WHAT TOOLS SHOULD PHARMA INCLUDE IN DIGITAL BUDGET? Posted on April 4, 2024 by Andrii Nikulin How does pharma stay within reasonable financial boundaries when planning for the marketing part of budget 2018 – and at the same time, maximize its results in brand promotion? The following leaflet offers you to discover an efficient solution, recommended by the experts of pharma marketing Viseven Group, by use of which your company will be able to come up with a powerful digital strategy. It includes not only the very minimum of must-haves for developing a successful strategy – content intended specifically for face-to-face visits with physicians and eMail campaigns – but also a new channel of communication with physicians – namely, remote calls. The multiple advantages of this communication scheme have already been challenged and verified in multiple countries, and will enable you to drastically enhance engagement with your audience. We would also like to introduce you to the innovative tactics of audience engagement – a mobile AR application to use during your meetings with physicians. Based on the powerful eWizard platform, interactive content creation and adaptation becomes ever more achievable within ever-changing market demands; thus, the quality of eDetailing and content templates is upgraded to the global corporate standards. Download the leaflet right here – and find out which freebie we have already prepared for your company. 2018 starts right now!
Integrated channel approach to efficient content management Posted on April 4, 2024 by Andrii Nikulin When they say, ‘multichannel strategy‘, it’s usually the resulting interactions that one imagines. In case with pharma, mostly HCPs either talking to reps or opening/discarding emails.It’s no secret that in life sciences, sales and marketing departments drifting apart is a common issue. The hazards of this cannot be overrated, especially if you want good ROI from the content your company invests in developing.In this ebook, you will find a set of ideas and solutions to this channel integration puzzle. Based on practical experience with content-based strategies, we suggest a number of tactics that have proven to facilitate cost-efficient content production for multiple channels, but also improve content visibility, monitoring and make the whole process of aligning content with the needs of field force much clearer and more flexible.
MULTICHANNEL STRATEGY OPTIMIZATION FROM A TO Z Posted on April 4, 2024 by Andrii Nikulin Ever wondered if you could make your content work even more? Maybe gain in flexibility, or customer engagement? Here’s an eBook that answers your possible questions and helps recreate basic key messages into vivid stories. Interactive presentations have long been a luxurious prime league of pharma marketing, but now it’s time to hack their success factors. You’ll find the information you need to appeal to digital natives. Starting with insights on how, where and why HCPs and patients prefer digital materials, the book analyzes which points will require special attention on your part. Next, there’s a practical look at how these promising points can be realized efficiently with technical solutions. There’s a demonstration of how tools like eWizard enable you to develop content, and a whole bunch of possibilities, ranging from content reusability to integrations with MITouch, Veeva Vault, iRep, etc. See the potential of digital technologies explained in detail, and give a powerful boost to your strategy.
Explore our partnership program Posted on April 4, 2024 by Andrii Nikulin Learn more about Viseven Partner Program and expand your niche in local and regional markets with unique solutions provided for pharma and life sciences. Just choose the program that corresponds to your business goals and the desired level of investment. Ready to get started? Join our partner community.
VIRTUAL LEARNING CENTRE: true learning, based on virtual content and patient cases Posted on April 4, 2024 by Andrii Nikulin Innovations are not behind the corner, they’re already here! And remote education with the help of smart technology is not mere words anymore. Imagine, that doctors may be somewhere far-far away, and you still can reach them. What is more, providing them with the relevant content just when they need it – either during the appointment or when they look up for some additional product-specific information. Looks quite well, doesn’t it? This short guide will hint you how to get the most of the technology for remote communication with HCPs, while bringing value into each interaction. Be sure to grab your free copy right away! Also, you may want to see how Digital Content Factory works. To do that, press the button below:
Building Secure and Compliant Healthcare Portals for Pharma Success Posted on March 29, 2024 by Andrii Nikulin Pharmaceutical companies need assistance to build trust, keep up with regulations, and manage sensitive data. A well-designed healthcare platform can be your solution. We understand the pain points and specialize in developing secure, compliant platforms that drive you ahead of the curve. Consolidate information, manage diverse content formats, and customize your portal to create unparalleled HCP engagement experiences. Explore our proven track record and find out why top pharmaceutical brands choose us to become their one-stop shop for essential healthcare portal knowledge. Download this case to learn more about: How we build trust through transparent, high-quality medical content and a commitment to data privacy. How our expertise in regulatory compliance ensures your platform aligns with the complex healthcare landscape. Ways we centralize and manage diverse content (articles, videos, podcasts) for a seamless HCP experience. Our success in developing custom modules of patient portals in healthcare to enhance HCP profiles, analytics, and overall platform functionality. Complete the form below to get our case study to your inbox.
Transforming Pharma with Patient Apps Posted on March 29, 2024 by Andrii Nikulin The pharmaceutical industry faces complex challenges, which involve data security, physician burnout, and ever-evolving patient engagement technologies. Innovative app solutions offer the potential to address them all, enhance patient care, and build trust. We specialize in developing secure, user-friendly patient apps, both native (iOS, Android) and cross-platform. Explore our success stories concerning patient apps, digital clinics, and AR technology, and get to know why leading pharmaceutical brands trust us to deliver patient-centric experiences. Download this case to learn more about: How we implement robust data security measures to protect sensitive patient information.Our strategies for designing apps that streamline workflows, potentially reducing physician burnout.Our patient-centric development approach fosters trust and facilitates improved engagement.Real-world examples of our success in creating transformative patient apps, digital healthcare experiences, and AR tools. Complete the form below to get our case study in your inbox.
Success Story: Advanced Adobe-based Portal for HCPs Posted on March 29, 2024 by Andrii Nikulin How do you ensure your content development process is always as effective as possible? Here at Viseven, we continually seek ways to optimize content production and delivery workflows. Sometimes, integrating existing technology with new advancements can be challenging. However, as you’ll see from this success story, everything is possible. The Viseven team assisted our client, a global company specializing in developing cutting-edge therapies in oncology and immunology, in developing the Adobe Experience Manager infrastructure. And we are ready to share the results with you. In the case study, you can learn more about how the Viseven team: Dealt with unaligned streams and poor cooperation that affected planning possibilities and resulted in severe budget issues; Removed the third-party dependencies in a short time; Assisted the client with aligning local initiatives, global marketing initiatives, and global technical initiatives; Resolved the issues with varying contract types that affected deadlines, resource allocation, priorities, and budget; Addressed the intertwined requests for visual and technical changes that created a hidden complexity where adjustments in one layer impacted the other, and vice versa; Developed a defined plan for quality control as the solution scaled up. Due to our collaboration, the client took control of all systems and services connected to the infrastructure. Both global and local processes were aligned according to the request. Access the case study now in just a few clicks!
AEM and eWizard Integration: Revolutionizing Pharma Content Management Posted on March 28, 2024 by Andrii Nikulin We are thrilled to announce the integration of eWizard with Adobe Experience Manager! Connect all your tools in one place, streamlining content production for enhanced speed and cost-efficiency. By leveraging the seamless integration, you can now boost Adobe infrastructure and significantly shorten production timeframes while still delivering high-quality content tailored for patients and healthcare professionals. Today, we will tell you more about Adobe Experience Manager and eWizard integration and how it can enhance pharma content optimization, content approval processes, and other workflows. If you are ready to implement next-gen content strategies and healthcare content automation, then this is the right guide for you. Learn more about the seamless integration between the eWizard platform and Adobe in our guide. What is Adobe Experience Manager? Adobe Experience Manager (AEM) is a solution that combines a control management system (CMS) and a digital asset management (DAM) system. With AEM, you can manage and sync your data across multiple internal systems and channels, helping create a unified customer experience and providing a centralized platform for content management. AEM includes features such as visual media conversion, omnichannel content delivery, cloud service, and many others. Overview of eWizard and Adobe Experience Manager Integration of eWizard with AEM presents limitless capabilities that are guaranteed to help you save time and resources when it comes to creating content. This is what Adobe Experience Manager integration has to offer: Efficient content production Convert static assets to interactive ones and publish them to any target system immediately. Save time by automating processes related to content production. Single point of control for content creation & delivery Every piece of content and material you are working on is available in one place. You don’t have to switch between tabs or use multiple programs to create and deliver content: You can just do it right here, in eWizard, while also getting the most out of AEM’s capabilities. Streamlined processes No need to double-check whether the downloaded archive is compatible with the target system and test its rendering. Automatic publication of broadcast emails to Adobe campaigns eliminates the time that can be spent on manually uploading the content to the target system. Seamless and easy integration Integrate your existing tools with the Adobe ecosystem, gaining access to all instruments in one place. You can work with your content in the same space, making changes when necessary without switching tabs and using multiple instruments. Personalized content Create and deliver personalized content to patients and healthcare professionals, adhering to industry-leading Adobe standards. Combined with the modular content approach and numerous Adobe Experience Manager features, you can now streamline content production and create materials perfectly tailored to your audience’s needs and preferences. Benefits of Integrating eWizard with Adobe By integrating eWizard with Adobe, you can finally achieve maximum cost-efficiency and productivity. Here are the AEM integration benefits: Reduce the time needed for content distribution Our system validates the existing content, suggests necessary steps, and notifies of any errors, speeding up the content’s publishing process. You don’t have to enter any additional metadata or take other extra steps; everything is already handled! Smooth and easy process of publishing any type of content Publish content directly to any target system. Moreover, thanks to the automatic publication, you don’t need to spend time manually uploading any content. With our eDetailing platform, e-Wizard, and AEM integration, you can create any content with ease, including banners, presentations, emails, and others. Better tracking and monitoring of publication history eWizard monitors all the content you’re working with, checking for mistakes and preventing duplicates in Adobe campaigns, maintaining consistency across all published materials, and checking for errors. Official partnership and secure connection Viseven is an official Adobe Solution Partner. All our policies and procedures comply with ISO 27001. Our team consists of certified Data Protection Office experts dedicated to ensuring your safety by safeguarding sensitive patient data and intellectual property. Affordable solution No expensive development team is required to create high-quality Adobe content. You can now do it easily with eWizard and AEM integration, saving time and resources. Technical Requirements for Pharma Integration Data Integrity and the Need for Integrated Pharma Content Solutions Data integrity is one of the most important aspects of the pharmaceutical industry, and it helps companies guarantee the safety of many processes in pharma, such as clinical trials, drug development, research, etc. Here at Viseven, our top priority is ensuring the safety of our clients. We adhere strictly to data quality principles, following the ALCOA guidelines: Attributable: Every time a company works with any material, they know who produced it, why, and when;Legible: Ensuring data is readable and permanent (meaning that it remains understandable throughout the years) is crucial for accessibility throughout its lifecycle. This goes both for paper and electronic records;Contemporaneous: Data must be recorded at the time the event or activity is taking place. Proper timestamping practices should be used. Data recorded after the event or activity has occurred should be indicated as a late entry;Original: All data must be original rather than copies of materials used previously that were already published;Accurate: Data should be error-free and have proper tagging and linking of all digital assets. Digital Asset Management and Content Approval Software (Life Sciences Perspective) The pharma industry has one of the most complicated content lifecycles, making it important to consider the different layers of responsibility at every content production stage. Generally, we can categorize these layers into three distinct categories. Asset management, specifically handled by agencies, can be organized as a short-term goal. Typically, this entails establishing a unified workspace with adequate integrations, a suite of content authoring features, and a means to track outcomes effectively. Next comes the marketing review and approval workflow, necessitating both a consolidated platform for content collaboration (e.g., asset commenting) and a formal approval mechanism supported by technology. Consequently, covering medical, legal, and regulatory aspects, the compliance layer also demands a centralized “source of truth.” This entails additional meta-tagging, taxonomy, contextual elements, and a more structured approval chain. The eWizard and Adobe AEM integration is a powerful solution that addresses the complexities of the pharmaceutical content lifecycle to ensure compliance across all stages of content production. The AEM and eWizard synergy empowers companies to create unique content in accordance with all principles of data integrity and pharmaceutical standards, making it easy to optimize and publish content without spending time on manual tasks. eWizard & Adobe Solutions Worth Paying Attention To Are you ready to unleash Adobe’s full potential? We offer a range of eWizard and Adobe solutions suitable for businesses of any size: AEM consulting Our experts will provide possible ways to align AEM’s capabilities with business goals, help analyze business requirements, and advise on content strategy and digital asset management. AEM managed solutions We offer comprehensive management of AEM infrastructure, ensuring optimal performance, security, and reliability. Our solutions cover aspects like site monitoring, performance tuning, and regular updates. AEM and marketing automation integration The Viseven team will help you integrate AEM with various marketing automation platforms for streamlined content management and marketing processes and more targeted and efficient marketing campaigns. Enterprise-grade AEM solutions We offer expertise in Adobe services tailored for large-scale operations, focusing on enhancing digital experiences through personalization, optimizing content management, and improving overall website functionality to boost user engagement and conversion rates. AEM Migration and Upgrade Services Our professionals are ready to assist you with digital asset migration from other systems to AEM and upgrading existing AEM installations to the latest versions. Adobe Experience Manager Success Story The Viseven team has provided numerous clients with successful Adobe Experience Manager solutions. Here is one of the many success stories demonstrating how powerful the combination of AEM and Viseven’s expertise can be. Problem Our client, a leading figure in their industry, faced a challenge due to the lack of an available AEM development team. They sought our expertise to create a user-friendly portal to streamline customer experience and prompt users to share personal information. Solution A digital platform that would foster a community of growers advocating for their solutions. How we did it Our team developed and configured the AEM according to the client’s needs to support the launch and management of customer platforms. Moreover, we developed the website, created template pages and specific components, plus provided support activities. Then, we offered consulting to employ the best AEM development approaches. Our approach Our communication strategy included daily team syncs (stand-ups, reviews, grooming, retrospectives) and regular updates with project stakeholders, product owners, and the infrastructure team. We ensured quality by updating test cases during feature development and implementing automated testing to support expansion into new markets. Business value Significantly enhanced the client’s customer engagement;Personalized digital experience, which increased lead generation and built valuable Salesforce relationships;We fully addressed the client’s problems without third-party assistance, except for IT support and infrastructure, which were managed by the client;The client was impressed with our agility, expertise in the AEM tech stack, and commitment to effective communication and value delivery. Are you ready to experience a renewed approach to creating content? The eWizard and Adobe integration enables you to craft personalized campaigns and customer interactions that resonate deeply with your audience. From intelligent content workflows to pharma document automation, you can now enhance multiple processes in just a few clicks. Book a free consultation!
eDetailing: Creative Content that Works Posted on March 7, 2024 by Andrii Nikulin In the pharmaceutical and biotech industries, the role of content has never been more significant. With more companies embracing omnichannel marketing and personalization, the need for high-quality content keeps increasing. As one of the essential content formats in pharma, eDetailing has proven its efficiency during the COVID-19 pandemic when remote calls were merely the only opportunity for sales representatives to directly engage with healthcare professionals (HCPs) and pitch their offers. After the pandemic, traditional pharma marketing as we know it changed for good. More companies within the industry focused on digital HCP engagement, where eDetailing plays one of the crucial roles. In addition to extraordinary benefits equally for sales reps and HCPs, eDetailing has unique peculiarities of realization we shared in this case study. The material includes helpful guidelines to create an interactive and engaging eDetailer that converts HCPs from new leads into loyal customers. After downloading a PDF file through the form at the end of this post, you’ll discover: how to optimize and place texts without overloading the structure how to design your eDetailer to make it attractive for HCPs how to implement the three-click rule for better navigation Here’s the basic information about the case, our client and their challenge, and the solution we provided to eliminate it. The Client One of the world’s top 50 pharmaceutical companies wasn’t satisfied with their eDetailing presentation materials. In search of a better customer experience, our client became interested in revising their approach to creating eDetailers for particular segments of healthcare providers. The client’s goal was to engage with their target audience in Ukraine. The enterprise wanted to build long-term and fruitful relationships with the representatives of three HCP specialties: general practitioners, cardiologists, and neurologists. The Challenge – The Enhancement of Existing eDetailing Materials Original materials developed by the company’s internal content marketing team lacked appealing design and intuitive navigation. Each slide of the client’s presentation was text-heavy and contained long descriptions. The presentation’s structure resembled a scientific paper rather than a promotional material. The primary task of our team was to help the client create an eDetailer with an intuitive structure, optimized texts, and attractive design to demonstrate the basic information about their product without getting HCPs bored. The Solution – eWizard Content Experience Platform Our company divided the process of creating the client’s eDetailer into a few steps. The first step was to develop an action plan. Our content marketing team revised existing content and analyzed each slide within the presentation. We needed to identify and summarize all shortcomings to fix them and enhance user experience. The second step was text optimization. After reviewing the presentation’s content, our copywriters refined texts to provide HCPs only with essential information about the product. The objective was to shorten texts and keep HCPs engaged till the last slide without losing crucial data. The third step was the design of an easy-to-understand structure and captivating appearance. Our designers devised an original color palette, organically structured texts, and added animation and transitions to each slide. To enhance the client’s eDetailer, we used eWizard – a content experience platform that have all the necessary features and tools to produce, localize, distribute, and analyze eDetaling materials. The Results In the shortest terms, our team adjusted the client’s presentation to satisfy all their needs and preferences. The client’s sales representatives received a powerful instrument to support their speech during the product demonstration. The presented information became sufficient and consistent, with no space for false interpretation or misguidance. Complete the form below to receive your copy of this case study straight to your inbox. Need help with pharma eDetailing? Use this link to contact us now, and we’ll get back to you shortly at any convenient time.
