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July 2 | 17:00 CET | 60 minutes Most pharma teams agree that Digital Opinion Leaders matter. Ask how those DOLs were selected, though, and the answers will vary. Some names come from internal recommendations. Others are discovered through LinkedIn searches, conference observations, agency suggestions, or social listening tools. Different teams apply different criteria. Follower […]
Pharma teams in EMEA operate in one of the world’s most multilingual regulatory environments. The EU alone has 24 official languages, which means global content is pretty much always translated, adapted, reviewed, and approved across many markets before it can reach HCPs or patients. The sheer scale of the markets you must cover, and the […]
Pharma and life sciences companies are constantly being pushed to create more and more content. Even though the demand for content is growing, that doesn’t mean that more content equals better. Oftentimes, it’s actually the opposite: even with limited content, you can maximize its use and value through tagging and taxonomy. The overwhelming pressure to […]
Congresses are a rare occasion of when HCPs have the time and intent to listen. HCPs come there to learn about the latest research, listen to and solve real cases, and talk to peers. Outside of the pharma congress walls, the HCP access is oftentimes much thinner. As an example, in oncology, only about 32% […]
Pharma marketing and medical teams are constantly pressured to deliver more. More content, more results, more leads. Under such heavy pressure, it is often hard to not get lost and burned out. And it does not just stop there: there is always demand for AI talent in pharma, and teams are often also pushed to […]
In the fast-paced world of pharma, having a billion-dollar idea is not enough. No matter how brilliant your ideas are, there is much more to it than devising a great strategy. If you are ready to take your strategies to the next level, we have just the right masterclass for you, brought by Cecilia Baeza-Castro, […]
Here’s what’s unfolding on the optimization battlefield. SERPs are flooded with AI slop, making accurate ranking challenging. AI Overviews are stealing clicks from brands, and Google is losing its status as the knowledge disseminator, as more users turn to LLMs for answers. To make sure content doesn’t get lost or worse, get twisted into misinformation, […]
Year after year, the demand for content reaches new levels, and it becomes increasingly easier to produce more content, thanks to generative AI. In pharma, however, companies must move beyond simply trying to increase the volume of content. The growing complexity of demand, along with regulatory requirements and omnichannel expectations, requires more advanced solutions than […]
None of our habits developed overnight, and almost none of them stay unaltered throughout our lives. This same postulate pertains to content experience. The way we used to consume content just a decade ago is no longer the same. Hardly anyone can now imagine not having a smartphone at their fingertips, checking news, answering messages, […]
