Best eDetailing Platforms to Check Out Posted on March 5, 2024 by Andrii Nikulin Staying up to date with the latest news in the field, making rounds, seeing 60 patients, and keeping up with paperwork paints a clear picture of the immense workload healthcare professionals (HCPs) can shoulder daily. It is no surprise that it is challenging for sales reps to get a face-to-face meeting with them. The research findings are concerning, but unfortunately not unexpected. They suggest that more than 75% of healthcare professionals find their workload unsustainable. Additionally, 77% reported that their colleagues are experiencing burnout, and nearly half agreed that their peers are considering leaving the field. Source: Pharmaphorum While pharma and life sciences alone cannot solve the problem, brands should aim to alleviate pressure by ensuring effective communication with HCPs. eDetailing represents one of the strategies to pivot towards addressing providers’ burnout and boosting engagement. In this article, the Viseven team is going to shed light on the best e-detailing software that would improve your interaction with HCPs. But before we begin, let’s briefly get into what an eDetailing software is. What is eDetailing Platform? A pharmaceutical eDetailing platform refers to software that allows sales rep to deliver product information in an engaging and efficient way. Instead of relying on conventional brochures, pharmaceutical companies can opt for eDetailing platforms to demonstrate interactive presentations, data, and videos on laptops or tablets. Remote detailing solutions let HCPs meet medical representatives (MedReps) online, while self-detailing tools enables them to review materials on their own schedule, fitting learning into their busy day. Benefits of e-Detailing Platforms Before we move forward, let’s provide some incentives to keep reading this article. What are the benefits eDetailing software brings to the table? Let’s explore: Saves time. A healthcare professional accesses bite-sized, on-demand information, while MedReps connect with them without travel hassles. Aligns with HCPs’ busy schedules. Remote eDetailing empowers providers to dive into presentations without getting distracted from their responsibilities. They can access information on any device, anytime, ensuring they have the latest knowledge of pharmaceutical products. Boosts engagement. eDetailing requires HCPs to take actions, whether it is clicking through graphs or taking quizzes. These actions make presentations more engaging compared to traditional sales pitches. Makes personalization possible. Each of these actions counts! Pharma harnesses this data to craft individualized presentations that resonate with each healthcare professional. Drives sales. Satisfied HCPs are more likely to remember brands and prescribe their products to patients. Ensures compliance. eDetailing solutions allow you monitor pharma reps’ activities to guarantee brand integrity and regulatory compliance. Usage of Platforms in Pharma Marketing In pharma digital marketing, eDetailing solutions translate into deeper connections with HCPs, personalized content delivery, and real-time feedback. Take one of our clients as an example. The pharma brand’s text-heavy, static eDetailers did not resonate with cardiologists, GPs, and neurologists in Ukraine. Viseven helped them transform those materials into engaging, interactive eDetailers that sparked meaningful conversations and feedback. We cut through the noise for HCPs with eWizard, our content experience platform. Our team created easy-to-digest eDetailers with a clear structure, sleek design, and interactivity components, meeting the unique HCP needs. It was a win-win scenario for everyone. Healthcare professionals benefited from personalized information to promote better patient care. The client enjoyed cost savings, wider reach, and increased engagement with HCPs. TOP eDetailing Platforms to Pay Attention to In this section, we will compare leading eDetailing platforms by highlighting their key benefits. Also, we are going to explore potential drawbacks you might not find on their websites. This comprehensive approach will help you make the best choice for your unique needs. eWizard eWizard, an advanced content experience platform by Viseven, empowers pharma brands to efficiently plan, brief, build, localize, and approve their eDetailing content. eWizard functionality eWizard Perks: Numerous integrations. The platform integrates with solutions like IQVIA, Salesforce, and Agnitio, optimizing reporting and data flow. Content modularity. The tool lets users divide eDetailing content into small chunks or modules to recycle and adapt them for omnichannel campaigns. Localization capacities. The eWizard AI algorithms leverage past translation results stored on the brand’s memory server to accurately translate eDetailing content.Data-driven detailing. The platform offers dynamic analytics across all channels, including brand activity tracking and competitor analysis. Template library. A robust library of pre-built templates cuts time needed to create impactful eDetailers. Easy preview. Users can preview how their eDetailers will look on different devices to ensure superior user experience. eWizard Downside: Learning curve. The software is quite complex, meaning investing in training and setup might be necessary. IQVIA IQVIA offers analytics solutions for HCP engagement, content delivery, and healthcare communications, including remote detailing and self-detailing. IQVIA functionality IQVIA Perks: Focus on compliance. The pharmaceutical company narrow-focuses on security by adhering to regulations like GDPR and HIPPA. Omnichannel capabilities. IQVIA empowers users to effectively connect with their audience through multiple channels by providing not only conventional pharmaceutical detailing but video detailing and webcasts too. Advanced analytics. The brand offers in-depth analytics solutions to accurately measure return on investment and marketing campaign performance. HCP interaction made easy. Drawing notes tools, chat functionality, and real-time feedback help MedReps better explain product offerings, engaging healthcare professionals and easily communicating brand value. IQVIA Downside: Complex interface. Users may require special training sessions for easy navigation within the platform. Atkana Atkana refers to a cloud-based eDetailing solution for pharmaceutical and medical device industries. Atkana functionality Atkana Perks: Advanced content authoring. Rather than exploiting text-heavy eDetailers, this platform offers an opportunity to craft rich, immersive customer experience with multimedia content like demos and simulations. Commitment to data security. Atkana considers customer privacy with utmost importance, ensuring data encryption while in transit and at rest. The company has a global cloud infrastructure to comply with local regulations, like China’s Personal Information Protection Law or GDPR, as well as user access audit logs documentation to protect data from prying eyes. Advanced reporting. The solution offers detailed data insights on eDetailer performance, allowing users to tweak campaigns and make them more persuasive and interesting for the audience. Atkana Downside: Cost. This eDetailing software is more expensive than many other solutions on the market, which makes it less suitable for smaller teams with basic needs. Enablr Enablr has every right to bear such a name. It (tautology warning) enables users to plan and monitor remote detailing sessions, gather HCP responses, capture call details, and much more. Enablr functionality Enablr Perks: Easy targeting. Sales reps plan sessions based on HCP profiles and clinic details readily available in the platform. Sample request made convenient. This patient-centric eDetailing tool lets HCPs place an order from the suggested list of predefined drugs. Generative AI. Enablr relies on AI to create customized slides from PDFs, thereby saving time and effort when tailoring messaging for HCPs. Enablr Downside: The lack of single industry specialization. Enablr provides eDetailing services to three industries: pharmaceuticals, real estate, and insurance. If you require a stronger focus on life sciences, you may want to explore alternative eDetailing solutions. Shaman Shaman is a cloud-based solution that lets life sciences brands build compliant, interactive eDetailers. Shaman functionality Shaman Perks: Do-it-yourself production. The eDetailing software empowers users to create rich, engaging eDetailers with no coding and designer skills. Shaman automates many eDetailing-related tasks, like content creation, document linking, and HTML creation, giving teams a chance to focus more on creative work. Modular content. Users can repurpose the existing content modules across different channels and markets. Translation automation. Its machine learning algorithms help clients translate content into more than 100 languages – in only a couple of minutes. Personalization during every call. Shaman offers complementary functionalities, like slide selections and mini brand stories, to tailor messages during the calls. Shaman Downside: Limited functionality. Compared to more complex eDetailing tools, Shaman does not offer such features as multichannel engagement, advanced reporting or detailed analytics. Platforce Pulse Platforce refers to a CRM pharma marketing innovation targeting pharmaceutical and medical device brands. Platforce Pulse provides users with enhanced eDetailing capabilities. Platforce Pulse functionality Platforce Pulse Perks: Real-time KPIs. Clients can gather engagement metrics during an eDetailer presentation to understand what is working and what is not. User-friendly data visualization. Collected data can be readily visualized to make insights into HCPs’ interactions understandable and shareable. Smart follow-up. Whenever HCPs interact with presentations, clients get notified to send follow-up emails to keep the conversations going. Offline access. With Platforce Pulse, users access content even offline. This ensures uninterrupted eDetailing, which is particularly useful in regions with limited internet connectivity. Platforce Pulse Downside: The lack of advanced analytics. Platforce Pulse offers no in-depth analytics capabilities, compared to the full Platforce platform. Summing Up When you are deciding on an eDetailing platform, it is increasingly important to take into account your specific business needs, the size of your team, and the resources available. If you find yourself with a wealth of existing content waiting to be repurposed, planning to implement an omnichannel pharma marketing strategy while closely tracking campaign performance using advanced tools, and requiring various integrations, then eWizard could be the smart choice for you. Our team is committed to delivering aesthetically appealing, user-friendly, and resonating eDetailers, including self-detailing and remote edetailing solutions. With eWizard’s wide range of pre-built templates and intuitive tools, pharma brands can build presentations without comprehensive coding and design skills. Want to craft impactful eDetailers at scale without any hiccups? Contact us today and we will get back to you as soon as possible.
How to Get 300 Website Subscribers in 30 Days by Setting up Omnichannel Customer Journeys Posted on February 26, 2024 by Andrii Nikulin The Viseven team has gone through plenty of unique cases where an omnichannel customer journey would be a brand new HCP engagement practice in the pharma market. A top 50 pharma enterprise from France addressed Viseven to solve a problem that has become widespread in the transforming digital world. The challenge was to increase the number of registrations to a new web portal section for cardiologists using existing audience demographics which comprises 4.847 healthcare professionals. This omnichannel marketing case study unveils the benefits of using automation technology and explains how to implement a subscription strategy that would become an impulse for boosting sales and ROI. The Main Goals After creating and launching a new section of the website, our client could not reach success and attract the desired amount of new users. Our objectives were to: create the customer journey that includes several branches for multiple customer experience scenariosproduce content of diverse types and for a few promotional campaignslaunch subsequent campaigns to encourage 300 visitors to subscribe to the website The Main Challenges When examining the possible solution strategies for the case and considering the circumstances in the pharma industry, we had to: break down a stereotype of websites as online resources that contain solely promotional materialsengage with HCPs using a modified channel mix to introduce a new section of the client’s web portal The Solution After analyzing the target database account data and customers’ previous behavior, we decided to take advantage of a marketing automation platform and its features that allowed us to: use email and SMS as two main channels for pharma customer engagementreserve social media as an extra channel for possible scaling Final Results and Achievements Within a two-week marketing campaign, the Viseven team created an impact on the future of the company and reached several key points: 98% goal attainment196 new registrations3x registration boost of potential customers Fill in the form below to get this pharma omnichannel case study straight to your inbox.
How Digital Content Factory helped our client scale content creation Posted on January 22, 2024 by Andrii Nikulin Because of the Covid pandemic, there has been a tremendous global shift to digital practically overnight. Content marketing was not an exception, and the pharmaceutical and life science companies that were reluctant to adapt to this change suddenly found themselves on the line. Our client reached out to us to streamline their content delivery in order to stay competitive in this new reality. Client A Belgium-based biotechnology company specializing in the development and commercialization of innovative drugs. Project coverage The solution was launched globally in 2021 and subsequently distributed across all ten markets of the client. Backstory The biotechnology company wanted to standardize their content delivery process. They aimed to produce engaging and relevant content at scale, while reducing time-to-market and operational costs. To achieve these goals, they initiated a Request for Proposal (RFP) for a content factory (CF). Viseven emerged as the winner among all participants. Challenge Our client needed to gain a competitive edge in new markets where customers already had trust in local biotechnology companies. Our team had to launch persuasive content campaigns that would entice HCPs to consider changing their partners. Solution Viseven helped the client to build a CF to produce personalized, meaningful content on a large scale. We used the modular approach to shrink content production costs, ensure message consistency, and accelerate the medical legal regulatory (MLR) process. To effectively connect with the target audience, we strategically used multiple channels, such as eDetailers, emails, landing pages, and banners. Tech stack: CRM and CLM – Veeva CRM & CLM Approval – Veeva Vault PromoMats Reporting – Veeva CRM MyInsights Marketing automation – Salesforce Marketing Cloud Web – Adobe Experience Manager Value: The client standardized the content creation process, speeding up time-to-market and eliminating errors with pre-tested templates. The number of content distribution channels has been expanded from two to five, resulting in a more extensive reach and deeper engagement. The client connected all channels into a single ecosystem, ensuring consistent messaging. The stakeholders reported a high satisfaction rate, giving 4.9 stars out of 5.The peak volume of requests jumped from a modest 28 in 2022 to an impressive 217 in 2023.
Guide to Commercial Analytics in Pharma Posted on January 17, 2024 by Andrii Nikulin Even though commercial analytics has been on the rise recently, many businesses are still not sure what it is and how to benefit from it. Due to its specifics, adopting and unlocking the full potential of commercial analytics can be a tricky task, especially for the pharma industry. In this guide, we’ll delve into the importance of commercial analytics in Pharma and see how your business can benefit from it. What is commercial analytics? Commercial analytics uses data analysis to identify the success of business activities and their impact on a given company. In other words, it is a way to gain insights into how well certain business decisions and strategies perform in the commercial aspect. Commercial analytics encompasses data collection and interpretation concerning marketing efforts, customer behavior, trends, and many others. Businesses that tap into the capabilities of commercial analytics can understand customers on a granular level and find more opportunities for growth. So what is commercial analytics in Pharma? In the pharmaceutical industry, commercial analytics is used by marketers to determine the most appropriate marketing strategies and identify the target audience and its needs. Pharma commercial analytics can provide companies with detailed information on various areas and ways to improve each of them, while also making sure that patients and customers receive products and services they’re satisfied with. What are the benefits of commercial analytics for pharmaceutical companies? Is commercial analytics worth all the investments and efforts? Here are some of the benefits of integrating it into your business: Better KPIs. Commercial analytics is what can help you understand what kind of KPIs you need and why. Pharma commercial analytics KPIs are meant to define problems and outline goals specific to your organization. The efficiency of your team gets an immediate boost. Risk mitigation. Commercial analytics is one of the tools that can help pharma companies navigate various challenges and reduce risks early on. With commercial analytics, it becomes much easier to devise the most effective strategies to battle possible problems and issues in the future. Advanced budget planning. Commercial analytics will provide you with a more detailed analysis of current and future trends and some valuable insights into Pharma marketing campaigns and products that have the potential to be more successful and attract a bigger audience. A deeper understanding of a customer. With the power of commercial analytics, you can easily identify room for improvement and develop better marketing campaigns that are tailored to meet the expectations and needs of a specific audience. According to the McKinsey, organizations that have successfully implemented data and analytics are nearly twice as likely to achieve their data and analytics objectives, and they are also 1.5 times more likely to report revenue growth of at least 10 percent in the past three years. If you would like to harness the full potential of commercial analytics, it’s time to get started with it now. Ways to succeed with commercial analytics in Pharma If not integrated properly, commercial analytics might end up being completely ineffective. Do the following to achieve better results: Understand what goal you aim for with commercial analytics. What are the reasons for spending your time and money on something like this? Are there any goals you believe you can achieve with the help of commercial analytics? After determining the reasons behind the need for it, you can make a decision whether to invest in it or not. Collect the right type of data. Even if you use all the right tools, if the data is not relevant, the outcomes won’t be precise or, therefore, useful. Gather data on sales, marketing, pricing, product development, and other areas that are aligned with your objectives. Make the right metrics your priority. Not all data collected, even if relevant, is equally good. Some of the metrics might be more important than others, and while it’s important to track different types of them, focus on the ones that are more valuable to your business. Commercial analytics in regard to pharmaceuticals can enable a team of marketers to define areas for improvement and unearth the underlying issues. Are you looking for the right technology and expertise to leverage the power of commercial analytics? Contact the Viseven team, and we will help you come up with the perfect-fit data solution for your company. Our advanced pharmaceutical data analytics will help you transform the data into an instrument to boost your business performance and enhance the company’s workflows.
Viseven’s Year in the Spotlight Posted on December 29, 2023 by Andrii Nikulin The end of the year is the perfect time to press the pause button and play back the last twelve months. According to James Clear, the productivity expert and author of the bestselling book Atomic Habits, this is the time to slow down for a moment and ask yourself: “Are my choices helping me live the life I want to live?” In the corporate world, conducting a year-in-review is about zooming out and assessing whether a business is on the right track and moving at the desired pace. Reflecting on the progress made and milestones achieved gives us the opportunity to celebrate our wins and stretch our strengths even more in the future, which is truly one of the best gifts to ourselves. Without further ado, let’s check out the Viseven’s journey this year and set the stage for an even more successful ride ahead. Viseven office opening in Poland March 31st filled the professional calendars of Viseveners in Poland. We had an incredible office opening in Poznan – a celebration that brought together our twenty colleagues from Poland and Ukraine. It was an amazing opportunity for the team to unwind and connect beyond the confines of virtual communication in Teams’ chats. We started off with playing ice-breaking games, sharing fascinating stories, and indulging in delicious national foods. The highlight of the party was our CEO, Nataliya Andreychuk, taking a swing at a piñata and unleashing a shower of surprises for everyone. The firework cake and champagne rounded out the perfect celebration picture. The Excellence in Customer Service Award Customer service either makes or breaks brand loyalty – whether through speed, experience, or convenience. Consistently delivering superior services keeps clients coming back again and again. The Excellence in Customer Service Award celebrates leaders who deliver digital solutions and services with customers in mind. Nataliya Andreychuk is the name to remember when it comes to white-glove customer service. Viseven is a company that puts the customer first, every step of the way. For over a decade, under Nataliya Andreychuk’s guidance, Viseven has been supporting pharmaceutical companies in providing engaging content that speaks directly to the target audience. “I am truly honored to receive this award. At Viseven we have always been directed toward bringing high-quality and reliable products to meet the customers’ diverse marketing demands. This award is a testament to the hard work and dedication of our entire team, which I’m proud to lead,” says Nataliya. ISO/IEC 27001 recertification For many people, ISO/IEC 27001 might sound like a jumble of numbers and letters. But for us, having that acronym on our list of accomplishments for the year is solid proof of the effort we have put into keeping our information security management system top-notch. ISO/IEC 27001 is an international standard showing that we have got the right measures in place to handle data security risks according to global best practices and principles. Viseven has successfully passed recertification for the fourth consecutive time. Once again, we demonstrate that data security is the core of our corporate culture and a crucial factor in collaboration with our clients. Viseven and SpotMe strategic partnership This year, Viseven entered a partnership with SpotMe, the event platform designed for high-touch enterprises to host events. Through this partnership, life sciences companies now can create engaging pharmaceutical events with healthcare providers (HCPs), such as arranging high-profile speaker series for more than 500 invitees and organizing eCongress with more than 200 participants. Olivier Aubert, Business Development and Partnerships Director at SpotMe, is deeply convinced that the key to HCP engagement lies in making all interactions easy. SpotMe ensures frictionless invitation, registration, and attendance. In an age where data is the new gold, the platform gathers comprehensive information post-event, including reactions, participant details, and questions raised, to develop a more comprehensive omnichannel approach. This data also helps companies get started by inviting the right people to the right event. Recognizing that genuine engagement begins well before the event, our partnership with SpotMe enables our clients to connect with the audience that actively seeks that kind of interaction. Launch of “7 Minutes with Viseven” podcast Viseven kicked off a series of podcasts featuring Volodymyr Frydel, Talent Development Manager, engaging in conversations with guests about our company’s core values – passion, agility, curiosity, and empathy (PACE). As the name suggests, over seven minutes, our team members had the chance to delve into their personal perspectives on these values. This approach allowed us to understand our employees not only as professionals but also as individuals who resonate with our corporate culture. 14th anniversary In 2023, we marked Viseven’s 14th anniversary with a twist! Instead of the usual cake, we embraced a healthy initiative – a collective run of 14 kilometers, symbolizing each year in business. Participants hit the pavement outdoors or hopped on the treadmill indoors to come together in the teamwork spirit. Everyone was awarded a special commemorative medal, and the fastest runner took home an extra surprise. Along the way, employees captured moments with photos to cherish and share on social media. Exchanging energy and enthusiasm through this initiative was our way of expressing gratitude for everyone who had been a part of our amazing company and industry at large. Recognition in the Tech Investors Guide It is no secret that investors seek reliable evidence before pouring their money into any venture, and documents shared by Ministries hold significant value in this regard. The Ministry of Digital Transformation of Ukraine has shared a document featuring the most prominent and promising tech companies worthy of investment. Viseven secured a position on the list twice — as a Top MarTech company and a Top Service company. In fact, our company was the only business included twice – a tremendous achievement for our entire team. This accomplishment served as motivation for us to move forward with even greater dedication and perseverance. Check the full list by following this link: IT Ukraine Association launches an online version of the Incredible Tech catalogue – Асоціація “IT Ukraine” 10th anniversary of Viseven’s eWizard October 23rd was a big date for our crew! We were happy to celebrate the tenth birthday of eWizard, an advanced content experience platform revolutionizing pharma marketing strategies. We started out as a small team of enthusiasts driven by the desire to foster transformation in the industry. Fast forward to today, eWizard brings together 17 dedicated teams and boasts 120 professionals on board. We sat down with Roman Vasylenko, the brains behind eWizard and our CTO, to chat about the inspirations, challenges, successes, and even some funny stories along the way. This exclusive piece is a must-read not only for pharma marketers or loyal eWizard users but all leaders out there hungry to absorb Roman’s infectious energy, wisdom, and innovative mindset. Hit the link for the full lowdown: https://www.linkedin.com/pulse/ewizards-decade-review-through-10-questions-roman-vasylenko-viseven New Viseven brand identity “Nothing is constant but change,” Heraclitus once said, emphasizing the inevitability of transformations. While Greek philosophers may not have known much about business development or brand communications, this quote is still relevant nowadays, and our company’s evolution is a testament to this. This year, the Viseven company has given its brand identity a refresh to showcase our commitment to staying at the forefront of the latest industry advancements. The new logo is full of meaning, representing the number 7, the part of the company’s name, and an upward-pointing arrow. The redesigned look symbolizes the company’s dedication to ongoing growth, technological innovation, and expertise. “Our company is growing and evolving. As a prominent pharma and life sciences marketing player, it’s time to unveil a more sophisticated brand identity. I like to think of it as a fresh pair of wings propelling Viseven to new heights,” comments Yuliya Sotska, Chief Brand & Communications Officer at Viseven. Digital Marketing Award at the Go Global Awards Go Global Awards is the platform for innovative companies eager to extend their reach, build strategic alliances, and establish a strong presence in the international marketplace. In 2023, Rhode Island, USA, brought together incredible businesses from around the globe to celebrate their outstanding achievements and leadership. Viseven, represented by Maksym Savenko, our AD Lead, received the Digital Marketing Award, recognition for many years of creativity, customer-focused service, and hard work from our entire team. Nataliya Andreychuk shares her cancer survivor story In October, during Breast Cancer Awareness Month, Nataliya Andreychuk, CEO at Viseven, revealed her battle with the disease for the first time. Five years after overcoming cancer, she felt ready to share the invaluable lessons from her struggle and inspire others who confront the same challenge. Nataliya is now convinced that her personal story has reinforced her professional commitment to saving lives by improving communication. Her journey has underscored the crucial role that timely, up-to-date, and reliable information plays in a patient’s clinical outcomes. Viseven at global pharma, tech, and marketing events In 2023, our team did a lot of traveling to attend major events that push the industry boundaries and build partnerships. Nataliya Andreychuk was a panelist at Reuters Pharma, NEXT Pharma Summit, Digital Pharma East, 4th Annual CX Management for Life Science, and NEXT Pharma CX & Engagement as well as a speaker at 4th Annual Pharma AI Summit. Yuliya Sotska, Chief Brand and Communications Officer, was a panelist at Dublin Tech Summit and moderated discussions at Collision and Web Summit. Oksana Matvienko, Regional Director, spoke at PHARMA CX SUMMIT and PANAGORA PHARMA CX TECH SUMMIT. Olena Volkova, Regional Director, presented Viseven at Reuters Pharma, NEXT Pharma Summit, 4th Annual Pharma AI Summit, GIANT Health. As the year (and this Viseven’s overview article) comes to a close, we want to thank our clients and partners for placing trust in us. The Viseven team feels motivated and inspired as never to build upon these accomplishments in the coming year 2024.
The Viseven’s Journey in November Pharma Events Posted on December 1, 2023 by Andrii Nikulin For Viseven, life sciences events are more than just a chance to deliver a marketing pitch. While we certainly have our business agenda in mind, our team views these events first and foremost as opportunities for networking, continuous learning, and growth. In November, Viseven attended the world’s biggest tech and pharma events listening to insights of those who made it and those who inspire to make it. Our team took the spotlight to talk about artificial intelligence, personalization, modular content, and data analytics. Let’s take a closer look at how it all happened. Raising Awareness at Web Summit 2023 From November 13 to 16, the Viseven team participated in Web Summit 2023, one of the world’s largest tech events. The summit was held in Lisbon, Portugal, attracting over 70,000 attendees hungry for new insights, networking, and the energetic boost that come from charismatic speakers. It felt as if LinkedIn had come to life! More than 900 investors and 800 speakers set a stage for valuable communications and discussions on the future of technology. Ukraine made a strong presence with twenty-five promising startups, capturing the attention of potential investors. These startups showcased projects in the areas of sustainability, artificial intelligence, and advancements in mental and physical health – all the zeitgeist-y fields that you might hear about as rapidly evolving. On November 14, Yuliya Sotska, Chief Brand & Communications Officer at Viseven, served as the moderator for a panel titled “Growth and War: Innovation in Ukraine’s Tech Ecosystem.” During the discussion, Yuliya talked about the resilience and growth of the tech market in Ukraine despite the unprecedented challenges posed by Russia’s war against Ukraine. “We have learned to have backup plans, think on our feet, and constantly come up with innovative ways to raise awareness or funds. Even if we set aside the thoughts of war for a moment, today tech companies worldwide are challenged to operate in an environment that is complex, dynamic, uncertain, and volatile. Partnering with Ukraine’s tech companies, which are well equipped to deal with changes and uncertainties that come their way, appears as a win-win opportunity”, says Yulia. Anna Zolotnytska, Head of PR, and Yaroslava Upatova, Product Portfolio Expert, were present at the event, offering valuable insights to the discussions. They had an increasingly important mission: to emphasize that Ukraine’s IT sector is not just alive but thriving and eager for international, mutually beneficial partnerships. 6th Annual Panagora Pharma CX Tech Summit Right around the same time as the Web Summit, another interesting event was taking place on the opposite side of the Atlantic in Princeton, NJ, United States. November 16 was the day for The 6th Annual Panagora Pharma CX Tech Summit. This annual gathering highlighted how the life sciences industry could leverage technology to enhance customer experience for both healthcare providers (HCPs) and patients. This year, over 125 marketing experts explored the impact of artificial intelligence, automation, and personalization on customer journeys – topics we touch upon often in our panel discussions, webinars, and blog posts. The PanAgora Pharma CX event attracted senior-level customer experience and marketing executives from around the world. Oksana Matviienko, Regional Director at Viseven, had a privilege to share the stage with Mary Lassiter and Ryan Rosenberg. Together, they went over the role of modular content in personalization at scale, tackling the following questions: Why should we all care about modular content? How can pharma brands experiment with the modular approach? What are the key strategies for trouble-free implementation of the modular strategy? What is the future of modular content? The summit left a lasting impression on Oksana. On her LinkedIn, she wrote, “Great place to find new connections and catch up with old friends. Mr. Potato Head is now my favorite way to describe what modular content is”. The event participants engaged in meaningful yet entertaining discussions, interacted with industry peers and thought leaders, and even challenged some of their beliefs related to modular content. NEXT Pharma CX & Engagement Summit Next Pharma CX & Engagement is 250 knowledge-seeking attendees, 40 inspiring speakers, and one incredible Vienna. The Viseven team could not miss out on an event that felt like a reunion with good old friends. The summit gathered professionals who dedicated their entire careers to delivering personalized and authentic customer experiences and journeys. On November 21, Nataliya Andreychuk, CEO at Viseven, participated in the discussion on the secret ingredients to a differentiated customer experience. During the conversation, Nataliya also handed over the microphone to Adela Schulz, iEU Rheumatology Strategy and Operations Omnichannel Lead at UCB, Dirk Abeel, Head Go-to-market Health & Life Sciences and CSM at Pitcher, and Marina Luca, Global Digital Excellence Director at Servier. These seasoned experts revealed the key approaches to ensure perfect customer experience. Here are some major takeaways to reflect upon: Having a compelling story up in your sleeve may work with HCPs but is certainly not enough to deliver superior customer experience. AI has made our science fiction dreams come true. The next step is to make this technology more humane. Customers do not have to make an effort to find your content. Period. Statistically, HCPs spend a staggering 4.5 hours a day dealing with Electronic Health Records. Overwhelmed with administrative tasks, they often feel like they have strayed from their mission of saving lives. The goal of MarTech companies is to make their work lives easier by delivering useful, tailored content. Webinar “The Power of Data Visualization in Pharma Marketing Campaigns” It is hard not to notice that Viseven enjoys offline conferences and events. Sharing our own takes on stage and listening to attendees who speak from their experience not only fosters our sense of belonging to something big and meaningful but also amplifies our innovation and know-how. But, to tell the truth, connecting with our audience online is just as rewarding and exciting! On November 23, Ezequiel Salvarezza, the Head of the Latam CoE at Viseven, led an inspiring webinar for the Latin American audience and received numerous positive comments. The central theme revolved around the role of data analytics in pharmaceutical marketing campaigns. Salvarezza made it crystal clear – for fast and effective communication and decision-making, data should be conveyed through visuals. Thirty-two attendees learned from Salvarezza how to make their data speak trends, patterns, and insights. The November events injected fresh energy into our work and inspired us to persevere with a more client-focused mindset. At Viseven, we anticipate more thought-provoking conferences and summits in the months to come.
Viseven’s Success Recognized on the Everest Group PEAK Matrix® Posted on December 1, 2023 by Andrii Nikulin Viseven, a leading player in the pharmaceutical marketing industry, has been featured on the PEAK Matrix 2023 by Everest Group, reaffirming its position as a major contender in the next-generation customer engagement platforms for life sciences. The Everest Group PEAK Matrix is a prestigious industry benchmark that showcases and positions world-class service providers and technology vendors within specific sectors. The assessment framework implemented by Everest Group adopts an unbiased and evidence-based methodology by analyzing vendors’ operational activity and deals information. Everest Group refines these results by considering buyer interactions, vendor briefings, and market experience, providing potential clients with a bird-eye view of a company’s standing within the industry. The matrix comprises 23 innovative companies, categorized as aspirants, major contenders, and leaders based on their market impact as well as vision and capability. Chunky Satija, Vice President at Everest Group, asserts that the PEAK Matrix has encompassed pharmaceutical MarTech companies switching from a CRM-focused mindset to a customer experience (CX) approach: those that are driven by the goal of delivering innovative CX-centric solutions that facilitate content management, optimize channel engagement, and bolster commercial learning and training initiatives. Viseven’s inclusion in the space of advanced solutions for pharmaceutical brands is a merit of its dedication to providing industry-specific tools for modular content management. By equipping its clients with the ability to create personalized, bite-sized content at a large scale, the MarTech provider empowers them to experience the benefits of authentic omnichannel engagements. Viseven offers a comprehensive suite of life sciences-focused content management solution that houses next-generation features such as dynamic content templates, AI-assisted content creation, and content localization with modular and flexible implementation options, through its eWizard platform. Clients appreciate the out-of-the-box integrations offered, its flexibility to incorporate client-specific requirements, and robust support services ecosystem. This has helped position it as a Major Contender in Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix Assessment 2023.Chunky Satija points out. Apart from allocating vendors’ specific positions on the matrix, Everest Group provides a detailed analysis and commentary to assist clients in finding providers based on their business needs. To access the complete document containing the PEAK Matrix research, simply fill out the form below and download it.
Viseven Wins the Digital Marketing Award 2023 Posted on November 13, 2023 by Andrii Nikulin Providence, RI—November 9, 2023—Viseven, the global MarTech services provider for the life sciences and pharma industry, has received the Digital Marketing Award 2023. The award celebrates Viseven’s dedication to providing customers with exceptional services and pioneering digital solutions for clients. “We are thrilled and honored to accept this award. Our goal has always been to provide every client with the solution they expect, making sure that we meet their unique needs and requirements. This award allows us to recognize how much hard work has been put into our endeavors. We are not planning to stop on what we have already achieved; for us, this award is a catalyst for further innovation and growth”, shares Nataliya Andreychuk, the CEO of Viseven. Viseven offers innovative solutions for pharmaceutical companies of all sizes and levels of maturity. Under Viseven’s guidance, many businesses were able to accelerate and scale effective marketing strategies and ease their transition into a digital-driven future. Over 700 specialists work every day to provide pharma brands with innovative solutions that transform the industry. Go Global Awards is an exclusive event that recognizes outstanding products and services across diverse industries from leading businesses worldwide. Among the prestigious accolades is the Digital Marketing Award, which is presented to organizations showcasing their commitment to delivering next-generation solutions and superior services. Hosted in Providence, Rhode Island, the event welcomes companies that have submitted their entry forms and made it to the shortlist for a live three-day gathering. Go Global Awards has formed partnerships with the International Trade Council and Rhode Island Commerce Corporation to provide comprehensive support to all participating businesses. The awards encompass not only 15 general categories but also an additional 40 industry-specific awards. Maksym Savenko, AD Lead, represented Viseven during Go Global Awards. “It was a remarkable privilege to stand as Viseven’s ambassador and highlight our outstanding achievements. I’m sincerely grateful for the judges’ recognition, as it affirms the profound importance of our mission to revolutionize the industry through our endeavors”, says Maksym. Annually, the event’s final round brings together 50 domestic and international government economic development agencies along with 400 companies. Participants use this platform to present their award pitches, share their achievements, exchange strategies and insights, network, and tell the stories of their businesses. About Viseven Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience. Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. Follow Viseven on social media: LinkedIn, Twitter, YouTube, Facebook Follow Nataliya Andreychuk on LinkedIn
Top Pharma, Life Sciences, and Healthcare Trends for 2024 Posted on November 9, 2023 by Andrii Nikulin Companies of all sizes in the pharmaceutical, life sciences, and healthcare industries are among the first to embrace advanced technology and its tremendous potential to accelerate drug research and development, streamline drug manufacturing and supply chains, and personalize patient care and customer experience. In our overview, we collected all the most significant pharma, life sciences, and healthcare trends that will change the game within the upcoming years. Download this guide to learn more about: Using artificial intelligence to deal with mental health issues, preventing burnout in the workplace, discovering new drugs, and improving medical content production; Next-generation medical education and healthcare powered by metaverse and virtual reality; Omnichannel marketing and how it can increase engagement with healthcare professionals; Patient-centric approach, precision medicine, and personalized patient support programs; World’s leading pharmaceutical companies uniting their efforts to work together towards achieving decarbonization. Complete the form below to get Pharma, Life Sciences & Healthcare in 2024 — Technology Trends Outlook to your inbox.
Viseven Presents New Brand Identity: Reflecting Transformation Posted on November 6, 2023 by Andrii Nikulin Viseven, a leading MarTech services provider in the pharma industry, announces a new brand identity. The brand refresh is now in effect across the company’s social media platforms. This strategic decision stems from the company’s transformation and strong ambition to revolutionize the pharmaceutical market. Nataliya Andreychuk, CEO of Viseven, shared the exciting news, underlining that adjustments to the brand identity highlight the commitment to staying abreast of market trends and assisting clients in navigating the ever-changing industry landscape. “Viseven’s transformation is not just about a new look or aesthetics. It’s a reflection of our evolution as a company and getting closer to partners around the world, continuing our mission of saving lives by improving communication. Over the past 14 years, Viseven has been growing and evolving, guiding clients on their unique journeys. It feels like the perfect, organic moment for our update. And that’s just the first step; in 2024, we are ready for even more thrilling transformations,” says Andreychuk. The selected logo signifies a prominent change from the prior design. Unlike the old logo, where the blue ‘V’ represented the company’s initial letter, the revamped version can be interpreted as either the number 7 or the upward-pointing arrow symbol. The purpose of this logo is twofold – to reflect an element of the brand name and to showcase the company’s focus on continued growth, technological innovation, and expertise. “Viseven is a leader in digital transformation, and today, we prove that time does not stand still. Our company is growing and evolving. As a prominent pharma and life sciences marketing player, it’s time to unveil a more sophisticated brand identity. I like to think of it as a fresh pair of wings propelling Viseven to new heights,” claims Yuliya Sotska, Chief Brand & Communications Officer at Viseven. Over the last decade, Viseven has evolved into a global company, catering to clients from over 50 countries. Creating a more universal logo was a natural move, pinpointing Viseven’s international footprint and familiarity to customers worldwide. Rather than entirely forsaking the prior color scheme, the primary and secondary colors (royal and light turquoise blue, respectively) have been retained. The design team enhanced the shades by increasing their brightness, thereby bringing a subtle yet powerful refinement to the previous image. The refreshed brand identity move mirrors the company’s desire to preserve its legacy while embracing innovation to meet the rising needs of its clients. The chosen color palette is intended to amplify the brand’s trustworthiness, reinforcing the sense of authority and confidence. About Viseven Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience. Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. Follow Viseven on social media: LinkedIn, Twitter, YouTube, and Facebook.
