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We are very excited to see you join us for an upcoming webinar dedicated to the modular content approach and its business advantages. Pharmaceutical companies often face communication issues when dealing with clients. As the main purpose of any business marketing is to deliver its message to the end user, it becomes a number one priority to […]
It is no secret that pharma continues to face many issues when it comes to new approaches to HCP engagement. To date, face-to-face visits have been the priority, but digitalization is gradually pushing them onto the sidelines. This movement from multichannel to omnichannel approach within pharma, life sciences, and healthcare is a process that results […]
Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system. The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way. Themes of the discussion:
What is content velocity? In physics, velocity measures an object’s speed in a specific direction. In life sciences, content velocity means measuring whether the right content reaches an HCP at the speed of need. It also requires direction: producing content that delivers value while that value is still relevant. Someone who has just been diagnosed […]
Global teams may produce 70-slide decks, but local teams rarely need every slide. Without an easy way to select and adapt what is relevant, they often build brand new content locally. Based on 17 years of working with life sciences teams, we have observed that around 80% of content is still created from scratch. Local […]
Does your content live long enough? As dramatic as that sounds, many companies are still stuck in an awkward in-between stage — somewhere between modularization and traditional content creation — where they understand the value of reusing content but haven’t quite figured out how to repurpose content for different platforms. Reusing content isn’t just about […]
