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In this exclusive online event, we’ll dissect key findings from our comprehensive guide that explores groundbreaking developments in the industry. Here’s what you can expect to learn: Secure your spot: Must-attend for healthcare R&D, marketing, and many other specialists As the pharmaceutical industry hurtles toward a future shaped by technological innovation and changing consumer behavior, staying ahead […]
Recognizing the pivotal role of data, we invite you to the webinar, “The Power of Data Visualization in Pharma Marketing Campaigns” featuring our esteemed speaker, Ezequiel Salvarezza, Head of CoE Americas at Viseven. With an impressive career spanning over twenty years, Ezequiel Salvarezza brings a wealth of knowledge and experience in digital transformation, data analytics, and customer […]
What we’ll cover What are some notable tech trends when it comes to omnichannel events? How do events create value for HCPs and life science companies? What practices could event hosts immediately apply to increase engagement? The speakers will go through these topics and more, so come learn how to increase attendance and engagement at […]
Today, marketing professionals constantly look for new ways to make the client experience more personalized. Simultaneously, marketers and content creators experience an immediate need for more advanced methods allowing more intuitive, structured production and new solutions that will help reduce human labor time by employing subtle semantic-based tagging and AI-based automation. But do all the marketers […]
Today Omnichannel approach helps pharma and life sciences marketers build sustainable and effective communication with clients. However, many are still struggling to get into it for one or another reason – opposition to change, underestimation of its benefits, or, most frequently, lack of competent provisions on how to implement it in your pharma company. That’s […]
Our upcoming webinar is dedicated to a very specific yet, not less exciting topic – we will discuss the latest MarTech technologies within the context of an Asia-Pacific region. The online event will bring together some of Viseven’s top executives and leading regional APAC experts on November 17, 2022, at 10:30 AM CET / 15:00 […]
What is content velocity? In physics, velocity measures an object’s speed in a specific direction. In life sciences, content velocity means measuring whether the right content reaches an HCP at the speed of need. It also requires direction: producing content that delivers value while that value is still relevant. Someone who has just been diagnosed […]
Global teams may produce 70-slide decks, but local teams rarely need every slide. Without an easy way to select and adapt what is relevant, they often build brand new content locally. Based on 17 years of working with life sciences teams, we have observed that around 80% of content is still created from scratch. Local […]
Does your content live long enough? As dramatic as that sounds, many companies are still stuck in an awkward in-between stage — somewhere between modularization and traditional content creation — where they understand the value of reusing content but haven’t quite figured out how to repurpose content for different platforms. Reusing content isn’t just about […]
