. 

In addition to assessing the effectiveness of clinical studies, PROs can be beneficial in evaluating medical services’ effectiveness. 

More Detailed Patient Feedback 

A patient-reported outcome measurement gives providers a deeper understanding of multiple factors that affect patients during different stages of interaction and can tell more about: 

• how they feel about their symptoms
• how symptoms impact their health-related quality of life 
• what side effects a treatment or drug have on patients 

More detailed feedback from patients leads to more effective decisions made by HCPs. 

Data-Directed Decision-Making 

Patients are a valuable data source that can help providers generate unique insights and increase awareness of patients’ conditions, create personalized treatment plans, efficiently monitor treatment response, and beyond. 

Also, patients want HCPs to be open and hear them. When providers consider the patients’ perspective in their decision-making, it improves patient adherence, increases satisfaction, and personalizes patient experience. 

Enhanced Patient Experience 

The industry is more consumer-oriented than ever. Patients, especially those with a more severe diagnosis, want to get the best treatment possible and feel the utmost dedication from medical personnel providing personalized service. 

PROs are a perfect method for providers to discover everything they ever wanted about their patients, including their quality of life, interests, preferences, habits, health behaviors, and goals. Patients’ personal information enables providers to enhance experience and, in this way, stand out against competitors and facilitate the evolution of the industry. 

How to Collect Patient-Reported Outcomes 

The Construction of Surveys for Patients 

Here are a few things to consider before constructing patient surveys: 

1. Define Survey Goal 

Ensure they align with your overall research question or clinical objectives. 

2. Develop Survey Content 

Use clear, simple language to create questions or items that address the defined goals. Consider including a mix of question types like multiple-choice and open-ended questions to capture a comprehensive range of patient experiences. 

3. Incorporate Validated Measurement 

When possible, include validated and reliable patient-reported outcomes measures developed specifically for the concept or outcome of interest. 

4. Optimize Survey Length 

Find the golden middle between the need for comprehensive data collection and the need to minimize respondent burden. Aim for a survey length that can be completed in a reasonable amount of time, typically no more than 15-20 minutes. 

5. Organize and Format the Survey 

Arrange survey items in a logical order and use clear formatting to enhance readability and user-friendliness. Consider grouping similar items into sections and using clear instructions and response options. 

6. Pilot Test the Survey 

Conduct a small-scale pilot study with a representative sample of the target audience to evaluate the survey’s clarity, relevance, and usability. Use feedback from pilot participants to refine and optimize the survey as needed. 

The Distribution of Patient Surveys 

When distributing surveys, a provider needs to: 

1. Identify Distribution Channels 

Determine the preferred channels for disseminating the survey to reach your target patient population. It may include facilities, patient portals, community organizations, social media platforms, email lists, or postal mail. 

2. Use Personalization 

Tailor dissemination strategies to the characteristics and preferences of your target audience’s each segment. Consider factors such as age, language, cultural background, health literacy, and access to health information technology when selecting dissemination channels and methods. 

3. Provide Dedicated Support 

Offer professional assistance to patients who may need help completing the survey, especially those with limited literacy or technological skills. Provide contact information or assistance resources for patients to reach out if they have questions or encounter difficulties. 

4. Monitor Response Rates 

Track the surveying process and adjust dissemination strategies as needed to increase participation. Send reminders, extend deadlines, or follow up with non-respondents to encourage survey completion. 

5. Thank Participants 

Show gratitude to patients who participate in your surveys by acknowledging their contribution and explaining how you will use their feedback to inform decision-making or improve services. 

The Evaluation of Data from Patient Outcomes 

Here are three simple steps to evaluate PROs: 

1. Prepare Your Data  

Ensure the PRO data you collected is complete, accurate, and free of errors or inconsistencies. 

2. Conduct Different Types of Analysis 

Summarize PRO results with descriptive, responsiveness, and other analytical techniques to understand the impact of your surveys and content. 

3. Interpret Results 

Consider the clinical and practical significance of the findings. Compare the results to existing benchmarks to provide a broader context for interpretation. 

Patient-Reported Data Distribution 

Here are five crucial steps in distributing PRO data: 

1. Identify Key Stakeholders 

Determine the individuals or groups who will benefit from the patient-reported data, such as patients, providers, researchers, policymakers, and payers. 

2. Tailor Communication Strategies 

Customize the presentation of findings to meet the needs and interests of different stakeholder groups. This may involve creating different reports, presentations, or publications for various audiences. 

3. Choose Distribution Channels 

Select appropriate channels for distributing the findings, such as journals, conferences, workshops, webinars, or social media platforms. Consider the preferred communication channels of each stakeholder group. 

4. Share Findings 

Distribute the findings through the chosen channels, highlighting key results, implications, and potential applications. Encourage dialogue and engagement with stakeholders to promote knowledge sharing and collaboration. 

5. Facilitate Knowledge Transformation 

Develop tools, resources, and guidelines to support the practical application of PRO data in clinical practice, policymaking, or research. 

Patient-Reported Data Application 

Here are four practices to effectively apply PRO data: 

1. Improve Service Delivery 

Apply PRO data to identify gaps in medical care, develop quality improvement initiatives, and enhance patient-centered care. 

2. Improve Quality of Services 

Utilize PRO data to enhance policies, optimize resource allocation, and empower the development of patient-centered programs or services. 

3. Advance Research 

Apply PRO data to inform research priorities, study design, and the development of new interventions or treatments. 

4. Improve Patient Engagement 

Use PRO data to engage patients in shared decision-making, self-management, and the co-creation of care solutions. 

How to Improve Patient Engagement: Tips & Tricks 

Patient engagement is necessary for quality care. When your organization uses an effective patient engagement strategy, it will know what exactly patients want and provide patients with the services they need faster and at a reduced cost. Here are a few useful recommendations that will help your organization enhance patient engagement in the digital age: 

Design a Patient-Centered System: Today, your organization needs a single platform to engage with patients. Modern tools and features can provide a holistic view of each patient, streamline workflows between multiple care teams, and implement automation for better productivity. 

Provide the Necessary Knowledge: Most patients want to know what to expect during their customer journeys. They should have access to materials and resources to learn more about their conditions, understand the pros and cons of their treatment options, and feel safer. 

Collect Feedback from Each Patient: Patients have different perspectives, goals, revenues, and other characteristics, each affecting treatment in its own way. Collect feedback from each patient to have a range of perspectives and generate relevant insights about the level of patient engagement within your organization. 

Future of Patient-Reported Outcomes in Healthcare 

The data-driven approach is the future of care. According to one global survey of specialists who work in a healthcare-related industry and are aware of how their organizations use health information technology for research, diagnosis, and treatment decisions: 

• 74% claim their organization has made more effort on its approach to data integration and interoperability; 
• 72% claim their organization has made more effort on its data strategy approach; 
• 94% understand that data-driven care offers new opportunities that can help patients and doctors benefit from personalized approaches. 

In data-driven care, the role of PROs will only increase. 

A Standard for the Entire Industry 

Due to massive personalization and consumer-centricity, patient-reported outcomes will become a standard of care for most providers who will use it before and after intervention to meet patients’ expectations, improve engagement, and gain trust. 

Overall Digitalization 

With more providers focusing on exploring big data, artificial intelligence, and VR/AR technologies, PRO health care will undergo a digital renaissance. 

Thanks to data-centered and data-driven approaches, the level of care will increase multiple times and become more convenient, customized, and connected. Providers will pay more attention to PRO data and analyze it more intensely to fill the gaps in treatment, improve health status monitoring, and generate actionable insights. 

Final Thoughts 

By integrating PRO for better medical outcomes, providers can tailor interventions to align closely with patient preferences, needs, and experiences. Patient-reported outcomes not only enhance the quality of life and medical services by offering a comprehensive understanding of treatment effectiveness and patient well-being, but also enable the co-creation of treatment plans through collaborative decision-making between patients and providers. Patient-reported outcomes measures stand as a cornerstone in modern care. This powerful tool will keep revolutionizing the delivery of medical services and approaches to patient engagement. 

What if we told you that you have the single most effective tool to help patients stay and get healthy? What if we told you that all pharmaceutical companies can use this tool at any stage of patients’ journeys? In fact, you can enhance the effectiveness of this tool whenever necessary. So, what is this powerful tool that you can use? 

It is your patients’ voice.  

Putting patients’ needs at the center of their healthcare journey translates into better clinical outcomes, higher patient satisfaction rates, and customer loyalty. Customers’ voice helps life sciences brands understand what to research, how to develop, how to market products, and, eventually, how to build rapport with the audience. The use of technology allows them to amplify this voice, thereby facilitating the patient journeys. 

Let’s dive into some stats. Approximately 46% of adults in the US take prescription drugs. A quarter of individuals aged 18 to 39 regularly consume two prescription drugs, which means that the dependence on multiple medications is not exclusive to the older population. Meanwhile, patient visits last around 18 minutes only. That’s not a lot for most patients to receive all the information they need.  

These statistics explain why patients are increasingly taking more control over their own health. It becomes blatantly clear why 80% of patients read about their diagnoses online and 76% expect pharmaceutical companies to provide information that complements the products they sell. 

Viseven is a future-inspired global MarTech services provider delivering pharma companies digital innovations to craft valuable content, devise robust marketing strategies, and elevate brand awareness. This is the description you will find both on our website landing pages and at the bottom of our external articles.  

But that is only the part of the story. While we do help pharma achieve their business goals, our primary focus has always been on patients. And, today, the Viseven team wants to bring a crucial topic to the discussion: how innovations enhance the patient journeys. 

What is Digital Innovation? 

Digital innovation reers to the implementation of modern digital tools to improve business operations and processes. Companies introduce digital innovation to enhance patient experiences and shorten their healthcare journey to the brand. One of the major goals of digital transformation and innovation is to create a competitive advantage over market players and build a large base of devoted consumers.  

Why are Digital Solutions Important for the Patient Journey? 

Customer-centric companies make a science out of understanding patient needs. Using digital solutions while concentrating on healthcare experience helps to meet patient’s expectations and increase brand attractiveness. For instance, automating healthcare services can elevate efficiency and increase speed, making a company more appealing and reliable in the eyes of consumers. 

Technologies allow companies to offer value in a patient-focused manner without making difficult trade-offs. As an example, pharmaceutical companies can personalize content for different patient groups without making large investments into content production. Artificial intelligence (AI) and the modular approach make this possible. Brands assess performance of separate modules and craft effective marketing strategies based on evidence, rather than taking a shot in the darkness. Later, they can reuse highly performing assets to target specific audiences. 

Achieving Customer-Centricity in Your Digital Transformation 

To ensure a customer-centric digital transformation, it is essential to leverage data to know your customers, ensure security of their private information, and focus on compliance solutions for patients’ safety. 

Use Data to Know Your Customers 

People differ in their approach to care. Some prefer studying all potential side effects, while others refuse to get involved and find it hard to comply with prescribed therapy. It is not enough to simply provide information. It is essential to generate interest and provoke engagement. 

To connect with your customers, successful brands get to know their fears, emotions, cognitive biases, motivations, and personal struggles. An effective means to know your customer is a patient journey mapping. But there is a nuance: they must be written from the patient’s perspective. What do patients need once they notice something wrong with their health? How do they react to reality after receiving the diagnosis? At what point do they turn to available information for help? By understanding their customers, life sciences brands can seamlessly move them from one touchpoint to another. 

Pharma companies should leverage data analytics to identify specific barriers that can cause patients to abandon therapy or refuse care at all. As an example, a life science brand can rely on AI to understand why patients diagnosed with HIV/AIDS drop off treatment. Some individuals may fear possible side effects of the antiretroviral therapy or be affected by stigma surrounding the disease. Acknowledging these misconceptions enables businesses to send the right message based on an abundance of convincing evidence. 

Still, no matter how well your content is crafted, it is of little use, unless you engage patients where they are. Sending the right content through the wrong channel or at the wrong time significantly reduces the chances that the patient stumbles upon it.  

Viseven not only creates engaging, personalized content at a scale but also uses data to reach those who need it. Our omnichannel patient journey strategy helps pharma companies deliver messages in a compelling way, with the desired frequency and through the preferred channels. In doing so, we assist in bringing genuine value to patients, building connections with them, and raising awareness about pharmaceutical brands. Our clients experience up to 250% increase in engagement rate and 20% higher click-through-rate. 

We also firmly believe that data is often ineffective without visualization. Our team transforms overwhelming amounts of statistics into user-friendly graphs and diagrams, letting pharma companies make sense of their crucial metrics, such as impressions, clicks, shares, reach, comments, and leads. Our analytics not only capture patient engagement results but also highlight trends and patterns that might otherwise get lost in the sea of data. 

Ensure Clinical Data Security to Build Trust 

In the past, a healthcare provider (HCP) used to keep patients’ sensitive information in manila envelopes stored in filing cabinets to ensure data security. Nowadays, as health data migrated to the cloud, we must constantly come up with more sophisticated security strategies that outsmart hackers’ intentions. 

Health information contains more private and personal information than any other kind of customer data, making healthcare organizations more vulnerable to cyber-attacks. According to the latest evidence, more than 540 healthcare organizations reported data breaches in 2023, which affected upwards of 112M patients.   

This translates into money and time needed for recovery, let alone the damage to the organization’s reputation. According to the Healthcare Breach Report, a healthcare organization needs 236 days on average to recover from a data breach. Each incident costs approximately $500 per compromised patient record. 

Encryption protocols, file backups, regular security audits, and multi-factor authentications are some commonly used solutions to protect patients’ data from prying eyes. Pharma companies adopt robust anti-virus and anti-malware applications and, what’s equally important, keep them updated all the time.  

It is not uncommon to use system monitoring applications that track and record all activities and data usage. This boosts transparency, as you can have a bird-eye view on who is updating, deleting, accessing, and moving patient files. When these solutions spot any suspicious activities, they instantly notify the organization’s IT staff. 

While all these measures are effective, why are cyber-attacks prevalent today? One often-overlooked reason is healthcare professionals’ large workloads. HCPs frequently express feelings of being overwhelmed and exhausted. In an effort not to disrupt the workflow, they may be tempted to neglect proper protective measures.  

The health system must adopt a holistic and comprehensive approach to address HCPs’ heavy workloads and mental health concerns. Leveraging technologies, standardizing processes, and offering wellness programs are some of the ways that help them combat chronic fatigue and burnout. 

Balance Innovation and Compliance 

Pharmaceutical companies must navigate a tricky path – innovating rapidly to drive the health system forward, while toeing the line of local and international regulations for patient safety. The rapid development of COVID-19 vaccines is the case in point, where groundbreaking speed did not compromise compliance. Trials adhered to all standards, and patient data was constantly shared with regulatory agencies.  

Now comes the million-dollar question: How is it possible to balance innovation and compliance? And once again the quick answer is technology. 

Modern technologies play a pivotal role in areas like drug development and pharma marketing. And they are equally helpful when it comes to adhering to stringent regulatory requirements. AI, blockchain, and data analytics optimize processes, ensure traceability, reduce human error, and increase transparency in the pharma supply chain.  

But let’s look at the examples. The development of precision medicine has become one of the macrotrends in the industry due to advances in proteomics, genomics, and data analytics. In fact, the precision medicine market is expected to be worth $126.14 billion by the end of 2025. Another study shows that the number of personalized drugs in the United States alone has doubled from 2016 to 2020. Personalizing therapies based on genetic makeup and unique environment holds the potential for more effective ongoing care, with fewer side effects.  

New laws are continuously introduced to control personalized treatments and genetic testing. As a result, pharma brands must regularly update their organizational processes to remain compliant. But this is easier said than done. Personalized therapeutics is much more sophisticated than the “one-dose-fits-all” approach.  

Pharma heavily relies on regulatory technology, also known as RegTech, to keep up with the overwhelming number of new amendments and always-changing standards. When a new law comes in, a notification pops up, telling them to reconsider their compliance processes and helping them report to regulatory bodies on time.  

The adoption of AI to accelerate the Medical Legal Regulatory (MLR) process is an important innovation in digital pharma marketing. The rise of ChatGPT has shown how content can be created in a matter of seconds. But while in many industries it only takes a couple of minutes to generate and send an email to a customer, the pharma industry is a different ballgame. Due to strict regulations, each claim must be supported with the relevant reference and then approved by the MLR team.  

On average, it takes about four to five weeks for a pharma company to send just one email. But in less-than-ideal situations where content must do a little back-and-forth dance between content creators and MLR crew, businesses are not just losing time and money but also gambling their competitive edge. Companies risk not sending timely follow-ups, potentially losing HCPs as customers, or missing the chance to update them on the latest groundbreaking therapies, facing a decline in engagement rates. 

The good news is that the same AI can be used to speed up content creation while ensuring compliance. Let’s take our eWizard, content experience platform for pharma, as an example. We are developing a feature that allows users to see the likelihood of content approval before undergoing the formal MLR process, thereby speeding up time-to-market. If there are content mismatches, sensitive images, or missed references, you receive an alert and, importantly, suggestions on how to improve your piece. 

Once the content gets the green light, you can recycle and tweak it for future campaigns without the need to go through rigorous MLR procedures once again. Thanks to AI technology, you can automatically tag all your texts and images to easily compose a new personalized campaign using the already-approved modules. With eWizard, one of our clients, Biogen, a major player in the global biotech sector, has streamlined their content production, cutting the time-to-market from three weeks to just one. 

Final Words 

Effective patient’s journey presupposes caring for patients in every aspect of business. This includes creating drugs with their needs in mind, prioritizing data safety and patient experience, generating compelling, compliant content, and always considering them, even in HCP marketing. 

Pharmaceutical brands that treat patients respectfully and address their unique challenges throughout the entire patient journey tend to build trustful, mutually beneficial relationships with their target audience. Digital innovation in healthcare offers a means to build this trust, be it through granting access to reliable information, providing ways to engage patients, or ensuring data security. 

What’s equally important, digital innovations enable pharmaceutical and life sciences companies to put customers first without compromising their business interests, like costs or operational efficiency. This intricate balance lets brands satisfy their customers’ needs while propelling towards organizational health and a competitive edge. 

Viseven has been delivering compliant, cutting-edge solutions for over a decade now. Our pharmaceutical MarTech company boasts a 93% client satisfaction rate. In fact, 80% of our clients have come to us through referrals.

Need a robust, patient-centric digital solution? Drop us a line, and we will reach out to you as soon as possible.

We are thrilled to announce the integration of eWizard with Adobe Experience Manager! Connect all your tools in one place, streamlining content production for enhanced speed and cost-efficiency. By leveraging the seamless integration, you can now boost Adobe infrastructure and significantly shorten production timeframes while still delivering high-quality content tailored for patients and healthcare professionals.

Today, we will tell you more about Adobe Experience Manager and eWizard integration and how it can enhance pharma content optimization, content approval processes, and other workflows. If you are ready to implement next-gen content strategies and healthcare content automation, then this is the right guide for you. Learn more about the seamless integration between the eWizard platform and Adobe in our guide.

What is Adobe Experience Manager?

Adobe Experience Manager (AEM) is a solution that combines a control management system (CMS) and a digital asset management (DAM) system. With AEM, you can manage and sync your data across multiple internal systems and channels, helping create a unified customer experience and providing a centralized platform for content management. AEM includes features such as visual media conversion, omnichannel content delivery, cloud service, and many others.

Overview of eWizard and Adobe Experience Manager

Integration of eWizard with AEM presents limitless capabilities that are guaranteed to help you save time and resources when it comes to creating content. This is what Adobe Experience Manager integration has to offer:

• Efficient content production

Convert static assets to interactive ones and publish them to any target system immediately. Save time by automating processes related to content production.

• Single point of control for content creation & delivery​

Every piece of content and material you are working on is available in one place. You don’t have to switch between tabs or use multiple programs to create and deliver content: You can just do it right here, in eWizard, while also getting the most out of AEM’s capabilities.

• Streamlined processes

No need to double-check whether the downloaded archive is compatible with the target system and test its rendering.​ Automatic publication of broadcast emails to Adobe campaigns eliminates the time that can be spent on manually uploading the content to the target system.​

• Seamless and easy integration

Integrate your existing tools with the Adobe ecosystem, gaining access to all instruments in one place. You can work with your content in the same space, making changes when necessary without switching tabs and using multiple instruments.

• Personalized content

Create and deliver personalized content to patients and healthcare professionals, adhering to industry-leading Adobe standards. Combined with the modular content approach and numerous Adobe Experience Manager features, you can now streamline content production and create materials perfectly tailored to your audience’s needs and preferences.

Benefits of Integrating eWizard with Adobe

By integrating eWizard with Adobe, you can finally achieve maximum cost-efficiency and productivity. Here are the AEM integration benefits:

• Reduce the time needed for content distribution​

Our system validates the existing content, suggests necessary steps, and notifies of any errors, speeding up the content’s publishing process. You don’t have to enter any additional metadata or take other extra steps; everything is already handled!

• Smooth and easy process of publishing any type of content 

Publish content directly to any target system.​ Moreover, thanks to the automatic publication, you don’t need to spend time manually uploading any content. With our eDetailing platform, e-Wizard, and AEM integration, you can create any content with ease, including banners, presentations, emails, and others.

• Better tracking and monitoring of publication history​

eWizard monitors all the content you’re working with, checking for mistakes and preventing duplicates in Adobe campaigns, maintaining consistency across all published materials, and checking for errors.

• Official partnership and secure connection​

Viseven is an official Adobe Solution Partner. All our policies and procedures comply with ISO 27001. Our team consists of certified Data Protection Office experts dedicated to ensuring your safety by safeguarding sensitive patient data and intellectual property.

• Affordable solution

No expensive development team is required to create high-quality Adobe content. You can now do it easily with eWizard and AEM integration, saving time and resources.

Technical Requirements for Pharma Integration

Data Integrity and the Need for Integrated Pharma Content Solutions

Data integrity is one of the most important aspects of the pharmaceutical industry, and it helps companies guarantee the safety of many processes in pharma, such as clinical trials, drug development, research, etc.

Here at Viseven, our top priority is ensuring the safety of our clients. We adhere strictly to data quality principles, following the ALCOA guidelines:

• Attributable: Every time a company works with any material, they know who produced it, why, and when;
• Legible: Ensuring data is readable and permanent (meaning that it remains understandable throughout the years) is crucial for accessibility throughout its lifecycle. This goes both for paper and electronic records;
• Contemporaneous: Data must be recorded at the time the event or activity is taking place. Proper timestamping practices should be used. Data recorded after the event or activity has occurred should be indicated as a late entry;
• Original: All data must be original rather than copies of materials used previously that were already published;
• Accurate: Data should be error-free and have proper tagging and linking of all digital assets.

Digital Asset Management and Content Approval Software (Life Sciences Perspective)

The pharma industry has one of the most complicated content lifecycles, making it important to consider the different layers of responsibility at every content production stage. Generally, we can categorize these layers into three distinct categories.

Asset management, specifically handled by agencies, can be organized as a short-term goal. Typically, this entails establishing a unified workspace with adequate integrations, a suite of content authoring features, and a means to track outcomes effectively.

Next comes the marketing review and approval workflow, necessitating both a consolidated platform for content collaboration (e.g., asset commenting) and a formal approval mechanism supported by technology.

Consequently, covering medical, legal, and regulatory aspects, the compliance layer also demands a centralized “source of truth.” This entails additional meta-tagging, taxonomy, contextual elements, and a more structured approval chain.

The eWizard and Adobe AEM integration is a powerful solution that addresses the complexities of the pharmaceutical content lifecycle to ensure compliance across all stages of content production. The AEM and eWizard synergy empowers companies to create unique content in accordance with all principles of data integrity and pharmaceutical standards, making it easy to optimize and publish content without spending time on manual tasks.

eWizard & Adobe Solutions Worth Paying Attention To

Are you ready to unleash Adobe’s full potential? We offer a range of eWizard and Adobe solutions suitable for businesses of any size:

AEM consulting

Our experts will provide possible ways to align AEM’s capabilities with business goals, help analyze business requirements, and advise on content strategy and digital asset management.

AEM managed solutions

We offer comprehensive management of AEM infrastructure, ensuring optimal performance, security, and reliability. ​Our solutions cover aspects like site monitoring, performance tuning, and regular updates.

AEM and marketing automation integration

The Viseven team will help you integrate AEM with various marketing automation platforms for streamlined content management and marketing processes​ and more targeted and efficient marketing campaigns.

Enterprise-grade AEM solutions

We offer expertise in Adobe services tailored for large-scale operations, focusing on enhancing digital experiences through personalization, optimizing content management, and improving overall website functionality to boost user engagement and conversion rates. ​

AEM Migration and Upgrade Services

Our professionals are ready to ​assist you with digital asset migration from other systems to AEM​ and upgrading existing AEM installations to the latest versions.

Adobe Experience Manager Success Story

The Viseven team has provided numerous clients with successful Adobe Experience Manager solutions. Here is one of the many success stories demonstrating how powerful the combination of AEM and Viseven’s expertise can be.

Problem

Our client, a leading figure in their industry, faced a challenge due to the lack of an available AEM development team. They sought our expertise to create a user-friendly portal to streamline customer experience and prompt users to share personal information.

Solution

A digital platform that would foster a community of growers advocating for their solutions.​

How we did it

Our team developed and configured the AEM according to the client’s needs to support the launch and management of customer platforms. ​

Moreover, we developed the website, created template pages and specific components, plus provided support activities. Then, we offered consulting to employ the best AEM development approaches.​

Our approach

Our communication strategy included daily team syncs (stand-ups, reviews, grooming, retrospectives) and regular updates with project stakeholders, product owners, and the infrastructure team.​ We ensured quality by updating test cases during feature development and implementing automated testing to support expansion into new markets.​

Business value

• Significantly enhanced the client’s customer engagement;
• Personalized digital experience, which increased lead generation and built valuable Salesforce relationships;
• We fully addressed the client’s problems without third-party assistance, except for IT support and infrastructure, which were managed by the client;
• The client was impressed with our agility, expertise in the AEM tech stack, and commitment to effective communication and value delivery.​

Are you ready to experience a renewed approach to creating content? The eWizard and Adobe integration enables you to craft personalized campaigns and customer interactions that resonate deeply with your audience. From intelligent content workflows to pharma document automation, you can now enhance multiple processes in just a few clicks.

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Even though commercial analytics has been on the rise recently, many businesses are still not sure what it is and how to benefit from it. Due to its specifics, adopting and unlocking the full potential of commercial analytics can be a tricky task, especially for the pharma industry. In this guide, we’ll delve into the importance of commercial analytics in Pharma and see how your business can benefit from it. 

What is commercial analytics?

Commercial analytics uses data analysis to identify the success of business activities and their impact on a given company. In other words, it is a way to gain insights into how well certain business decisions and strategies perform in the commercial aspect. 

Commercial analytics encompasses data collection and interpretation concerning marketing efforts, customer behavior, trends, and many others. Businesses that tap into the capabilities of commercial analytics can understand customers on a granular level and find more opportunities for growth. 

So what is commercial analytics in Pharma? In the pharmaceutical industry, commercial analytics is used by marketers to determine the most appropriate marketing strategies and identify the target audience and its needs. Pharma commercial analytics can provide companies with detailed information on various areas and ways to improve each of them, while also making sure that patients and customers receive products and services they’re satisfied with. 

What are the benefits of commercial analytics for pharmaceutical companies?

Is commercial analytics worth all the investments and efforts? Here are some of the benefits of integrating it into your business: 

• Better KPIs. Commercial analytics is what can help you understand what kind of KPIs you need and why. Pharma commercial analytics KPIs are meant to define problems and outline goals specific to your organization. The efficiency of your team gets an immediate boost. 
• Risk mitigation. Commercial analytics is one of the tools that can help pharma companies navigate various challenges and reduce risks early on. With commercial analytics, it becomes much easier to devise the most effective strategies to battle possible problems and issues in the future. 
• Advanced budget planning. Commercial analytics will provide you with a more detailed analysis of current and future trends and some valuable insights into Pharma marketing campaigns and products that have the potential to be more successful and attract a bigger audience. 
• A deeper understanding of a customer. With the power of commercial analytics, you can easily identify room for improvement and develop better marketing campaigns that are tailored to meet the expectations and needs of a specific audience. 

According to the McKinsey, organizations that have successfully implemented data and analytics are nearly twice as likely to achieve their data and analytics objectives, and they are also 1.5 times more likely to report revenue growth of at least 10 percent in the past three years. If you would like to harness the full potential of commercial analytics, it’s time to get started with it now. 

Ways to succeed with commercial analytics in Pharma 

If not integrated properly, commercial analytics might end up being completely ineffective. Do the following to achieve better results: 

• Understand what goal you aim for with commercial analytics. What are the reasons for spending your time and money on something like this? Are there any goals you believe you can achieve with the help of commercial analytics? After determining the reasons behind the need for it, you can make a decision whether to invest in it or not. 
• Collect the right type of data. Even if you use all the right tools, if the data is not relevant, the outcomes won’t be precise or, therefore, useful. Gather data on sales, marketing, pricing, product development, and other areas that are aligned with your objectives. 
• Make the right metrics your priority. Not all data collected, even if relevant, is equally good. Some of the metrics might be more important than others, and while it’s important to track different types of them, focus on the ones that are more valuable to your business. 

Commercial analytics in regard to pharmaceuticals can enable a team of marketers to define areas for improvement and unearth the underlying issues. 

Are you looking for the right technology and expertise to leverage the power of commercial analytics? Contact the Viseven team, and we will help you come up with the perfect-fit data solution for your company. Our advanced pharmaceutical data analytics will help you transform the data into an instrument to boost your business performance and enhance the company’s workflows. 

The end of the year is the perfect time to press the pause button and play back the last twelve months. According to James Clear, the productivity expert and author of the bestselling book Atomic Habits, this is the time to slow down for a moment and ask yourself: “Are my choices helping me live the life I want to live?” In the corporate world, conducting a year-in-review is about zooming out and assessing whether a business is on the right track and moving at the desired pace.  

Reflecting on the progress made and milestones achieved gives us the opportunity to celebrate our wins and stretch our strengths even more in the future, which is truly one of the best gifts to ourselves. Without further ado, let’s check out the Viseven’s journey this year and set the stage for an even more successful ride ahead. 

Viseven office opening in Poland 

March 31^st filled the professional calendars of Viseveners in Poland. We had an incredible office opening in Poznan – a celebration that brought together our twenty colleagues from Poland and Ukraine. It was an amazing opportunity for the team to unwind and connect beyond the confines of virtual communication in Teams’ chats.  

We started off with playing ice-breaking games, sharing fascinating stories, and indulging in delicious national foods. The highlight of the party was our CEO, Nataliya Andreychuk, taking a swing at a piñata and unleashing a shower of surprises for everyone. The firework cake and champagne rounded out the perfect celebration picture. 

The Excellence in Customer Service Award 

Customer service either makes or breaks brand loyalty – whether through speed, experience, or convenience. Consistently delivering superior services keeps clients coming back again and again. The Excellence in Customer Service Award celebrates leaders who deliver digital solutions and services with customers in mind.  

Nataliya Andreychuk is the name to remember when it comes to white-glove customer service.  Viseven is a company that puts the customer first, every step of the way. For over a decade, under Nataliya Andreychuk’s guidance, Viseven has been supporting pharmaceutical companies in providing engaging content that speaks directly to the target audience. 

“I am truly honored to receive this award. At Viseven we have always been directed toward bringing high-quality and reliable products to meet the customers’ diverse marketing demands. This award is a testament to the hard work and dedication of our entire team, which I’m proud to lead,” says Nataliya. 

ISO/IEC 27001 recertification 

For many people, ISO/IEC 27001 might sound like a jumble of numbers and letters. But for us, having that acronym on our list of accomplishments for the year is solid proof of the effort we have put into keeping our information security management system top-notch. ISO/IEC 27001 is an international standard showing that we have got the right measures in place to handle data security risks according to global best practices and principles. 

Viseven has successfully passed recertification for the fourth consecutive time. Once again, we demonstrate that data security is the core of our corporate culture and a crucial factor in collaboration with our clients.   

Viseven and SpotMe strategic partnership 

This year, Viseven entered a partnership with SpotMe, the event platform designed for high-touch enterprises to host events. Through this partnership, life sciences companies now can create engaging pharmaceutical events with healthcare providers (HCPs), such as arranging high-profile speaker series for more than 500 invitees and organizing eCongress with more than 200 participants.  

Olivier Aubert, Business Development and Partnerships Director at SpotMe, is deeply convinced that the key to HCP engagement lies in making all interactions easy. SpotMe ensures frictionless invitation, registration, and attendance.  

In an age where data is the new gold, the platform gathers comprehensive information post-event, including reactions, participant details, and questions raised, to develop a more comprehensive omnichannel approach. This data also helps companies get started by inviting the right people to the right event. Recognizing that genuine engagement begins well before the event, our partnership with SpotMe enables our clients to connect with the audience that actively seeks that kind of interaction. 

Launch of “7 Minutes with Viseven” podcast 

Viseven kicked off a series of podcasts featuring Volodymyr Frydel, Talent Development Manager, engaging in conversations with guests about our company’s core values – passion, agility, curiosity, and empathy (PACE).  

As the name suggests, over seven minutes, our team members had the chance to delve into their personal perspectives on these values. This approach allowed us to understand our employees not only as professionals but also as individuals who resonate with our corporate culture. 

14th anniversary 

In 2023, we marked Viseven’s 14th anniversary with a twist! Instead of the usual cake, we embraced a healthy initiative – a collective run of 14 kilometers, symbolizing each year in business.  

Participants hit the pavement outdoors or hopped on the treadmill indoors to come together in the teamwork spirit. Everyone was awarded a special commemorative medal, and the fastest runner took home an extra surprise. Along the way, employees captured moments with photos to cherish and share on social media. Exchanging energy and enthusiasm through this initiative was our way of expressing gratitude for everyone who had been a part of our amazing company and industry at large. 

Recognition in the Tech Investors Guide 

It is no secret that investors seek reliable evidence before pouring their money into any venture, and documents shared by Ministries hold significant value in this regard. The Ministry of Digital Transformation of Ukraine has shared a document featuring the most prominent and promising tech companies worthy of investment.  

Viseven secured a position on the list twice — as a Top MarTech company and a Top Service company. In fact, our company was the only business included twice – a tremendous achievement for our entire team. This accomplishment served as motivation for us to move forward with even greater dedication and perseverance.  

Check the full list by following this link: IT Ukraine Association launches an online version of the Incredible Tech catalogue – Асоціація “IT Ukraine” 

10th anniversary of Viseven’s eWizard 

October 23^rd was a big date for our crew! We were happy to celebrate the tenth birthday of eWizard, an advanced content experience platform revolutionizing pharma marketing strategies. We started out as a small team of enthusiasts driven by the desire to foster transformation in the industry. Fast forward to today, eWizard brings together 17 dedicated teams and boasts 120 professionals on board.  

We sat down with Roman Vasylenko, the brains behind eWizard and our CTO, to chat about the inspirations, challenges, successes, and even some funny stories along the way. This exclusive piece is a must-read not only for pharma marketers or loyal eWizard users but all leaders out there hungry to absorb Roman’s infectious energy, wisdom, and innovative mindset.  

Hit the link for the full lowdown: https://www.linkedin.com/pulse/ewizards-decade-review-through-10-questions-roman-vasylenko-viseven 

New Viseven brand identity 

“Nothing is constant but change,” Heraclitus once said, emphasizing the inevitability of transformations. While Greek philosophers may not have known much about business development or brand communications, this quote is still relevant nowadays, and our company’s evolution is a testament to this.  

This year, the Viseven company has given its brand identity a refresh to showcase our commitment to staying at the forefront of the latest industry advancements. The new logo is full of meaning, representing the number 7, the part of the company’s name, and an upward-pointing arrow. The redesigned look symbolizes the company’s dedication to ongoing growth, technological innovation, and expertise.  

“Our company is growing and evolving. As a prominent pharma and life sciences marketing player, it’s time to unveil a more sophisticated brand identity. I like to think of it as a fresh pair of wings propelling Viseven to new heights,” comments Yuliya Sotska, Chief Brand & Communications Officer at Viseven. 

Digital Marketing Award at the Go Global Awards 

Go Global Awards is the platform for innovative companies eager to extend their reach, build strategic alliances, and establish a strong presence in the international marketplace. In 2023, Rhode Island, USA, brought together incredible businesses from around the globe to celebrate their outstanding achievements and leadership. Viseven, represented by Maksym Savenko, our AD Lead, received the Digital Marketing Award, recognition for many years of creativity, customer-focused service, and hard work from our entire team. 

Nataliya Andreychuk shares her cancer survivor story 

In October, during Breast Cancer Awareness Month, Nataliya Andreychuk, CEO at Viseven, revealed her battle with the disease for the first time. Five years after overcoming cancer, she felt ready to share the invaluable lessons from her struggle and inspire others who confront the same challenge.  

Nataliya is now convinced that her personal story has reinforced her professional commitment to saving lives by improving communication. Her journey has underscored the crucial role that timely, up-to-date, and reliable information plays in a patient’s clinical outcomes. 

Viseven at global pharma, tech, and marketing events 

In 2023, our team did a lot of traveling to attend major events that push the industry boundaries and build partnerships. Nataliya Andreychuk was a panelist at Reuters Pharma, NEXT Pharma Summit, Digital Pharma East, 4th Annual CX Management for Life Science, and NEXT Pharma CX & Engagement as well as a speaker at 4th Annual Pharma AI Summit. 

Yuliya Sotska, Chief Brand and Communications Officer, was a panelist at Dublin Tech Summit and moderated discussions at Collision and Web Summit. Oksana Matvienko, Regional Director, spoke at PHARMA CX SUMMIT and PANAGORA PHARMA CX TECH  SUMMIT. Olena Volkova, Regional Director, presented Viseven at Reuters Pharma, NEXT Pharma Summit, 4th Annual Pharma AI Summit, GIANT Health. 

As the year (and this Viseven’s overview article) comes to a close, we want to thank our clients and partners for placing trust in us. The Viseven team feels motivated and inspired as never to build upon these accomplishments in the coming year 2024.

Viseven, a leading player in the pharmaceutical marketing industry, has been featured on the PEAK Matrix 2023 by Everest Group, reaffirming its position as a major contender in the next-generation customer engagement platforms for life sciences. 

The Everest Group PEAK Matrix is a prestigious industry benchmark that showcases and positions world-class service providers and technology vendors within specific sectors. The assessment framework implemented by Everest Group adopts an unbiased and evidence-based methodology by analyzing vendors’ operational activity and deals information. Everest Group refines these results by considering buyer interactions, vendor briefings, and market experience, providing potential clients with a bird-eye view of a company’s standing within the industry.  

Chunky Satija, Vice President at Everest Group, asserts that the PEAK Matrix has encompassed pharmaceutical MarTech companies switching from a CRM-focused mindset to a customer experience (CX) approach: those that are driven by the goal of delivering innovative CX-centric solutions that facilitate content management, optimize channel engagement, and bolster commercial learning and training initiatives.

Viseven’s inclusion in the space of advanced solutions for pharmaceutical brands is a merit of its dedication to providing industry-specific tools for modular content management. By equipping its clients with the ability to create personalized, bite-sized content at a large scale, the MarTech provider empowers them to experience the benefits of authentic omnichannel engagements.

Viseven offers a comprehensive suite of life sciences-focused content management solution that houses next-generation features such as dynamic content templates, AI-assisted content creation, and content localization with modular and flexible implementation options, through its eWizard platform. Clients appreciate the out-of-the-box integrations offered, its flexibility to incorporate client-specific requirements, and robust support services ecosystem. This has helped position it as a Major Contender in Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix Assessment 2023.

Chunky Satija points out.

Apart from allocating vendors’ specific positions on the matrix, Everest Group provides a detailed analysis and commentary to assist clients in finding providers based on their business needs. To access the complete document containing the PEAK Matrix research, simply fill out the form below and download it. 

Companies of all sizes in the pharmaceutical, life sciences, and healthcare industries are among the first to embrace advanced technology and its tremendous potential to accelerate drug research and development, streamline drug manufacturing and supply chains, and personalize patient care and customer experience.

In our overview, we collected all the most significant pharma, life sciences, and healthcare trends that will change the game within the upcoming years.

Download this guide to learn more about: 

• Using artificial intelligence to deal with mental health issues, preventing burnout in the workplace, discovering new drugs, and improving medical content production; 
• Next-generation medical education and healthcare powered by metaverse and virtual reality; 
• Omnichannel marketing and how it can increase engagement with healthcare professionals; 
• Patient-centric approach, precision medicine, and personalized patient support programs; 
• World’s leading pharmaceutical companies uniting their efforts to work together towards achieving decarbonization.

Complete the form below to get Pharma, Life Sciences & Healthcare in 2024 — Technology Trends Outlook to your inbox.

Viseven, a leading MarTech services provider in the pharma industry, announces a new brand identity. The brand refresh is now in effect across the company’s social media platforms. 

This strategic decision stems from the company’s transformation and strong ambition to revolutionize the pharmaceutical market. 

Nataliya Andreychuk, CEO of Viseven, shared the exciting news, underlining that adjustments to the brand identity highlight the commitment to staying abreast of market trends and assisting clients in navigating the ever-changing industry landscape. 

“Viseven’s transformation is not just about a new look or aesthetics. It’s a reflection of our evolution as a company and getting closer to partners around the world, continuing our mission of saving lives by improving communication. Over the past 14 years, Viseven has been growing and evolving, guiding clients on their unique journeys. It feels like the perfect, organic moment for our update. And that’s just the first step; in 2024, we are ready for even more thrilling transformations,” says Andreychuk. 

The selected logo signifies a prominent change from the prior design. Unlike the old logo, where the blue ‘V’ represented the company’s initial letter, the revamped version can be interpreted as either the number 7 or the upward-pointing arrow symbol.

The purpose of this logo is twofold – to reflect an element of the brand name and to showcase the company’s focus on continued growth, technological innovation, and expertise.

“Viseven is a leader in digital transformation, and today, we prove that time does not stand still. Our company is growing and evolving. As a prominent pharma and life sciences marketing player, it’s time to unveil a more sophisticated brand identity. I like to think of it as a fresh pair of wings propelling Viseven to new heights,” claims Yuliya Sotska, Chief Brand & Communications Officer at Viseven. 

Over the last decade, Viseven has evolved into a global company, catering to clients from over 50 countries. Creating a more universal logo was a natural move, pinpointing Viseven’s international footprint and familiarity to customers worldwide. 

Rather than entirely forsaking the prior color scheme, the primary and secondary colors (royal and light turquoise blue, respectively) have been retained. The design team enhanced the shades by increasing their brightness, thereby bringing a subtle yet powerful refinement to the previous image. 

The refreshed brand identity move mirrors the company’s desire to preserve its legacy while embracing innovation to meet the rising needs of its clients. The chosen color palette is intended to amplify the brand’s trustworthiness, reinforcing the sense of authority and confidence.

About Viseven

Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience.

Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities.

The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. 

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