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Pharmaceutical companies are developing ways to adopt omnichannel communication practices – and there are some industry-specific caveats. Planning and executing a proper campaign in life sciences means you have to transplant the vast knowledge from other industries (like customer journey building) into a new context while also dealing with content.
How to gain this knowledge?
On April 28 at 4:00 PM CET, industry experts got together at Next Normal to discuss the interconnection between omnichannel campaigning in pharma and the innovative modular content approach: splitting content into flexible reusable blocks that are MLR-preapproved and channel-agnostic.
1. Nataliya Andreychuk – Chief Executive Officer at Viseven
2. Pavel Klymenko – Head of Omnichannel / Multichannel Excellence at Viseven
3. José Ma. Guido Avila – Customer Engagement Transformation Lead at Sanofi
4. Romika Bhowmick – Associate Director Commercial Platforms Strategy at Teva
Please fill out the form below if you would like to watch the Next Normal webinar recording.