Start your digital transformation journey now

Webinar

Going omnichannel? Don’t forget your modular content toolkit: the 5 reasons why

Viseven at next normal 2022

Pharmaceutical companies are developing ways to adopt omnichannel communication practices – and there are some industry-specific caveats. Planning and executing a proper campaign in life sciences means you have to transplant the vast knowledge from other industries (like customer journey building) into a new context while also dealing with content.

How to gain this knowledge?

On April 28 at 4:00 PM CET, industry experts got together at Next Normal to discuss the interconnection between omnichannel campaigning in pharma and the innovative modular content approach: splitting content into flexible reusable blocks that are MLR-preapproved and channel-agnostic.

Agenda:

  • Building an omnichannel campaign in practice: prerequisites, insights, goals
  • Findings from actual projects, and the role of personalized content
  • Why content personalization involves standardization “backstage”
  • How modular approach can be used as a key to unlock omnichannel for the industry

Speakers:

1. Nataliya Andreychuk – Chief Executive Officer at Viseven
2. Pavel Klymenko – Head of Omnichannel / Multichannel Excellence at Viseven
3. José Ma. Guido Avila – Customer Engagement Transformation Lead at Sanofi
4. Romika Bhowmick – Associate Director Commercial Platforms Strategy at Teva

Please fill out the form below if you would like to watch the Next Normal webinar recording.

Request recording:

    Latest News
    January 13, 2023

    What is HEOR in Pharma?

    Evaluation of drug efficiency on a dedicated market is a complex process that requires HEOR experts to measure multiple indicators to understand the actual market value
    January 9, 2023

    How to Improve Communication between Patient and Doctor?

    Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Still, you
    January 4, 2023

    The Use of Artificial Intelligence in the Pharmaceutical Industry

    We, as humanity, have gone a long road in search of an understanding of AI. From the early beginning of the world’s digitalization, the mainstream media