Best eDetailing Platforms to Check Out Posted on March 5, 2024February 4, 2025 by Andrii Nikulin Staying up to date with the latest news in the field, making rounds, seeing 60 patients, and keeping up with paperwork paints a clear picture of the immense workload healthcare professionals (HCPs) can shoulder daily. It is no surprise that it is challenging for sales reps to get a face-to-face meeting with them. The research findings are concerning, but unfortunately not unexpected. They suggest that more than 75% of healthcare professionals find their workload unsustainable. Additionally, 77% reported that their colleagues are experiencing burnout, and nearly half agreed that their peers are considering leaving the field. While pharma and life sciences alone cannot solve the problem, brands should aim to alleviate pressure by ensuring effective communication with HCPs. eDetailing represents one of the strategies to pivot towards addressing providers’ burnout and boosting engagement. In this article, the Viseven team is going to shed light on the best e-detailing software that would improve your interaction with HCPs. But before we begin, let’s briefly get into what an eDetailing software is. What is eDetailing Platform? A pharmaceutical eDetailing platform refers to software that allows sales rep to deliver product information in an engaging and efficient way. Instead of relying on conventional brochures, pharmaceutical companies can opt for eDetailing platforms to demonstrate interactive presentations, data, and videos on laptops or tablets. Remote detailing solutions let HCPs meet medical representatives (MedReps) online, while self-detailing tools enables them to review materials on their own schedule, fitting learning into their busy day. Benefits of e-Detailing Platforms Before we move forward, let’s provide some incentives to keep reading this article. What are the benefits eDetailing software brings to the table? Let’s explore: Saves time. A healthcare professional accesses bite-sized, on-demand information, while MedReps connect with them without travel hassles. Aligns with HCPs’ busy schedules. Remote eDetailing empowers providers to dive into presentations without getting distracted from their responsibilities. They can access information on any device, anytime, ensuring they have the latest knowledge of pharmaceutical products. Boosts engagement. eDetailing requires HCPs to take actions, whether it is clicking through graphs or taking quizzes. These actions make presentations more engaging compared to traditional sales pitches. Makes personalization possible. Each of these actions counts! Pharma harnesses this data to craft individualized presentations that resonate with each healthcare professional. Drives sales. Satisfied HCPs are more likely to remember brands and prescribe their products to patients. Ensures compliance. eDetailing solutions allow you monitor pharma reps’ activities to guarantee brand integrity and regulatory compliance. Usage of Platforms in Pharma Marketing In pharma digital marketing, eDetailing solutions translate into deeper connections with HCPs, personalized content delivery, and real-time feedback. Take one of our clients as an example. The pharma brand’s text-heavy, static eDetailers did not resonate with cardiologists, GPs, and neurologists in Ukraine. Viseven helped them transform those materials into engaging, interactive eDetailers that sparked meaningful conversations and feedback. We cut through the noise for HCPs with eWizard, our content experience platform. Our team created easy-to-digest eDetailers with a clear structure, sleek design, and interactivity components, meeting the unique HCP needs. It was a win-win scenario for everyone. Healthcare professionals benefited from personalized information to promote better patient care. The client enjoyed cost savings, wider reach, and increased engagement with HCPs. TOP eDetailing Platforms to Pay Attention to In this section, we will compare leading eDetailing platforms by highlighting their key benefits. Also, we are going to explore potential drawbacks you might not find on their websites. This comprehensive approach will help you make the best choice for your unique needs. eWizard eWizard, an advanced content experience platform by Viseven, empowers pharma brands to efficiently plan, brief, build, localize, and approve their eDetailing content. eWizard Perks: Numerous integrations. The platform integrates with solutions like IQVIA, Salesforce, and Agnitio, optimizing reporting and data flow. Content modularity. The tool lets users divide eDetailing content into small chunks or modules to recycle and adapt them for omnichannel campaigns. Localization capacities. The eWizard AI algorithms leverage past translation results stored on the brand’s memory server to accurately translate eDetailing content. Data-driven detailing. The platform offers dynamic analytics across all channels, including brand activity tracking and competitor analysis. Template library. A robust library of pre-built templates cuts time needed to create impactful eDetailers. Easy preview. Users can preview how their eDetailers will look on different devices to ensure superior user experience. eWizard Downside: Learning curve. The software is quite complex, meaning investing in training and setup might be necessary. IQVIA IQVIA offers analytics solutions for HCP engagement, content delivery, and healthcare communications, including remote detailing and self-detailing. IQVIA Perks: Focus on compliance. The pharmaceutical company narrow-focuses on security by adhering to regulations like GDPR and HIPPA. Omnichannel capabilities. IQVIA empowers users to effectively connect with their audience through multiple channels by providing not only conventional pharmaceutical detailing but video detailing and webcasts too. Advanced analytics. The brand offers in-depth analytics solutions to accurately measure return on investment and marketing campaign performance. HCP interaction made easy. Drawing notes tools, chat functionality, and real-time feedback help MedReps better explain product offerings, engaging healthcare professionals and easily communicating brand value. IQVIA Downside: Complex interface. Users may require special training sessions for easy navigation within the platform. Atkana Atkana refers to a cloud-based eDetailing solution for pharmaceutical and medical device industries. Atkana Perks: Advanced content authoring. Rather than exploiting text-heavy eDetailers, this platform offers an opportunity to craft rich, immersive customer experience with multimedia content like demos and simulations. Commitment to data security. Atkana considers customer privacy with utmost importance, ensuring data encryption while in transit and at rest. The company has a global cloud infrastructure to comply with local regulations, like China’s Personal Information Protection Law or GDPR, as well as user access audit logs documentation to protect data from prying eyes. Advanced reporting. The solution offers detailed data insights on eDetailer performance, allowing users to tweak campaigns and make them more persuasive and interesting for the audience. Atkana Downside: Cost. This eDetailing software is more expensive than many other solutions on the market, which makes it less suitable for smaller teams with basic needs. Enablr Enablr has every right to bear such a name. It (tautology warning) enables users to plan and monitor remote detailing sessions, gather HCP responses, capture call details, and much more. Enablr Perks: Easy targeting. Sales reps plan sessions based on HCP profiles and clinic details readily available in the platform. Sample request made convenient. This patient-centric eDetailing tool lets HCPs place an order from the suggested list of predefined drugs. Generative AI. Enablr relies on AI to create customized slides from PDFs, thereby saving time and effort when tailoring messaging for HCPs. Enablr Downside: The lack of single industry specialization. Enablr provides eDetailing services to three industries: pharmaceuticals, real estate, and insurance. If you require a stronger focus on life sciences, you may want to explore alternative eDetailing solutions. Shaman Shaman is a cloud-based solution that lets life sciences brands build compliant, interactive eDetailers. Shaman Perks: Do-it-yourself production. The eDetailing software empowers users to create rich, engaging eDetailers with no coding and designer skills. Shaman automates many eDetailing-related tasks, like content creation, document linking, and HTML creation, giving teams a chance to focus more on creative work. Modular content. Users can repurpose the existing content modules across different channels and markets. Translation automation. Its machine learning algorithms help clients translate content into more than 100 languages – in only a couple of minutes. Personalization during every call. Shaman offers complementary functionalities, like slide selections and mini brand stories, to tailor messages during the calls. Shaman Downside: Limited functionality. Compared to more complex eDetailing tools, Shaman does not offer such features as multichannel engagement, advanced reporting or detailed analytics. Platforce Pulse Platforce refers to a CRM pharma marketing innovation targeting pharmaceutical and medical device brands. Platforce Pulse provides users with enhanced eDetailing capabilities. Platforce Pulse Perks: Real-time KPIs. Clients can gather engagement metrics during an eDetailer presentation to understand what is working and what is not. User-friendly data visualization. Collected data can be readily visualized to make insights into HCPs’ interactions understandable and shareable. Smart follow-up. Whenever HCPs interact with presentations, clients get notified to send follow-up emails to keep the conversations going. Offline access. With Platforce Pulse, users access content even offline. This ensures uninterrupted eDetailing, which is particularly useful in regions with limited internet connectivity. Platforce Pulse Downside: The lack of advanced analytics. Platforce Pulse offers no in-depth analytics capabilities, compared to the full Platforce platform. Summing Up When you are deciding on an eDetailing platform, it is increasingly important to take into account your specific business needs, the size of your team, and the resources available. If you find yourself with a wealth of existing content waiting to be repurposed, planning to implement an omnichannel pharma marketing strategy while closely tracking campaign performance using advanced tools, and requiring various integrations, then eWizard could be the smart choice for you. Our team is committed to delivering aesthetically appealing, user-friendly, and resonating eDetailers, including self-detailing and remote edetailing solutions. With eWizard’s wide range of pre-built templates and intuitive tools, pharma brands can build presentations without comprehensive coding and design skills. Want to craft impactful eDetailers at scale without any hiccups? Contact us today and we will get back to you as soon as possible.
Guide to Commercial Analytics in Pharma Posted on January 17, 2024March 2, 2025 by Andrii Nikulin Even though commercial analytics has been on the rise recently, many businesses are still not sure what it is and how to benefit from it. Due to its specifics, adopting and unlocking the full potential of commercial analytics can be a tricky task, especially for the pharma industry. In this guide, we’ll delve into the importance of commercial analytics in Pharma and see how your business can benefit from it. What is commercial analytics? Commercial analytics uses data analysis to identify the success of business activities and their impact on a given company. In other words, it is a way to gain insights into how well certain business decisions and strategies perform in the commercial aspect. Commercial analytics encompasses data collection and interpretation concerning marketing efforts, customer behavior, trends, and many others. Businesses that tap into the capabilities of commercial analytics can understand customers on a granular level and find more opportunities for growth. So what is commercial analytics in Pharma? In the pharmaceutical industry, commercial analytics is used by marketers to determine the most appropriate marketing strategies and identify the target audience and its needs. Pharma commercial analytics can provide companies with detailed information on various areas and ways to improve each of them, while also making sure that patients and customers receive products and services they’re satisfied with. What are the benefits of commercial analytics for pharmaceutical companies? Is commercial analytics worth all the investments and efforts? Here are some of the benefits of integrating it into your business: Better KPIs. Commercial analytics is what can help you understand what kind of KPIs you need and why. Pharma commercial analytics KPIs are meant to define problems and outline goals specific to your organization. The efficiency of your team gets an immediate boost. Risk mitigation. Commercial analytics is one of the tools that can help pharma companies navigate various challenges and reduce risks early on. With commercial analytics, it becomes much easier to devise the most effective strategies to battle possible problems and issues in the future. Advanced budget planning. Commercial analytics will provide you with a more detailed analysis of current and future trends and some valuable insights into Pharma marketing campaigns and products that have the potential to be more successful and attract a bigger audience. A deeper understanding of a customer. With the power of commercial analytics, you can easily identify room for improvement and develop better marketing campaigns that are tailored to meet the expectations and needs of a specific audience. According to the McKinsey, organizations that have successfully implemented data and analytics are nearly twice as likely to achieve their data and analytics objectives, and they are also 1.5 times more likely to report revenue growth of at least 10 percent in the past three years. If you would like to harness the full potential of commercial analytics, it’s time to get started with it now. Ways to succeed with commercial analytics in Pharma If not integrated properly, commercial analytics might end up being completely ineffective. Do the following to achieve better results: Understand what goal you aim for with commercial analytics. What are the reasons for spending your time and money on something like this? Are there any goals you believe you can achieve with the help of commercial analytics? After determining the reasons behind the need for it, you can make a decision whether to invest in it or not. Collect the right type of data. Even if you use all the right tools, if the data is not relevant, the outcomes won’t be precise or, therefore, useful. Gather data on sales, marketing, pricing, product development, and other areas that are aligned with your objectives. Make the right metrics your priority. Not all data collected, even if relevant, is equally good. Some of the metrics might be more important than others, and while it’s important to track different types of them, focus on the ones that are more valuable to your business. Commercial analytics in regard to pharmaceuticals can enable a team of marketers to define areas for improvement and unearth the underlying issues. Are you looking for the right technology and expertise to leverage the power of commercial analytics? Contact the Viseven team, and we will help you come up with the perfect-fit data solution for your company. Our advanced pharmaceutical data analytics will help you transform the data into an instrument to boost your business performance and enhance the company’s workflows.
Viseven’s Year in the Spotlight Posted on December 29, 2023February 4, 2025 by Andrii Nikulin The end of the year is the perfect time to press the pause button and play back the last twelve months. According to James Clear, the productivity expert and author of the bestselling book Atomic Habits, this is the time to slow down for a moment and ask yourself: “Are my choices helping me live the life I want to live?” In the corporate world, conducting a year-in-review is about zooming out and assessing whether a business is on the right track and moving at the desired pace. Reflecting on the progress made and milestones achieved gives us the opportunity to celebrate our wins and stretch our strengths even more in the future, which is truly one of the best gifts to ourselves. Without further ado, let’s check out the Viseven’s journey this year and set the stage for an even more successful ride ahead. Viseven office opening in Poland March 31st filled the professional calendars of Viseveners in Poland. We had an incredible office opening in Poznan – a celebration that brought together our twenty colleagues from Poland and Ukraine. It was an amazing opportunity for the team to unwind and connect beyond the confines of virtual communication in Teams’ chats. We started off with playing ice-breaking games, sharing fascinating stories, and indulging in delicious national foods. The highlight of the party was our CEO, Nataliya Andreychuk, taking a swing at a piñata and unleashing a shower of surprises for everyone. The firework cake and champagne rounded out the perfect celebration picture. The Excellence in Customer Service Award Customer service either makes or breaks brand loyalty – whether through speed, experience, or convenience. Consistently delivering superior services keeps clients coming back again and again. The Excellence in Customer Service Award celebrates leaders who deliver digital solutions and services with customers in mind. Nataliya Andreychuk is the name to remember when it comes to white-glove customer service. Viseven is a company that puts the customer first, every step of the way. For over a decade, under Nataliya Andreychuk’s guidance, Viseven has been supporting pharmaceutical companies in providing engaging content that speaks directly to the target audience. “I am truly honored to receive this award. At Viseven we have always been directed toward bringing high-quality and reliable products to meet the customers’ diverse marketing demands. This award is a testament to the hard work and dedication of our entire team, which I’m proud to lead,” says Nataliya. ISO/IEC 27001 recertification For many people, ISO/IEC 27001 might sound like a jumble of numbers and letters. But for us, having that acronym on our list of accomplishments for the year is solid proof of the effort we have put into keeping our information security management system top-notch. ISO/IEC 27001 is an international standard showing that we have got the right measures in place to handle data security risks according to global best practices and principles. Viseven has successfully passed recertification for the fourth consecutive time. Once again, we demonstrate that data security is the core of our corporate culture and a crucial factor in collaboration with our clients. Viseven and SpotMe strategic partnership This year, Viseven entered a partnership with SpotMe, the event platform designed for high-touch enterprises to host events. Through this partnership, life sciences companies now can create engaging pharmaceutical events with healthcare providers (HCPs), such as arranging high-profile speaker series for more than 500 invitees and organizing eCongress with more than 200 participants. Olivier Aubert, Business Development and Partnerships Director at SpotMe, is deeply convinced that the key to HCP engagement lies in making all interactions easy. SpotMe ensures frictionless invitation, registration, and attendance. In an age where data is the new gold, the platform gathers comprehensive information post-event, including reactions, participant details, and questions raised, to develop a more comprehensive omnichannel approach. This data also helps companies get started by inviting the right people to the right event. Recognizing that genuine engagement begins well before the event, our partnership with SpotMe enables our clients to connect with the audience that actively seeks that kind of interaction. Launch of “7 Minutes with Viseven” podcast Viseven kicked off a series of podcasts featuring Volodymyr Frydel, Talent Development Manager, engaging in conversations with guests about our company’s core values – passion, agility, curiosity, and empathy (PACE). As the name suggests, over seven minutes, our team members had the chance to delve into their personal perspectives on these values. This approach allowed us to understand our employees not only as professionals but also as individuals who resonate with our corporate culture. 14th anniversary In 2023, we marked Viseven’s 14th anniversary with a twist! Instead of the usual cake, we embraced a healthy initiative – a collective run of 14 kilometers, symbolizing each year in business. Participants hit the pavement outdoors or hopped on the treadmill indoors to come together in the teamwork spirit. Everyone was awarded a special commemorative medal, and the fastest runner took home an extra surprise. Along the way, employees captured moments with photos to cherish and share on social media. Exchanging energy and enthusiasm through this initiative was our way of expressing gratitude for everyone who had been a part of our amazing company and industry at large. Recognition in the Tech Investors Guide It is no secret that investors seek reliable evidence before pouring their money into any venture, and documents shared by Ministries hold significant value in this regard. The Ministry of Digital Transformation of Ukraine has shared a document featuring the most prominent and promising tech companies worthy of investment. Viseven secured a position on the list twice — as a Top MarTech company and a Top Service company. In fact, our company was the only business included twice – a tremendous achievement for our entire team. This accomplishment served as motivation for us to move forward with even greater dedication and perseverance. Check the full list by following this link: IT Ukraine Association launches an online version of the Incredible Tech catalogue – Асоціація “IT Ukraine” 10th anniversary of Viseven’s eWizard October 23rd was a big date for our crew! We were happy to celebrate the tenth birthday of eWizard, an advanced content experience platform revolutionizing pharma marketing strategies. We started out as a small team of enthusiasts driven by the desire to foster transformation in the industry. Fast forward to today, eWizard brings together 17 dedicated teams and boasts 120 professionals on board. We sat down with Roman Vasylenko, the brains behind eWizard and our CTO, to chat about the inspirations, challenges, successes, and even some funny stories along the way. This exclusive piece is a must-read not only for pharma marketers or loyal eWizard users but all leaders out there hungry to absorb Roman’s infectious energy, wisdom, and innovative mindset. Hit the link for the full lowdown: https://www.linkedin.com/pulse/ewizards-decade-review-through-10-questions-roman-vasylenko-viseven New Viseven brand identity “Nothing is constant but change,” Heraclitus once said, emphasizing the inevitability of transformations. While Greek philosophers may not have known much about business development or brand communications, this quote is still relevant nowadays, and our company’s evolution is a testament to this. This year, the Viseven company has given its brand identity a refresh to showcase our commitment to staying at the forefront of the latest industry advancements. The new logo is full of meaning, representing the number 7, the part of the company’s name, and an upward-pointing arrow. The redesigned look symbolizes the company’s dedication to ongoing growth, technological innovation, and expertise. “Our company is growing and evolving. As a prominent pharma and life sciences marketing player, it’s time to unveil a more sophisticated brand identity. I like to think of it as a fresh pair of wings propelling Viseven to new heights,” comments Yuliya Sotska, Chief Brand & Communications Officer at Viseven. Digital Marketing Award at the Go Global Awards Go Global Awards is the platform for innovative companies eager to extend their reach, build strategic alliances, and establish a strong presence in the international marketplace. In 2023, Rhode Island, USA, brought together incredible businesses from around the globe to celebrate their outstanding achievements and leadership. Viseven, represented by Maksym Savenko, our AD Lead, received the Digital Marketing Award, recognition for many years of creativity, customer-focused service, and hard work from our entire team. Nataliya Andreychuk shares her cancer survivor story In October, during Breast Cancer Awareness Month, Nataliya Andreychuk, CEO at Viseven, revealed her battle with the disease for the first time. Five years after overcoming cancer, she felt ready to share the invaluable lessons from her struggle and inspire others who confront the same challenge. Nataliya is now convinced that her personal story has reinforced her professional commitment to saving lives by improving communication. Her journey has underscored the crucial role that timely, up-to-date, and reliable information plays in a patient’s clinical outcomes. Viseven at global pharma, tech, and marketing events In 2023, our team did a lot of traveling to attend major events that push the industry boundaries and build partnerships. Nataliya Andreychuk was a panelist at Reuters Pharma, NEXT Pharma Summit, Digital Pharma East, 4th Annual CX Management for Life Science, and NEXT Pharma CX & Engagement as well as a speaker at 4th Annual Pharma AI Summit. Yuliya Sotska, Chief Brand and Communications Officer, was a panelist at Dublin Tech Summit and moderated discussions at Collision and Web Summit. Oksana Matvienko, Regional Director, spoke at PHARMA CX SUMMIT and PANAGORA PHARMA CX TECH SUMMIT. Olena Volkova, Regional Director, presented Viseven at Reuters Pharma, NEXT Pharma Summit, 4th Annual Pharma AI Summit, GIANT Health. As the year (and this Viseven’s overview article) comes to a close, we want to thank our clients and partners for placing trust in us. The Viseven team feels motivated and inspired as never to build upon these accomplishments in the coming year 2024.
Viseven’s Success Recognized on the Everest Group PEAK Matrix® Posted on December 1, 2023March 2, 2025 by Andrii Nikulin Viseven, a leading player in the pharmaceutical marketing industry, has been featured on the PEAK Matrix 2023 by Everest Group, reaffirming its position as a major contender in the next-generation customer engagement platforms for life sciences. The Everest Group PEAK Matrix is a prestigious industry benchmark that showcases and positions world-class service providers and technology vendors within specific sectors. The assessment framework implemented by Everest Group adopts an unbiased and evidence-based methodology by analyzing vendors’ operational activity and deals information. Everest Group refines these results by considering buyer interactions, vendor briefings, and market experience, providing potential clients with a bird-eye view of a company’s standing within the industry. Chunky Satija, Vice President at Everest Group, asserts that the PEAK Matrix has encompassed pharmaceutical MarTech companies switching from a CRM-focused mindset to a customer experience (CX) approach: those that are driven by the goal of delivering innovative CX-centric solutions that facilitate content management, optimize channel engagement, and bolster commercial learning and training initiatives. Viseven’s inclusion in the space of advanced solutions for pharmaceutical brands is a merit of its dedication to providing industry-specific tools for modular content management. By equipping its clients with the ability to create personalized, bite-sized content at a large scale, the MarTech provider empowers them to experience the benefits of authentic omnichannel engagements. Viseven offers a comprehensive suite of life sciences-focused content management solution that houses next-generation features such as dynamic content templates, AI-assisted content creation, and content localization with modular and flexible implementation options, through its eWizard platform. Clients appreciate the out-of-the-box integrations offered, its flexibility to incorporate client-specific requirements, and robust support services ecosystem. This has helped position it as a Major Contender in Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix Assessment 2023. Apart from allocating vendors’ specific positions on the matrix, Everest Group provides a detailed analysis and commentary to assist clients in finding providers based on their business needs. To access the complete document containing the PEAK Matrix research, simply fill out the form below and download it.
Viseven Wins the Digital Marketing Award 2023 Posted on November 13, 2023March 2, 2025 by Andrii Nikulin Providence, RI—November 9, 2023—Viseven, the global MarTech services provider for the life sciences and pharma industry, has received the Digital Marketing Award 2023. The award celebrates Viseven’s dedication to providing customers with exceptional services and pioneering digital solutions for clients. “We are thrilled and honored to accept this award. Our goal has always been to provide every client with the solution they expect, making sure that we meet their unique needs and requirements. This award allows us to recognize how much hard work has been put into our endeavors. We are not planning to stop on what we have already achieved; for us, this award is a catalyst for further innovation and growth”, shares Nataliya Andreychuk, the CEO of Viseven. Viseven offers innovative solutions for pharmaceutical companies of all sizes and levels of maturity. Under Viseven’s guidance, many businesses were able to accelerate and scale effective marketing strategies and ease their transition into a digital-driven future. Over 700 specialists work every day to provide pharma brands with innovative solutions that transform the industry. Go Global Awards is an exclusive event that recognizes outstanding products and services across diverse industries from leading businesses worldwide. Among the prestigious accolades is the Digital Marketing Award, which is presented to organizations showcasing their commitment to delivering next-generation solutions and superior services. Hosted in Providence, Rhode Island, the event welcomes companies that have submitted their entry forms and made it to the shortlist for a live three-day gathering. Go Global Awards has formed partnerships with the International Trade Council and Rhode Island Commerce Corporation to provide comprehensive support to all participating businesses. The awards encompass not only 15 general categories but also an additional 40 industry-specific awards. Maksym Savenko, AD Lead, represented Viseven during Go Global Awards. “It was a remarkable privilege to stand as Viseven’s ambassador and highlight our outstanding achievements. I’m sincerely grateful for the judges’ recognition, as it affirms the profound importance of our mission to revolutionize the industry through our endeavors”, says Maksym. Annually, the event’s final round brings together 50 domestic and international government economic development agencies along with 400 companies. Participants use this platform to present their award pitches, share their achievements, exchange strategies and insights, network, and tell the stories of their businesses. About Viseven Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience. Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. Follow Viseven on social media: LinkedIn, Twitter, YouTube, Facebook Follow Nataliya Andreychuk on LinkedIn
Top Pharma, Life Sciences, and Healthcare Trends for 2024 Posted on November 9, 2023February 4, 2025 by Andrii Nikulin Companies of all sizes in the pharmaceutical, life sciences, and healthcare industries are among the first to embrace advanced technology and its tremendous potential to accelerate drug research and development, streamline drug manufacturing and supply chains, and personalize patient care and customer experience. In our overview, we collected all the most significant pharma, life sciences, and healthcare trends that will change the game within the upcoming years. Download this guide to learn more about: Using artificial intelligence to deal with mental health issues, preventing burnout in the workplace, discovering new drugs, and improving medical content production; Next-generation medical education and healthcare powered by metaverse and virtual reality; Omnichannel marketing and how it can increase engagement with healthcare professionals; Patient-centric approach, precision medicine, and personalized patient support programs; World’s leading pharmaceutical companies uniting their efforts to work together towards achieving decarbonization. Complete the form below to get Pharma, Life Sciences & Healthcare in 2024 — Technology Trends Outlook to your inbox.
Viseven Presents New Brand Identity: Reflecting Transformation Posted on November 6, 2023March 2, 2025 by Andrii Nikulin Viseven, a leading MarTech services provider in the pharma industry, announces a new brand identity. The brand refresh is now in effect across the company’s social media platforms. This strategic decision stems from the company’s transformation and strong ambition to revolutionize the pharmaceutical market. Nataliya Andreychuk, CEO of Viseven, shared the exciting news, underlining that adjustments to the brand identity highlight the commitment to staying abreast of market trends and assisting clients in navigating the ever-changing industry landscape. “Viseven’s transformation is not just about a new look or aesthetics. It’s a reflection of our evolution as a company and getting closer to partners around the world, continuing our mission of saving lives by improving communication. Over the past 14 years, Viseven has been growing and evolving, guiding clients on their unique journeys. It feels like the perfect, organic moment for our update. And that’s just the first step; in 2024, we are ready for even more thrilling transformations,” says Andreychuk. The selected logo signifies a prominent change from the prior design. Unlike the old logo, where the blue ‘V’ represented the company’s initial letter, the revamped version can be interpreted as either the number 7 or the upward-pointing arrow symbol. The purpose of this logo is twofold – to reflect an element of the brand name and to showcase the company’s focus on continued growth, technological innovation, and expertise. “Viseven is a leader in digital transformation, and today, we prove that time does not stand still. Our company is growing and evolving. As a prominent pharma and life sciences marketing player, it’s time to unveil a more sophisticated brand identity. I like to think of it as a fresh pair of wings propelling Viseven to new heights,” claims Yuliya Sotska, Chief Brand & Communications Officer at Viseven. Over the last decade, Viseven has evolved into a global company, catering to clients from over 50 countries. Creating a more universal logo was a natural move, pinpointing Viseven’s international footprint and familiarity to customers worldwide. Rather than entirely forsaking the prior color scheme, the primary and secondary colors (royal and light turquoise blue, respectively) have been retained. The design team enhanced the shades by increasing their brightness, thereby bringing a subtle yet powerful refinement to the previous image. The refreshed brand identity move mirrors the company’s desire to preserve its legacy while embracing innovation to meet the rising needs of its clients. The chosen color palette is intended to amplify the brand’s trustworthiness, reinforcing the sense of authority and confidence. About Viseven Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience. Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. Follow Viseven on social media: LinkedIn, Twitter, YouTube, and Facebook.
Viseven CEO and Co-Founder Shares Her Breast Cancer Survivor Story Posted on October 31, 2023November 15, 2024 by Andrii Nikulin Nataliya Andreychuk, the co-founder and CEO of Viseven, reveals her personal battle against breast cancer. Her story is a testament to enduring strength, tenacity, and sincere commitment to make a genuine difference in patients’ lives. For the first time, Nataliya courageously shared her story of overcoming breast cancer, inspiring others with her inner power and resilience. Five years later, she is finally ready to share the invaluable lessons she has learned: Nataliya shares her story five years after beating the disease “For a long time, I hesitated to share this deeply personal journey. The lines between personal and professional life can sometimes blur, and there’s a natural inclination to keep them separate. Yet, as the years have unfolded, I’ve come to realize that our personal experiences profoundly shape our professional paths. As humans, our personal and professional lives are inextricably linked. Today, marking the culmination of Breast Cancer Month, I share a chapter from my life – the story of Nataliya Andreychuk, a cancer survivor and the CEO of Viseven, a healthcare digital marketing agency rooted in Ukraine and dedicated to partnering with the Pharma and Life Sciences sectors. Five years ago, I was confronted with a diagnosis that no one ever wishes to hear – breast cancer. The journey that followed—filled with the courses of chemotherapy, surgeries, and radiation—tested me in ways I could never have imagined. Yet, throughout this tumultuous journey, I never once contemplated giving up. What fortified me during those trying times? The unwavering support of my family, friends, and notably, Viseven. Work became a sanctuary, a semblance of normalcy in a world turned upside down. Viseven wasn’t just a company to me; it was an extension of my family, an anchor in the storm. My journey through treatment also brought a profound realization. I began to truly understand the indispensable value that our Pharma and Life Sciences clients bring to countless lives. Trusting the medications they produce, I felt a deep and personal connection to our clients. Today, five years later, I stand here, more grateful for each day and with a fervent desire to inspire the others battling cancer. My journey, underscored by love, trust, and the insatiable will to live, should serve as a beacon of hope to all facing life’s formidable challenges. I owe a debt of gratitude to Lisod, the Israeli Oncology Clinic in Ukraine, and Andrii Zhygulin (LinkedIn Profile). Their tireless efforts quite literally gave me a second lease on life.” For nearly a decade, Nataliya Andreychuk has been at the forefront of transforming the pharmaceutical industry. Merely a few months prior to Nataliya’s diagnosis, the Viseven team was involved in the development of an oncology assistant mobile application. Together with the client, they were creating a credible source of evidence-based information for oncologists. Nataliya regards herself fortunate to be well-informed about the disease, its consequences, treatment alternatives, etc. Now, she firmly believes that timely, up-to-date, and reliable information can impact clinical outcomes, significantly increasing patients’ survival rates. The company’s mission to save lives by improving communication has become Nataliya’s personal guiding principle. Her recovery from breast cancer has not only deepened her connections with clients but also amplified the advocacy for patients’ needs. In sharing her story, she hopes to raise awareness about the importance of putting patients at the center of any healthcare efforts. Nataliya is convinced that pharmaceutical companies should approach each patient as an individual with unique circumstances and distinct needs. By embracing patient-focused marketing strategies, companies can create more meaningful connections with patients, leading to increased trust, higher compliance rates, and, eventually, improved healthcare outcomes. About Viseven Viseven is a future-inspired global Pharma marketing agency with more than a decade of experience. Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. Follow Viseven on social media: LinkedIn, Twitter, YouTube, and Facebook.
Viseven at Digital Pharma East 2023: Contributing to the Future Posted on October 5, 2023March 2, 2025 by Andrii Nikulin On September 11-14, Viseven visited Philadelphia, USA, to attend Digital Pharma East – one of the leading conferences dedicated to the technological advancement in pharma, healthcare, and biotech. Digital Pharma East is a captivating event for professionals who want to improve their expertise in advertising, sales, brand marketing, customer experience, digital marketing, PR, product marketing, social media, and strategic operations. For four days of Digital Pharma East 2023, over 1200 attendees had an opportunity to join over 60 sessions hosted by more than 150 speakers who brought the latest insights about technology and innovation in the pharmaceutical and life sciences industries, including artificial intelligence, machine learning, and big data. At the panels, attendees learned more on the digitalization of their promotional possibilities in today’s healthcare landscape. The audience discovered how to improve customer experience, build engaging patient journeys, enhance collaboration between marketing and sales, increase omnichannel maturity, work with data, use addressable TV advertising, engage customers with storytelling, and beyond. The Viseven delegation to Digital Pharma East 2023 included Nataliya Andreychuk, Viseven CEO and Leonardo Sanchez, AE Lead at Viseven. For Viseven, it was a big honor to attend the event as one of the bronze partners. The Viseven team engaged with representatives of many pharma and biotech companies, solution providers, and agencies to highlight AI-powered functionality of eWizard content experience platform and how it can help produce more medical content faster without losing high quality. On the third day of the event, Nataliya Andreychuk, CEO at Viseven, hosted the panel discussion called Utilize Programmatic Marketing to Optimize Digital Advertising Across New Media Channels accompanied by: Stephanie Douglas, Director, US General Medicines Omnichannel Media, Sanofi Lori Holland-Hancock, Director Channel Strategy & Engagement Team, Oncology, Merck Gaetan Akinrolabu, Director, Corporate Social and Digital Media – Strategy, Channels & Content, Mirati Therapeutics Karin Hayes, Senior Vice President, Analytics Products and Services, Medicx At the panel, Nataliya discussed with co-hosts the overwhelming role of AI in today’s digital advertising, revealed the latest trends in personalized advertising, and suggested how to maintain compliance when delivering personalized ads and how to use them effectively and efficiently. It was a very insightful discussion. I’m really excited about how artificial intelligence is transforming the healthcare, pharma, and biotech industries. And it’s crucial for Viseven to attend events like Digital Pharma East, discover the latest trends, and share own experience related to advanced technology. Nataliya Andreychuk, CEO at Viseven Digital Pharma East 2023 was a fantastic event for the Viseven team. Our representatives were pleased to connect with other professionals enthusiastic about the digital future of marketing in healthcare, biotech, and pharma. If your company or agency needs advice on how to prepare for this future, don’t hesitate to contact us right now! An expert from the Viseven team will get back to you shortly to discuss potential partnership or give answers to any questions you have.
Viseven Attends Veeva APAC Commercial Summit 2023 Posted on October 3, 2023March 3, 2025 by Andrii Nikulin On September 11, Viseven was in Singapore to visit magnificent Marina Bay Sands resort and take part in Veeva APAC Commercial Summit 2023 as one of the silver sponsors. Veeva APAC Commerical Summit is one of the most prominent events in the Asia-Pacific region where leading companies in biopharma connect, share professional expertise, network, and have fun. Viseven and Veeva have been partners for many years, providing advanced technology and content expertise to pharma and life sciences businesses and agencies of all sizes, and it was a big honor and privilege for the Viseven team to be at the event and make its own contribution to the evolution of biopharma digital marketing. At the summit, the Viseven delegation included three incredible professionals who were thrilled to represent the company at own booth: Rona Mortega, Senior Account Manager at Viseven Nathaniel Manzano, AE Lead at Viseven Rajan Gupta, Account Executive at Viseven Any event hosted by Veeva is a massive and fascinating affair that gathers marketing and sales professionals from different areas of the pharmaceutical and life sciences industries. This year’s APAC Commercial Summit was no exception. Over 1,000 attendees from over 140 biopharma companies had an opportunity to attend over 130 diverse sessions from four zones: Analytics & Execution, Content Transformation, Field Excellence, and Frictionless Engagement. The summit’s agenda included panels hosted by Veeva experts who shared new updates and insights about Veeva products and services, including Veeva CRM Suite, Veeva CRM Events Management Veeva Align, and Veeva Vault PromoMats. Additionally, attendees could join sessions featuring top pharma enterprises such as Boehringer Ingelheim, AstraZeneca, GlaxoSmithKline, Johnson & Johnson, Takeda, AbbVie, Novartis, and Roche. The companies shared their experience in modular content, customer-centricity, actionable segmentation and targeting, field-executed email campaigns, commercial analytics, content localization, digital asset management, and many other topics. Viseven employees were pleased to know the latest news and techniques on Veeva products and services, get knowledge from the major players in the biopharma market, and have in-person chats with colleagues about their workflows, lifestyles, and interests. Along with attending panel discussions and keynotes sessions, the Viseven team successfully fulfilled its networking opportunities and met representatives of different pharma companies to show the benefits of mutual collaboration. Viseven demonstrated its potential partners eWizard content experience platform and highlighted the functionality their companies needed to optimize content operations and improve customer experience. Also, the companies Viseven engaged with showed their interest in Viseven Digital Content Factory and Viseven services, including omnichannel marketing and data analytics. Looking back on our participation in Veeva APAC Commercial Summit 2023 in Singapore, it has been an exceptional journey. We’re eager to foster the relationships we’ve cultivated and seek new opportunities to let Viseven make a meaningful impact in driving the prosperity and achievements of our valued industry collaborators! Nathaniel Manzano, AE Lead at Viseven Viseven was excited to participate in the summit and unlock numerous opportunities and promising horizons. The engagement with industry leaders from across the APAC region has broadened Viseven business network and unveiled exciting possibilities for future collaborations.
