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We are very excited to see you join us for an upcoming webinar dedicated to the modular content approach and its business advantages. Pharmaceutical companies often face communication issues when dealing with clients. As the main purpose of any business marketing is to deliver its message to the end user, it becomes a number one priority to […]
It is no secret that pharma continues to face many issues when it comes to new approaches to HCP engagement. To date, face-to-face visits have been the priority, but digitalization is gradually pushing them onto the sidelines. This movement from multichannel to omnichannel approach within pharma, life sciences, and healthcare is a process that results […]
Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system. The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way. Themes of the discussion:
Would you be okay starting a therapy with a 2.5-star rating for a condition where every moment impacts clinical outcomes? Now imagine coming across a negative patient review, or seeing a trusted HCP publicly question its effectiveness or highlight side effects. Even in oncology, where treatment decisions are guided by HCPs, what patients read online […]
Most pharma teams send reps into these high-stakes conversations with no real way of knowing whether they’re ready: training completion rates say nothing about what actually happens in the room, and by the time CRM feedback or content usage data comes in, the call time and the money are already spent. Execution has become pharma’s […]
“Are you unbiased?” It’s a fair question after reading a title like this. The honest answer is not completely. We built eWizard, an AI-powered content supply chain platform, so we naturally have firsthand experience with the challenges pharma teams face and the capabilities that help solve them. That said, this article is not intended to […]
