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A virtual ground for pharma marketing and communications professionals to keep on track with the latest innovations in the realm of digital transformation, omnichannel practices and Agile approaches, systems and innovations. Hear from experts about the best practices and approaches to implement for your business. Join us for knowledge sharing sessions.

April 10, 2022

Going omnichannel? Don’t forget your modular content toolkit: the 5 reasons why

Pharmaceutical companies are developing ways to adopt omnichannel communication practices – and there are some industry-specific caveats. Planning and executing a proper campaign in life sciences
April 8, 2022

Viseven introduces Modular Content Lab [The Series]

Viseven is launching a new series of webinars based on its experiences in implementing modular content projects over the past several years.  
February 12, 2022

THE ART OF PERSONALIZED CONTENT: Modular Palette for Success

Why is a raven like a writing desk? Who knows!  However, we know exactly what is common between tech and art. Both are products of human imagination. Being
December 12, 2021

How to orchestrate personalized experiences through modular approach

On every corner, we can hear success stories of pharma heavyweights, showing us the extraordinary level of personalization, they put into their strategies and win. But what
November 23, 2021

Omnichannel: Boost HCPs Engagement and Reduce Cost-Per-Contact

Existing habits are hard to change, and since the world emerges from the pandemic, who can resist old but tried and proven methods of HCPs engagement
October 22, 2021

Digital Content Factory in Action: 5 Principles to Start and Reap the Benefits

A vibrant presence in the pharma market takes a lot, especially when the HCPs are overwhelmed with content. But chasing the super-duper effective tackles as an
June 27, 2021

What Big Pharma Must Learn From Unicorns in 2021

The concept of unicorn start-up is not yet a frequent case in pharma, but it already haunts so many minds in the industry. Navigating through complex
April 25, 2021

Channel mix vs. Content mix – a Playbook to engage HCPs and patients beyond the product

HCP engagement models have been ultimately reshaped by digital advancement. But still, do those shifts suggest that maintaining “close-knit” collaboration with healthcare professionals and patients became
January 25, 2021

Scaling omnichannel from global to local and vice versa

Omnichannel has become an evolutionary link in the lifecycle of pharma’s digital transformations. Many of the first omnichannelists, though, sometimes forget that, in fact, the true